October hair nails dayspa business. Exhibitor Prospectus Birmingham Jefferson Convention Center Birmingham, Alabama

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October 25-26 2015 New & Excitig Educatioal Lieup Exhibitor Prospectus Birmigham Jefferso Covetio Ceter Birmigham, Alabama hair ails dayspa busiess Coect with us photo: Sam Villa

ames & booth # p.34-36 mai stage p.12-13 classroom locatios p.38-39 photo: Cady Shaw 2014 p.30-32 MARKETING & SPONSORSHIP opportuities Lighted Tower Take advatage of a uique opportuity to promote your orgaizatio! Place your brad at classroom ad exhibit floor etrace uits. Placemet & productio: $900 Featured Products To help icrease product awareess, there will be a featured products area located i the lobby durig show hours. Package icludes: Listig i show program ID card Osite sigage Placemet: $200 Website Advertisig Advertise o the official show website! Premium locatios available o high traffic pages of the Premiere Birmigham website. Iterior Pages Baer $400/moth Registratio Page Baer $500/moth Registratio Pael Reiforce your compay s message by advertisig o custom paels located at registratio. Placemet & productio: $500 ELECTRONIC marketig Email Marketig Exclusive Premiere will sed your custom desiged email to our database icludig past ad preset attedees. Emails are set from show maagemet ad subject to approval. Limited availability. $1,200 Baer - Iterior Lobby Placemet Icrease your visibility by displayig your baer i key locatios iside the covetio ceter lobby. Baer provided by sposor. Placemet: $900 Door & Widow Decals Welcome attedees at the door with these vibrat 17 x 22 sigle-sided graphics. Miimum order of 4. Placemet & productio: $125 Email Marketig Baer Place your baer proudly o official show emails! Capture customers attetio before they arrive at the show. $750 HIGHLIGHTS compay Show Program Advertisig Advertisig here allows you to reach each ad every attedee. Direct traffic to your booth, relay iformatio about your compay ad leave a lastig impressio. $750 Half Page October 19-20 EXHIBIT FLOOR MAP SCHEDULE OF EVENTS suday & moday p.4-10 VALUABLE COUPON SAVINGS p.58-59 Escalator Graphic Place your compay logo ad graphics o escalators carryig attedees to ad from the show. Placemet & productio: $900 Horizotal or Vertical $1,250 Full Page $1,600 Full Page Iside Frot Cover or Back Cover Exhibitor List Upgrade Upgrade your compay ame o BOTH the official show website s exhibitor list AND Day-of-Show Program listig. $100 E-Pass Sposorship Receive maximum exposure by placig your advertisemet o attedees show e-passes purchased i advace from Premiere. Oly 2 available! $1,000 Book Early! Marketig items are o a first-come, first-serve basis ad sell out fast! For best availability sig-up before August 21 st Cotact: Kathlee Goodma at 800-335-7469 x141 kathlee@premiereshows.com

BENEFITS of exhibitig. Showcase yourself to a year s worth of potetial cliets i just two days! FACT... exhibitig at tradeshows is critical to icreasig your sales Tradeshows provide the perfect forum for compaies to itroduce ew brads ad display products to buyers. Exhibitios are especially effective whe combied with a compay s itegrated marketig strategy. Exhibitios, as a sellig medium, are always a excellet way to idetify ew leads ad ca improve a exhibitor s ROI via face-to-face cotact with customers. Over 10,000 potetial customers Face-to-face iteractio ad commuicatio with over 10,000 beauty professioals with purchasig power from Alabama, Arkasas, Florida, Georgia, Louisiaa ad Mississippi. Make immediate sales. Get buyers to act ow with show specials. Itroduce or demostrate your ew or existig product or service. Reach existig customers who eed persoal attetio. Who Atteds? We brig the decisio makers to you! Cosmetologists 50% Nail Techicias 18% Salo or Spa Owers 13% Estheticias 12% Studets 7% Full Service Salo 67% Nail Oly Salo 15% Day Spa 10% Cosmetology Schools 8% Decisio makers 94% of our attedees are ivolved i the purchasig process. Marketig & beyod Repeated exposure i major trade jourals icludig America Salo, Beauty Lauchpad, Behidthechair.com, Moder Salo, NAILPRO, NAILS ad more. Compay listig o the Premiere Birmigham website with a direct lik to your compay s website. Compay listig i the Premiere Birmigham Show Preview. Over 120,000 Show Previews ad 20,000 posters are distributed throughout the regio. Compay listig i the Premiere Birmigham Show Program, which is distributed osite to all trade show attedees. Attedees from Southeaster Regio Get Social #PremiereBirmigham Stay coected, up-to-date ad egage with Premiere Birmigham ad attedees before, durig ad after the show. Do t forget to use the official show hashtag. facebook.com/premierebirmigham twitter.com/@premierebirm

