Classroom Based Performance Assessment

Classroom Based Performance Assessment Advanced Video Production Young Peoples Film & Video Festival Your class received a flyer announcing a video/film festival. This in as opportunity for young people to have their work viewed by industry professionals, media artists and presented to the public. The festival encourages young people to use film and video to creatively express themselves. Winning entries are chosen by jury process and will be shown at an awards ceremony. Your production must meet the following criteria: TRT (Total Running Time): 3-10 minutes in length :30 Bars & tone, slate, countdown A Treatment and a Script or Storyboard must be submitted along with the project Story is creative and interesting with a clear focus of Target Audience, Framework and Creative Concept function as elements that drive story development, audience reactions define/reinforce the Goals and Objectives Editing is creative and interesting, editing is an integrated element of the story development Multiple audio elements incorporated, audio mixing is smooth and intentional, sound enhances story development Shot selection is creative, varied and interesting--viewer is not aware of the camera as a tool. Graphics are easy to read and reflect the emotion of the piece

SCORING GUIDE Creating and Performing/Presenting Rubric Video 4 Shot selection is creative and interesting- viewer is not aware of the camera as a tool. 3 Shot selection is good- moves story along and interests viewer Focus is good Camera is steady or intentionally hand-held 2 Emerging Shot Selection Some use of manual functions i.e. Focus Some tripod use- camera is steady sometimes 1 Lack of Creative shot selection- WS, MS, CU, BEV, LA, PAN, TILT, DUTCH TILT. Focus problems Camera is unsteady- no tripod use when essential Audio 4 Multiple audio elements incorporated Audio Mixing is smooth and intentional Sound enhances story development 3 Clear evidence of use of sound as an important element of video Mixing is intentional but rough 2 Some Evidence of sound- NS & Music Mixing is evident but noticeable 1 Little or no attention was paid to sound- NS, SFX, Music, VO/Narration or Dialogue No Mixing evident Editing 4 Editing is creative and interesting Editing is an integrated element of the story development 3 No editing errors Clear understanding of editing software and it's capabilities for story development 2 Few editing errors Emerging understanding of continuity Evidence of editing software capabilities 1 Jump Cuts Flash frames Continuity Errors Lack of understanding or experience on editing software Story Communication 4 Story is creative and interesting with a clear focus of Target Audience Framework and Creative Concept function as elements that drive story development Audience reactions define/reinforce the Goals and Objectives

3 Story is driven by it's Framework, Goals & Objectives and has evident Measurable Outcomes Story is clear, it has a natural progression with a beginning, middle and end 2 Emerging story idea and Target Audience Some evidence of Framework, Creative Concept, Goals & Objectives Story progression is not natural- parts don't make sense 1 Evidence of a story or idea but with little development of Target Audience, Framework, Creative Concept No evidence of Goals or Objectives- Measurable Outcomes No progression is established Responding Rubric 4 The student demonstrates a thorough understanding of the video production process becoming an effective storyteller. The student must: -Explain the visual process of shot selection including composition, camera movement and placement. -Identify and explain the audio processes of recording, playback, amplification and creation of sound. -Describe and explain how editing decisions have a direct influence on how the audience responds to the program material; their interpretation, their emotional reactions. -Name and describe the phases of pre-production and their importance to the production process. 3 The student demonstrates an adequate understanding of the video production process and effective storytelling by communicating an understanding of three of the four task requirements stated above. 2 The student demonstrates some understanding of the video production process by meeting two of the four task requirements stated above. 1 The student demonstrates minimal understanding of the video production process by meeting one of the four task requirements stated above. TERMS AND DEFINITIONS AV- audio-visual ALPHA CHANNEL an additional channel available on a 32-bit bus which is in addition to the three channels of color information (red, green, and blue) which consist of 8 bits per color per pixel. The additional 8 bits form the alpha channel which conveys non-visible or transparency information for compositing purposes. AMBIENT SOUND OR NATURAL SOUND (NS): natural, environmental sound that adds presence and depth. ANIMATION - the art of using numerous still images to create the illusion of motion ANTI-ALIASING reducing aliasing effects by filtering or other techniques. Also see Aliasing ARTIFACT - a term used to describe stray pixels appearing in an image, usually caused by over-compression. ASPECT RATIO - the ratio of the size of a screen consisting of horizontal size divided by vertical size; desktop computer video NTSC systems usually have an aspect ratio of 4:3. ASYNCHRONOUS not synchronized by a mutual timing signal or clock AUDIO CAPTURE - storing incoming audio from an analog or digital source

