ABOUT Beauty Meets Beast Bill Turpin Tweaks Beauty Make-up Rob Freitas Master Mold Maker & Tech Package Summer Movie Make-up Kristofer Buckle Our Mission: THE FIRST of its kind, Make-Up Artist magazine is the industry s go-to source for complete information about practical effects and beauty make-up. Editorial Focus: EDUCATION AND INNOVATION are key to Make-Up Artist content. On this basis, we concentrate on these elements: With engaging how-tos, photo features and editorials on industry leaders, Make-Up Artist is a source for creative inspiration and education. The magazine creates a community where make-up professionals can share their knowledge and inspire innovation and change. Inspiration: Education: Productivity: Collaboration: Capturing the details of work by innovative make-up artists Sharing the knowledge and experience of the industry s top talent Reporting on techniques, tools and products Creating community by working with make-up artists and companies around the world 1
EDITORIAL CALENDAR February/March #112 April/May #113 June/July #114 The Tech Issue Also: IMATS Toronto, IMATS L.A. preview, Oscar Watch part 2, Local 706 awards Closing Date 11/24/2014 On-Sale Date 1/6/2015 The Jobs Issue Also: IMATS L.A., IMATS New York preview, New York Fashion Week, spring movie make-up Closing Date 1/19/2015 On-Sale Date 3/17/2015 Make-up Around the World Also: IMATS New York, summer movies, bridal make-up Closing Date 3/16/2015 On-Sale Date 5/19/2015 August/September #115 October/November #116 December/January #117 The Education Issue Also: Male make-up and grooming, green make-up certification, IMATS London preview Closing Date 5/18/2015 On-Sale Date 7/7/2015 The Products & Tools Issue Also: Halloween feature, IMATS London, IMATS Sydney preview Closing Date 7/27/2015 On-Sale Date 9/15/2015 The Sharing Issue Also: Oscar Watch part 1, IMATS Toronto, IMATS L.A. preview Closing Date 9/28/2015 On-Sale Date 11/10/2015 2
AUDIENCE Professionals // Department Heads // Union Leaders // Academy Members// Educators // Students in film, television, theater, editorial & print, effects shops, advertising, retail, manufacturing and freelance 13k PRINT DISTRIBUTION 2407 TABLET SUBSCRIBERS* Coming soon ONLINE SUBSCRIBERS 110k AVG. MONTHLY PAGE VIEWS*** 680k 46k 7k 3k 266,622 views 59% BETWEEN THE AGES OF 25-44 46% ATTENDED SCHOOL FOR MAKE-UP** 7420 MAKE-UP ARTIST PRO-CARD HOLDERS Additional Outlets: IMATS IMATS.NET MAKEUP411.COM MAKE-UP ARTIST SCHOOL DIRECTORY 40.2k YEARLY ATTENDANCE WORLDWIDE 229k AVG. MONTHLY PAGE VIE W S*** 61.5k AVG. MONTHLY PAGE VIE W S*** 35.7k AVG. MONTHLY PAGE VIE W S*** 3 *Number does not include itunes subscribers **Make-up school, university or apprenticeship/internship ***Source: Google Analytics for May, June and July 2014
PRINT SPECS Page Sizes Live Trim Bleed Full-Page Spread 15.75 x 9.375 16.75 x 10.875 17 x 11.125 Full Page 7 x 9.375 8.375 x 10.875 8.65 x 11.125 1/2-Page Vertical 3.875 x 9.375 4.125 x 10.975 4.25 x 11.125 1/2-Page Horizontal 7.5 x 5 n/a n/a Placement: Unless otherwise specified with the sales director, all ads should be designed for a right-page placement. Full-Page Spread with Bleed Full Page with Bleed 1/2- Page Vertical with Bleed 1/2-Page Horizontal Submitting files: Email: Artwork smaller than 5MB may be sent to Sales Director Scott Jones at scottj@kpgmedia.com. Upload to Make-Up Artist FTP site: Host: ftp.makeupmag.com Login: ads@makeupmag.com Password: magazinemagic Directory: Advertising Art Once the file is uploaded, please notify us immediately. For files submitted after the artwork deadline, Make-Up Artist will not be held responsible for ad reproduction errors. The publisher retains the right to reject any advertising