Media Pack MULTI AWARD-WINNING IRISH MAGAZINE
NOMINATED CONSUMER MAGAZINE OF THE YEAR PHOTOGRAPHER OF THE YEAR DESIGN TEAM OF THE YEAR 2014 AWARDED CONSUMER MAGAZINE OF THE YEAR 2013 EDITOR OF THE YEAR 2012 *Irish Magazine Awards
Inform Inspire Indulge Why THIS MAGAZINE Because Irish Country Magazine is a game-changer of a magazine. It speaks to women in a way that has never been done before. Here, for the first time in the Irish market, is a homegrown, exquisitely illustrated, emotionally intelligent lifestyle magazine for contemporary, thoughtful women. Our dedication to inspiring women to be the best they can be is echoed through the magazine, from the cover interview to the social pages we feature, each editorial decision is reflected by our readers. It s this commitment to empowerment which sees areas like food, health, interiors, enterprise and gardening take up as much space, if not more, than the traditional editorial pillars of fashion and beauty.
OUR READER DISCERNING INTELLIGENT SELF-SUFFICIENT is Who he? about what she reads, where she shops, what she wears and what she buys. She wants the best, is willing to pay for it and won t settle for anything less. and enjoys thoughtprovoking, conversationstarting content. She is informed about the world around her and doesn t buy into fads. and appreciates the value of things. She is well past the decade of indulgence, earns an income, has savings and likes to treat herself and her family. SELF-AWARE...about her emotional intelligence and likes to be challenged. For her this is not a disposable read, she wants content she can revisit again and again as needs must. She is35 + A SELF-STARTER and has an entrepreneurial edge. She might own a business, have a career, be a stay-at- home mother, whatever her profession our reader aims for the best quality - be that in her home, job or social activities. AMBITIOUS...to be the best she can be in all aspects of her life. Where she comes from, what she does or where she lives is irrelevant. What our readers have in common is their commitment to high standards.
Fashion HOW THE MAGAZINE WORKS Editorial Pillars Beauty INTERIORS TRAVEL HEALTH& WELLBEING YOU Your Life Gardening FOOD
Advertise PUBLICATION DATES Publication Date Booking Deadline Copy deadline 29th January 16th January 21st January 26th March 13th March 18th March 28th May 15th May 20th May 30th July 17th July 23rd July 24th September 11th September 17th September 26th November 13th November 19th November FULL COLOUR SPECIAL POSITIONS Double Page Spread 5,000 Inside Front Cover 3600 Inside Back Cover 3,600 Outside Back Cover 3,600 Full Page 2,800 Half Page 1,700 Quarter Page 850 Advertorial, gatefolds, inserts, wraps, stick-ons, online advertising, sponsorship, reader events available on request. Contract Publishing Details on tailormade publications available on request *All cancellations must be received 30 days prior to scheduled publication dates. PRODUCTION SPECIFICATIONS HEIGHT WIDTH Double Page Spread Bleed 307mm 450mm Trim 297mm 440mm Full Page Bleed 307mm 230mm Trim 297mm 220mm Type Area 259mm 186mm Half Page Horizontal Bleed 158mm 230mm Trim 129mm 186mm Half Page Vertical Bleed 307mm 120mm Trim 259mm 93mm Quarter Page 129mm 93mm
Digital OUR ONLINE PRESENCE We reside at www.irishcountrymagazine.ie where readers can access daily posts on fashion, beauty, interiors and events. We offer bespoke advertising solutions to suit all client budgets and have an in-house team that can help optimise your campaign. SOCIAL MEDIA We have a strong presence on social media with in excess of : 7,500 3,500 1,000 FOLLOW US Facebook facebook.com/irishcountrymagazine Twitter @irishcountrymag Instagram @IrishCountryMag Display Advertising CPM Leaderboard 8 Mobile Banner 8 MPU 8 Video 12
Reach ABC circulation of 22,707 copies per issue. *ABC Jan-Dec 2014 We have over 3,000 retailers selling Irish Country Magazine, including all major supermarkets.
EDITOR Aisling O Toole aotoole@irishcountrymagazine.ie +353 1 4199533 087 2661132 ADVERTISING MANAGER Marcella O Shaughnessy moshaughnessy@irishcountrymagazine.ie +353 1 4199557 087 6261888 ADVERTISING DIRECTOR Linda O Mahony lomahony@irishcountrymagazine.ie +1 4199589 087 8364412 Irish Country Magazine Irish Farm Centre Bluebell Dublin 12 +353 1 4199500 info@irishcountrymagazine.ie www.irishcountrymagazine.ie