1 ByTowne Guide ByTowne Cinema selfpublishes once every two months. publication is a complete listing of every film that will play at cinema during those two months, complete with lots of pictures, reviews and or interesting commentary. At right is a sample page from, with three of our ad sizes displayed. A chart of or sizes and shapes can be found on next page. is not intended to be a profitgenerating publication. We price our advertising at low rates which reflect our costs of printing, layout and distribution only. This ensures that remains one of best advertising values in Ottawa. Circulation Every issue of ByTowne Guide has a minimum print run of 2,000 copies. About 2,000 are mailed to ByTowne Members, and balance are circulated around city to over 200 locations. strength of our circulation is primarily in downtown Ottawa. All copies of ByTowne Guide are picked up by Continued on page 2 >>>>> (Square) (.083 w,.389 h) 1/9th $36 +H.S.T. (3.333 w,.389 h) 1/18th $19 +H.S.T. (1.83 w,.389 h) is a 12-page folded tabloid. 11x17 page is reproduced here at 0% of actual size
2 Continued from page 1 >>>>> (6.812 w, h) 1/12th $280 +H.S.T. (.083 w, 2.61 h) 1/18th $19 +H.S.T. (3.333 w, 2.61 h) (Square) (.083 w,.389 h) 1/9th $36 +H.S.T. (6.812 w, 2.61 h) 1/th $800 +H.S.T. (.083 w, 8.166 h) 1/12th $280 +H.S.T. (3.333 w, h) se shapes and sizes, shown at 0% of actual size, are available in addition to choices shown on page 1. Not shown are 1/36th ($100), Half Page ($13 + HST) and Full Page ($2990 + HST). readers who actively want a ; none are dropped on doorsteps or sent out via unaddressed bulk mailings. Readership Circulation of ByTowne Guide is not audited, but common sense tells us that majority of readers are customers of ByTowne, and movie fans in general. variety of films shown at ByTowne embraces virtually every demographic, but one thing that all ByTowne patrons have in common is ir willingness to leave house and enjoy an evening out. We know that Guide works: Cinema entertains about 200 people per week, even though many of cinema s presentations are not advertised anywhere or than. Sizes and Prices Our sizes are shown in grid on left, with prices and dimensions of space indicated. Not illustrated are small 1/36th ($100), Half Page ($13) and Full Page ($2990). Full colour is included in all ad prices. Prices are for space only; preparing ad is responsibility of advertiser (see Technical Requirements, and Dimensions on page ).
