Question 10. Question 15

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Transcription:

Question 10 SHOW CARD A QA. Looking at this card, do you or any of your close friends or family work in any of these occupations or industries. EXCLUDE IF MENTION ADVERTISING, JOURNALISM, MARKET RESEARCH OR TELEVISION. 1 YES Continue at question 887 2 NO Continue at question 15 Question 15 AREA: 1 SCOTLAND 2 NORTH 3 YORKS & HUMBERSIDE 4 NORTH WEST 5 EAST MIDLANDS 6 WEST MIDLANDS 7 EAST ANGLIA 8 SOUTH EAST 9 SOUTH WEST 10 LONDON 11 WALES 12 NORTHERN IRELAND Question 20 QB. And before we continue can I just check one or two personal details? SEX 1 MALE 2 FEMALE Question 30 Actual Age TAP ON NLK BUTTON ON THE KEYPAD TO SEE NUMBERS 128L1 132L2 134L1 Minimum 16 Maximum 101 User defined button : 101 "Refused" 135L3 Question 31 PLEASE CODE RESPONDENTS AGE INTO THESE AGE BANDS INTERVIEWER: IF RESPONDENT REFUSES AGE - PLEASE INSERT AN ESTIMATE INTO THE FOLLOWING AGE BANDS 1 16-20 2 21-24 3 25-34 4 35-44 5 45-54 6 55-64 7 65+ 138L1 2000 Attitudes to Television Questionnaire 1 December 2003 1

If [ Q30 >= 16 and Q30 <= 20 and Q31, 1 ] continue at question 35 If [ Q30 >= 21 and Q30 <= 24 and Q31, 2 ] continue at question 35 If [ Q30 >= 25 and Q30 <= 34 and Q31, 3 ] continue at question 35 If [ Q30 >= 35 and Q30 <= 44 and Q31, 4 ] continue at question 35 If [ Q30 >= 45 and Q30 <= 54 and Q31, 5 ] continue at question 35 If [ Q30 >= 55 and Q30 <= 64 and Q31, 6 ] continue at question 35 If [ Q30 >= 65 and Q30 <= 100 and Q31, 7 ] continue at question 35 If [ Q30 = 101 and Q31, 1 ] continue at question 35 If [ Q30 = 101 and Q31, 2 ] continue at question 35 If [ Q30 = 101 and Q31, 3 ] continue at question 35 If [ Q30 = 101 and Q31, 4 ] continue at question 35 If [ Q30 = 101 and Q31, 5 ] continue at question 35 If [ Q30 = 101 and Q31, 6 ] continue at question 35 If [ Q30 = 101 and Q31, 7 ] continue at question 35 Question 35 MARITAL STATUS 1 SINGLE 2 MARRIED\COHABITING 3 WIDOWED\DIVORCED\SEPARATED 4 REFUSED Question 36 What is the occupation of the Chief Income Earner in your household? 139L1 140L50 Question 37 User defined button : 8 "Refused" 190L1 PLEASE CODE SOCIAL CLASS GRADING <Question 36> IF RESPONDENT REFUSES JOB OCCUPATION DETAILS, PLEASE ESTIMATE SOCIAL GRADE 1 A 2 B 3 C1 4 C2 5 D 6 E - RETIRED STATE PENSION 7 E - OTHERS 8 Refused Question 361 What was your previous occupation? Question only asked, if [ Q37, 6 ] 191L50 Question 371 User defined button : 7 "Refused" Question only asked, if [ Q37, 6 ] 241L1 PLEASE CODE SOCIAL CLASS GRADING BASED ON PREVIOUS OCCUPATION <Question 361> IF RESPONDENT REFUSES JOB OCCUPATION DETAILS, PLEASE ESTIMATE SOCIAL GRADE 1 A 2 B 3 C1 4 C2 5 D 6 E 7 Refused 2000 Attitudes to Television Questionnaire 1 December 2003 2

Question 38 And, what is your working status? 1 FULL TIME [30+ HOURS PER WEEK] 2 PART TIME [8-29 HOURS PER WEEK] 3 CASUAL [LESS THAN 8 HOURS PER WEEK] 4 NOT WORKING [HOUSEWIFE] 5 NOT WORKING [RETIRED] 6 UNEMPLOYED 7 STUDENT [STILL IN EDUCATION] 8 Refused Question 39 Children in household 1 AGED 0-3 2 AGED 4-15 3 AGED 16-17 4 AGED 18 YEARS AND OVER 5 NONE User defined button : 8 "Refused" 242L1 Multiple answers allowed 243L5 Question 100 Q1. Is there a television set in your home? IF YES: How many 1 1 SET 2 2 SETS 3 3 SETS 4 4 SETS 5 5 OR MORE SETS 6 NO TV Continue at question 887 Please record exact number of sets here and at Q3ci rather than stopping at 5 or more 248L1 Question 210 Q2a. And have you bought or rented a new television set in the last 12 months? 1 YES 2 NO Continue at question 212 Question 212 Q2b. And during an average week, on how many days do you personally watch television? 1 7 DAYS 2 6 DAYS 3 5 DAYS 4 3 or 4 DAYS 5 1 or 2 DAYS 6 LESS OFTEN 249L1 251L1 2000 Attitudes to Television Questionnaire 1 December 2003 3

Question 213 Q2c. On a day when you personally watch television, for about how many hours do you view on average? 1 LESS THAN 1 HOUR 2 1 HOUR BUT LESS THAN 2 HOURS 3 2 HOURS BUT LESS THAN 3 HOURS 4 3 HOURS BUT LESS THAN 4 HOURS 5 4 HOURS BUT LESS THAN 5 HOURS 6 5 HOURS BUT LESS THAN 6 HOURS 7 6 HOURS BUT LESS THAN 7 HOURS 8 7 HOURS BUT LESS THAN 8 HOURS 9 8 HOURS BUT LESS THAN 9 HOURS 10 9 HOURS OR MORE 252L2 Question 310 Multiple answers allowed User defined button : 17 "None of these" 254L16 SHOWCARD C Q3a. And which of the following do you, or does anyone in your household, have in your home at the moment? READ OUT AND CODE ALL THAT APPLY 1 A TELETEXT SET 2 A 'WIDESCREEN' TELEVISION (SHOW SHOWCARD C TO CHECK IF RESPONDENTS REALLY MEANS A WIDESCREEN TELEVISION) 3 A STEREO TELEVISION 4 CABLE TV 5 A SATELLITE TV DISH 6 A CABLE PHONE (i.e. A PHONE SERVICE SUPPLIED FROM YOUR CABLE COMPANY RATHER THAN BT OR MERCURY) 7 A VIDEO RECORDER 8 A VIDEO CAMERA OR CAMCORDER 9 A MINI DISC PLAYER 10 AN MP3 PLAYER 11 A DVD PLAYER (i.e. VIEWED THROUGH A TELEVISION OR COMPUTER) 12 A COMPUTER 13 A COMPUTER WITH PC TV OR VIDEO CAPACITY 14 A COMPUTER WITH ACCESS TO THE INTERNET 15 A WAP MOBILE PHONE WITH ACCESS TO THE INTERNET 16 VIDEO GAMES SUCH AS SEGA, NINTENDO OR SONY PLAYSTATION 17 None of these ASK IF ANY COMPUTER CODED AT Q3a (CODES 12-14) Q. So approximately how old is the (most recent) computer in your household? 0 LESS THAN 1 YEAR 1 1 YEAR 2 2 YEARS 3 3 YEARS 4 4 YEARS 5 5 YEARS 6 6 YEARS 7 7 YEARS 8 8 YEARS 9 9 YEARS X 10 YEARS OR MORE 2000 Attitudes to Television Questionnaire 1 December 2003 4

Question 311 Can I just check, do you have both a working satellite TV dish and cable TV connection? 1 SATELLITE ONLY 2 CABLE ONLY 3 BOTH Question only asked, if [ Q310, 4 and Q310, 5 ] 270L1 2000 Attitudes to Television Questionnaire 1 December 2003 5

