Attribution Summary Begin Date 2015-03-03 Daily Avg 2,529.74 End Date 2015-03-25 Daily Afternoon Avg 887.30 Total Impressions 76,065 Daily Evening Avg 789.24 Unique # of IPs 52,698 Daily Morning Avg 657.82 Unique # of URLs 898 Daily Overnight Avg 388.86 Device Types Device Type Impressions % of Total Mobile 36,789 48% Computer 33,073 43% Tablet 5,685 7% Unknown 466 1% 30,000 20,000 10,000 0 Digital media receiver 38 0% Mobile Computer Tablet Unknown Digital med... Game console Game console 14 0% Top Browsers Browser Impressions % of Total Chrome 32,659 43% Safari 25,582 34% Internet Explorer 10,154 13% Firefox 6,151 8% Opera 968 1% Apple WebKit 184 0% Unknown 137 0% Mozilla 129 0% Robot/Spider 100 0% Downloading Tool 1 0% Chrome Safari Internet Explorer Firefox Opera Apple WebKit Unknown Mozilla Robot/Spider Downloading Tool 0 10,000 20,000 30,000 Top Operating Systems Operating System Impressions % of Total Windows 28,740 38% Android 22,684 30% ios 14,660 19% Mac OS X 8,198 11% Other 1,181 2% Linux 602 1% Linux 1% Other 2% Mac OS X 11% ios 19% Android 30% Windows 38% Copyright (c) Semcasting Page 1 of 7
Top URLs URL Impressions /symptoms-worn-wheel-hub-bearing/ 11,232 /wheel-bearing-service-tips/ 5,493 /technical-articles/replace-a-fuel-injector/ 4,821 /technical-articles/diagnosing-and-replacing-chassis-ride-control-parts/ 3,803 /technical-articles/ball-joint-control-arm-and-tie-rod-inspection-tips/ 3,522 /technical-articles/diesel-injector-diagnosis/ 3,164 /basics-brakes-bearings/ 3,020 /technical-articles/alternator-and-starter-diagnosis/ 2,908 / 2,280 /technical-articles/sensors-and-when-to-replace-them/ 1,799 /technical-articles/brake-pad-wear-chart/ 1,401 /technical-articles/diesel-start-diagnosis/ 1,219 /technical-articles/steering-angle-sensor-diagnostics/ 1,186 /technical-articles/brake-caliper-service/ 1,159 / 1,112 /technical-articles/7-brake-parts-neglected/ 865 /technical-articles/oil-system-differences/ 784 /dos-donts-wheel-bearing-torquing/ 772 /technical-articles/installing-cylinder-sleeves/ 757 /technical-articles/engine-and-transmission-mounts/ 678 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 /symptoms-worn-wheel-hub-bearing/ /wheel-bearing-service-tips/ /technical-articles/replace-a-fuel-injector/ /technical-articles/diagnosing-and-replaci... /technical-articles/ball-joint-control-arm-and-t... /technical-articles/diesel-injector-diagnosis/ /basics-brakes-bearings/ /technical-articles/alternator-and-start... / /technical-articles/sensors-and-when-to-repla... /technical-articles/brake-pad-wear-chart/ /technical-articles/diesel-start-diagnosis/ /technical-articles/steering-angle-sens... /technical-articles/brake-caliper-service/ /technical-articles/7-brake-parts-neglected/ /technical-articles/oil-system-differences/ /dos-donts-wheel-bearing-torquing/ /technical-articles/installing-cylinder-sleeves/ /technical-articles/engine-and-transmissi... Copyright (c) Semcasting Page 2 of 7
Zone Summary and Coverage Uploaded Records 76,065 Matched Records 18,767 Unmatched Records 57,298 Matched Percentage 24.7% Businesses in Matched Zones 63,613 Unique Zipcodes 4,008 Unique Cities 3,785 Unique States 51 Unique Zones 30,162 Population 494,587 User Type 90 Value Match % People Business 30.5% 51,018 Home 56.5% 494,587 Education 14.8% 1,214 80 70 60 50 40 Government 2.8% 2,006 30 Wireless 14.1% 71,014 20 Audio 90.6% 468,049 10 Video 71.8% 443,242 0 Business Home Education Government Wireless Audio Video Top Business Zones Zip Code Business Home Education Govt Wireless 01862 111 0 0 0 0 92108 95 0 0 1 0 90210 93 0 0 0 0 02108 87 0 0 0 0 98020 77 0 0 0 0 60002 70 0 0 0 0 98052 70 36 0 0 0 10036 69 0 0 0 0 21239 67 0 0 0 0 77036 64 112 0 0 102 14203 60 0 12 0 0 65101 57 0 0 0 0 75201 56 7 0 0 0 77042 53 170 0 0 166 77063 48 137 0 0 137 01862 92108 90210 02108 98020 60002 98052 10036 21239 77036 14203 65101 75201 77042 77063 0 20 40 60 80 100 Copyright (c) Semcasting Page 3 of 7
