St. Michael-Albertville High School Teacher: Curt Hahn Media Literacy (Master) September 2014 CEQs: Advertising Unit Media Literacy Advertising Unit Advertising Unit How does the media affect society? Small group media topic research project: 1-2. Advertising project What does it mean to be media literate? What are current trends in the media? Advertising Unit UEQs: How are individuals affected by advertising? What are the current forms of advertising? What are the propaganda techniques used in advertising? Propaganda techniques Bias and motivation UEQs: What makes up a 1. Define various propaganda techniques used in advertising 2. Provide examples of propaganda techniques 1. Explain plot 2. Analyze symbolism within novel 3. Identify themes 4. Compare totalitarianism (utopia/dystopia) in different works 5. Generate opinions about TV influence 1. Format a works cited page 2. Include specific ideas, logical organization, and Research -I can analyze information to determine a source s relevance and credibility. -I can select material that is relevant to my main ideas. -I can paraphrase, summarize, and directly quote sources that support -I can construct my works cited page and page setup in MLA format. Literature: -I can independently comprehend literature. -I can determine theme, author s purpose, or main idea in a literary work. -I can analyze how the literature is influenced by the culture, context, or era 1-4. Final test and quizzes (CA=Fahrenheit 451 Final Test) 5. Class discussion 1-2. Formal Essay Current Media Issues Unit 1-3. Group presentation or similar assignment 1. Gender quiz 1. Magazine advertisements 2. Propaganda Power Point 3. Sell & Spin: The History of Advertising video 4. The Persuaders video 5. Advertising and the End of the World video 6. The Truman Show 1. Fahrenheit 451 or similar content 2. "Harrison Bergeron" video and article 3. Ray Bradbury and Fahrenheit 451 Power Point 4. The Matrix 1. MLA Handbook 1 of 5
totalitarianism society? proper conventions in an in which it was written. How do theme and symbolism contibute to a work of literature? essay. Current Media Issues Unit How does censorship play in current society? Censorship Plot Television influence Theme, symbolism, Totalitarianism, utopia, dystopia MLA Documentation Ideas Current Media Issues Unit 1. Evaluate gender stereotypes 2. Identify violent medium 3. Criticize reality TV and movies -I can effectively communicate critical thinking through literarybased writings, discussions, and presentations. Fahrenheit 451 Literature: -I can independently comprehend literature. -I can identify and explain the use of figurative language in a literary work. -I can understand the visual elements and style of the author s work. 1. Internet research 2. Newspaper article Organizations Conventions Current Media Issues Unit What are current types of manipulation/propagan da used in the media? What are issues of violence in the media? -I can determine theme, author s purpose, or main idea in a literary work. -I can independently identify literary elements. -Foreshadowing -Symbolism 2 of 5
-Conflict What are issues of gender in the media? -Satire -Characterization Gender stereotypes Violence in the media Trends in television and film -Plot Line -I can analyze how authors use literary elements to enhance works. -I can analyze how the literature is influenced by the culture, context, or era in which it was written. -I can effectively communicate critical thinking through literarybased writings, discussions, and presentations. -I can evaluate the quality of literature (i.e. what makes a work a classic versus popular). Self-Analysis Paper and Literary Analysis: -I can formulate a thesis statement that clearly communicates the focus of 3 of 5
a longer work. -I can support a thesis statement with specific evidence, examples, and/or details that show the reader -I can organize supporting details into paragraph structure with a definite introduction, body, and conclusion. -I can enhance organization through the use of topic sentences, transitions, and concluding sentences. -I can improve my work by revising content and editing writing so it is free of punctuation, capitalization, and usage errors. -I can extend the appeal of my work so it goes beyond functional writing (basic execution of the assignment) and entertains, provokes thought, and/or connects with a variety of target audiences. (SPECIFY FOR DIFFERENT LEARNING TARGETS -I can select material that is 4 of 5
relevant to my main ideas. -I can paraphrase, summarize, and directly quote sources that support -I can integrate source material smoothly into my own writing. -I can construct my works cited page, in-text citations, and page setup in MLA format. 5 of 5