Question 321 Q3c. And do any of your televisions receive digital television, which first became available over the last 2 years? IF YES: Is that from Sky via a satellite, from your cable supplier via cable or from On Digital through an ordinary aerial? Multiple answers allowed 301L5 1 YES, SATELLITE (NB check agree with satellite/cable or non s/c above) 2 YES, FROM YOUR CABLE SUPPLIER VIA CABLE 3 YES, VIA AN ORDINARY AERIAL FROM ON DIGITAL 4 NO (ANALOGUE ONLY\NO DIGITAL TELEVISIONS) 5 DON'T KNOW IF HOUSEHOLD HAS NO SATELLITE OR CABLE OR DIGITAL TELEVISIONS - GO TO FILTER FOR Q3d IF HOUSEHOLD HAS SATELLITE OR CABLE - ASK Q.3Ci OTHERS - GO TO FILTER ABOVE Q3ciii Q3ci You said earlier that you have (NUMBER OF TELEVISIONS AT Q1). How many of these televisions are connected to satellite/cable television (WORDING FILTERED ON ANSWERS AT Q3a AND 311). 1 1 SET 2 2 SETS 3 3 SETS 4 4 SETS 5 5 SETS 6 etc IF HOUSEHOLD HAS SATELLITE OR CABLE AND DIGITAL AT Q.3c ask Q.3Cii OTHERS - GO TO FILTER ABOVE Q3ciii Q.3cii And how many of these satellite/cable connected televisions are connected to digital television through satellite/cable? 0 NO SETS/NONE 1 1 SET 2 2 SETS 3 3 SETS 4 4 SETS 7 5 OR MORE SETS IF HOUSEHOLD HAS DIGITAL TERRESTRIAL THROUGH ON DIGITAL AT Q.3c ask Q.3Cii OTHERS - GO TO FILTER FOR Q3d Q.3cii And how many of your televisions are connected to digital television through ON DIGITAL? 1 1 SET 2 2 SETS 3 3 SETS 4 4 SETS 8 5 OR MORE SETS 2000 Attitudes to Television Questionnaire 1 December 2003 6

Question 330 Q3d. How many children's bedrooms are there in this household for children aged under 16? Question only asked, if [ Q39, 1 TO 2 ] 306L1 If [ Q330 < 1 ] continue at question 339 Question 331 Q3e. How many children do you have in Bedroom 1 Maximum 6 307L1 If [ Q331 < 1 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 1 Question 333 Q3g. Is your <Question 332> year old in Bedroom 1 a boy or a girl? 1 BOY 2 GIRL 308L2 310L1 If [ Q331 < 2 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 1 Question 333 Q3g. Is your <Question 332> year old in Bedroom 1 a boy or a girl? 1 BOY 2 GIRL 311L2 313L1 If [ Q331 < 3 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 1 Question 333 Q3g. Is your <Question 332> year old in Bedroom 1 a boy or a girl? 1 BOY 2 GIRL 314L2 316L1 If [ Q331 < 4 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 1 Question 333 Q3g. Is your <Question 332> year old in Bedroom 1 a boy or a girl? 1 BOY 2 GIRL 317L2 319L1 2000 Attitudes to Television Questionnaire 1 December 2003 7

If [ Q331 < 5 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 1 Question 333 Q3g. Is your <Question 332> year old in Bedroom 1 a boy or a girl? 1 BOY 2 GIRL 320L2 322L1 If [ Q331 < 6 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 1 Question 333 Q3g. Is your <Question 332> year old in Bedroom 1 a boy or a girl? 1 BOY 2 GIRL 323L2 325L1 Question 336 Multiple answers allowed Question only asked, if [ Q331 > 0 ] 326L7 SHOW CARD D Q3h. And which, if any, of the following items does\do child(ren) have in Bedroom 1? PROBE: Anything else? 1 TELEVISION 2 A RADIO IN ANY FORM (INCLUDING RADIO ALARMS, RADIO CASSETTES & PORTABLE RADIO S) 3 A SATELLITE, CABLE OR DIGITAL TV CONNECTION 4 A VIDEO RECORDER OR PLAYBACK MACHINE 5 VIDEO GAMES CONSOLE such as SEGA, NINTENDO or SONY PLAYSTATION 6 A COMPUTER 7 INTERNET ACCESS 8 NONE OF THESE If [ Q330 < 2 ] continue at question 339 Question 331 Q3e. How many children do you have in Bedroom 2 Maximum 6 333L1 If [ Q331 < 1 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 2 Question 333 Q3g. Is your <Question 332> year old in Bedroom 2 a boy or a girl? 1 BOY 2 GIRL 334L2 336L1 2000 Attitudes to Television Questionnaire 1 December 2003 8

If [ Q331 < 2 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 2 Question 333 Q3g. Is your <Question 332> year old in Bedroom 2 a boy or a girl? 1 BOY 2 GIRL 337L2 339L1 If [ Q331 < 3 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 2 Question 333 Q3g. Is your <Question 332> year old in Bedroom 2 a boy or a girl? 1 BOY 2 GIRL 340L2 342L1 If [ Q331 < 4 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 2 Question 333 Q3g. Is your <Question 332> year old in Bedroom 2 a boy or a girl? 1 BOY 2 GIRL 343L2 345L1 If [ Q331 < 5 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 2 Question 333 Q3g. Is your <Question 332> year old in Bedroom 2 a boy or a girl? 1 BOY 2 GIRL 346L2 348L1 If [ Q331 < 6 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 2 Question 333 Q3g. Is your <Question 332> year old in Bedroom 2 a boy or a girl? 1 BOY 2 GIRL 349L2 351L1 2000 Attitudes to Television Questionnaire 1 December 2003 9

Question 336 SHOW CARD D Q3h. And which, if any, of the following items does\do child(ren) have in Bedroom 2? PROBE: Anything else? Multiple answers allowed Question only asked, if [ Q331 > 0 ] 352L7 1 TELEVISION 2 A RADIO IN ANY FORM (INCLUDING RADIO ALARMS, RADIO CASSETTES & PORTABLE RADIO S) 3 A SATELLITE, CABLE OR DIGITAL TV CONNECTION 4 A VIDEO RECORDER OR PLAYBACK MACHINE 5 VIDEO GAMES CONSOLE such as SEGA, NINTENDO or SONY PLAYSTATION 6 A COMPUTER 7 INTERNET ACCESS 8 NONE OF THESE If [ Q330 < 3 ] continue at question 339 Question 331 Q3e. How many children do you have in Bedroom 3 Maximum 6 359L1 If [ Q331 < 1 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 3 Question 333 Q3g. Is your <Question 332> year old in Bedroom 3 a boy or a girl? 1 BOY 2 GIRL 360L2 362L1 If [ Q331 < 2 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 3 Question 333 Q3g. Is your <Question 332> year old in Bedroom 3 a boy or a girl? 1 BOY 2 GIRL 363L2 365L1 If [ Q331 < 3 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 3 Question 333 Q3g. Is your <Question 332> year old in Bedroom 3 a boy or a girl? 1 BOY 2 GIRL 366L2 368L1 2000 Attitudes to Television Questionnaire 1 December 2003 10

If [ Q331 < 4 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 3 Question 333 Q3g. Is your <Question 332> year old in Bedroom 3 a boy or a girl? 1 BOY 2 GIRL 369L2 371L1 If [ Q331 < 5 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 3 Question 333 Q3g. Is your <Question 332> year old in Bedroom 3 a boy or a girl? 1 BOY 2 GIRL 372L2 374L1 If [ Q331 < 6 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 3 Question 333 Q3g. Is your <Question 332> year old in Bedroom 3 a boy or a girl? 1 BOY 2 GIRL Question 336 SHOW CARD D Q3h. And which, if any, of the following items does\do child(ren) have in Bedroom 3? PROBE: Anything else? 375L2 377L1 Multiple answers allowed Question only asked, if [ Q331 > 0 ] 378L7 1 TELEVISION 2 A RADIO IN ANY FORM (INCLUDING RADIO ALARMS, RADIO CASSETTES & PORTABLE RADIO S) 3 A SATELLITE, CABLE OR DIGITAL TV CONNECTION 4 A VIDEO RECORDER OR PLAYBACK MACHINE 5 VIDEO GAMES CONSOLE such as SEGA, NINTENDO or SONY PLAYSTATION 6 A COMPUTER 7 INTERNET ACCESS 9 NONE OF THESE If [ Q330 < 4 ] continue at question 339 Question 331 Q3e. How many children do you have in Bedroom 4 Maximum 6 385L1 2000 Attitudes to Television Questionnaire 1 December 2003 11