not suitable or at variance with Make-Up Artist s standards. File formats and requirements: Digital files only at 100% of ad size Formats: Hi-res PDF (PDF/X-1a) or flattened TIFF. Illustrator EPS with fonts converted to outlines is acceptable. Color: CMYK or grayscale. Must not exceed 280%. DO NOT send artwork with spot, Pantone or RGB colors. Images: Must be 300 DPI and flattened Fonts: Must be embedded or converted to outlines Files submitted that are improperly linked, contain low-res artwork or require missing fonts must be altered before being accepted. A fee of $150 will be charged for in-house alterations made to bring artwork to print specifications. Proofs: Laser and inkjet printer output or photocopied material will not be used as camera-ready artwork. 5
TABLET RATES & SPECS Tablet advertising details: All print advertisers automatically receive static placements (without active links) in Make-Up Artist s tablet edition at no extra cost. By default, we run print advertisments as-is in our tablet edition. You may opt to provide alternative tablet artwork; specs are below. Please advise Scott Jones and provide print and tablet artwork simultaneously. Additionally, tablet-exclusive advertising is available to those who choose not to advertise in print. How print ads appear in tablet edition: Single-page example: ANDROID 5.375 x 7 ipad 5.8175 x 7.25 Spread example: ANDROID 10.7625 x 7 ipad 11.6125 x 7.5 6
TABLET RATES & SPECS Supplied art specs: All print advertisers automatically receive static placements (without active links) in Make-Up Artist s tablet edition at no extra cost. If you are purchasing Tablet-Only Advertisements, below are the dimensions for the advertisements you will provide. If you are a print advertiser and would like to supply tablet-ready artwork as well, you may supply a second art file to the specs below. Format: Full color, PDF or JPG at 300 DPI ANDROID 5.375 x 8.5 ipad 5.8175 x 7.75 Make-Up Artist magazine is available on both Android and ipad tablets. Because these devices have different aspect ratios, ads are different sizes. If you choose to only supply one file, please design for ipad dimension: 5.8175 x 7.75 Advertisement rates and positioning: Tablet Edition /insertion Static tablet included with print $0 Print to interactive tablet upgarde (web links) $100 Tablet commercial $300 Static Ad Interactive Ad (web links) Tablet Commercial Ad Tami 7
WEB RATES & SPECS Web advertising details: With more than 56,000 unique visitors a month, makeupmag.com draws the attention of key decision makers in the motion picture, television, theater and print industries, as well as prospective students deciding how to move their make-up careers forward. Professionals // Department Heads // Union Leaders // Academy Members// Educators // Students in film, television, theater, editorial & print, effects shops, advertising, retail, manufacturing and freelance Web advertising rates: Premium Positions 1 month 6 months 12 months Half Page Banner $300/month $275/month $250/month Square $250/month $225/month $200/month Banner Footer $200/month $175/month $150/month Web advertising specs: Unit Size Pixel Dimensions File Size Animation Looping Half Page Banner 300 x 600 40 KB :15 sec Yes Square 300 x 250 40 KB :15 sec Yes Banner Header 600 x 100 40 KB :15 sec Yes Aspect ratio examples: BANNER HEADER 600 x 100 SQUARE 300 x 250 HALF PAGE BANNER 300 x 600 8 For more information, contact Sales Associate Grace Mahar, P: 360.882.3488 EXT: 107 E: gracem@kpgmedia.com
