FINLAND 2010-2014 (1) BY THE NUMBERS (A) MARKET STATISTICS 2010 2011 2012 2013 2014 AVERAGE Screens 294 283 280 282 294 287 Theatrical admissions (millions) 7.5 7.1 8.5 7.0 7.3 7.5 Per capita attendance 1.4 1.3 1.5 1.4 1.3 1.4 Box office (EUR millions) 58.0 64.8 78.8 74.5 71.8 69.6 Releases 181 189 179 203 190 188 Domestic releases 21 29 36 39 33 32 US releases 105 98 90 106 93 98 European releases 44 38 37 42 52 43 German releases 5 7 2 5 4 5 Domestic market share 27% 17% 28% 23% 28% 25% German market share 0.66% 1.00% 0.29% 0.61% 1.94% 0.90% *EUR equivalents are calculated throughout at the exchange rate for December 31 of the year in question. 1 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
Percentage of annual box office 30 25 20 15 10 5 0 Finland: Market Shares 2010-2014 2010 2011 2012 2013 2014 Domestic German 250 200 150 100 50 0 Finland: Theatrical Releases 2010-14 2010 2011 2012 2013 2014 Average Total Domestic US European German 2 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
(B) THEATRICAL RELEASES TITLE DISTRIBUTOR RELEASE DATE ADMISSIONS 2010 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) WÜSTENBLUME (Ger/Aut) Future Film Distribution 01.04.10 28,360 DAS SANDMÄNNCHEN - ABENTEUR IM TRAUMLAND (Ger) Finnkino 17.12.10 5,979 DAS WEISSE BAND (Ger/Aut/Fr/It) Future Film Distribution 12.03.10 4,995 SOUL KITCHEN (Ger) Future Film Distribution 27.08.10 4,112 THE LAST STATION (Ger/Rus) Walt Disney Studios Motion Pictures Finland 01.04.10 2,965 2010 GERMAN MINORITY CO-PRODUCTIONS RESIDENT EVIL: AFTERLIFE (US/Ger/UK) Walt Disney Studios Motion Pictures Finland 17.09.10 34,388 THE GHOST (Fr/Ger/UK) FS Film 09.04.10 26,118 MR. NOBODY (Fr/Bel/Can/Ger) Cinema Mondo 01.10.10 19,636 SNABBA CASH (Swe/Den/Ger) Bio Rex 01.04.10 13,798 DET ENDA RATIONELLA (Swe/Fr/Ger/It) Cinema Mondo 29.10.10 7,417 ENTER THE VOID (Fr/Ger/It) Cinema Mondo 03.09.10 3,918 EARTH (UK/US/Ger) Future Film Distribution 11.12.09 3,525 SKAVABÖLEN POJAT (Fin/Ger) FS Film 04.09.09 3,104 NINJA ASSASSIN (US/Ger) Sandrew Metronome Distribution Finland 08.01.10 2,644 LA RAFLE (Fr/Ger) Cinema Mondo 19.11.10 2,197 FREETIME MACHOS (Fin/Ger) Klaffi Tuotannot 12.03.10 1,911 TOURNÉE (Fr/Ger) Cinema Mondo 19.03.10 1,405 HJEM TIL JUL (Nor/Ger) Sandrew Metronome Distribution Finland 17.12.10 1,016 ORNJÄGERENS SON (Swe/Ger) Kinoscreen Illusion 19.02.10 202 2011 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) THE THREE MUSKETEERS (Ger/Fr/UK/US) FS Film 21.10.11 31,949 KONFERENZ DER TIERE (Ger) FS Film 01.07.11 14,802 PINA (Ger/Fr) Bio Rex Distribution 23.09.11 10,427 MAMA AFRICA (Ger/SA/Fin) FS Film 23.08.11 8,509 3 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