If [ Q331 < 1 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 4 Question 333 Q3g. Is your <Question 332> year old in Bedroom 4 a boy or a girl? 1 BOY 2 GIRL 386L2 388L1 If [ Q331 < 2 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 4 Question 333 Q3g. Is your <Question 332> year old in Bedroom 4 a boy or a girl? 1 BOY 2 GIRL 389L2 391L1 If [ Q331 < 3 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 4 Question 333 Q3g. Is your <Question 332> year old in Bedroom 4 a boy or a girl? 1 BOY 2 GIRL 392L2 394L1 If [ Q331 < 4 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 4 Question 333 Q3g. Is your <Question 332> year old in Bedroom 4 a boy or a girl? 1 BOY 2 GIRL 395L2 397L1 If [ Q331 < 5 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 4 Question 333 Q3g. Is your <Question 332> year old in Bedroom 4 a boy or a girl? 1 BOY 2 GIRL 398L2 400L1 2000 Attitudes to Television Questionnaire 1 December 2003 12

If [ Q331 < 6 ] continue at question 335 Question 332 Q3f. Age of child in Bedroom 4 Question 333 Q3g. Is your <Question 332> year old in Bedroom 4 a boy or a girl? 1 BOY 2 GIRL 401L2 403L1 2000 Attitudes to Television Questionnaire 1 December 2003 13

Question 336 SHOW CARD D Q3h. And which, if any, of the following items does\do child(ren) have in Bedroom 4? PROBE: Anything else? Multiple answers allowed Question only asked, if [ Q331 > 0 ] 404L7 1 TELEVISION 2 A RADIO IN ANY FORM (INCLUDING RADIO ALARMS, RADIO CASSETTES & PORTABLE RADIO S) 3 A SATELLITE, CABLE OR DIGITAL TV CONNECTION 4 A VIDEO RECORDER OR PLAYBACK MACHINE 5 VIDEO GAMES CONSOLE such as SEGA, NINTENDO or SONY PLAYSTATION 6 A COMPUTER 7 INTERNET ACCESS 8 NONE OF THESE Question 410 SHOW CARD E Q4a. Thinking of TV channels, if you could have ONLY ONE of the television channels you currently receive at home, which one would you choose? INTERVIEWER: CHECK AGAINST THE LIST AND CODE THE APPROPRIATE NUMBER. 1 A 2 B 3 C 4 D 5 E (see channels as at Q4d for key to SHOWCARD letters) 6 F 7 G 8 H 9 I 10 J 11 K 12 L 13 M 14 N 15 O 16 P 17 Q 18 R 19 S 20 T 21 U 22 V 23 W 24 X 25 Y 26 Z 27 AA 28 BB 29 CC 30 DD 31 EE 32 FF 33 GG 34 HH 35 II 36 JJ 37 KK 411L2 2000 Attitudes to Television Questionnaire 1 December 2003 14

38 LL 39 MM 40 NN 41 OO 42 PP 43 QQ 44 RR 45 SS 46 TT 47 UU 48 VV 49 WW 50 XX 51 YY 52 ZZ 53 AAA 54 BBB 55 CCC 56 DDD 57 EEE 58 FFF 59 GGG 60 HHH 61 III 62 JJJ 63 KKK 64 LLL 65 MMM 66 NNN 67 OOO 68 PPP 69 QQQ 70 RRR 71 SSS 72 TTT 73 UUU 74 VVV 75 WWW 76 XXX 77 YYY 78 ZZZ 79 AAAA 80 BBBB 81 CCCC 82 DDDD 83 EEEE 84 FFFF 85 GGGG 2000 Attitudes to Television Questionnaire 1 December 2003 15

Question 430 SHOW CARD E Q4c. So which of the channels on this card would you say you watch nowadays? PROBE: What others? PROBE FULLY. 1 A 2 B 3 C 4 D 5 E 6 F 7 G 8 H 9 I 10 J 11 K 12 L 13 M 14 N 15 O 16 P 17 Q 18 R 19 S 20 T 21 U 22 V 23 W 24 X 25 Y 26 Z 27 AA 28 BB 29 CC 30 DD 31 EE 32 FF 33 GG 34 HH 35 II 36 JJ 37 KK 38 LL 39 MM 40 NN 41 OO 42 PP 43 QQ 44 RR 45 SS 46 TT 47 UU 48 VV 49 WW 50 XX 51 YY 52 ZZ 53 AAA 54 BBB 55 CCC Multiple answers allowed 416L99 2000 Attitudes to Television Questionnaire 1 December 2003 16

56 DDD 57 EEE 58 FFF 59 GGG 60 HHH 61 III 62 JJJ 63 KKK 64 LLL 65 MMM 66 NNN 67 OOO 68 PPP 69 QQQ 70 RRR 71 SSS 72 TTT 73 UUU 74 VVV 75 WWW 76 XXX 77 YYY 78 ZZZ 79 AAAA 80 BBBB 81 CCCC 82 DDDD 83 EEEE 84 FFFF 85 GGGG 2000 Attitudes to Television Questionnaire 1 December 2003 17

00L99 Multiple answers allowed 699L8 Minimum [ NUMB1 ] Maximum 4 Answer categories mentioned in question 439 will be displayed 600L99 Q4d. So which of these channels would you say you personally watch most often? And which next? And which next? INTERVIEWERS: PLEASE CODE IN ORDER UP TO THE FIRST 4 ANSWERS SCROLL DOWN TO SEE MORE CODES 1 BBC1 2 BBC2 3 ITV 4 CHANNEL 4 (S4C IN WALES) 5 CHANNEL 5 6 SKY NEWS 7 BBC NEWS 24 8 BBC PARLIAMENT 9 CNN INTERNATIONAL 10 EURONEWS 11 LOCAL CABLE CHANNEL 12 CHANNEL ONE (Liverpool only) 13 BLOOMBERG INFORMATION TV 14 CNBC 15 THE CHANNEL GUIDE 16 SKY MOVIES PREMIER, MOVIMAX &CINEMA 16 CARLTON CINEMA 17 FILM FOUR 18 TCM 19 TNT\CLASSIC MOVIES 20 FRONT ROW 21 SKY BOX OFFICE 22 QVC/THE SHOPPING CHANNEL 23 IDEAL WORLD 23 PIN 23 SCREEN SHOP 24 SHOP! 25 EUROSPORT 26 SKY SPORTS 1\2\3\GOLD 27 THE RACING CHANNEL 28 MUTV (MANCHESTER UNITED TV) 29 SKY ONE 30 ITV2\S2\TVYOU 31 BBC CHOICE 32 UK PLAY 33 UK GOLD 34 UK LIVING 35 PARAMOUNT COMEDY 36 BRAVO 37 CHALLENGE TV 38 GRANADA PLUS 39 MEN & MOTORS 42 TARA 43 TROUBLE 44 THE SCI-FI CHANNEL 45 UK ARENA 46 THE BOX 48 THE DISCOVERY CHANNEL 49 DISCOVERY HOME AND LEISURE 50 ANIMAL PLANET 51 SKY TRAVEL 52 TRAVEL 53 TV TRAVEL SHOP 54 THE HISTORY CHANNEL 55 CARLTON FOOD CHANNEL 2000 Attitudes to Television Questionnaire 1 December 2003 18 All revisions/changes copied to the SHOW CARD and throughout Q.4 letter codes Please ignore numbers see SPSS codes

56 GRANADA BREEZE 57 RAPTURE 58 NATIONAL GEOGRAPHIC 59 [.tv] 60 UK HORIZONS 61 UK STYLE 63 NICKELODEON 64 FOX KIDS 65 DISNEY 66 CARTOON NETWORK 67 TROUBLE 68 VISION 69 CHRISTIAN CHANNEL EUROPE 70 ZEE TV 71 ASIANET 72 NAMASTE 73 CHINA NEWS & ENTERTAINMENT (New name - Phoenix Chinese News & Entertainment) 74 THE CHINESE CHANNEL/TVB 75 MBC 75 B4U 76 SONY ENTERTAINMENT 77 THE ADULT CHANNEL 78 TELEVISION X - THE FANTASY CHANNEL 79 PLAYBOY TV 80 MTV 81 VH-1 (i.e. VH ONE) 82 PERFORMANCE\THE ARTS CHANNEL 83 LANDSCAPE 84 BET ON JAZZ BET International 98 OTHER (WRITE IN) 99 <Question 430> 2000 Attitudes to Television Questionnaire 1 December 2003 19