MAKE-UP SCHOOL DIRECTORY Directory details: Make-Up Artist magazine created the Make-up School Directory to provide a comprehensive list of make-up schools from around the world. The directory is a searchable database of courses, locations, keywords and more. Listings contain fees, accreditation, student-faculty ratios, school details and contact information. There are two types of listings: Featured and General. Details for each are below. Featured listing: Featured on Directory landing page Two 800 x 800 pixel images 300-word description of school Up to five school-specific web links General listing: Featured on Directory landing page 800 x 800 pixel image 150-word description of school Cost/Year: FREE Rotating footer ad on makeupmag.com (600 x 100 pixels) 13.5k average pageviews per month 50k average unique pageviews per month Cost/Month: $300 Directory-listing artwork specs: Image size: 800 pixels x 800 pixels at 75 DPI Suggested images: Please supply two images: one that contains your school logo (or name), the second featuring a good example of your students work to give prospective students an insight to your school s teaching methods. Body context image NOTE: General listing only features thumbnail-sized image Thumbnail 9 For more information, contact Sales Associate Grace Mahar, P: 360.882.3488 EXT: 107 E: gracem@kpgmedia.com
EVENTS Los Angeles Location: Pasadena Convention Center, Pasadena, CA, USA Dates: January 16-18, 2015 2014 Attendance: 10,156 Format: A three-day show featuring a Make-Up Artist Pro-Card Event. Includes keynote speakers, education, Battle of the Brushes student competition, in-booth exhibitor demos and retail sales. NEW YORK Location: Pier 94, New York City, NY, USA Dates: April 10-12, 2015 2014 Attendance: 11,268 Format: A three-day show featuring a Make-Up Artist Pro-Card Event. Includes keynote speakers, education, Battle of the Brushes student competition, in-booth exhibitor demos and retail sales. LONDON Location: Olympia National, Kensington, Central London, U.K. Dates: July 10-12, 2015 2014 Attendance: 6,638 Format: A three-day show featuring a Make-Up Artist Pro-Card Event. Includes keynote speakers, education, Battle of the Brushes student competition, in-booth exhibitor demos and retail sales. VANCOUVER, B.C. Location: Vancouver Convention Centre East, Vancouver, B.C., CAN Dates: August 9-10, 2014 2014 Attendance: 2,342 Format: A two-day show. Includes keynote speakers, education, Battle of the Brushes student competition, in-booth exhibitor demos and retail sales. SYDNEY Location: Royal Hall of Industries, Moore Park, Sydney, AUS Dates: September 20-21, 2014 2013 Attendance: 4,833 Format: A two-day show. Includes keynote speakers, education, Battle of the Brushes student competition, in-booth exhibitor demos and retail sales. TORONTO Location: Metro Toronto Convention Center, Toronto, Ontario, CAN Dates: November 22-23, 2014 2013 Attendance: 4,757 Format: A two-day show. Includes keynote speakers, education, Battle of the Brushes student competition, in-booth exhibitor demos and retail sales. Attendace numbers captured at most recent IMATS for that city. 10
CONTACT US Sam Fine Expands Cosmetic Horizons Sales Team Scott Jones Sales Director Grace Mahar Online Sales Coordinator SETTING THE SCENE FOR STAR TREK, THE GREAT GATSBY AND AFTER EARTH : + TODD TUCKER International Man of Make-up ALEX LaMARSH s Sultry Summer Looks MAKE-UP AROUND THE WORLD: COME TAKE THE TOUR! Misty Throop Advertising Coordinator Editorial Department Michael Key Editor-in-Chief, Publisher Heather Wisner Managing Editor Chantel Heister Beauty Editor Sam Fine Expanding Cosmetic Horizons Cori Stoddard Online Editor Creative Team Leslie Marois Art Director + Todd Tucker Make-up World Tour Alex LaMarsh Maria Perez Graphic Designer Nick Wiinikka Graphic Designer IT Department Jeremy Ross Director of Technology Justin Gilson IT Systems Administrator 11