GLOBE & MAIL 3 SPECIAL CATEGORY: Calendar Page Ad Premium space at bottom of calendar page on back cover of each issue. calendar is referred to frequently for dates and times of all upcoming movies. re are only 6 available per issue, offered first to incumbent advertisers. Ask about availability; new clients may have to join a waiting list until a space becomes free. $23 +H.S.T. 1.83" wide by 2.61" high NOVEMBER 2018 SUN 12:30 PM pg. (1A) 2: PM : PM pg. (PG) BOOKSHOP pg. (PG) Children Act :2 PM SUN 12: PM pg.2 (1A) 11 12 3:0 PM A high-stakes science competition for teens :10 PM pg.2 (1A) pg. (1A) SUN 12: PM pg.7 (1A) 18 3:0 PM pg. (TBA) :3 PM 7:3 PM pg.7 (1A) pg.2 (1A) 9:1 PM pg.6 (G) 19 : PM pg.7 (1A) 6: PM pg. (TBA) pg.7 (1A) :00 PM 6 :00 PM pg. (PG) 9:1 PM 13 :00 PM pg.6 (G) 6: PM pg.6 (TBA) Must-See Cinema Mystery of Picasso SHARKWATER EXTINCTION 8: PM pg.2 (1A) 20 :30 PM pg. (TBA) 6: PM pg.7 (1A) pg.7 (1A) 7 :30 PM pg. (PG) Children 6: PM Act Must-See Cinema Mystery of Picasso SHARKWATER EXTINCTION pg.9 (1A) 1 :30 PM pg.2 (1A) 6: PM pg.8 $12 21 :20 PM pg.7 (1A) 6:0 PM pg.8 $12 9:2 PM pg.6 (1A) 9:1 PM 1 : PM pg.10 (1A) pg. (1A) 9:1 PM pg.10 (1A) 8 Children :30 PM Act A Simple Favor Alex Honnold s ascent of El Capitan Love Education Canada-China Series 6: PM 9:1 PM pg.9 (1A) 1 : PM I Am Not Madame Bovary pg.6 (1A) NYC s most fabulous club! STUDIO WHAT THEY HAD THE HAPPY PRINCE WHAT THEY HAD THAT NEVER HAPPENED A Simple Favor Ottawa Film Society (Members Only) 22 Romantic drama from Israel : PM pg.7 (1A) MR. GAY SYRIA Fundraiser, $12 9:2 PM pg.6 (1A) 2 :1 PM pg. (PG) 6: PM pg. (1A) 9:1 PM 9 :1 PM pg. (1A) pg.2 (1A) 9:1 PM 16 6:0 PM pg.7 (1A) 9:1 PM pg. (TBA) 23 : PM pg.6 (1A) BOOKSHOP : PM STUDIO Glenn CLOSE & pg.10 (1A) Jonathan PRYCE in A pg.6 (TBA) PRIVATE WAR SAT 2:1 PM pg. (PG) 3 BOOKSHOP : PM 6:0 PM 9:0 PM pg. (1A) SAT 2:30 PM 10 :3 PM pg.2 (1A) 6: PM 9:00 PM pg. (1A) SAT 2:1 PM pg. (TBA) 17 : PM 6:0 PM pg. (TBA) pg.7 (1A) SAT 12:30 PM pg.10 ($1, PG) 2 Mayerling :30 PM A pg.6 (TBA) PRIVATE WAR Wife 9:1 PM pg.6 (1A) 6: PM pg.10 (1A) STUDIO SUN 12:1 PM pg.6 (TBA) A 2 PRIVATE WAR 26 27 28 29 30 2:0 PM :30 PM THE : PM :3 PM A :1 PM Must-See Cinema : PM pg.10 (1A) Wife pg.9 (1A) pg.3 (PG) 19 pg.6 (TBA) Wings Of Desire pg.8 (1A) THE GUILTY SAT 2:30 PM pg.1 (PG) SISTERS BROTHERS PRIVATE WAR :00 PM THE 7:0 PM 6:0 PM A Tricks On China 6: PM A 6: PM pg.9 (1A) pg.3 (PG) 19 At EterniTy s 1 TRANSIT SISTERS BROTHERS pg.6 (TBA) PRIVATE WAR pg.8 $12 Dead Series pg.6 (TBA) PRIVATE WAR pg. (TBA) GaTe :0 PM 7:3 PM True story of war THE 9:1 PM Must-See Cinema 9:1 PM pg.8 (1A) THE GUILTY pg.6 (TBA) A PRIVATE WAR reporter Marie Colvin pg.6 (TBA) pg.9 (1A) SISTERS BROTHERS Wings Of Desire pg.8 (1A) THE GUILTY pg.1 (PG) TRANSIT 6:0 PM pg.1 (PG) TRANSIT DECEMBER 2018 At EterniTy s pg. (TBA) GaTe SUN 12:1 PM pg. (TBA) SAT 1:30 PM pg.10 ($1, PG) 2 At EterniTy s 3 6 7 8 Die Walküre GaTe ( Valkyrie, from 2: PM :00 PM : PM :30 PM :30 PM :30 PM Wagner s Ring Cycle) pg.1 (PG) TRANSIT pg.8 (1A) THE GUILTY pg.1 (PG) TRANSIT At EterniTy s pg. (TBA) GaTe pg.1 (PG) TRANSIT