MULTI 905L8 Q4e. And apart from these four channels, which four other channels would you say you personally watch most often? INTERVIEWERS: PLEASE CODE IN ORDER UP TO THE FIRST 4 ANSWERS SCROLL DOWN TO SEE MORE CODES 1 BBC1 2 BBC2 3 ITV 4 CHANNEL 4 (S4C IN WALES) 5 CHANNEL 5 6 SKY NEWS 7 BBC NEWS 24 8 BBC PARLIAMENT 9 CNN INTERNATIONAL 10 EURONEWS 11 LOCAL CABLE CHANNEL 12 CHANNEL ONE (Liverpool only) 13 BLOOMBERG INFORMATION TV 14 CNBC 15 THE CHANNEL GUIDE 17 SKY MOVIES PREMIER, MOVIMAX &CINEMA 16 CARLTON CINEMA 17 FILM FOUR 18 TCM 19 TNT\CLASSIC MOVIES 20 FRONT ROW 21 SKY BOX OFFICE 24 QVC/THE SHOPPING CHANNEL 25 IDEAL WORLD 23 PIN 23 SCREEN SHOP 24 SHOP! 25 EUROSPORT 26 SKY SPORTS 1\2\3\GOLD 27 THE RACING CHANNEL 28 MUTV (MANCHESTER UNITED TV) 29 SKY ONE 30 ITV2\S2\TVYOU 31 BBC CHOICE 32 UK PLAY 33 UK GOLD 34 UK LIVING 35 PARAMOUNT COMEDY 36 BRAVO 37 CHALLENGE TV 38 GRANADA PLUS 39 MEN & MOTORS 42 TARA 43 TROUBLE 44 THE SCI-FI CHANNEL 45 UK ARENA 46 THE BOX 48 THE DISCOVERY CHANNEL 49 DISCOVERY HOME AND LEISURE 50 ANIMAL PLANET 51 SKY TRAVEL 52 TRAVEL 53 TV TRAVEL SHOP 54 THE HISTORY CHANNEL 2000 Attitudes to Television Questionnaire 1 December 2003 20 User defined button : 86 "None of these" Minimum [ NUM1 ] Maximum 4 Answer categories mentioned in question 449 will be displayed Question only asked, if [ NUMB > 4 ] 806L99 All revisions/changes copied to the SHOW CARD and throughout Q.4 letter codes Please ignore numbers see SPSS codes

55 CARLTON FOOD CHANNEL 56 GRANADA BREEZE 57 RAPTURE 58 NATIONAL GEOGRAPHIC 59 [.tv] 60 UK HORIZONS 61 UK STYLE 63 NICKELODEON 64 FOX KIDS 65 DISNEY 66 CARTOON NETWORK 67 TROUBLE 68 VISION 69 CHRISTIAN CHANNEL EUROPE 70 ZEE TV 71 ASIANET 72 NAMASTE 73 CHINA NEWS & ENTERTAINMENT (New name - Phoenix Chinese News & Entertainment) 74 THE CHINESE CHANNEL/TVB 76 MBC 75 B4U 76 SONY ENTERTAINMENT 77 THE ADULT CHANNEL 78 TELEVISION X - THE FANTASY CHANNEL 79 PLAYBOY TV 80 MTV 81 VH-1 (i.e. VH ONE) 82 PERFORMANCE\THE ARTS CHANNEL 83 LANDSCAPE 85 BET ON JAZZ BET International 98 OTHER (WRITE IN) 99 <Question > Question 3 INTERVIEWER: COMPLETE RESPONDENT'S INDIVIDUAL SHOWCARD WITH CHOICE OF CHANNELS. AND SHOW IT TO RESPONDENT You picked in this order... <Answer depending on routing> <Answer depending on routing> <Answer depending on routing> <Answer depending on routing> <Answer depending on routing> <Answer depending on routing> <Answer depending on routing> <Answer depending on routing> 2000 Attitudes to Television Questionnaire 1 December 2003 21

Question 520 Multiple answers allowed Question only asked, if [ Q310, 4 to 5 or ONDigital i.e. Q3c code 3] 938L30 SHOW CARD F Q5b. As you know, <Answer depending on routing> can provide you with dozens of channels, some of which are only available at a premium or through payment of an added subscription. Which of the following 'Premium' Channels do you subscribe to? 1 ANY SPORTS CHANNELS (i.e. one or more of Sky Sports 1, 2, 3 or Gold, MUTV or The Racing Channel) 2 ANY MOVIE CHANNELS (i.e. one or more of Sky Movies - Premier, Movimax or Cinema, The Movie Channel, Disney, Carlton Cinema or Film Four) 3 ANY ADULT CHANNELS (i.e. one or more of Playboy or Television X - The Fantasy Channel) 4 OTHER ETHNIC CHANNELS SUCH AS ZEE TV OR B4U 5 OTHERS 6 NONE OF THESE 2000 Attitudes to Television Questionnaire 1 December 2003 22

Question 530 Multiple answers allowed Question only asked, if [ Q310, 4 to 5 or ONDigital i.e. Q3c code 3] 968L30 SHOW CARD Q5c. And have you ever watched anything on a pay per view basis. By this I mean where you pay separately to view a specific programme or event. IF YES: What? PROBE: Anything else? PROBE FULLY. 1 FILMS 2 SPORT 3 OTHER 3 NO, NEVER ASK Q5ci-iii AS APPROPRIATE FILTERED ON ANSWERS AT Q5c SHOW CARD?? Q5ci. How often do you watch films on a pay per view basis? 1 MORE THAN ONCE A WEEK 2 ONCE A WEEK 3 LESS OFTEN THAN ONCE A WEEK 4 HARDLY EVER\NEVER 5 DON'T KNOW Q5cii How often do you watch sport on a pay per view basis? 1 MORE THAN ONCE A WEEK 2 ONCE A WEEK 3 LESS OFTEN THAN ONCE A WEEK 4 HARDLY EVER\NEVER 5 DON'T KNOW Q5ciii (And) How often do you watch types of programme other than films or sport on a pay per view basis? 1 MORE THAN ONCE A WEEK 2 ONCE A WEEK 3 LESS OFTEN THAN ONCE A WEEK 4 HARDLY EVER\NEVER 5 DON'T KNOW Question 535 Multiple answers allowed Question only asked, if [ 3c, 1-3] 968L30 SHOW CARD Q5d. In addition some digital channels, such as Sky Sports Active and Sky News Active, offer the opportunity for interactive viewing, where you can choose which camera angle or specific content you view. Do you ever use any interactive television services of this type? IF YES: How often? 1 MORE THAN ONCE A WEEK 2 ONCE A WEEK 3 LESS OFTEN THAN ONCE A WEEK 4 HARDLY EVER\NEVER 5 DON'T KNOW Question 610 Q6a. Have you ever subscribed to Cable Television in the past? 1 YES 2 NO Question only asked, if [ not Q310, 4 ] 1138L1 2000 Attitudes to Television Questionnaire 1 December 2003 23

Question 630 Q6c. Have you ever subscribed to Satellite Television in the past? 1 YES 2 NO Question 650 Question only asked, if [ not Q310, 5 ] 1169L1 Question only asked, if [ not Q3c, 1-3 ] Q6e. Have you ever subscribed to digital television in the past? 1 YES 2 NO Question 710 SHOW CARD H Q7a. How often do you yourself use a teletext service nowadays? 1 EVERYDAY 2 MOST DAYS 3 OCCASIONALLY 4 HARDLY EVER 5 NEVER 6 DON'T KNOW Question only asked, if [ Q310, 1 ] 1200L1 Question 720 Multiple answers allowed Question only asked, if [ Q710, 1 TO 4 ] 1201L30 Q7b. Which channel do you access teletext services on most often? 1 BBC1 2 BBC2 3 ITV 4 CHANNEL 4 (SC4 IN WALES) 5 CHANNEL 5 6 ANY SATELLITE OR CABLE CHANNEL 7 DEPENDS WHICH CHANNEL I'M WATCHING\SAME CHANNEL AS I'M WATCHING 8 DON'T KNOW Question 7300 INTRO: Question only asked, if [ Q710, 1 TO 8 ] 1231L1 How satisfied are you with the service you use most often (IF CODES 1-6 AT Q7b) How satisfied are you with the service overall (IF NOT RUNG CODES 7-8 AT Q7b) SHOW CARD I <Answer depending on routing> 1 VERY SATISFIED 2 FAIRLY SATISFIED 3 FAIRLY DISSATISFIED 4 VERY DISSATISFIED 2000 Attitudes to Television Questionnaire 1 December 2003 24

