editor-in-chief MATTLEPRESTON SARRAH MARQUAND delivers people an entertaining mix of news, celebrity features and lifestyle content assembled by Australia s best journalists and experts. And it s delivered on our favourite day of the week Sunday when we are most relaxed and more receptive to ideas and brand messaging. Editor-in-Chief, Stellar magazine
overview STELLAR IS AUSTRALIA S MOST-READ WEEKLY MAGAZINE, REACHING 1,060,000 ACROSS THE EASTERN SEABOARD. Stellar s content is driven by 'HER' and focuses on what matters to 'HER' the most. Stellar offers premium storytelling at scale with a unique voice delivered by industry-leading experts with trusted content that brands can leverage. Each issue features the perfect mix of notable cover stars, news, first-person stories and celebrity exclusives, plus the latest in fashion, beauty, interiors, travel and food.
THE SUNDAY MINDSET Stellar speaks to HER on the most positive day of the week Sunday. When her mind is set for information and inspiration; when she plans, makes decisions and sets resolutions for the week ahead. Stellar reaches our audience when they are in the right mood, creating the perfect conditions for reach and engagement. We set the agenda for who they are from that Sunday. SUNDAY POSITIVITY EQUALS HIGHER AD RECEPTIVITY PEOPLE WHO READ WHILE FEELING VERY RELAXED NOTICE 54% OF ADS COMPARED TO 36% WHEN PEOPLE READ WHEN NOT FEELING RELAXED. Sources: TouchPoints Australia 2015.1, RealityMine panel; News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017 (N= 1,462) WOMEN ARE IN THE MOST POSITIVE MOOD ON A SUNDAY WITH 41% CONSIDERING SUNDAY TO BE THEIR FAVOURITE DAY. Source: In The Mood for Advertising, International Journal of Advertising 2007 (n=,1287) http://freshpeel.com/wp-content/uploads/2012/06/impact-of-mood-on-advertising.pdf; * Adform Quarterly Media Barometer 2013 http://blog.adform.com/programmatic/research-consumers-7-more-likely-to-click-on-ads-during-weekends/\ SUNDAY IS A DAY TO GET THINGS DONE WITH SUNDAY S ACCOUNTING FOR UP TO 35% OF WEEKLY SALES AMONG RETAILERS. Sources: *Australian Centre of Retail Studies 2012; Quantium, NAB data, 12 months ending June 2015; Reality Mine - TouchPoints Australia, 2015( Women 16+)
audience AUDIENCE STATS Stellar reaches 1,060,000 readers each week 56% of Stellar readers are aged 30-64, 66% of Australia s population are aged 30-64* 53% are main grocery buyers* 33% (or 344,000) are Social Grade AB* Avg personal income $64,187** Gender split 62% (or 657,200) Female/38% (or 402,800) Male* 1 in 3 Stellar readers agree Sunday is a day where I look for Inspiration *** 1 in 4 have further researched a product or service online after reading it in Stellar**** *Source: emmatm conducted by Ipsos MediaCT, 12 months ending Feb 2017 **Sources: emmatm conducted by Ipsos MediaCT, 12 months ending April 17; Stellar; Filter Social Grade AB ***Sources: News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017 (N= 1,462); Pulse Consumer Panel, Stellar Survey April 2017 (N=878) ****Sources: Pulse Consumer Panel, Sunday Survey May 2015 n=1552;news Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. N= 1462 *****Source: emmatm conducted by Ipsos MediaCT, 12 months ending Feb 2017; *News Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. Filter: Stellar readers (n=440) ******Sources: Pulse Consumer Panel, Sunday Survey May 2015 n=1552;news Corp Australia, Pulse Consumer Panel, Stellar Survey January 2017. N= 1462. Results weighted by age and gender to reflect New Corp Australia s print and digital newspaper audience Q. During the last three months, which of the following activities have you done on a Sunday? 82% of Stellar readers are intending to travel in the next 12 months***** Stellar readers are 31% more likely to experiment with different beauty products and brands* 32% of Stellar readers have been clothes or shoe shopping on a Sunday in the last 3 months***** More than half of Stellar readers have been grocery shopping on a Sunday******
contributors EXPERT contributors ON SUNDAYON SUNDAYON ON ONSUNDAY SUNDAY ON SUNDAYON SUNDAY ON Premium storytelling talent with a unique voice delivered by industry-leading experts ON SUNDAYON SUNDAY ON SUNDAY ON MATT PRESTON CARRIE BICKMORE MATT CAMPBELL PRESTON DAVID MATT PRESTON PATRICK CARLYON MATT PRESTON FRANCES WHITING SHANNON BENNETT MATT MORAN SHANNON BENNETT MATT PRESTON MATT PRESTON COLIN SILVIA COLLOCA SILVIA COLLOCA NEALE WHITAKER DONNA HAY FASSNIDGE MATT PRESTON SILVIA COLLOCA KATE LANGBROEK C MATT SILVIA COLLOCAC MATT PRESTON MATT PRESTON MATT PRESTON PRESTON SILVIA COLLOCA SILVIA COLLOCA JORDAN BAKER JOE HILDEBRAND MATT MORAN SHANNON BENNETT SHANNON BENNETT MATT MORAN MATT MORAN SHANNON BENNETT