At EterniTy s pg. (TBA) GaTe Royal Opera House :0 PM 6: PM 6: PM 6: PM At EterniTy s Mad World pg. (TBA) GaTe pg.1 (PG) TRANSIT At EterniTy s pg. (TBA) GaTe At EterniTy s Dame Maggie Dame Joan pg.8 $12 Canada-China Series pg. (TBA) GaTe SMITH PLOWRIGHT 9:0 PM 9:00 PM 9:00 PM pg.8 (1A) THE GUILTY At EterniTy s A film by Christian Refugee drama A Spike Lee A bizarre pg. (TBA) GaTe pg.1 (PG) PETZOLD TRANSIT set in Marseilles pg.1 (PG) pg. (18A) joint BLACKKKLANSMAN true story! pg. (18A) pg. (TBA) At EterniTy s GaTe SUN 9 1:00 PM 3:0 PM : PM :0 PM 6: PM At EterniTy s pg. (TBA) GaTe SUN 1:00 PM 16 3:00 PM pg. (1A) :30 PM pg. (TBA) 8:0 PM 17 11 18 12 19 ByTowne Cinema 32 Rideau St. (between King Edward & Nelson) www.bytowne.ca 13 SUN 1:00 PM pg.8 ($1, PG) 12: PM 1:30 PM pg.7 (PG) 2:00 PM 2:00 PM 23 Nutcracker Closed Today. 2 2 26 RBG 27 28 Merry Christmas! Ruth Bader Ginsburg :0 PM 3:0 PM OLD Man :20 PM :0 PM 3: PM pg. (PG) FIRST MAN RBG pg.7 (PG) & GUN pg.7 (PG) and 7:0 PM OLD Man :1 PM 6:3 PM 6:3 PM 6:0 PM pg.7 (PG) & GUN 9:1 PM 7:3 PM 9:2 PM 9:2 PM pg. (PG) FIRST MAN Ruth Bader Ginsburg Winner of Golden Lion Venice Film Festival 2018 Julia Lucas ROBERTS HEDGES SUN 1:00 PM 1:00 PM 30 31 3:0 PM pg. (TBA) At EterniTy s Gate 6:1 PM 8:3 PM Price 6:1 PM Demands to be seen on biggest screen Willem Dafoe as 3:0 PM Vincent van Gogh pg. (TBA) 8:3 PM : PM pg.6 (1A) 8:0 PM Must-See! Maltese Falcon Tea and conversation with greats of stage & screen 6: PM Price :00 PM :00 PM 6:00 PM 6:00 PM CHEF FLYNN pg. (TBA) pg. (TBA) CHEF FLYNN Doc about a teen prodigy in kitchen 8:00 PM Wild Pear Tree 10 Price Wild Pear Tree Turkey s selection for Oscars 2018 8:00 PM : PM 6:0 PM 8:0 PM pg.6 (1A) 3:1 PM 6: PM Dame Eileen ATKINS Price Must-See! Maltese Falcon Wild Pear Tree Wife pg.10 (1A) THREE IDENTiCAL STRANGERS 20 :00 PM pg.10 (1A) 6:20 PM Doc by Matt Tyrnauer Dame Judi DENCH : PM Ottawa Film Society (Members Only) Wife THREE IDENTiCAL STRANGERS Private Screening 1 : PM SAT 12:00 PM 1 Wild Pear Tree 3: PM pg. (TBA) CHEF FLYNN 6: PM : PM pg. (TBA) CHEF FLYNN Wild Pear Tree 8: PM 9:2 PM Wild Pear Tree pg. (1A) SAT 1:30 PM pg.10 ($1, PG) 21 22 Nutcracker :00 PM :3 PM OLD Man pg. (PG) FIRST MAN pg.7 (PG) & GUN pg.7 (PG) OLD Man & GUN 6:0 PM 9:00 PM pg. (PG) FIRST MAN SAT 2:1 PM 29 :1 PM 6:3 PM 9:2 PM Admission Prices, Memberships & box office policies... see page 2 How To Use... see page 3 SPECIAL CATEGORY: Events Noticeboard Post-it Note style announcements for events: fundraisers, film nights, bake sales, lectures any event that is open to public. This feature is available to non-profit groups only. $0 + H.S.T. per issue Space is 1. in. by 1. in. We will provide typesetting from your text at no charge. Some restrictions regarding text length will apply.