Top Business ISPs ISP Zones COMCAST CABLE COMMUNICATIONS INC. 5,217 ATT INTERNET SERVICES 3,210 T-MOBILE USA INC. 2,740 TIME WARNER CABLE INTERNET LLC 1,731 TEXAS AM UNIVERSITY 1,662 COX COMMUNICATIONS INC. 1,462 VERIZON WIRELESS 1,432 SPRINT 1,254 VERIZON ONLINE LLC 1,223 QWEST COMMUNICATIONS COMPANY LLC 1,048 QWEST COMMUNICATION S COMPANY LLC 5% VERIZON ONLINE LLC 6% SPRINT 6% VERIZON WIRELESS 7% COX COMMUNICATION S INC. 7% TEXAS AM UNIVERSITY 8% TIME WARNER CABLE INTERNET LLC 8% COMCAST CABLE COMMUNICATION S INC. 25% ATT INTERNET SERVICES 15% T-MOBILE USA INC. 13% Top Business NAICS NAICS Industry Zones 611310 Colleges, Universities, and Professional Schools 1,503 621111 Offices of Physicians (except Mental Health Specialists) 1,208 531110 Lessors of Residential Buildings and Dwellings 933 541990 All Other Professional, Scientific, and Technical Services 873 561499 All Other Business Support Services 753 541110 Offices of Lawyers 739 561990 All Other Support Services 648 722110 Full-Service Restaurants 620 611110 Elementary and Secondary Schools 503 524210 Insurance Agencies and Brokerages 493 515210 Cable and Other Subscription Programming 488 722211 Limited-Service Restaurants 484 531210 Offices of Real Estate Agents and Brokers 474 812112 Beauty Salons 468 813410 Civic and Social Organizations 435 813110 Religious Organizations 368 624410 Child Day Care Services 302 236115 New Single-Family Housing Construction (except Operative Builders) 561110 Office Administrative Services 300 541618 Other Management Consulting Services 280 301 611310 621111 531110 541990 561499 541110 561990 722110 611110 524210 515210 722211 531210 812112 813410 813110 624410 236115 561110 541618 0 200 400 600 800 1,000 1,200 1,400 Copyright (c) Semcasting Page 4 of 7
Top Business Organizations Organization Zones THE TEXAS A&M UNIVERSITY SYS 678 TEXAS A & M UNIVERSITY 498 UNIVERSITY ALASKA FAIRBANKS 129 ATT 99 COMCAST CORPORATION 94 SYNIVERSE TECHNOLOGIES INC 93 CLEAR WIRELESS 75 UNIVERSITY CAL SANTA BARBARA 63 VERIZON COMMUNICATIONS INC 57 CITIGROUP GLOBAL MARKETS INC 49 AMERICAN WATER ENTERPRISES INC 48 AMERICAN WTR OPRTONS MAINT INC 48 HAKS ENGINEERS AND LAND SURVEY 48 LIBERTY PROPERTY TRUST 48 NFL FILMS/VIDEO 48 RIALTO WATER SERVICES L P 48 STEVE COHEN 48 UNIVERSITY OF FLORIDA 48 UNIVERSITY OF ALABAMA 45 RECTOR VISITORS OF THE UNIV VA 43 THE TEXAS A... TEXAS A &... UNIVERSITY ALAS... ATT COMCA... SYNIVER... CLEAR WIRELESS UNIVERSITY C... VERIZ... CITIGROUP GLOB... AMERICAN WAT... AMERICAN W... HAKS ENGINEE... LIBERTY PROPER... NFL FILMS/VIDEO RIALTO WAT... STEVE COHEN UNIVERSITY... UNIVERSITY... RECTOR VISITO... 0 100 200 300 400 500 600 700 Revenue Value Match % People <$50K 37.4% 168,333 $50K-$100K 20.0% 107,758 $100K-$200K 19.9% 98,613 $200K-$500K 10.4% 57,119 35 30 25 20 15 $500K-$1M 4.5% 24,048 10 $1M-$5M 4.7% 24,361 5 $5M-$10M 1.0% 3,808 >$10M 2.0% 8,211 0 <$50K $50K-$100K $100K-$200K $200K-$500K $500K-$1M $1M-$5M $5M-$10M >$10M Copyright (c) Semcasting Page 5 of 7
Employees 0 10 20 30 40 50 60 Value Match % People <5 64.8% 299,678 5-10 12.0% 57,705 10-50 15.3% 63,075 50-100 3.4% 13,071 100-1,000 4.0% 10,810 1,000-10,000 0.5% 449 >10,000 0.0% 0 <5 5-10 10-50 50-100 100-1,000 1,000-10,000 >10,000 Copyright (c) Semcasting Page 6 of 7
Top Business Zip Code City State People 01862 NORTH BILLERICA MA 0 92108 SAN DIEGO CA 0 02108 BOSTON MA 0 98020 EDMONDS WA 0 60002 ANTIOCH IL 0 98052 REDMOND WA 620 10036 NEW YORK NY 0 21239 BALTIMORE MD 0 77036 HOUSTON TX 421 14203 BUFFALO NY 0 65101 JEFFERSON CITY MO 0 77042 HOUSTON TX 1,338 77063 HOUSTON TX 1,240 01832 HAVERHILL MA 0 75024 PLANO TX 1,146 Copyright (c) Semcasting Page 7 of 7