Question 810 Q8a. How many video recorders are there in your home? 1 ONE 2 TWO 3 THREE 4 FOUR 5 MORE THAN FOUR Question 820 SHOW CARD M Q8b. How often do you watch bought or hired commercially recorded videos? 1 MORE THAN ONCE A WEEK 2 ONCE A WEEK 3 LESS OFTEN THAN ONCE A WEEK 4 HARDLY EVER\NEVER 5 DON'T KNOW Question 830 SHOW CARD M Q8c. How often do you use your video recorder to watch programmes recorded earlier off TV? 1 MORE THAN ONCE A WEEK 2 ONCE A WEEK 3 LESS OFTEN THAN ONCE A WEEK 4 HARDLY EVER\NEVER 4 DON'T KNOW Question only asked, if [ Q310, 7 ] 1337L1 Question only asked, if [ Q310, 7 ] 1338L1 Question only asked, if [ Q310, 7 ] 1339L1 Question 840 Question only asked, if [ Q310, 11 ] Q8d. How many DVD players are there in your home? 1 ONE 2 TWO 3 THREE 4 FOUR 5 MORE THAN FOUR Question 850 Question only asked, if [ Q310, 11 ] SHOW CARD?? Q8e. How often do you watch bought or hired commercially recorded DVDs? 1 MORE THAN ONCE A WEEK 2 ONCE A WEEK 3 LESS OFTEN THAN ONCE A WEEK 4 HARDLY EVER\NEVER 5 DON'T KNOW 2000 Attitudes to Television Questionnaire 1 December 2003 25

Question 910 Question only asked, if [ not Q310, 4 or 5 or Digital ] SHOW CARD?? Q9a. More TV channels are available to households by acquiring a satellite dish or through connecting to cable or through an ordinary aerial via ON Digital. How interested are you in acquiring pay TV channels where you have to pay a monthly subscription for the channels you receive? 1 VERY INTERESTED 2 SLIGHTLY INTERESTED 3 DON'T KNOW 4 NOT THAT INTERESTED (Question revised) 5 NOT AT ALL INTERESTED Question 920 Question only asked, if [Q9a, 1-2 ] SHOW CARD?? Q9b. And which source of pay TV channels would you prefer? 1 THROUGH A CABLE CONNECTION 2 THROUGH A SATELLITE DISH 3 THROUGH AN ORDINARY ARIAL FROM ON DIGITAL 4 DON'T KNOW/NO PREFERENCE 2000 Attitudes to Television Questionnaire 1 December 2003 26

Question 1010 SHOW CARD O Q10ai. How much control or regulation do you think there is over the programmes that are seen on BBC1 and BBC2? Which of these statements comes closest to your views? 1 A GREAT DEAL 2 QUITE A LOT 3 A LITTLE 4 NONE AT ALL 5 IT VARIES 5 DON'T KNOW SHOW CARD O Q10aii. How much control or regulation do you think there is over the programmes that are seen on ITV, Channel 4 (S4C in Wales) and Channel 5? Which of these statements comes closest to your views? 1 A GREAT DEAL 2 QUITE A LOT 3 A LITTLE 4 NONE AT ALL 5 IT VARIES 6 DON'T KNOW At Q.10a, Q.11a and Q.12a/b - ask about either i or ii on alternate interviews, then iii Rotate SHOW CARD O Q10aiii. How much control or regulation do you think there is over the programmes that are seen on pay TV channels such as Sky? Which of these statements comes closest to your views? 1 A GREAT DEAL 2 QUITE A LOT 3 A LITTLE 4 NONE AT ALL 5 IT VARIES 6 DON'T KNOW 2000 Attitudes to Television Questionnaire 1 December 2003 27

Question 1110 Q11ai. If someone was annoyed or upset about the content of a television programme on BBC1 or BBC2 - what organisation or organisations do you think they should contact? DO NOT PROMPT 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 (OFTEL) OFFICE OF TELECOMMUNICATIONS 7 (OFT) OFFICE OF FAIR TRADING 8 TRADING STANDARDS OFFICE 9 OTHER 10 CAN'T REMEMBER 11 DON'T KNOW Q11aii. If someone was annoyed or upset about the content of a television programme on ITV, Channel 4 (S4C in Wales) or Channel 5 - what organisation or organisations do you think they should contact? DO NOT PROMPT 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 (OFTEL) OFFICE OF TELECOMMUNICATIONS 7 (OFT) OFFICE OF FAIR TRADING 8 TRADING STANDARDS OFFICE 9 OTHER 10 CAN'T REMEMBER 11 DON'T KNOW Q11aiii. If someone was annoyed or upset about the content of a television programme on pay TV channels such as Sky - what organisation or organisations do you think they should contact? DO NOT PROMPT 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 (OFTEL) OFFICE OF TELECOMMUNICATIONS 7 (OFT) OFFICE OF FAIR TRADING 8 TRADING STANDARDS OFFICE 9 OTHER 10 CAN'T REMEMBER 11 DON'T KNOW 2000 Attitudes to Television Questionnaire 1 December 2003 28

Question 1210 Q12ai. And which organisation or organisations control and regulate programmes on BBC1 and BBC2? DO NOT PROMPT May be multicoded 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 (OFTEL) OFFICE OF TELECOMMUNICATIONS 7 (OFT) OFFICE OF FAIR TRADING 8 TRADING STANDARDS OFFICE 9 OTHER 10 CAN'T REMEMBER 11 DON'T KNOW Q12aii. And which organisation or organisations control and regulate programmes on ITV, Channel 4 (S4C in Wales) or Channel 5? DO NOT PROMPT 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 (OFTEL) OFFICE OF TELECOMMUNICATIONS 7 (OFT) OFFICE OF FAIR TRADING 8 TRADING STANDARDS OFFICE 9 OTHER 10 CAN'T REMEMBER 11 DON'T KNOW Q12aiii. And which organisation or organisations control and regulate programmes on pay TV channels such as Sky? DO NOT PROMPT 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 (OFTEL) OFFICE OF TELECOMMUNICATIONS 7 (OFT) OFFICE OF FAIR TRADING 8 TRADING STANDARDS OFFICE 9 OTHER 10 CAN'T REMEMBER 11 DON'T KNOW 2000 Attitudes to Television Questionnaire 1 December 2003 29

Question 1220 May be multicoded SHOW CARD Q12bi. And looking at this card which organisation or organisations control and regulate programmes on BBC1 and BBC? 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 (OFTEL) OFFICE OF TELECOMMUNICATIONS 7 (OFT) OFFICE OF FAIR TRADING 8 TRADING STANDARDS OFFICE 9 OTHER 10 CAN'T REMEMBER 11 DON'T KNOW SHOW CARD Q12bii. And which organisation or organisations control and regulate programmes on ITV, Channel 4 (S4C in Wales) or Channel 5? 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 NATIONAL VIEWERS & LISTENERS ASSOCIATION 7 OTHER 8 CAN'T REMEMBER 9 DON'T KNOW SHOW CARD Q12biii. And which organisation or organisations control and regulate programmes on pay TV channels such as Sky? 1 ASA (ADVERTISING STANDARDS AUTHORITY) 2 BBC (BRITISH BROADCASTING CORPORATION) 3 BSC (BROADCASTING STANDARDS COMMISSION) 4 ITC (INDEPENDENT TELEVISION COMMISSION) 5 ITV COMPANIES\ITV ASSOCIATION 6 NATIONAL VIEWERS & LISTENERS ASSOCIATION 7 OTHER 8 CAN'T REMEMBER 9 DON'T KNOW 2000 Attitudes to Television Questionnaire 1 December 2003 30

Question 1311 SHOW CARD Q Q13a. I would like you now to think about the news. Could you tell me where you get most of your news about what is going on in the world today? PROBE: Where else? RECORD UP TO THREE ANSWERS IN ORDER OF MENTIONS 1 TELEVISION 2 RADIO 3 ANY NEWSPAPER 4 MAGAZINES 5 TELETEXT 6 TALKING TO PEOPLE 7 INTERNET 8 OTHER 9 DON'T KNOW Question 1321 SHOW CARD Q Q13b. And where do you get most of your news about what is going on in your own local area? PROBE: Where else? RECORD UP TO THREE ANSWERS IN ORDER OF MENTIONS 1 TELEVISION 2 RADIO 3 ANY NEWSPAPER 4 MAGAZINES 5 TELETEXT 6 TALKING TO PEOPLE 7 INTERNET 8 OTHER 9 DON'T KNOW Question 1411 SHOW CARD Q Q14a. And where do you get most of your news about what is going on in Scotland? PROBE: Where else? RECORD UP TO THREE ANSWERS IN ORDER OF MENTIONS 1 TELEVISION 2 RADIO 3 ANY NEWSPAPER 4 MAGAZINES 5 TELETEXT 6 TALKING TO PEOPLE 7 INTERNET 8 OTHER 9 DON'T KNOW Multiple answers allowed 1706L3 Maximum 3 1676L30 Multiple answers allowed 1739L3 Maximum 3 1709L30 Multiple answers allowed 1772L3 Question only asked, if [ Q15, 1 ] Maximum 3 1742L30 2000 Attitudes to Television Questionnaire 1 December 2003 31