How To Save Money re is only one discount available for multiple insertions in : Advertisers who pay in advance for five insertions of an ad receive 6th ad free. Deadlines Each issue of covers two months of film presentations: January & February, March and April, etc. is completed and on street about a week prior to first day of its programming period (June 22nd or 23rd for July/August, for example). Deadlines for advertising in issues of 2019 are as follows: ISSUE DATE RESERVE CAMERA READY SPACE BY ART DUE January/February 2019..... Nov. 29... Dec. 6 March/April 2019.......... Jan. 31... Feb. 7 May/June 2019............ Mar. 28... Apr. July/August 2019......... May. 30... Jun. 6 September/October 2019.... July. 31... Aug. 8 November/December 2019.. Sept. 26... Oct. 3 Dimensions Ad Size & Shape Price Inches Picas Centimetres (+HST) (w x h) (w x h) (w x h) 1/36th Vertical $100 1.8 x 2.61 9p6 x 1p8 x 6.6 1/18th Vertical $19 1.8 x.39 9p6 x 32p x 13.6 1/18th Horizontal $19 3.33 x 2.61 20p x 1p8 8. x 6.6 1/12th Vertical $280 3.33 x.0 20p x 2p 8. x 10.2 1/12th Horizontal $280.08 x 2.61 30p6 x 1p8 12.9 x 6.6 1/9th Vertical $36 3.33 x.39 20p x 32p 8. x 13.6 1/9th Horizontal $36 6.81 x 2.61 1p x 1p8 17.3 x 6.6 Square $0.08 x.39 30p6 x 32p 12.9 x 13.6 Ad Size & Shape Price Inches Picas Centimetres (+HST) (w x h) (w x h) (w x h) Horizontal $0 6.81 x.0 1p x 2p 17.3 x 10.2 1/th Vertical $800.08 x 8.17 30p6 x 9p 12.9 x 20.7 1/3rd Horizontal $1020 10.33 x.39 62p x 32p 26.1 x 13.6 1/2 Horizontal $13 10.33 x 8.17 62p x 9p 26.1 x 20.7 1/2 Vertical $13.08 x 1.9 30p6 x 89p9 12.9 x 38.0 Full Page $2990 10.33 x 16.17 62p x 97p 26.1 x 1 Calendar Page $23 1.8 x 2.61 9p6 x 1p8 x 6.6 Event Noticeboard $0 n/a n/a n/a
32 Rideau St., Ottawa (613) 789-600 email: Billing and Payment First-time advertisers must pay in advance for first insertion; payment should arrive at ByTowne by same date as deadline for camera ready artwork (see chart on previous page). Subsequent ads will be billed to advertiser via e-mailed.pdf on a Net 30 Day basis. Payment can be made by cheque or e-mail bank transfer. Sorry, we can t process credit or debit cards. Advertising will be suspended if an account is in arrears. Technical Requirements Finished ads must be prepared to dimensions given, and submitted as electronic files. One of most straightforward ways to do this is to save your finished file as a.tif or.jpeg image file at a resolution of 00 dpi or higher. Beware of e-mail programs which automatically downsize your file, though. It may be best to stuff your file into a.sitx or.zip compressed file for error-free transfer. We can also happily use Quark XPress documents (our current version is 11.1), with images and fonts included, or Illustrator files (don t forget to convert your fonts to outlines). E-mail Bruce White at if you or your designer has any questions. PDF: We do NOT accept.pdf documents for final production. Please convert your.pdf files to 00 dpi image files, CMYK colour mode. Thanks. Electronic ads may be e-mailed to or may be copied to a thumb drive and delivered to cinema (address below), although we can t guarantee return of thumb drive. Reaching Us Bruce White () keeps track of all ad bookings, and can answer your questions about technical aspects, too. I prefer e-mail, but if you want to reach me by phone, try during our business hours, Monday to Friday from 11:00 am to 6:00 pm. Telephone: (613) 789-600 E-mail: Address (mail and deliveries): 32 Rideau St., Ottawa K1N Y