EXHIBITOR iformatio Exhibitor Booth Each 10' x 10' booth retal icludes A 8' draped back wall ad 3' side walls Oe 6' draped table, two chairs ad wastebasket Stadard ID Sig Exhibitor Maual Geeral Exhibit Hall Security Staff Five exhibitor staff badges Booth Pricig Each 10 x 10 = 100 Sq. Ft. Corer Booth - $14 Sq. Ft. Iterior Booth - $13 Sq. Ft. All cotracts must be accompaied by a 50% deposit. Space Assigmet Areas of cosideratio i assigig booth space: Number of booths requested Number of years i the show Participatio i ticket sales program Educatio/classroom participatio Professioal display desig I additio to the above, space relocatio will be cosidered based o availability. 2015 Show Schedule Activity Day Date Time Exhibitor Move-i Friday Saturday Oct 23 Oct 24 8a - 5p 8a - 7p Show Days Suday Moday Oct 25 Oct 26 9a - 6p 9a - 4p Exhibitor Move-out Moday Tuesday Oct 26 Oct 27 4p - 10p 8a - 1p Professioal Products Oly Premiere Birmigham is a tradeshow for the Professioal Beauty Idustry. Products exhibited o the show floor should iclude oly those which assist the professioals of the idustry. Examples of products ot allowed o the show floor iclude, but are ot limited to, the followig: urelated idustry clothig, jewelry ad other such boutique items. Show Maagemet reserves the right to determie the eligibility of ay compay or product for iclusio i the coferece ad reserves the right to reject, effect, or prohibit ay exhibit i whole or i part, or ay Exhibitor, or his represetatives, with or without givig cause. Submit your cotract ad deposit olie: www.premierebirmighamshow.biz Mail your cotract ad deposit to: Premiere Birmigham 1049 Willa Sprigs Drive, Suite 1001 Witer Sprigs, FL 32708 Fax your cotract ad deposit to: 407-265-3134 Questios? Call 800-335-7469 or 407-265-3131 or visit www.premierebirmighamshow.biz Sales & Sposorship Departmet Kathlee Goodma x141 kathlee@premiereshows.com Educatio Departmet A Dolo x113 a@premiereshows.com Ed McNeill x130 ed@premiereshows.com

Crosswalk to CROSSWALK Sherato TO Hotel SHERATON HOTEL 2015 exhibit floor pla ad classroom locatios NORTH Meetig Rooms NORTH Meetig 2d Floor Rooms 2d Floor Located i the back of EAST Hall Exhibits Located i the back of EAST Hall Exhibits East Hall Exhibits 2d Floor PRODUCT CHECK 1833 1932 1933 2033 2133 2233 2332 2333 2432 2433 2533 2632 601 1729 1828 1829 1928 1929 2028 1833 1932 1933 1727 1826 1827 1926 1927 2026 2033 2132 2129 2329 2333 2432 2429 2528 2529 2628 2133 2233 2332 2433 2533 2632 2027 2127 2226 2227 2326 2327 2426 2427 2526 2527 2626 2627 2726 MAIN STAGE Mai Stage 726 627 North Hall Exhibits 1st Floor 703 706 704 623 621 617 611 607 605 626 610 608 600 527 623 517 619 617 511 613509 611505 605 624 526 405 525 519 513 427 426 425 417 327 424 420 325 FOOD COURT 221 317 314 505 418 405 416 215 225 120 600 401 217 214 224 501 309 117 222 125 123 115 500 205 111 105 218 216 212 210 119 117 113 111 105 114 104 LOBBY LOBBY STAIRS/ STAIRS/ ESCALATORS ESCALATORS ESCALATORS to Mai Stage, North Hall Exhibits ESCALATORS & Premiere Cafe TO MAIN STAGE, NORTH EXHIBIT HALL & FOOD COURT 1000 1001 1001 1000 to North Meetig Rooms TO NORTH MEETING ROOMS 1208 1107 1206 1207 1306 1107 1206 1207 1306 1101 1200 1201 1309 1408 1109 1208 1209 1308 1309 1301 1409 1401 1101 1201 1301 1401 1501 1006 1008 1012 1018 1020 1022 1024 1026 1028 1032 1034 1006 1008 1012 1018 1020 1024 1026 1030 1032 1509 1608 1007 EAST Meetig Rooms 1st Floor 1704 1601 1700 1701 1705 1800 1801 1605 1702 PRODUCT CHECK 1723 1823 1923 2223 2322 2422 2522 2523 2622 2623 2722 1727 1826 1827 1926 1927 2026 2027 2126 2127 2226 2227 2326 2327 2426 2427 2526 2527 2626 2627 2726 1721 1820 2121 2221 2320 2321 2420 2421 2520 1723 1822 1823 1922 1923 1717 1816 1817 1916 1917 1715 1814 1719 1713 1812 1709 1713 1807 1906 1907 1711 1810 1811 1911 1705 1804 1729 1715 1814 1802 1701 1802 2013 2112 1817 1916 1917 2016 1811 1911 2010 2114 1801 to North Meetig Rooms 1829 1928 1929 2019 2023 2009 1907 1901 2001 1905 2004 TO NORTH MEETING ROOMS EAST Meetig Rooms 3rd Floor 1901 2000 2001 2128 2129 2114 2019 2118 2119 2218 2112 2101 2117 2217 2417 2517 2616 2617 2716 2221 2320 2321 2420 2421 2520 2011 2110 2111 2229 2123 2222 2223 2322 2217 2209 REGISTRATION 2313 2317 2416 2417 2411 2213 2312 2313 2412 2413 2307 2406 2407 2301 2329 2428 2429 2528 2529 2628 2422 2401 2718 2522 2523 2622 2623 2722 2513 2612 2713 2517 2616 2617 2716 2511 2610 2611 2710 2711 2507 2800 2802 2806 2808 2607 2706 2511 2610 2611 2710 2702 2507 2606 2607 2501 2601 2700 2701 to East Ballrooms & Classrooms REGISTRATION 2513 2501 2618 2800 2802 2806 2808 2718 2709 2705 2703 EAST Crosswalk BALLROOMto & Sherato CLASSROOMS Hotel & Medical Forum A 2715 2713 2709 2705 2703 2601 2700 2701 CROSSWALK TO SHERATON HOTEL To reserve the best possible exhibit space-act EARLY!