core pillars behind THE COVER WEEKLY Features Fashion Beauty Travel Living delicious. on Sunday
special issues Special ISSUES TH EM ED ISSU ES CALEN DAR July August September October November December January February March April May June ANTI-AGEING ISSUE CELEBRATING AUS ANNIVERSARY ISSUE FATHER S DAY/MEN S ISSUE SPRING RACING ISSUE CHRISTMAS GIFTING ISSUE CHRISTMAS ENTERTAINING + PARTY ISSUE COLOUR ISSUE LOVE ISSUE SPORT ISSUE EASTER ISSUE MOTHER S DAY ISSUE BUDGET ISSUE
integration & partnerships INTEGRATION & PARTNERSHIP opportunities Themed special issues Premium sampling Brand ambassador integration Editorial integration High-impact stunts F ractional space opportunities Advertorial
rate card rate card CASUAL NATIONAL FULL PAGE COLOUR $ 53,650 DOUBLE PAGE SPREAD $ 107,300 HALF PAGE $ 32,190 THIRD PAGE $ 24,143 NSW FPC $ 23,821 VIC FPC $ 21,899 QLD FPC $ 18,670
deadlines 2017 DEADLINES 01 OCTOBER 2017 18 SEPTEMBER, 2017 20 SEPTEMBER, 2017 PUBLICATION DATE BOOKING DEADLINE MATERIAL DEADLINE 23 JULY, 2017 10 JULY, 2017 12 JULY, 2017 30 JULY, 2017 17 JULY, 2017 19 JULY, 2017 06 AUGUSt, 2017 24 JULY, 2017 26 JULY, 2017 13 AUGUST, 2017 31 JULY, 2017 02 AUGUST, 2017 20 AUGUST, 2017 07 AUGUST, 2017 09 AUGUST, 2017 27 AUGUST, 2017 14 AUGUST, 2017 16 AUGUST, 2017 03 september, 2017 21 AUGUST, 2017 23 AUGUST, 2017 10 september, 2017 28 AUGUST, 2017 30 AUGUST, 2017 20 september, 2017 04 SEPTEMBER, 2017 06 SEPTEMBER, 2017 24 september, 2017 11 SEPTEMBER, 2017 13 SEPTEMBER, 2017 01 OCTOBER 2017 18 SEPTEMBER, 2017 20 SEPTEMBER, 2017 08 OCTOBER 2017 22 SEPTEMBER, 2017 * 26 SEPTEMBER, 2017 08 PUBLICATION OCTOBER 2017 DATE 22 BOOKING SEPTEMBER, DEADLINE 2017 * 26 MATERIAL SEPTEMBER, DEADLINE 2017 15 OCTOBER 2017 02 OCTOBER, 2017 04 OCTOBER, 2017 22 OCTOBER 2017 09 OCTOBER, 2017 11 OCTOBER, 2017 29 OCTOBER 2017 16 OCTOBER, 2017 18 OCTOBER, 2017 05 NOVEMBER 2017 23 OCTOBER, 2017 25 OCTOBER, 2017 12 NOVEMBER 2017 30 OCTOBER, 2017 01 NOVEMBER, 2017 19 NOVEMBER 2017 06 NOVEMBER, 2017 08 NOVEMBER, 2017 27 NOVEMBER 2017 13 NOVEMBER, 2017 15 NOVEMBER, 2017 03 DECEMBER 2017 20 NOVEMBER, 2017 22 NOVEMBER, 2017 10 DECEMBER 2017 27 NOVEMBER, 2017 29 NOVEMBER, 2017 17 DECEMBER 2017 04 DECEMBER, 2017 06 DECEMBER, 2017 24 DECEMBERember 2017 14 JANUARY 2018 Not published * Earlier Deadline due to Public Holiday Plus, Approval to Print
material specs MATERIAL specification COVER GATEFOLD saddle stitched 275mm 202mm stellar cover 192mm 192mm 197mm Gatefold outer flap Flap Gatefold inner flap IFC saddle stitched 202mm First page of text section in magazine Full page Red area indicates a 5mm gap, to saddle stitch centre, when Gatefold Flap folds in. THEREFORE, please be mindful if creative visuals are required to match across the Gatefold Outer Flap and first page of text section, that any images or words on the RH side of the Gatefold Inner will be seen. Grey area indicates a 7mm courtesy strip (from the right hand trim edge) to be included within the design layout of the creative. NO live type or image should be in this area. PLEASE CHECK with Production, before supplying material, if this should be WHITE or BLACK. PAGE DIMENSIONS TRIM SIZE TYPE/DESIGN AREA BLEED Double page spread To be supplied as two single full pages, identifying the left & right Full page 275mm x 202mm wide 255mm x 182mm wide 285mm x 212mm wide Half page spread To be supplied as two HPH, identifying the left & right Half page horizontal 137mm x 202mm wide 117mm x 182mm wide 147mm x 212mm wide Half page vertical 275mm x 100mm wide 255mm x 80mm wide 285mm x 120mm wide Third page horizontal 90mm x 202mm wide 70mm x 182mm wide 100mm x 212mm wide Third page vertical 275mm x 67mm wide 255mm x 47mm wide 285mm x 77mm wide Full Page is to be supplied as a separate PDF to Gatefold Inner Type/Design Area, within the gatedfold trim, is 10mm in from all trim edges. Please include 5mm bleed and crop marks. Please include fold marks. For image preparation and proofing requirements please refer to the main specifications for Stellar. Please send a mock-up to show the correct folding position for creative. Contact: Leanne George 02 8045 4921 or adproduction@news.com.au 02 8045 4923 No double imaging to be supplied on DPS material.