AUDIENCE: Target viewers, the specific people who should be watching your video. AVI Audio/Video Interleave, a file format for video and audio on PC's; works by interleaving alternating pieces of video and audio. BACK LIGHT: Illuminates foreground subjects, separating them from the background. BLUE SCREEN/GREEN SCREEN - common chroma key technique used to matte a source image (shot against a blue background) with a separate background image source. BROADCAST QUALITY an NTSC composite video signal which conforms to FCC rules in regards to signal properties. CAPTURE CODECS used in capture cards to compress video before storing it to disk CAMERA MOVEMENT: A move or series of moves, with the camera on or off the tripod, including the Pan, Tilt, Truck, Dolly, Arc, Pedestal and Rack Focus. CAMERA PLACEMENT: The location of the camera in relation to the subject; Birds Eye View (BEV), Low Angle, Point-Of-View (POV), Eye Level, etc. CCD an electronic sensor for capturing images; also known as charge couple device CD-ROM - Compact Disc - Read Only Memory. A CD-ROM holds up to 640 megabytes of information in an optical storage format CGI Computer Graphic Imagery CHANNEL a stream of video or a still image CHARACTER GENERATOR (CG) - creates titles or credits for eventual superimposition on edited video footage CHROMA color information which is contained in a video signal and consists of hue and saturation CLIP a segment of video consisting of consecutive frames CMYK - Cyan-Magenta-Yellow-black (color model) CODEC the algorithm a compression standard uses to compress and decompress data. COLOR CORRECTION the process by which the coloring in a video image is altered electronically. COMPOSITING blending images from one scene into another scene using a variety of specialized techniques to create the illusion that they were never separate COMPOSITION: Organization of the visual elements within the frame COMPRESSION a process where sound and images are compressed to minimize the amount of disc space the video and audio files use; is also an essential element for web video as it minimizes the amount of bandwidth necessary to download a file.

CPU Central Processing Unit. The microprocessor located on the computer's motherboard - sometimes people use CPU to refer to an entire computer system. CREATIVE CONCEPT: The basic framework that ties your facts together in a creative way that holds your audience s attention DEPTH OF FIELD: The amount of distance between foreground and background in which objects remain in focus. DIGITAL VIDEO - video data stored in binary format (rather than analog). DIGITIZE converting analog video to digital format DISTORTION any unwanted video signal or interference caused by various external sources DROP FRAME refers to the time code adjustment required to handle the 29.97/second frame rate of color video. DV a compression standard for camcorders and VTRs defined by the DVCR Consortium DVD - Digital Versatile Disc (originally Digital Video Disc), this newer optical storage type is capable of holding over 5 gigabytes of data. DVE digital video effects EDIT DECISION LIST (EDL) - a computer generated list which contains inpoints, outpoints and effects which can be used to control a final editing process. Often, an EDL is created on a desktop video system and then used to control the final edit in a higher quality studio editing studio. EQUALIZATION (EQ): A commonly used technique to modify certain audio frequencies to obtain a clearer or more realistic sound. FIELD a complete vertical scan of a picture containing 262.5 lines with two fields making up a complete frame FILL LIGHT: Used to fill in (reduce the blackness of) shadows created by the key light FIRE WIRE an implementation of the IEEE 1394 specification consisting of a high-speed serial input/output technology for connecting peripherals to a computer FLOOD LIGHT: Broadly focused light that covers a large area evenly. Common examples are scoops and broads. FOOTCANDLE (FC): The brightness found 1 foot from a standard candle. FPS frames per second. Referring to the rate at which frames are displayed in the video FRAME RATE - the number of frames per second at which video is recorded or played back. Low-end digitizers record at 5-15 fps, which can give a rough, jerky look to the final presentation. FRAMEWORK: The method of presenting facts (animation, drama, demo, etc.) FULL MOTION - the normal "speed" for uncompressed, smooth-looking video is 30 fps. GHOST undesirable "double" image caused by incorrect lighting techniques or poor video quality