CLASSROOM educatio Premiere Birmigham s educatioal programs lead potetial buyers straight to your booth after each class. Premiere Birmigham brigs you over 10,000 Potetial Buyers! Educatio for Hair Cuttig, Hair Color, Me s Groomig, Textured Hair, Nails, Barbershop, Extesios & Weaves, Skicare, Makeup, Busiess ad Persoal Developmet Complimetary classroom presetatio times provided with your booth commitmet* (upo approval) Free promotio i over 120,000 Show Previews directly mailed to attedees, show website ad beauty idustry media Face-to-face iteractio with beauty idustry professioals Reach ew or existig customers who eed persoal attetio *Pre-Requisites for Educatio Educatio topics must remai educatioally focused, ubiased ad objective. Product edorsemet or sales will ot be allowed i the classroom or surroudig areas. All educators must be i the professioal beauty idustry ad will be required to purchase a booth o the exhibit floor. Refer to Exhibit Booth Cotract for pricig. Apply today to request the best possible classroom presetatio time Deadlie to apply for classroom space May 15, 2015 Cotact Us Call 800-335-7469 or visit www.premierebirmighamshow.biz COUPON program Clip & Save 10% off I this year s Day of Show Program, we will iclude pages of merchadise coupos that feature discouts, show oly specials ad free offers from your participatig compay. These eye-catchig coupos will be redeemable ONLY at participatig booths. all purchases made at the show. Also, hair fitted for free with purchase of I-Tip or Tape system extesios 000 worth g off over $2 will be raffli : e at our booth of merchadis Michael Kors Hadbag Michael Kors Watch Tiffay Bracelet $250.00 Visa Card 1 year of free processig* Booth 1814 $50.00 $50.00 Locig Kit Wig Makig Kit $50.00 $100.00 Startig Locs 101 DVD Locs Maiteace DVD Loc Tools Kit JustiKace Stylig Puddy 2oz Exteso Kit Microlik Fusio DVD Hair Ext Pliers & Needle 100 Microliks Vetalatio DVD Vetalatio Tool 2 Wig Caps 10 Wig T-Pis 6 DVDs Combo Redeemable Coupo Booth 2529 $25 free shippig Hads-O Workshops Available for details call (404) 692-1045 follow o Istagram @ iamjustikace www.stylistolie.com (MSRP $279.95) Free Eyeshadow with $50 purchase (while supplies last) (MSRP $299.95) (MSRP $579.90) Booth 1817 Please e-mail your promotio by Friday, October 9 ad we will cofirm your offer prior to publicatio. Professioal Booth 525 Booth 1923 36 PC COLORME DISPLAY $434.29 $129.00 $450.07 $189.98 $229.85 $149.99 CHI VIP Stylig Tote $229.85 $139.99 CHI Ceramic Roud Brush Stylist Pack $31.92 $19.99 Booth 1401 9 TESTERS $170.00 value $270.00 Square Stad for $75 with free shippig Show Deal CHI Eviro America Smoothig Treatmet Kit All i Oe w/free G2 CHI Tool Caddy 3 LT. BLONDE 3 MED. BLONDE 3 DK. BLONDE 3 AUBURN 3 ASH BROWN 6 LT. BROWN 6 MED. BROWN 6 DK. BROWN 3 BLACK 3 TESTERS value $234.00 Salo Cost 36 PC GREYFREE DISPLAY 3 TURQUOISE 3 BLUE ESCAPE 3 TEAL VIRTUE 3 BLUEBERRY 3 CORAL 3 RED RUSH 3 RASPBERRY 3 FUSCHIA PHENOM 3 ROSE 3 ORCHID 3 LAVENDER 3 VIOLET DESIRE $170.00 Booth 2806 Dura CHI Retro Bag Step-byStep Videos $100 off the CARA Makeup Academy Classes Body Massager Special Show Price This is a excellet opportuity to promote$249your $229Combo Very Special compay s ame ad products to over 10,000+ salo $409 for Both ad spa professioals who receive the full color osite Show Program. This coupo is available FREE to Receive a FREE Y.S. Park b case with the you with your booth commitmet; however, 15-com purchase of 6 combs! While supplies last. SPACE IS LIMITED! Foot Massager Special Show Price Great Show Deals (retail $99). A Square Stad trasforms your ipad ito a poit of sale. Additioally, we will also be offerig free processig o the first $1,000 swiped o Square for ay ew merchats that sig up at Premiere Birmigham. Booth 1827 Buy the NEW LeChat SMD LED S2 lamp Get 1 Mobile Power FREE Terms & Coditios: Coupo void if altered, copied, sold, purchased, trasferred, exchaged. May ot be combied with or per customer per purchase. No cash ay other promotio, offer, or discout. Limit 1 MUST PRESENT COUPON AT TIME OF value. Offer valid at Premiere Beauty Classic oly. PURCHASE. Please BE SPECIFIC regardig product, quatity, % or amout, etc. Coupo size 2.1667 x 2.02 @ 300DPI CMYK. Visit our booth for other great deals ad Eter to WIN FREE Perfect Match gel Restrictios apply, sca here (QR code)polish for 1 year. for Oe Piece 10 Clip set- Clip o Extesios 50% OFF official rules. Booth 2610 Booth 2321 Buy oe Get oe 50% OFF First Choice Euro Fie I-Tip Extesios 20 ad 24. $150 Hads o cuttig class with maequ i icluded ad a gift bag with our etire product lie i it. (icludes 9 differet proucts) Booth 2301 59 59 E-Mail: ed@premiereshows.com