Question 1421 SHOW CARD Q Q14b. And where do you get most of your news about what is going on in Wales? PROBE: Where else? RECORD UP TO THREE ANSWERS IN ORDER OF MENTIONS 1 TELEVISION 2 RADIO 3 ANY NEWSPAPER 4 MAGAZINES 5 TELETEXT 6 TALKING TO PEOPLE 7 INTERNET 8 OTHER 9 DON'T KNOW Question 1431 SHOW CARD Q Q14c. And where do you get most of your news about what is going on in Northern Ireland? PROBE: Where else? RECORD UP TO THREE ANSWERS IN ORDER OF MENTIONS 1 TELEVISION 2 RADIO 3 ANY NEWSPAPER 4 MAGAZINES 5 TELETEXT 6 TALKING TO PEOPLE 7 INTERNET 8 OTHER 9 DON'T KNOW Question 1510 SHOW CARD R Q15a. Thinking of the channels you watch nowadays, do you think that programming on these channels generally provides a fair and unbiased view of the world or do you think that some groups, interests or events receive favourable coverage while others are discriminated against? 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW Continue at question 1600 Multiple answers allowed 1805L3 Question only asked, if [ Q15, 11 ] Maximum 3 1775L30 Multiple answers allowed 1838L3 Question only asked, if [ Q15, 12 ] Maximum 3 1808L30 1841L1 2000 Attitudes to Television Questionnaire 1 December 2003 32

Question 1521 Q15b. What groups, interests or events do you think are favoured by the programming on the main channels you watch? DO NOT PROMPT 1 THE GOVERNMENT\PARTY IN POWER 2 POLITICAL PARTIES\POLITICIANS GENERALLY 3 LABOUR\THE LEFT 4 THE CONSERVATIVES\TORY PARTY 5 THE ROYAL FAMILY 6 THE UPPER CLASSES 7 BRITISH\BRITAIN\THIS COUNTRY 8 EUROPE\THE EUROPEAN UNION 9 OTHER FOREIGN & THIRD WORLD COUNTRIES 10 BLACK PEOPLE\ETHNIC MINORITIES 11 WHITE PEOPLE 12 MEN 13 WOMEN 14 THE POOR\UNEMPLOYED 15 THE WORKING CLASSES 16 MINORITIES IN GENERAL 17 BIASED REPORTING\ONLY SHOW ONE POINT OF VIEW 18 OTHERS FAVOURED 19 DON'T KNOW\CAN'T RECALL 20 NONE OF THESE Multiple answers allowed Question only asked, if [ Q1510, 2 ] User defined button : 20 "NONE OF THESE" 1842L50 Question 1522 Q15b. What groups, interests or events do you think are discriminated against by the programming on the main channels you watch? DO NOT PROMPT 1 THE GOVERNMENT\PARTY IN POWER 2 POLITICAL PARTIES\POLITICIANS GENERALLY 3 LABOUR\THE LEFT 4 THE CONSERVATIVES\TORY PARTY 5 THE ROYAL FAMILY 6 THE UPPER CLASSES 7 BRITISH\BRITAIN\THIS COUNTRY 8 EUROPE\THE EUROPEAN UNION 9 OTHER FOREIGN & THIRD WORLD COUNTRIES 10 BLACK PEOPLE\ETHNIC MINORITIES 11 WHITE PEOPLE 12 MEN 13 WOMEN 14 THE POOR\UNEMPLOYED 15 THE WORKING CLASSES 16 MINORITIES IN GENERAL 17 BIASED REPORTING\ONLY SHOW ONE POINT OF VIEW 18 OTHERS DISCRIMINATED AGAINST 19 DON'T KNOW\CAN'T RECALL 20 NONE OF THESE Multiple answers allowed Question only asked, if [ Q1510, 2 ] User defined button : 20 "NONE OF THESE" 1892L50 2000 Attitudes to Television Questionnaire 1 December 2003 33

Question 1529 Q15c You said that you thought the main channels you watch are "<Question 1510>". Would you give the same answer for each of the main channels you watch nowadays or are there any exceptions? 1 YES - EXCEPTIONS 2 NO - NO EXCEPTIONS Continue at question 1600 Question 1532 SHOW RESPONDENT INDIVIDUAL SHOWCARD Q15d. Which channels? 1 <Answer depending on routing> 2 <Answer depending on routing> 3 <Answer depending on routing> 4 <Answer depending on routing> 5 <Answer depending on routing> 6 <Answer depending on routing> 7 <Answer depending on routing> 8 <Answer depending on routing> 1942L1 Multiple answers allowed 1943L8 If [ not Q1532, 1 ] continue at question 1599 Question 1533 SHOW CARD R Q15e. In what way would your answer differ for...? <Answer depending on routing> 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW 1951L1 If [ not Q1532, 2 ] continue at question 1599 Question 1533 SHOW CARD R Q15e. In what way would your answer differ for...? <Answer depending on routing> 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW 1952L1 If [ not Q1532, 3 ] continue at question 1599 Question 1533 SHOW CARD R Q15e. In what way would your answer differ for...? <Answer depending on routing> 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW 1953L1 2000 Attitudes to Television Questionnaire 1 December 2003 34

If [ not Q1532, 4 ] continue at question 1599 Question 1533 SHOW CARD R Q15e. In what way would your answer differ for...? <Answer depending on routing> 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW 1954L1 If [ not Q1532, 5 ] continue at question 1599 Question 1533 SHOW CARD R Q15e. In what way would your answer differ for...? <Answer depending on routing> 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW 1955L1 If [ not Q1532, 6 ] continue at question 1599 Question 1533 SHOW CARD R Q15e. In what way would your answer differ for...? <Answer depending on routing> 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW 1956L1 If [ not Q1532, 7 ] continue at question 1599 Question 1533 SHOW CARD R Q15e. In what way would your answer differ for...? <Answer depending on routing> 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW 1957L1 If [ not Q1532, 8 ] continue at question 1599 Question 1533 SHOW CARD R Q15e. In what way would your answer differ for...? <Answer depending on routing> 1 FAIR AND UNBIASED 2 SOME FAVOURED AND SOME DISCRIMINATED AGAINST 3 DON'T KNOW 1958L1 2000 Attitudes to Television Questionnaire 1 December 2003 35

If [ not Q1528, 1 ] continue at question 1799 Question 1700 <Answer depending on routing> 1 YES 2 NO 3 DON'T KNOW 1967L1 If [ not Q1528, 2 ] continue at question 1799 Question 1700 <Answer depending on routing> 1 YES 2 NO 3 DON'T KNOW 1968L1 If [ not Q1528, 3 ] continue at question 1799 Question 1700 <Answer depending on routing> 1 YES 2 NO 3 DON'T KNOW 1969L1 If [ not Q1528, 4 ] continue at question 1799 Question 1700 <Answer depending on routing> 1 YES 2 NO 3 DON'T KNOW 1970L1 If [ not Q1528, 5 ] continue at question 1799 Question 1700 <Answer depending on routing> 1 YES 2 NO 3 DON'T KNOW 1971L1 If [ not Q1528, 6 ] continue at question 1799 Question 1700 <Answer depending on routing> 1 YES 2 NO 3 DON'T KNOW 1972L1 2000 Attitudes to Television Questionnaire 1 December 2003 36