GOAL: A general outcome, purpose. HEADROOM: Space between the top of the subject s head and the top of the frame. HOT-SWAPPING - plugging in/unplugging peripherals without powering-down the computer first IEEE- (IEEE) Institute of Electrical and Electronics Engineers, Inc. The world's largest technical professional society, based in the USA. Founded in 1884 by a practitioners of the new electrical engineering discipline, the Institute presently has more than 320,000 members who participate in its activities in 147 countries. The IEEE sponsors technical conferences and local meetings worldwide, publishes nearly 25% of the world's technical papers in electrical, electronics and computer engineering and computer science, provides educational programs for its members and promotes standardization. Areas covered include aerospace, computers and communications, biomedical technology, electric power and consumer electronics. IEEE 1394 a serial bus interface standard offering high speed communications and isochronous real time data services; also known as FireWire INTERPOLATION a process which is used to compute parameter values at locations inbetween keyframes. I/O Input/Output JPEG - Joint Photographic Experts Group. A standard compression algorithm for both digital photos and video. Depending on the compression ratio, it can be used for either broadcast-quality or low-res video. KELVIN: Scale of units designating color temperature of light. KEY FRAME often used in compression schemes; is a frame which compares the information in the following frames, changing only the areas of the frame which are actually different and saving space by doing so. KEY LIGHT: Brightest and main source of lighting for a subject, creating the primary shadows. KEYING layering a selected part of one image on top of the other LEAD SPACE: Space in front of a moving subject and the edge of the frame. LINE OR MIC LEVEL Line levels (generally VCR s, speakers, CD players) are higher levels than Mic levels (microphones). Line and Mic levels are not compatible, they need to be mixed together. LINEAR - in DV terms, linear editing involves straight video footage transfer to/from a camera or editing console. LOGGING- keeping track of individual A/V shots to facilitate their storage and retrieval. LOOKING ROOM: Space between the direction your subject is looking and the edge of the frame. LUX: 10 Lux = 1 FC LUMINANCE - refers to the level of brightness in a video image MATTE - composite image made of layered source images - often to obtain a desired visual effect MJPEG Motion JPEG. A compression technique which applies JPEG still image compression to each frame of a moving picture sequence

M.O.S.: Without sound MPEG - Motion Pictures Experts Group. One of the three main video technologies for computers and a standard for compressing sound and moving images. MPEG-1 - a standard compression algorithm used for CD-ROMs and Video-CDs. Good for longer clips but hard to edit cleanly, and may play back poorly on some machines. MPEG-2 - a higher quality version of MPEG, used primarily for DVD movies and digital satellite TV broadcasts. NON-LINEAR computer-based editing which permits video clips, sound, edits or special effects to be removed, replaced, moved or modified at any time without changing or overwriting the original clip. NTSC - National Television Standards Committee; is a video standard for North and Central America and Japan; has a vertical resolution of 525 lines at a refresh rate of 60Hz. OBJECTIVE: Specific, measurable outcomes what the viewer will know, do, think, feel after viewing your video. PICK-UP PATTERN: The areas in which a microphone picks up the best sound the sensitivity area. PIXEL name is derived from "picture cell"; is a sample of image information such as a dot on the screen of a specific color. PLUG-IN software products which can be added to your main software application to enhance its functionality QUICK TIME- one of the three main video technologies for computers; is becoming the standard video technology for both Macintoshes and PC's; has an extension of.mov. RAM Random Access Memory. This type of on-board circuit-based memory is capable of being written to as well as read from. RENDERING the process of creating a media file which contains completed effects. RGB - Red Green Blue. The three primary colors (video color signals) used to form a color screen image. (Note the difference from red/yellow/blue, the three actual primary colors as they appear in nature). ROUGH SCRIPT: First draft of your script written from the treatment. SCRIPT: A thorough, step-by-step representation of exactly what the finished production will be like, with explicit directions of all that s needed to put it together. SHOT: A single view or take (WS, MS, CU, etc.) SHOT SELECTION: Using a variety of shots to tell a story. SMPTE time code - Society of Motion Picture and Television Engineers; is a standard which assigns a numeric value to every frame of video, allowing inpoints and outpoints to be set for editing, etc. SPOT LIGHT: Narrowly focused light that concentrates its intensity over a limited area. The most common examples of spots are Fresnels and Lekos. STORYBOARD: A script with pictures depicting the shots.

SUBJECT: The person or object that is the main visual interest. SYNCHRONOUS in DV terms, a synchronous transfer involves the audio and video perfectly matched from their original source TIME CODE - is a standard which assigns a numeric value to every frame of video, allowing inpoints and outpoints to be set for editing, etc.; also known as SMPTE time code TIMELINE a collection of tracks TRANSITION - an effect in which one video clip is gradually replaced by a second. TREATMENT: A narrative outline that describes in sentence from what will be seen and the essence of what will be heard in your video. It is the first formal, written version of what you plan to do with your program. USB - Universal Serial Bus. Unlike serial/parallel ports, USB ports are hot-swappable (devices can be plugged/unplugged without a power-down first). VOICE OVER (VO): Using a variety of shots to tell a story. VU: Volume Unit a measure of loudness. A VU Meter measures the strength of an audio signal. WAV - is a Windows standard for audio files with a file extension of.wav WAVEFORM - pictorial representation of a sound's movement through a medium. Commonly used to analyze/edit audio source material. 3-POINT LIGHTING: The three primary sources of lighting for most nondramatic situations consists of the Key light, the Fill light and the Back light. They differ from each other in relative direction, intensity and the degree to which they are either focused or diffused.