LIFE, ABOVE ALL (Ger/SA) Atlantic Film 19.08.11 3,489 WER WENN NICHT WIR (Ger) Atlantic Film 07.10.11 927 DREI (Ger) Future Film Distribution 02.09.11 529 2011 GERMAN MINORITY CO-PRODUCTIONS LE HAVRE (Fin/Fr/Ger) Future Film Distribution 09.09.11 116,719 MELANCHOLIA (Den/Swe/Fr/Ger) Nordisk Film 17.06.11 21,825 HANNA (US/UK/Ger) Walt Disney Studios Motion Pictures Finland 03.06.11 12,164 HODEJEGERNE (Nor/Den/Ger) Nordisk Film 30.09.11 9,894 UNKNOWN (US/Ger/UK/Fr) FS Film 17.06.11 8,484 2012 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) A DANGEROUS METHOD (Ger/Can/UK/Swz) Scanbox Entertainment Finland 13.04.12 18,588 BARBARA (Ger) Future Film Distribution 17.08.12 5,823 2012 GERMAN MINORITY CO-PRODUCTIONS IRON SKY (Fin/Ger/Aus) Walt Disney Studios Motion Pictures Finland 04.04.12 181,327 NIKO 2 LENTÄJÄVELJEKSET (Fin/Den/Ire/Ger) Nordisk Film 12.10.12 150,899 VUOSAARI (Fin/Ger) Walt Disney Studios Motion Pictures Finland 03.02.12 95,910 TINKER TAILOR SOLDIER SPY (UK/Fr/Ger) FS Film 24.02.12 29,880 CARNAGE (Fr/Ger/Pol) Future Film Distribution 10.02.12 10,914 2 DAYS IN NEW YORK (Fr/Ger/Bel) Cinema Mondo 09.11.12 7,532 DEN SKALDEDE FRISØR (Den/Fr/It/Swe/Ger) Atlantic Film 07.12.12 6,662 SNABBA CASH II (Swe/Den/Ger) Bio Rex Distribution 14.09.12 4,519 NOBELS TESTAMENTE (Swe/Ger) Nordisk Film 09.03.12 3,329 FAUST (Rus/Ger) Atlantic Film 23.11.12 213 4 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
2013 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) CLOUD ATLAS (Ger/US) Future Film Distribution 01.03.13 31,548 MR. MORGAN S LAST LOVE (Ger/Bel/Fr/US) SF Film 29.11.13 5,047 3096 TAGE (Ger) Future Film Distribution 02.08.13 4,149 MITTSOMMERNACHTSTANGO (Ger/Fin/Arg) Pirkanmaan Elokuvakeskus 18.10.13 1,654 IN THE DARKROOM (Ger/Isr/Fin/Rom/It) Pirkanmaan Elokuvakeskus 15.03.13 320 2013 GERMAN MINORITY CO-PRODUCTIONS HANSEL & GRETEL: WITCH HUNTERS (US/Ger) SF Film 08.02.13 36,337 AMOUR (Fr/Ger/Aut) Future Film Distribution 15.02.13 34,656 RUSH (US/UK/Ger) Future Film Distribution 13.09.13 29,595 THE MORTAL INSTRUMENTS: CITY OF BONES (US/Ger/Can) SF Film 30.08.13 21,261 KON-TIKI (Nor/UK/Den/Ger) Atlantic Film 19.04.13 11,092 SONG FOR MARION (UK/Ger) Scanbox Entertainment Finland 19.04.13 6,087 MORE THAN HONEY (Swz/Ger/Aut) Cinema Mondo 26.04.13 4,615 SNABBA CASH LIVET DELUXE (Swe/Den/Ger) Bio Rex Distribution 13.09.13 2,616 PIONIER (Nor/Ger/Swe/Fr/Fin) Bio Rex Distribution 04.10.13 759 2014 GERMAN FILMS (100% OR MAJORITY CO-PRODUCTIONS) PETTERSSON UND FINDUS KLEINER QUÄLGEIST, GROSSE FREUNDSCHAFT (Ger) SF Film 12.09.14 137,064 CLOUDS OF SILS MARIA (Ger/Fr/Swz) Cinemanse 05.09.14 2,028 FEUCHTGEBIETE (Ger) Future Film Distribution 09.05.14 1,764 LOVE & ENGINEERING (Ger/Fin/Bul) Suomen Elokuvokontacti 09.05.14 1,108 2014 GERMAN MINORITY CO-PRODUCTIONS THE GRAND BUDAPEST HOTEL (US/Ger) SF Film/ Twentieth Century Fox Finland 11.04.14 169,130 THE MONUMENTS MEN (US/Ger) SF Film/ Twentieth Century Fox Finland 28.02.14 63,238 POMPEII (Can/Ger) Nordisk Film 02.05.14 30,690 THE BOOK THIEF (US/Ger) SF Film/Twentieth Century Fox Finland 04.04.14 21,392 THE LUNCHBOX (Ind/Fr/Ger) Finnkino 04.04.14 16,982 ONLY LOVERS LEFT ALIVE (UK/Gr/Fr/Cyp) Kuusan Kino 21.03.14 16,744 5 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
