Kindle for Publishers How to Publish Digital Books, Magazines and Newsletters on America s #1 ereader Platform (and Why You Should Now) Don Nicholas Executive Director, Mequoda Group, LLC Chief Architect, Mequoda Wordpress Systems Editor-in-Chief, Mequoda Daily Network Kindle for Publishers www.mequoda.com slide 1 of 46 2010 Mequoda Group, LLC
Why Books (and Publications) Need to Be Online 54% of buyers find out about books: ONLINE. Kelly Gallagher, Business Intelligence, R.R. Bowker at Book Industry Study Group Making Information Pay May 7 th, 2009 67% of readers look for book reviews: ONLINE. Kelly Gallagher, Business Intelligence, R.R. Bowker at Book Industry Study Group Making Information Pay May 7 th, 2009 Readers looking for ebooks seek out publishers: ONLINE. Kassia Krozser, Booksquare.com Tools of Change in Publishing, February 2009 Kindle for Publishers www.mequoda.com slide 2 of 46 2010 Mequoda Group, LLC
How the Internet Influences Media Consumption People read BOOKS for an average of 5 hours per week Heavy Internet users reported 2.5 more hours than nonusers People read MAGAZINES & NEWSPAPERS for an average of 3.8 hours per week Heavy Internet users report reading 4.3 more hours than nonusers Kindle for Publishers www.mequoda.com slide 3 of 46 2010 Mequoda Group, LLC
2008 vs. 2009 2008 2009 Kindle for Publishers www.mequoda.com slide 4 of 46 2010 Mequoda Group, LLC
What s Hot? What s Not? Source: VSS Communications Industry Forecast, 2009 Kindle for Publishers www.mequoda.com slide 5 of 46 2010 Mequoda Group, LLC
What Platforms Consumers Want to Use 19% 18% 14% 11% 5% Desktop computer Laptop computer ereader Netbook Mobile Kindle for Publishers www.mequoda.com slide 6 of 46 2010 Mequoda Group, LLC
Why Consumers Want It Kindle for Publishers www.mequoda.com slide 7 of 46 2010 Mequoda Group, LLC
Digital Media that Consumers Want 50% BOOKS 36% MAGAZINES 33% NEWSPAPERS Kindle for Publishers www.mequoda.com slide 8 of 46 2010 Mequoda Group, LLC
2010 Predictions for ereaders Kindle for Publishers www.mequoda.com slide 9 of 46 2010 Mequoda Group, LLC
2009 Statistics E Ink says 2009 revenues to date were up 250% 3 million ereader sales for 2009 10 million ereader sales predicted for 2010 A new generation of tablet PCs from Apple, Microsoft to come Dual-screen devices that make use of both E Ink and LCD screens also to come Flexible displays, new screen sizes, more touch, color, and video to come. Kindle for Publishers www.mequoda.com slide 10 of 46 2010 Mequoda Group, LLC
What will change in 2010? Falling device prices, more content availability, better retail distribution, and lots and lots of media buzz - Sarah Rotman Epps, Forrester Kindle for Publishers www.mequoda.com slide 11 of 46 2010 Mequoda Group, LLC
ereader Predictions for 2010 5 million Apple ereaders 4 million Amazon Kindles 50 million Apple iphones 59 million Kindle-friendly devices 3 million B&N Nook sales 2.5 million Sony Readers Kindle for Publishers www.mequoda.com slide 12 of 46 2010 Mequoda Group, LLC Forrester predicts: Amazon will claim 60 percent of the market, with Sony
Apple, Kindle, Sony & More Which EREADER PLATFORMS are Best for Your Digital Books, Magazines, Newsletters & Blogs? Kindle for Publishers www.mequoda.com slide 13 of 46 2010 Mequoda Group, LLC
The Only 2010 ereaders Worth Watching Amazon Kindle B&N Nook Sony Reader QUE Samsung Skiff Apple Tablet Kindle for Publishers www.mequoda.com slide 14 of 46 2010 Mequoda Group, LLC
Kindle Cost: $259 Screen: 6 3G: Yes Content: 360,000 titles: newspapers, magazines & blogs Apps: Desktop & iphone Remit Rate: 35% Kindle for Publishers www.mequoda.com slide 15 of 46 2010 Mequoda Group, LLC
Newspapers on Kindle Priced $5.99 - $14.99 Kindle for Publishers www.mequoda.com slide 16 of 46 2010 Mequoda Group, LLC
Magazines on Kindle Priced: $1.25 - $10.99 Kindle for Publishers www.mequoda.com slide 17 of 46 2010 Mequoda Group, LLC
B&N Nook Cost: $259 Screen: 7.7 3G: Yes Content: 350,000 books, 30 newspapers & magazines Apps: Desktop & Mobile Remit Rate: 65% Kindle for Publishers www.mequoda.com slide 18 of 46 2010 Mequoda Group, LLC
Magazines on the Nook Kindle for Publishers www.mequoda.com slide 19 of 46 2010 Mequoda Group, LLC
Newspapers on Nook Kindle for Publishers www.mequoda.com slide 20 of 46 2010 Mequoda Group, LLC
B&N Applications Kindle for Publishers www.mequoda.com slide 21 of 46 2010 Mequoda Group, LLC
Sony ereaders Cost: $399+ Screen: 7 3G: Available (highest model) Content: books, newspapers Apps: None Remit Rate: 65% Kindle for Publishers www.mequoda.com slide 22 of 46 2010 Mequoda Group, LLC
Plastic Logic QUE Cost: $649 + $799 Screen: 11 3G: Available (highest model) Content: books, periodicals Apps: TBA Remit Rate: 65% Kindle for Publishers www.mequoda.com slide 23 of 46 2010 Mequoda Group, LLC