Course Outline: Unit 1: Advanced Editing In this unit students will apply the principles and practices involved in producing opens and credit roll pieces for any production type. Must have a minimum of four layers and incorporate a logo. *See attached Glossary Terms * A-ROLL, Background footage or bottom layer of video * B-ROLL, Footage layered on top of A-Roll * C.G * EFFECTS- Movement key frames, Supers * MUSIC & SFX Unit 2: PKGs and Features. In this unit students will learn about the principles and practices involved in producing pre-packaged, stand alone, pieces for news or magazine style programs. *A-ROLL (Interviews): *B-ROLL (Event footage): *SOUNDBITES *TIMELINE (editing) *VO (Tell the story) *C.G. *EFFECTS & TRANSITIONS *MUSIC *MIXING & SWEETENING Unit 3: PSAs and Commercials In this unit students will learn about the principles and practices involved in producing commercial work for a client. The emphasis is on producing a piece that informs or sells a product or idea. *A-ROLL *B-ROLL *SOUNDBITES *TIMELINE *VO *C.G. *EFFECTS & TRANSITIONS *MUSIC *MIXING & SWEETENING Unit 4: Creative/Multi-Camera Productions. In this unit students will learn about the principles and practices involved in producing a creative, studio or EFP, multi-camera productions.

*CREATIVE DIRECTING: Live Camera Movements: 1. Pans 2. Tilts 3. Rack Focus 4. Zooms *Advanced and Hot Switching 1. Cross Points 2. Sequences 3. Layers 4. Squeeze & Tease and DVE *C.G. *AUDIO: Mic types and placement, mixing multiple sources *THE STUDIO SPACE: Studio set-up and camera placement, lighting Unit 5: Movie Making. This unit will provide each student with an understanding of the entire Hollywood, production process and give students an opportunity to produce, write, direct or edit a film. *Crew Roles *The Equipment *Pre-Production *Production *Post-Production

High School Advanced Video Production Students will develop more advanced techniques in studio production, videography, editing and scriptwriting. Advanced classes produce video projects for both the school and the community. Projects include news productions, sports videos, a video yearbook and various group and personal projects. Students continue to develop professional standards and leadership and teamworking skills. Each program goal and competency has been aligned to Washington State s Essential Academic Learning Requirements and Grade Level Expectations. Arts EALRs 1. The student understands and applies arts knowledge and skills. 2. The student demonstrates thinking skills using artistic processes. 3. The student communicates through the arts. 4. The student makes connections within and across the arts to other disciplines, life, cultures, and work. 1.The student understands and applies arts knowledge and skills. 1.1 Understand arts concepts and vocabulary. 1.2 Develop arts skills and techniques. 1.3 Understand and apply arts styles from various artist, cultures, and times. 1.4 Apply audience skills in a variety of arts settings and performances. 2. The student demonstrates thinking skills using artistic processes. 2.1 Apply a creative process in the arts: Conceptualize the context or purpose. Gather information from diverse sources. Develop ideas and techniques. Organize arts elements, forms, and/or principles into a creative work. Reflect for the purpose of elaboration and selfevaluation. Refine work based on feedback. Present work to others. 2.2 Apply a performance process in the arts: Identify audience and purpose. Select artistic work (repertoire) to perform.

Analyze structure and background of work. Interpret by developing a personal interpretation of the work. Rehearse, adjust, and refine through evaluation and problem solving. Present work for others. Reflect and evaluate. 2.3 Apply a responding process to an arts presentation. Engage actively and purposefully. Describe what is seen and/or heard. Analyze how the elements are arranged and organized. Interpret based on descriptive properties. Evaluate using supportive evidence and criteria. 3. The student communicates through the arts. 3.1 Use the arts to express and present ideas and feelings. 3.2 Use the arts to communicate for a specific purpose. 3.3 Develop personal aesthetic criteria to communicate artistic choices. 4. The student makes connections within and across the arts to other disciplines, life, cultures, and work. 4.1 Demonstrate and analyze the connections among the arts disciplines. 4.2 Demonstrate and analyze the connections among the arts and other content areas. 4.3 Understand how the arts impact lifelong choices. 4.4 Understand that the arts shape and reflect culture and history. 4.5 Demonstrate the knowledge of arts careers and the knowledge of arts skills in the world of work