Ragnhild Ask Torvik Master of industrial design engineering Social anthropology

1 Ragnhild Ask Torvik Master of industrial design engineering Social anthropology 2

Few signs indicate that you are approaching the venue Disengaging entrance and arrival to the venue Lobby area looks no different from a sports event Visually strongest element: floor stripes Does not urge the participants to share their experience People sat in the stairs and on the floor Many of the participants went to Starmus alone Few calming places to mingle Few places to sit between the sessions A lot of mingling in the Exhibition hall Subpar arena for mingling Low light, noise, other activites etc. Surprisingly few stands and activities Feels empty most of the time Where is the exhibition? hb Large crowds standing around the event areas Events got a lot of attention and large audiences Unneccessary small areas for the events Poor sound quality and visibility Slow moving queues on all food facilities 30 min queue on a 30 min break Information e-mail told participants to bring lunch but few noticed the information Decent view from almost all seats in the venue Bonus with extra screens in the back Multiple large - screens Creaking grandstands No parallel events in on the main stage Web-based programmes were not mobile friendly starmus.com programme Poor link between schedule and supplementary information Several changes in the schedule All sources show past events and days first NTNU.no programme Not up to date at all times Hard to get familiar with the programme Multiple programme sources Easy access to additional information Starmus app Many similar and unfamiliar topics Unknown to many participants Printed pogramme pamphlet Easily outdated Hard to know which events to prioritise Hard to differentiate the lectures you have attended Clumsy format; does not fit in a pocket h those not didn e 3 Plan and prepare attendance at Starmus Get to the venue Enter the venue Attend the morning programme (exhibition) Pause Attend first part of main programme Pause Attend second part of main programme Leave the venue Break Return to the venue Get ready for evening event Attend evening event (concert) Leave the venue Recieve information e-mail Few people had read the e-mail Park car far away from the venue Walk or ride bike to Nidarøhallen Register and sign in to festival Explore festival venue Look for and meet aquaintances Leave excess personal items in wardrobe Queue to enter main conference hall Wait for programme to start Leave personal items to occupy seat Search for food serving/ restroom facilities Return to seat in main hall Gather personal items Mingle with speakers in lobby area Collect excess personal items in wardrobe Attend other evening activity Queue for and buy refreshments Find seat in main hall Read more about the different speakers and keynotes on Starmus website Get to city centre by public transport Pass through security check Get coffee and/or tea Find place to sit Check out goodie bag contents Exit main conference hall Queue for food/restroom Leave main hall in a horde of people Regroup with peers/aquaintances/ friends Decide which events to attend Recieve ear plugs Recieve NTNUgoodie bag Get Berliner doughnut Take pictures and video of lectureres Search for places to sit Mingle with aquaintances t, Trondheim (fourties) ior to Starmus (It was smooth! It would be surprising if there was no security check) Participant, Trondheim (thirities) on the check in and security check Everybody we talked to had an amazing experience during the main programme Rob Young in Morgenbladet while reviewing Starmus Most lectures were remarkably easy to comprehend even though they concerned challenging topics (They are all over the place; I met them several times last night) Engineer, Kristiansand (fourties) on meeting degrasse Tyson, Duke, and Stone Electrical Engineer, USA (fifties) on the essential parts of a good concert experience Those who attended the evening concerts had positive experiences PhD candidate, USA (thirities) on getting an overview of the programme ree of the ain speakers ncelled Few signs that you were approaching the venue Food trucks improved the food offering some of the days Methods and magic Slow moving queues on all food facilities (There are no places to sit and few food alternatives that s not too cool) Middle School Teacher, Trondheim (thirities) on the sparse facilities (It s embarrassing that there is no food included. Imagine spending thousands of NOK on tickets, travel and hotels, and all you get at the venue is shabby coffee in a cheap cup) Teacher, Trondheim (fourties) while waiting in line at food trucks outside of the arena awlessly. te to enter es d Beach flags and party tents!? Not at the level of the event in general A lot of signs and banners Nothing about these areas is memorable E NTRANCE / LO BBY AREA The entrance area both outside and inside worked fine in all practical manners. However, both areas seemed generic and disconnected from the festival topic, and there is a lot of room for improvement. What gave away that this was a major science festival 4with some of the world's most famous scientists? Few magic spots and moments Festival topic is not reflected by the venue Lack of decent food/lunch C O NFERENCE HALL/ MAIN VENUE options E XHIBITION HALL Few vegetarian alternatives Free coffee/tea How user centred design and water and sci-fi movies The main stage area was excellent and way It was a little hard to grasp the concept of the Few above expectation. There was no way of telling local Low quality exhibition hall. Was it a exhibition? A second alternatives on the you were inside a sports arena in a small city. coffee/tea stage area? A lounge? Sponsor stands? The use varied greatly shaped during the festival week, an advanced digital Light, tool sound, branding, flawless execution and, sometimes too crowded for everyone to join, of course, brilliant speakers produced a captivating atmosphere. The wide layout made it other times almost empty. easy to find a seat and gave a decent view from almost all seats. Mediocre Exhibition hall F OOD/ REFRESHMENTS Food was definitely not the highlight of the festival. With only a small cafeteria inside and a couple of food tents outside, there were few options and lot of waiting. Participants were informed in advance to bring their own lunch, but not all received the message. Free coffee/tea and buns was a small bonus, but not exactly brain food or in line with the overall quality of the festival. Crisp and clear sound in entire venue A bit short distance between seat rows No problem to find a good seat Excellent main conference hall Venue feels full at all times Captivating atmosphere Sound effects Lights Looks nothing like a sweaty sports arena Starmus branding MULTIPLE PROGRAMMES/CONTENT OVERVIEW There were several changes to the programme before and during the festival, combined with multiple programme sources, this created some confusion. However, as there were few parallel events, participants did not miss out much. What efforts could be made to keep participants well informed and prepared? And, what tools could help prioritizing events to attend?

User insight User insight Digital design

Divergent Convergent Divergent Convergent Challenge Research Synthesize Develop Deliver Solution Designing the right thing Designing it right Divergent Convergent Divergent Convergent Challenge Research Synthesize Develop Deliver Solution

Designing the right thing Designing it right Divergent Convergent Divergent Convergent Challenge Research Synthesize Develop Deliver Solution Understand the user, context and needs Qualitative interviews and observation Analyse and systematise insight Solution/problem description Concept development Rapid prototyping and testing Prototyping, testing, build Evaluation and feedback Challenge Solution

Offshore wind parks Kongsberg Digital (KDI) 11

Before Software from several vendors and many spreadsheets After One integrated system with consistent design Ida Eriksdatter Brobakke 14

Leon Johannessen 15 KDI OutSmart 16 KDI

17 18

20 Critical Frequent People in safety zone New alarm Change layers in map Fire Vessel position Turbine details Contact info vessel PTW Production data Production data

Critical High visual salience Always visible Frequent Quickly available 21 28 people in windfarm

Information acquisition Maximum information load Researcher Analyst Pilot Fire-fighter Self-paced Task paced Tight Information Rich Displays - The different roles of an operator

Information acquisition Events Maximum information load Assets Permits Maintenance Situation map Researcher Analyst Pilot Fire-fighter Self-paced Task paced Tight Information Rich Displays - The different roles of an operator

L3 Advanced configuration L 1 Operation functionality L0 - Main GUI Main objective of product L2 Operational configuration

28 people in windfarm "This is the most important view. I feel I have a total overview"

41 42

2. Prioritize 45 3. Visualize 46

. Explore 47 48