NYMPHOMANIAC: VOLUME 1 (Den/Ger/Fr/Swe/Bel) Nordisk Film 07.02.14 15,168 NYMPHOMANIAC: VOLUME 2 (Den/Ger/Fr/Swe/Bel) Nordisk Film 07.02.14 12,376 DIPLOMATIE (Fr/Ger) Cinema Mondo 22.08.14 9,798 A MOST WANTED MAN (UK/US/Ger) SF Film 10.10.14 9,288 THE CONGRESS (Isr/Ger/Pol/Fr/Bel) Future Film Distribution 29.08.14 1,580 TUULENSIEPPAAJAT (Fin/Den/Brz/Ger/Swe) Pirkanmaan Elokuvakeskus 02.05.14 932 (C) TOP 10 GERMAN FILMS IN FINLAND ADMISSIONS BOX OFFICE (EUR) PETTERSSON UND FINDUS - KLEINER QUÄLGEIST, GROSSE FREUNDSCHAFT (2014) 137,064 574,512 THE THREE MUSKETEERS (2011) 31,949 319,412 CLOUD ATLAS (2013) 31,548 223,577 WÜSTENBLUME (2010) 28,360 199,008 A DANGEROUS METHOD (2012) 18,588 135,200 KONFERENZ DER TIERE (2011) 14,802 140,022 DAS SANDMÄNNCHEN - ABENTEUER IN TRAUMLAND (2010) 10,992 87,546 PINA (2011) 10,427 70,992 MAMA AFRICA (2011) 8,509 44,883 BARBARA (2012) 5,823 33,597 Average admissions for a German film in Finland, 2010-2014: 14,179 Average box office for a German film in Finland, 2010-2014: EUR 89,420 6 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
(2) DISTRIBUTORS OF GERMAN FILMS IN FINLAND (A) STUDIO AFFILIATE Walt Disney Studios Motion Pictures Finland 2010 THE LAST STATION (B) INDEPENDENTS 8 TITLES Future Film Distribution 2010 SOUL KITCHEN; DAS WEISSE BAND; WÜSTENBLUME 2011 DREI 2012 BARBARA 2013 3096 TAGE; CLOUD ATLAS 2014 FEUCHTGEBIETE 5 TITLES SF Film Finland 2011 KONFERENZ DER TIERE; MAMA AFRICA; THE THREE MUSKETEERS 2013 MR. MORGAN S LAST LOVE 2014 PETTERSON UND FINDUS KLEINER QUÄLGEIST, GROSSE FREUNDSCHAFT 2 TITLES Atlantic Film Finland 2011 LIFE, ABOVE ALL; WER WENN NICHT WIR Pirkanmaan Elokuvakeskus 2013 IN THE DARKROOM; MITTSOMMERNACHTSTANGO 7 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
OTHERS 2010 Finnkino DAS SANDMÄNNCHEN ABENTEUER IM TRAUMLAND 2011 Bio Rex Distribution PINA 2012 Scanbox Entertainment Finland A DANGEROUS METHOD 2014 Cinemanse CLOUDS OF SILS MARIA Suomen Elokuvokontakti LOVE & ENGINEERING 8 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
(3) VOD AND DVD IN FINLAND 120 Finland: Video spend per platform in millions of Euros 100 80 60 40 2010 2011 2012 2013 20 0 DVD Blu-Ray Digital video TVOD 9 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
Finland: VOD titles by country of origin US Finland Other Nordic UK Germany Other Europe Other Based on an extensive sample of the 7,000 titles available for streaming or download from Scandinavian VOD platform Headweb in July 2015. Other Europe = Austria, Czech Republic, France, Ireland, Italy, Netherlands, Poland and Spain; Other = Argentina, Australia, Canada, China, Colombia, Hong Kong, Indonesia, Iran, Israel, Japan, Korea, Malaysia, Mexico, New Zealand, Philippines, Russia, Saudi Arabia and South Africa. The following list comprises all German titles available on Headweb (around 1% of the total) and includes TV series and telemovies. 