material specs MATERIAL specification LAYOUT CONSIDERATIONS Headlines and baselines of very large type should be run across the gutter of the double page spread and when the image is also designed to go across the spread, it s the client/ agency s responsibility to supply material with these elements aligning from one side of the spread to the other. Stellar is a glued spine product. Type, logos, borders and keynumbers should be kept within the bounds of the *type/design area parameters of the magazine. It is at the client/agency s discretion to design beyond the *type/design area and NewsLifeMedia will not be held accountable if information is trimmed off during the print/ binding process. Very small type, keylines of no less than 0.25pt and small design elements should be reproduced in one ink colour only to avoid registration problems. IMAGE PREPARATION / TONE DENSITY / FILE REQUIREMENTS Printed heat set web offset in four process colours at 133 lines per inch. Images should be 266dpi and all linework 1200dpi. Ink coverage total sum density must not exceed 280%. Dot gain compensation should be built into image separations of 20%. When using solid black backgrounds a 40%-50% Cyan stipple is recommended to reinforce solid black print result. Reversed out type should be no less than 9pt and fine serifs should be avoided. All files must be saved in CMYK format. Fonts must be embedded into the PDF file. PLATE CHANGE MATERIAL When different advertisements are required for distribution to certain states (NSW, Vic or Qld), a separate digital file is to be supplied with an individual key number kept within the type/design area. The name of the PDFs should reflect the different versions, N (NSW), V (Vic), Q (Qld). When material is generic for both versions, please only send one piece of material which will run for both states. DIGITAL FILE DELIVERY & PROOFING REQUIREMENTS Digital ad material will only be accepted via Quickcut and Adsend delivery systems. For overseas clients, Digital Ads. This helps to ensure files are created using the guidelines set out by the 3DAPv3 committee. Please upload under the NewsLifeMedia banner not News Corp Australia. All material must be identified by the Publication Date (Cover Date) eg: 13APR15. Please make sure this is entered into the correct fields. A hard colour digital proof should be supplied (within the deadline, but won t be chased) for all ad material to ensure the accuracy of content and reproduction of ads. NewsLifeMedia will only take responsibility for accurate colour reproduction when supplied a 3DAPv3_PT3 IMPROVED. All other proofs or 3DAPv3, Paper Type 1, 2 & 4 are not acceptable for Stellar and is the responsibility of the client/agency to provide the correct digital proof. For image profile, please download, http://www.3dap.com.au/seperation.html, from the 3dap website. Contact: NLM Ad Production - LvL 2, Loading Dock, 61 Kippax St, Surry Hills NSW 2010. QUALITY CONTROL NewsLifeMedia is committed to producing magazines of the highest calibre and will ensure ads are reproduced as intended. It is the client/agency s responsibility to supply material according to these guidelines and formats. Each ad received, within the deadline period, will be flight checked and if there are any concerns with the material the client/agency will be notified to resupply. When material is received past the required deadline and impacts on the time required for our quality control procedures, NewsLifeMedia will not be held accountable for any loss of content. * When time permits, NewsLifeMedia will flag with the client/agency if type, logos, borders etc have been designed too close to the trim edge. When material is received beyond deadline, including agreed extended deadlines, and time is of the essence to approve to print, material will be uploaded as supplied and NewsLifeMedia will not be held accountable for any loss of content.
contacts contact DETAILS FOR MORE INFORMATION PLEASE CONTACT YOUR NEWS CORP AUSTRALIA SALES REPRESENTATIVE, OR: Justine Robinson COMMERCIAL SOLUTIONS MANAGER NEWS CORP. AUSTRALIA PHONE: (02) 8114 7480 EMAIL: JUSTINE.ROBINSON@NEWS.COM.AU Tarida Silitonga COMMERCIAL SOLUTIONS SPECIALIST NEWS CORP. AUSTRALIA PHONE: (02) 8114 7407 EMAIL: TARIDA.SILITONGA@NEWS.COM.AU