SANTA BARBARA INTERNATIONAL FILM FESTIVAL JANUARY 31 - FEBRUARY 10, 2018
SANTA BARBARA INTERNATIONAL FILM FESTIVAL Since 1985 Santa Barbara International Film Festival has been dedicated to discovering and showcasing the best in cinema from around the globe. Each year, SBIFF attracts 95,000 attendees to enjoy 11 days of 200+ films, Celebrity Tributes, Industry Panel Discussions, filmmaker Q&As, and symposiums that transform beautiful downtown Santa Barbara, CA into a rich destination for film lovers. SBIFF also presents education programs and community film screenings that tie into SBIFF s year-round programming. Our programs are designed to engage, enrich and inspire people through the power of film. We take pride in creating proposals that are completely tailored to each individual sponsors objectives. SBIFF offers a range of packages to help promote your brand to both new and existing customers. Sponsorship opportunities start at $15K. 2
International Media Impressions SBIFF invites you to become an official sponsor in 2018. Through sponsorship of the Festival, you will be supporting independent and aspiring filmmakers, while reaching affluent Festival guests, industry leaders, and international press. Over 300 international press cover the Festival and feature interviews and highlights from SBIFF events. The 2017 Festival generated 3.2 BILLION international media impressions showing an increase from the previous year s 1.6 billion impressions reflecting SBIFF s continuous growth. International press outlets include: Travel+Leisure Variety People Los Angeles Times Entertainment Tonight Access Hollywood The Hollywood Reporter KCRW Washington Times Vogue Deadline Hollywood IndieWIRE LA Confidential USA Today StyleWatch Entertainment News E! Online Daily Telegraph Yahoo! Entertainment Weekly InStyle ABC News Daily Mail US Weekly Yahoo! Finance Haute Living India.com Awards Daily IMDB The Wrap Santa Barbara International Film Festival was recently chosen by USA Today as one of the top 10 film festivals in the United States, and one the top 25 coolest film festivals in the world by Movie Maker! 3
Partnership Benefits PARTNER BENEFITS HIGH-PRESTIGE AFFILIATION SBIFF has been recongized as one of the premiere film festivals, and partners with top international brands. INTERNATIONAL REACH 95,000 attendees from 61 different countries and a broad international media presence makes SBIFF the perfect vehicle for expanding your brand message. TAILORED SPONSORSHIPS Partnering with SBIFF guarantees a broad reach of international media, in addition to the benefits of event marketing, client entertainment, brand exposure, and VIP Festival access all built into a customized partnership. 4
A Mission of Education The majority of my students have never been to the Arlington Theater or any theater. The experience in itself is amazing to the students who lack these types of experiences. The expression on their faces as they entered the theater was priceless. - Myra Perez, 5th Grade Teacher, Ontiveros Elementary School EDUCATION & OUTREACH PROGRAMS Education and community are at the heart of the Santa Barbara International Film Festival s mission and play a key role in the annual Film Festival. Over 10,000 people participated in one of SBIFF s free education and outreach programs during the 2017 Festival that included: Mike s Field Trip to the Movies AppleBox Family Films 10-10-10 Student Filmmaking Competition Free Community Screenings Silent Film Sunday Film Studies Program Industry Seminars Your support provides the next generation of filmmakers and film lovers the opportunity to learn from and interact with some of the top professionals in filmmaking today. 5
Promotional Opportunities BUILD RECOGNITION Sponsorship of SBIFF provides numerous ways for you to get your name in front of a captive audience and increase your brand s visibilty. Opportunites include: Venue naming rights Marquee signage Commercial advertising Branded red carpet step & repeat Custom lounge build-outs On-screen and print advertising Theatre signage Digital promotions Social media outreach Custom activation programs Product sampling 6
Promotional Opportunities ENGAGE OUR AUDIENCE SBIFF offers partners opportunities to amplify their marketing message by creating unique spaces that reflect their brand image. From customized displays to VIP lounges to entire venues, SBIFF offers unlimited opportunities to connect with our attendees. Opportunities include: Opening Night Gala VIP Lounge Pre-Tribute Green Room Post-Tribute VIP Lounge Passholder Lounges Arlington Theatre Metro 4 Theatre Fiesta 5 Theatre Will Call Office 7
Promotional Opportunities ENGAGE OUR FILMMAKERS The timing of the Festival, just after the Oscar nominations are announced and weeks prior to the Academy Awards ceremony, makes SBIFF a high-profile stop for filmmakers and press outlets. The 2017 Film Festival hosted 200+ filmmakers. Filmmaker events include: Celebrity Tribute Industry Panels Filmmaker Happy Hours Studio Parties Filmmakers Seminars SBIFF provides an opportunity for guests to interact with industry professionals and listen in on panel discussions about current topics in the idunstry. 8
Festival Statistics & Demographics 23% 15% Age: 39% Adults 18-29: 15% 23% Adults 30-45: 23% Adults 46-64: 23% Adults 65+: 39% 2017 FILM FESTIVAL OVERVIEW Films: 247 World Premieres: 73 US Premieres: 81 Countries Represented: 62 Free Community Screenings: Free Education Programs: 28 3 22% 37% 20% 21% Annual HHI: $250K+: 20% $150K-$249K: 21% $75K-$149K: 37% < $75K: 22% Filmmaker Seminars: 2017 FILM FESTIVAL DEMOGRAPHICS Overall Attendance: 95,000 8 Male: Female: 38% 62% 14% 10% 37% 39% Education: Grad Degree: 39% BA Degree: 37% Prof. Degree: 14% Some College: 10% Married w/ Children: Married w/o Children: Single w/ Children: Single w/o Children: Returning Attendee: First Time Attendee: 45% 20% 49% 25% 79% 21% Southern California: Northern California: Other: 79%: 8% 13% 9
Select Festival Partners 10
Thank You On behalf of all of us at SBIFF, a world of thanks for your interest in partnering. We look forward to exploring partnership opportunities together. If you have any questions or would like to discuss A custom proposal in more detail please do not hesitate to call or email: Cindy Chyr Director of Advancement Email: cindy@sbiff.org Phone: 805.963.0023 Benjamin Goedert Development Manager Email: ben@sbiff.org 11