24/7: THE PASSION OF LIFE; ALPHABET; AM ENDE DIE HOFFNUNG; ANONYMA - EINE FRAU IN BERLIN; DER BAADER MEINHOF KOMPLEX; BARBARA; BERLIN 36; BERLIN ALEXANDERPLATZ; BLACK PAST; BUDDENBROOKS; THE BURNING MOON; DON T WAKE THE DEAD; DREI; DREIVIERTELMOND; EFFI BRIEST; ELEMENTARTEILCHEN; FABRIK DER OFFIZIERE; DIE FARBE; FEUCHTGEBIETE; DIE FLUCHT; FREIER FALL; GLÜCK; GOOD BYE, LENIN; HANNAH ARENDT; HENRI IV; ILLUSION; JERRY COTTON; JOHN RABE; JUD SÜSS - FILM OHNE GEWISSEN; KNALLHART; KONFERENZ DER TIERE; KREUZWEG; KRIEGERIN; DAS LEBEN DER ANDEREN; DAS LIED IN MIR; LOLA RENNT; LORE; MAX SCHMELING; MEIN BESTER FEIND; MEIN FÜHRER - DIE WIRKLICH WAHRSTE WAHRHEIT ÜBER ADOLF HITLER; METROPOLIS; MOGADISCHU; MR. MORGAN S LAST LOVE; NANGA PARBAT; NAPOLA - ELITE FÜR DEN FÜHRER; DER NEUNTE TAG; NO REASON; OH BOY; PHOENIX; PINA; PREMUTOS - DER GEFALLENE ENGEL; PRINZESSIN LILLIFEE; PRINZESSIN LILLIFEE UND DER KLEINE EINHORN; REASONABLE DOUBT; ROMMEL; SCHICKALSJAHRE; SOUL KITCHEN; THE SPY; STALINGRAD; UNSERE MÜTTER, UNSERE VÄTER; DER UNTERGANG; URBAN EXPLORER; DIE VERLORENE ZEIT; DIE WAHRHEIT DER LÜGE; DAS WEISSE BAND; WEISSENSEE; DIE WELLE; WER WENN NICHT WIR and WINTERSCHLÄFER. 10 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
(4) FINLAND: COMMENTARY The easternmost of the three main Nordic countries, its main land border being with Russia, Finland (population: 5.5 million) is somewhat different as a film market. This is partly because of government policy which, through the Finnish Film Foundation, heavily subsidises local film production and distribution a policy which appears to work: local films account for some 30% of releases and 25% of box office. The Finnish language also plays a part. Whereas Danish, Norwegian and Swedish speakers can easily understand one another, Finnish speakers are out on their own, with a language stemming from an entirely different root. If Finnish audiences want to be able to understand a film without the aid of dubbing (which is very rare) or subtitles, they need to see a Finnish film. And, in significant numbers, they seem to do so. All these factors size, language, governmental market intervention mean that Finland offers very limited opportunities for films from elsewhere in Europe. Less than 200 films are released each year, while annual admissions vary between 7 and 8.5 million. The average, however, is near the bottom of the range, distorted by a spike in 2012 when box office revenue neared EUR 80 million, thanks mainly to the James Bond movie SKYFALL. But, with US titles accounting for 50% of releases and local titles 35%, there is little room for other-language films, especially arthouse. That said, however, there seems to a solid audience for such titles, championed by adventurous distributors such as Cinema Mondo and Future Film. The home entertainment market is pretty close to the European average: disappearance of rental; levelling off of DVD sales; an increased interest in various forms of digital delivery, although this has yet entirely to replace the older forms. In most respects, the country is best seen as part of the rapidly developing Scandinavian home entertainment market, with platforms such as Headweb supplying titles to subscribers throughout the region. This trend is discussed in more detail in Section (4) of the section on Denmark. It remains to be seen what effect this will have on the Finnish market for Finnish films, since only 3.5% of the titles on Headweb are Finnish. Indeed, the territory looks particularly at risk from the wave of homogenisation that tends to come with major SVOD platforms such as Netflix, which launched simultaneously in all Nordic countries in late 2012. 11 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