If [ not Q1528, 7 ] continue at question 1799 Question 1700 1973L1 And thinking of the channels you watch nowadays, do you think the programmes on any of them tend to favour any political party? Firstly. <Answer depending on routing> 1 YES 2 NO 3 DON'T KNOW If [ not Q1528, 8 ] continue at question 1799 Question 1700 <Answer depending on routing> 1 YES 2 NO 3 DON'T KNOW 1974L1 If [ not Q1528, 1 ] continue at question 1899 Question 1800 Q18. Which party does <Answer depending on routing> favour? DO NOT READ OUT OR PROMPT PARTY NAMES 1 CONSERVATIVE 2 LABOUR 3 LIBERAL DEMOCRATS 4 GOVERNMENT OF THE DAY\PARTY IN POWER 5 SNP\SCOTTISH NATIONALISTS 6 PLAID CYMRU\WELSH NATIONALISTS 7 ULSTER UNIONISTS\DEMOCRATIC UNIONISTS 8 SDLP (N. IRELAND) 9 SINN FEIN 10 GREEN PARTY 11 BRITISH NATIONAL PARTY 12 UK INDEPENDENCE PARTY 13 SOCIALIST LABOUR (Arthur Scargill) 14 OTHERS Multiple answers allowed Question only asked, if [ Q1701, 1 ] 1975L30 2000 Attitudes to Television Questionnaire 1 December 2003 37

If [ not Q1528, 2 ] continue at question 1899 Question 1800 Q18. Which party does <Answer depending on routing> favour? DO NOT READ OUT OR PROMPT PARTY NAMES 1 CONSERVATIVE 2 LABOUR 3 LIBERAL DEMOCRATS 4 GOVERNMENT OF THE DAY\PARTY IN POWER 5 SNP\SCOTTISH NATIONALISTS 6 PLAID CYMRU\WELSH NATIONALISTS 7 ULSTER UNIONISTS\DEMOCRATIC UNIONISTS 8 SDLP (N. IRELAND) 9 SINN FEIN 10 GREEN PARTY 11 BRITISH NATIONAL PARTY 12 UK INDEPENDENCE PARTY 13 SOCIALIST LABOUR (Arthur Scargill) 14 OTHERS Multiple answers allowed Question only asked, if [ Q1701, 2 ] 2005L30 If [ not Q1528, 3 ] continue at question 1899 Question 1800 Q18. Which party does <Answer depending on routing> favour? DO NOT READ OUT OR PROMPT PARTY NAMES 1 CONSERVATIVE 2 LABOUR 3 LIBERAL DEMOCRATS 4 GOVERNMENT OF THE DAY\PARTY IN POWER 5 SNP\SCOTTISH NATIONALISTS 6 PLAID CYMRU\WELSH NATIONALISTS 7 ULSTER UNIONISTS\DEMOCRATIC UNIONISTS 8 SDLP (N. IRELAND) 9 SINN FEIN 10 GREEN PARTY 11 BRITISH NATIONAL PARTY 12 UK INDEPENDENCE PARTY 13 SOCIALIST LABOUR (Arthur Scargill) 14 OTHERS Multiple answers allowed Question only asked, if [ Q1701, 3 ] 2035L30 2000 Attitudes to Television Questionnaire 1 December 2003 38

If [ not Q1528, 4 ] continue at question 1899 Question 1800 Q18. Which party does <Answer depending on routing> favour? DO NOT READ OUT OR PROMPT PARTY NAMES 1 CONSERVATIVE 2 LABOUR 3 LIBERAL DEMOCRATS 4 GOVERNMENT OF THE DAY\PARTY IN POWER 5 SNP\SCOTTISH NATIONALISTS 6 PLAID CYMRU\WELSH NATIONALISTS 7 ULSTER UNIONISTS\DEMOCRATIC UNIONISTS 8 SDLP (N. IRELAND) 9 SINN FEIN 10 GREEN PARTY 11 BRITISH NATIONAL PARTY 12 UK INDEPENDENCE PARTY 13 SOCIALIST LABOUR (Arthur Scargill) 14 OTHERS Multiple answers allowed Question only asked, if [ Q1701, 4 ] 2065L30 If [ not Q1528, 5 ] continue at question 1899 Question 1800 Q18. Which party does <Answer depending on routing> favour? DO NOT READ OUT OR PROMPT PARTY NAMES 1 CONSERVATIVE 2 LABOUR 3 LIBERAL DEMOCRATS 4 GOVERNMENT OF THE DAY\PARTY IN POWER 5 SNP\SCOTTISH NATIONALISTS 6 PLAID CYMRU\WELSH NATIONALISTS 7 ULSTER UNIONISTS\DEMOCRATIC UNIONISTS 8 SDLP (N. IRELAND) 9 SINN FEIN 10 GREEN PARTY 11 BRITISH NATIONAL PARTY 12 UK INDEPENDENCE PARTY 13 SOCIALIST LABOUR (Arthur Scargill) 14 OTHERS Multiple answers allowed Question only asked, if [ Q1701, 5 ] 2095L30 2000 Attitudes to Television Questionnaire 1 December 2003 39

If [ not Q1528, 6 ] continue at question 1899 Question 1800 Q18. Which party does <Answer depending on routing> favour? DO NOT READ OUT OR PROMPT PARTY NAMES 1 CONSERVATIVE 2 LABOUR 3 LIBERAL DEMOCRATS 4 GOVERNMENT OF THE DAY\PARTY IN POWER 5 SNP\SCOTTISH NATIONALISTS 6 PLAID CYMRU\WELSH NATIONALISTS 7 ULSTER UNIONISTS\DEMOCRATIC UNIONISTS 8 SDLP (N. IRELAND) 9 SINN FEIN 10 GREEN PARTY 11 BRITISH NATIONAL PARTY 12 UK INDEPENDENCE PARTY 13 SOCIALIST LABOUR (Arthur Scargill) 14 OTHERS Multiple answers allowed Question only asked, if [ Q1701, 6 ] 2125L30 If [ not Q1528, 7 ] continue at question 1899 Question 1800 Q18. Which party does <Answer depending on routing> favour? DO NOT READ OUT OR PROMPT PARTY NAMES 1 CONSERVATIVE 2 LABOUR 3 LIBERAL DEMOCRATS 4 GOVERNMENT OF THE DAY\PARTY IN POWER 5 SNP\SCOTTISH NATIONALISTS 6 PLAID CYMRU\WELSH NATIONALISTS 7 ULSTER UNIONISTS\DEMOCRATIC UNIONISTS 8 SDLP (N. IRELAND) 9 SINN FEIN 10 GREEN PARTY 11 BRITISH NATIONAL PARTY 12 UK INDEPENDENCE PARTY 13 SOCIALIST LABOUR (Arthur Scargill) 14 OTHERS Multiple answers allowed Question only asked, if [ Q1701, 7 ] 2155L30 2000 Attitudes to Television Questionnaire 1 December 2003 40

If [ not Q1528, 8 ] continue at question 1899 Question 1800 Q18. Which party does <Answer depending on routing> favour? DO NOT READ OUT OR PROMPT PARTY NAMES 1 CONSERVATIVE 2 LABOUR 3 LIBERAL DEMOCRATS 4 GOVERNMENT OF THE DAY\PARTY IN POWER 5 SNP\SCOTTISH NATIONALISTS 6 PLAID CYMRU\WELSH NATIONALISTS 7 ULSTER UNIONISTS\DEMOCRATIC UNIONISTS 8 SDLP (N. IRELAND) 9 SINN FEIN 10 GREEN PARTY 11 BRITISH NATIONAL PARTY 12 UK INDEPENDENCE PARTY 13 SOCIALIST LABOUR (Arthur Scargill) 14 OTHERS Question 1900 Q19. Do you personally see or hear things on television which you find offensive? 1 YES 2 NO Continue at question 2310 3 DON'T KNOW Continue at question 2310 Question 2000 SHOW CARD S Q20. About how often are you offended by these things on television? 1 AT LEAST ONCE\WEEK 2 AT LEAST ONCE\MONTH 3 LESS THAN ONCE\MONTH 4 DON'T KNOW Question 2101 SHOW RESPONDENT'S INDIVIDUAL SHOWCARD Q21. And on which of these channels do you see or hear these things that are offensive? CODE ALL CHANNELS THAT APPLY. PROBE: WHAT OTHERS... WHICH OTHERS... WHAT OTHERS? (PROBE FULLY) 1 <Answer depending on routing> 2 <Answer depending on routing> 3 <Answer depending on routing> 4 <Answer depending on routing> 5 <Answer depending on routing> 6 <Answer depending on routing> 7 <Answer depending on routing> 8 <Answer depending on routing> Multiple answers allowed Question only asked, if [ Q1701, 8 ] 2185L30 2215L1 Question only asked, if [ Q1900, 1 ] 2216L1 Multiple answers allowed 2217L8 2000 Attitudes to Television Questionnaire 1 December 2003 41