Skiff Cost: TBA Screen: 11.5 3G: Yes Content: books, periodicals Apps: None Remit Rate: TBA Kindle for Publishers www.mequoda.com slide 24 of 46 2010 Mequoda Group, LLC
Samsung Cost: $399 & $599 Screen: 6 & 10.5 3G: Yes Content: BYOC Apps: None Remit Rate: TBA Kindle for Publishers www.mequoda.com slide 25 of 46 2010 Mequoda Group, LLC
BYOC Bring Your Own Content Kindle for Publishers www.mequoda.com slide 26 of 46 2010 Mequoda Group, LLC
Comparing the Major Players Kindle for Publishers www.mequoda.com slide 27 of 46 2010 Mequoda Group, LLC
Items to Think About When Choosing Is this reader cross-platform? (Kindle vs. iphone) Are you ok with a fixed format? (epub vs. PDF) What percentage of sales do I get? How much time / work does this require on my part? Is it pulling a feed? (Kindle) Do I need to send content to the vendor? (Ceros) Kindle for Publishers www.mequoda.com slide 28 of 46 2010 Mequoda Group, LLC
Zinio, Texterity, itunes, PDF and more Which SOFTWARE APPS are Best for Your Digital Books, Magazines, Newsletters & Blogs? Kindle for Publishers www.mequoda.com slide 29 of 46 2010 Mequoda Group, LLC
Free App vs. Premium Information Kindle for Publishers www.mequoda.com slide 30 of 46 2010 Mequoda Group, LLC
2010 ereader Apps iphone (itunes) Kindle Sony Adobe PDF Zinio Reader Texterity Ceros Q-Magaz Nextbook Kindle for Publishers www.mequoda.com slide 31 of 46 2010 Mequoda Group, LLC
iphone Apps Stanza Kindle for iphone ereader ShortCovers CourseSmart (textbooks) Classics Bookshelf BookZ Libris Eucalyptus ($10 for 10k books) PixelMags (stand-alone apps) Kindle for Publishers www.mequoda.com slide 32 of 46 2010 Mequoda Group, LLC
What You Need to Know DRM: Who has the rights to my content? Pricing: Can I set the price for my content? Customer Service: Who will handle customer inquiries? Remit Rate: What percentage do I get paid? Kindle for Publishers www.mequoda.com slide 33 of 46 2010 Mequoda Group, LLC
What s epub? The Open-Source Digital Book Publishing Standard Kindle for Publishers www.mequoda.com slide 34 of 46 2010 Mequoda Group, LLC
What s epub? epub is an open format of the The International Digital Publishing Forum (IDPF). It is based on XML and XHTML, re-using existing standards for digital books and publications. Predictions & Comments from Michael Smith, IDPF: Approx. 23 ereader devices can read the DRM books via Adobe digital editions platform Approx. 9 readers can read DRM free EPUB only Kindle does not support epub but users have created hacks & converters Use of EPUB format will become more prominent in higher ed publishers Publisher & consumer adoption will lead to a critical mass Kindle for Publishers www.mequoda.com slide 35 of 46 2010 Mequoda Group, LLC
What s epub? "Unless Amazon embraces open e-book standards like epub, which allow readers to read books on a variety of devices, the Kindle will be gone within two or three years." Tim O Reilly on 2/09 in Why Kindle should be an open book, in Forbes Kindle for Publishers www.mequoda.com slide 36 of 46 2010 Mequoda Group, LLC
Items you Can Accomplish Today Kindle for Publishers www.mequoda.com slide 37 of 46 2010 Mequoda Group, LLC
Item 1: Set up Your Blog on Kindle Kindle for Publishers www.mequoda.com slide 38 of 46 2010 Mequoda Group, LLC
All Amazon Needs to Know 8 Things RSS/Atom Feed Address Blog Title Tagline Blog Description Blog Author/Publisher Blog Language Categories Keywords Optional: Screenshot of blog Blog masthead Website address Kindle for Publishers www.mequoda.com slide 39 of 46 2010 Mequoda Group, LLC
Amazon Decides Price You get 30% Kindle for Publishers www.mequoda.com slide 40 of 46 2010 Mequoda Group, LLC
Item 2: Get YOUR Price On Kindle Set up Kindle Delivery on your site: Subscriber must give you their Kindle address during payment process. Prep the issue in PDF format, send it to the customer's @kindle.com address. Make sure they add your address to their approved contacts. Remind customers that they pay a 15 cent delivery fee from Amazon per MB that you send. You keep 100% of the subscription price Tip: Experiment with ad models: More expensive subscriptions w/o ads and less expensive with ads Kindle for Publishers www.mequoda.com slide 41 of 46 2010 Mequoda Group, LLC
Item 2: Get YOUR Price On Kindle Kindle for Publishers www.mequoda.com slide 42 of 46 2010 Mequoda Group, LLC
Item 2: Get YOUR Price On Kindle Kindle for Publishers www.mequoda.com slide 43 of 46 2010 Mequoda Group, LLC
Additional Resources http://www.mequoda.com/free-reports/kindle-publishingcompetition-heats-up/ http://www.mequoda.com/articles/kindle_publishing/kindleaims-to- light-up -2010/ http://www.mequoda.com/articles/kindle_publishing/6-stepsfor-publishing-your-books-on-amazon-kindle/ Kindle for Publishers www.mequoda.com slide 44 of 46 2010 Mequoda Group, LLC