(5) GERMAN FILMS IN FINLAND Finland is a very small market for German films, with only 23 released over the five-year period surveyed. Two of these were Finnish co-productions and a third which also happens to be the highest-grossing German film of the period the latest episode in the PETTERSSON & FINDUS franchise, previous episodes of which have been majority-produced in a Nordic country. The latest outing for the grumpy farmer and his cat was by far the most successful film of the half-decade, accounting for 42% of all the tickets sold to German films. There were two other children s films in the five-year German Top 10: KONFERENZ DER TIERE and DAS SANDMÄNNCHEN - ABENTEUER IN TRAUMLAND also. If we further remove from the list six English-language films, we are left with just over 38,500 tickets sold to German festival and arthouse films and German stories in five years no great achievement and less than 30% of the tickets sold to PETTERSSON UND FINDUS alone. The situation is slightly better on the home entertainment front (see above), where a small number of festival favourites are bulked up by an array of German genre titles which did not so much as trouble the surface of the theatrical market not that it made much difference in the end: German films share of market supply (with revenue, of course, impossible to calculate) was pretty much the same as their share of the theatrical market: +/- 1%. One relatively curious facet of the Finnish market is the high number of boutique distributors handling the majority of films: while Future Film released eight of the titles (mainly festival and arthouse), the remaining 15 were opened by eight different companies, ranging from veteran Finnkino for the Englishlanguage titles to newcomer Cinemanse which drew just over 2,000 Finnish cinemagoers to CLOUDS OF SILS MARIA. The charts on the following page show numbers of releases and box office revenue for the key groups identified in the introduction to this Report. 12 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
Finland: Titles released by category Festival & arthouse English-language Children's films Local interest German stories Classic re-releases Finland: Categories by box office Festival & arthouse English-language Children's films Local interest German stories Classic re-releases 13 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films
(6) FINLAND: SOURCES AND ACKNOWLEDGMENTS Tilastokekskus Statistikcentral (Statistics Finland), Elokuvavuosi 2012 Facts Figures, World Bank, TradingEconomics.com, XE Currency Converter, European Audiovisual Observatory, Suomen Elokuvasäätiö (Finnish Film Foundation), Filmikamari (Finnish Chamber of Films, with special thanks to Tero Koistinen), Elonet (Finnish National Audiovisual Archive), Filmclub.fi, www.voddler.com, Canal+ Elokuvat, www.headweb.com. 14 Market Study Finland 2010-2014, July 2015, by Split Screen for German Films