If [ not Q2101, 1 ] continue at question 2299 Question 2200 Q22. What kind of things do you have in mind on <Answer depending on routing>. DO NOT PROMPT. PLEASE USE SCROLL BAR TO SEE MORE CODES 1 BAD LANGUAGE 2 SEX\NUDITY 3 SEXUAL VIOLENCE 4 VIOLENCE (in general) 5 VIOLENCE TOWARDS\ABUSE OF CHILDREN 6 GAYS OR LESBIANS 7 BAD EXAMPLE TO CHILDREN 8 SHOWN AT WRONG TIMES\CHILD MIGHT SEE 9 INSULTING\MAKING FUN OF PEOPLE 10 NEWS COVERAGE OF DISTURBING EVENTS\SCENES 11 NEWS COVERAGE OF WARS 12 NEWS COVERAGE OF FAMINE\STARVING CHILDREN 13 DISRESPECTFUL\INTRUSIVE 14 POLITICAL BIAS 15 RACISM 16 SEXISM 17 SENSATIONALISING EVENTS 18 VULGARITY\LAVATORY\SMUTTY HUMOUR 19 JOKES ABOUT\PORTRAYAL OF ROYAL FAMILY 20 JOKES ABOUT\PORTRAYAL OF RELIGION\BLASPHEMY 21 ENCOURAGES COPYCAT CRIME 22 GO TOO FAR\BAD TASTE 23 BIASED\UNFAIR PROGRAMMES 24 OTHERS 99 Don't know Multiple answers allowed User defined button : 99 "Don't know" Question only asked, if [ Q2101, 1 ] 2225L99 2000 Attitudes to Television Questionnaire 1 December 2003 42

If [ not Q2101, 2 ] continue at question 2299 Question 2200 Q22. What kind of things do you have in mind on <Answer depending on routing>. DO NOT PROMPT. PLEASE USE SCROLL BAR TO SEE MORE CODES 1 BAD LANGUAGE 2 SEX\NUDITY 3 SEXUAL VIOLENCE 4 VIOLENCE (in general) 5 VIOLENCE TOWARDS\ABUSE OF CHILDREN 6 GAYS OR LESBIANS 7 BAD EXAMPLE TO CHILDREN 8 SHOWN AT WRONG TIMES\CHILD MIGHT SEE 9 INSULTING\MAKING FUN OF PEOPLE 10 NEWS COVERAGE OF DISTURBING EVENTS\SCENES 11 NEWS COVERAGE OF WARS 12 NEWS COVERAGE OF FAMINE\STARVING CHILDREN 13 DISRESPECTFUL\INTRUSIVE 14 POLITICAL BIAS 15 RACISM 16 SEXISM 17 SENSATIONALISING EVENTS 18 VULGARITY\LAVATORY\SMUTTY HUMOUR 19 JOKES ABOUT\PORTRAYAL OF ROYAL FAMILY 20 JOKES ABOUT\PORTRAYAL OF RELIGION\BLASPHEMY 21 ENCOURAGES COPYCAT CRIME 22 GO TOO FAR\BAD TASTE 23 BIASED\UNFAIR PROGRAMMES 24 OTHERS 99 Don't know Multiple answers allowed User defined button : 99 "Don't know" Question only asked, if [ Q2101, 2 ] 2324L99 2000 Attitudes to Television Questionnaire 1 December 2003 43

If [ not Q2101, 3 ] continue at question 2299 Question 2200 Q22. What kind of things do you have in mind on <Answer depending on routing>. DO NOT PROMPT. PLEASE USE SCROLL BAR TO SEE MORE CODES 1 BAD LANGUAGE 2 SEX\NUDITY 3 SEXUAL VIOLENCE 4 VIOLENCE (in general) 5 VIOLENCE TOWARDS\ABUSE OF CHILDREN 6 GAYS OR LESBIANS 7 BAD EXAMPLE TO CHILDREN 8 SHOWN AT WRONG TIMES\CHILD MIGHT SEE 9 INSULTING\MAKING FUN OF PEOPLE 10 NEWS COVERAGE OF DISTURBING EVENTS\SCENES 11 NEWS COVERAGE OF WARS 12 NEWS COVERAGE OF FAMINE\STARVING CHILDREN 13 DISRESPECTFUL\INTRUSIVE 14 POLITICAL BIAS 15 RACISM 16 SEXISM 17 SENSATIONALISING EVENTS 18 VULGARITY\LAVATORY\SMUTTY HUMOUR 19 JOKES ABOUT\PORTRAYAL OF ROYAL FAMILY 20 JOKES ABOUT\PORTRAYAL OF RELIGION\BLASPHEMY 21 ENCOURAGES COPYCAT CRIME 22 GO TOO FAR\BAD TASTE 23 BIASED\UNFAIR PROGRAMMES 24 OTHERS 99 Don't know Multiple answers allowed User defined button : 99 "Don't know" Question only asked, if [ Q2101, 3 ] 2423L99 2000 Attitudes to Television Questionnaire 1 December 2003 44

If [ not Q2101, 4 ] continue at question 2299 Question 2200 Q22. What kind of things do you have in mind on <Answer depending on routing>. DO NOT PROMPT. PLEASE USE SCROLL BAR TO SEE MORE CODES 1 BAD LANGUAGE 2 SEX\NUDITY 3 SEXUAL VIOLENCE 4 VIOLENCE (in general) 5 VIOLENCE TOWARDS\ABUSE OF CHILDREN 6 GAYS OR LESBIANS 7 BAD EXAMPLE TO CHILDREN 8 SHOWN AT WRONG TIMES\CHILD MIGHT SEE 9 INSULTING\MAKING FUN OF PEOPLE 10 NEWS COVERAGE OF DISTURBING EVENTS\SCENES 11 NEWS COVERAGE OF WARS 12 NEWS COVERAGE OF FAMINE\STARVING CHILDREN 13 DISRESPECTFUL\INTRUSIVE 14 POLITICAL BIAS 15 RACISM 16 SEXISM 17 SENSATIONALISING EVENTS 18 VULGARITY\LAVATORY\SMUTTY HUMOUR 19 JOKES ABOUT\PORTRAYAL OF ROYAL FAMILY 20 JOKES ABOUT\PORTRAYAL OF RELIGION\BLASPHEMY 21 ENCOURAGES COPYCAT CRIME 22 GO TOO FAR\BAD TASTE 23 BIASED\UNFAIR PROGRAMMES 24 OTHERS 99 Don't know Multiple answers allowed User defined button : 99 "Don't know" Question only asked, if [ Q2101, 4 ] 2522L99 2000 Attitudes to Television Questionnaire 1 December 2003 45

If [ not Q2101, 5 ] continue at question 2299 Question 2200 Q22. What kind of things do you have in mind on <Answer depending on routing>. DO NOT PROMPT. PLEASE USE SCROLL BAR TO SEE MORE CODES 1 BAD LANGUAGE 2 SEX\NUDITY 3 SEXUAL VIOLENCE 4 VIOLENCE (in general) 5 VIOLENCE TOWARDS\ABUSE OF CHILDREN 6 GAYS OR LESBIANS 7 BAD EXAMPLE TO CHILDREN 8 SHOWN AT WRONG TIMES\CHILD MIGHT SEE 9 INSULTING\MAKING FUN OF PEOPLE 10 NEWS COVERAGE OF DISTURBING EVENTS\SCENES 11 NEWS COVERAGE OF WARS 12 NEWS COVERAGE OF FAMINE\STARVING CHILDREN 13 DISRESPECTFUL\INTRUSIVE 14 POLITICAL BIAS 15 RACISM 16 SEXISM 17 SENSATIONALISING EVENTS 18 VULGARITY\LAVATORY\SMUTTY HUMOUR 19 JOKES ABOUT\PORTRAYAL OF ROYAL FAMILY 20 JOKES ABOUT\PORTRAYAL OF RELIGION\BLASPHEMY 21 ENCOURAGES COPYCAT CRIME 22 GO TOO FAR\BAD TASTE 23 BIASED\UNFAIR PROGRAMMES 24 OTHERS 99 Don't know Multiple answers allowed User defined button : 99 "Don't know" Question only asked, if [ Q2101, 5 ] 2621L99 2000 Attitudes to Television Questionnaire 1 December 2003 46