Book your hotel olie! www.premierebirmighamshow.biz Travel Plaers is the official housig compay for Premiere Birmigham Visit www.premierebirmighamshow.biz ad click o Hotel & Travel or call Travel Plaers at 800-237-5655 or 212-532-1660 Moday-Friday from 9a-7p EST. Book today ad take advatage of: Low pre-egotiated room rates Immediate cofirmatio Update or eve cacel your reservatio with o fees No pre-paymet... book today but do t pay a pey util check-out Book olie 24/7 at www.premierebirmighamshow.biz Show Locatio Birmigham Jefferso Covetio Complex 2100 Richard Arrigto Jr. Boulevard North Birmigham, AL 35203 Car Retal Avis wats to help you ejoy Birmigham with great rates ad time savig services. Special discouts are available o a wide selectio of vehicles. Use Avis Worldwide Discout (AWD) Number K213092 whe you reserve olie at www.avis.com or call 800-331-1600. Aloft Soho Square Rate: $149 4 miles 1903 29 th Aveue South Marriott Birmigham Rate: $118 9 miles 3590 Gradview Parkway Sherato Birmigham Hotel Rate: $124 Adjacet 2101 Richard Arrigto Jr Blvd North SprigHill Suites Dowtow Rate: $149 1.4 miles 2024 4 th Aveue South Westi Birmigham Hotel Rate: $151 Adjacet 2221 Richard Arrigto Jr Blvd North ACT TODAY For the latest availability, please visit www.premierebirmighamshow.biz ad click o Hotel & Travel or call Travel Plaers at 800-237-5655 or 212-532-1660 Moday-Friday from 9a-7p EST.