MIDDLE EAST Weekly High Society Happenings A rich mix of A-List celebrity interviews, fashion and events balanced by strong regional personality and news
Inside EVERY ISSUE Inside EVERY ISSUE HELLO! is now a valued part of the world of high society. Every week it provides superb glossy photography and coverage of royalty, A-list celebrities and the social elite. HELLO! has a philosophy based on traditional family values of positivity, trust, respect and honesty. This is why the magazine s exclusives are typically photographed in the homes of the people that are interviewed. The magazine s award-winning photography and its ability to secure exclusive access to the social elite, makes HELLO! a very special magazine indeed. It enjoys the gold standard for editorial in the market and it regularly outpaces the press. As its founder, Spanish aristocrat Eduardo Sanchez Junco, once said: HELLO! exists to entertain and inform its readers. It does not sit in judgment on those it writes about. Its readers are quite capable of forming their own opinions. At Home Beauty Inside Story Celebrity Style Diary Travel Fine Dining and Gourmet Features Shopping Trends After Dark Exclusive Celebrity Interviews and Features HELLO! Middle East s mix of high profile articles and interviews is balanced by regionally-driven fashion and event coverage.
The HELLO! Reader The typical HELLO! readership are females aged 26-40+. They are affluent, well educated, residing in the Middle East. They have an interest and an aspiration for the luxury lifestyle, & the disposable income to regularly spend on it. They look to HELLO! for a glamorous insight into the lives of society s New Global Elite. These include international A-list celebrities, high society, the new royals, glamorous high flyers in the world of politics, news and business - and individuals who are shaping the global social scene. HELLO! Postioning Chart RESPECTFUL GRAZIA AFFLUENT READER AFFLUENCE MIDDLE CLASS editorial TONE OK! AHLAN! SCENE GOSSIP HELLO! enjoys a unique and lofty position in the weekly celebrity magazine market, representing the only truly luxury targeted audience. The editorial tone of the magazine reflects a respectful relationship with the celebrities and socialites who are interviewed within its pages.
DISTRIBUTION Circulation HELLO! has a strong retail network, with checkout placement throughout key areas of the UAE, together with highly targeted circulation in high-end boutique cafes, airline lounges, ladies clubs and spas. HELLO! is one of the few weekly magazines that are audited, giving advertisers transparent circulation data. The second highest circulation of an audited weekly celebrity magazines in the market. *BPA Circulation statement latest 2014. **Publisher s own data UAE BAHRAIN KINGDOM OF SAUDI ARABIA KUWAIT QATAR JORDAN OMAN FREQUENCY : weekly PRINT RUN : 18,000 COPIES *BPA : UPDATED FIGURE OF 15,285
MARKETING Solutions HELLO! offers advertisers and partners the opportunity to interact with the high-profile reader audience on many levels. From advertising in the magazine, to sponsorship of events and sampling in the targeted Inner Circle subscription service, the options available are impressive. HELLO! s advertorials are of a very high standard, ensuring that the editorial tone and design, fit perfectly with the magazine s proposition allowing for exceptional PR and advertising opportunities. e-blasts PR driven competitions Brand Adverts Sampling - in magazine - targeted circulation Digital edition advertorials events social media
RATES & Information Advertising Rates REGULAR POSITIONS Double Page Spread 8,000 Full Page 4,000 Half Page 2,800 Third Page 2,000 Quarter Page 1,750 PREMIUM POSITIONS Outside Back Cover 8,800 Inside Front Cover Spread 15,000 Inside Back Cover 6,800 SPECIAL REQUESTS Full Page (opposite contents) 5,000 Full Page (first 25% after contents) 4,500 Double Page Spread (before contents) 8,750 CREATIVE SOLUTIONS Front Cover Reverse Gatefold (2 pages) 15,750 Inside Front Cover Gatefold (3 pages) 20,500 ROP Gatefold 11,600 Bookmark 12,000 Belly Band 11,400 Advertorial Full Page 5,000 Advertorial Double Page Spread 9,000 General Information 51 issues per year Loading charges applicable for specific positions Standard agency commission rates apply Additional creative solutions available on request Series Discount 3-5 insertions 5% 6-9 insertions 10% 10+ insertions 15% Deadlines Release: Every Friday Booking: Sunday,10 days prior to publication Material: Monday, 1 week prior to publication Cancellation: Monday prior to publication Technical Data mm (H xw) DPS Trim: 300 x 450 Type: 278 x 424 DPS ads need to be supplied as 2 separate pages Digital Media Format Full Page Trim: 300 x 225 Type: 278 x 205 Half Page Vertical Trim: 300 x 112 Type: 278 x 92 Half Page Horizontal Trim: 150 x 225 Type: 130 x 205 1/3 Page Horizontal Trim: 100 x 225 Type: 80 x 205 1/4 Page Portrait Trim: 150 x 112 Type: 130 x 92 1/4 Page Horizontal Trim: 75 x 225 Type: 55 x 205 PDF (Portable Document Format) The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/ Quark Xpress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marks All files must be CMYK format and all black text as over print For bleed size add 5mm extra on all four sides after trim marks Ensure that text is at least 10mm inside from the crop marks If text runs across a DPS please ensure that the text is 3 to 4mm away from the gutter on either side A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD For advertising enquiries, contact: publisher Negar Ghodstinat on +971 4 427 3033, e-mail: negar@motivate.ae GRoup Sales manager Ziad Saleh on +971 55 779 9440, e-mail: ziad@motivate.ae senior Sales manager Nichola Hollands on +971 50 394 9320, e-mail: nichola@motivate.ae Sales Manager Pankajj Sharrma on +971 52 989 2913, e-mail: pankajj@motivate.ae INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 412 080 600, licia@okm.com.au BENELUX M.P.S. Benelux; Tel +322 720 9799, francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885 FRANCE / ITALY / SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, w.jaeger@imv-media.com HONG KONG / MALAYSIA / THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc. com NETHERLANDS GIO Media; Tel +31 6 29031149, giovanni@gio-media.nl TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA Totem Brand Stories; Tel +212 896 3846, priya.bhatara@totembrandstories.com Head Office PO Box 2331, Dubai, UAE Tel: +971 4 427 3000 Fax: +971 4 428 2274 Email: sales@motivate.ae Dubai Media City Motivate Publishing FZ LLC, Building 8, Dubai, UAE Tel: +971 4 390 3550 Fax: +971 4 390 4845 Abu Dhabi PO Box 43072, Abu Dhabi, UAE Tel: +971 2 677 2005 Fax: +971 2 677 0124 Email: motivate-adh@motivate.ae London Motivate Publishing Ltd Acre House, 11/15 William Road, London NW1 3ER, UK Email: motivateuk@motivate.ae MPMK_HELLO:2JAN2014