SPONSORSHIP OPPORTUNITIES AUGUST 11th-13th PARTNERSHIP OPPORTUNITIES 2017
INTRODUCING FESTIVAL CUBANO CELEBRATING OUR 8 th ANNUAL FESTIVAL CUBANO On August 11 th 13th, 2017, the 8th Annual Festival Cubano returns featuring WORLD-CLASS ENTERTAINMENT, BIGGER CELEBRATIONS and a STAR-STUDDED LINEUP of special guests and more attractions than ever before. Ranked the #1 Hispanic Festival in the Midwest by McDonald s and Univision Radio, Festival Cubano is a high quality authentic experience that features the best of Cuba s rich, colorful and lively culture in one fun-filled weekend. Our unique event offers Grammy Award winning musicians on 2 stages, 50 of the top restaurants in the Midwest, over 75 merchandise and retail vendors, one of the largest carnival ride operations in the Chicago land area, fresh hand rolled Cigars, Domino tournaments, Beer & Wine lounges, Family workshops, Traditional Rumba Parades and much more.
FESTIVAL AT A GLANCE Festival Cubano is Produced by The Festival Cubano Foundation, a non profit 501 (c3) organization dedicated to preserving the culture, history and arts of Cuba. The foundation supports arts education through programs, celebrity ambassadors and its most popular Cuban Festival. The Festival Cubano Foundation hosts diverse cultural events throughout the year partnering with locally based organizations schools and other non for profit organizations influencing the arts at a national level. WORLD CLASS MUSIC ON 2 STAGES DOMINO TOURNAMENTS 50 FOOD VENDORS 100 MERCH ARTS & CRAFT BOOTHS AMATEUR BOXING SPONSOR ACTIVATIONS FRESH HANDROLLED CIGARS & LOUNGE VIP AREAS TRADITIONAL RUMBA PARADE & PERFORMANCES CLASSIC CARS SHOWCASE CARNIVAL RIDES & GAMES Festival Cubano Riis Park August 11 th - 13 th Attendance 75,000 + BEER & WINE TASTINGS MUSIC WORKSHOPS ANIMAL RIDES & SHOW
2017 HEADLINERS VÍCTOR MANUELLE Victor Manuel Ruiz (born September 27, 1968, The Bronx, New York City), known professionally as Víctor Manuelle, is a successful Latin Grammy nominated Americanborn Puerto Rican salsa singer, songwriter, and improvisational son singer, known to his fans as El Sonero de la Juventud ("The Singer Of Youths"). He is identified primarily with salsa romantica or "salsa monga", but has also experimented with styles ranging from Colombian vallenato to reggaeton. Unlike other salsa performers such as Marc Anthony, he has neither recorded in English, nor made a Latin pop album, nor (with rare exceptions) ventured into acting, preferring to remain a musician grounded within salsa music. He is currently tied with Marc Anthony for the most number-one singles in the Billboard Tropical Songs chart. Víctor Manuelle has become one of the best-selling salsa performers of recent years, with his albums selling a combined 1 million-plus copies in the U.S. Three studio albums, 1999's Inconfundible ("Unmistakable"), 2001's Instinto Y Deseo ("Instinct and Desire") and 2004's Travesía ("Crossover"), have cracked Billboard's overall Top 200 Albums chart, and the latter two reached #1 on the Latin Album chart (Inconfundible reached #2). Interestingly, while several of his singles have made the Top 5 or Top 10 on the Latin charts, he had to wait for 2004's Tengo Ganas ("I'm in the Mood") to score a Billboard #1 Latin hit. Perhaps his moment of greatest visibility came when he, to the happy surprise of the attendees, sang an a cappella version of Celia Cruz's signature song, La Vida Es Un Carnaval ("Life is a Carnival"), at her funeral at St. Patrick's Cathedral in New York in July 2003. This scene was replayed numerous times in the ensuing days on Spanish-language television. A few months before, he had performed the song for Miss Cruz, with full orchestra, at a televised tribute concert for her, the last one at which she ever performed on stage.
2017 HEADLINERS D I R E C T F R O M C U B A DAVID CALZADO Y SU CHARANGA HABANERA La Charanga Habanera is a timba ensemble from Havana directed by David Calzado. The band has been nominated for awards including the Latin Grammy in 2003 for the album Live in the U.S.A. In 2005 Charanga Habanera was nominated for "Orgullosamente Latino" awards in three categories: best video, best album, and best group. Furthermore, the group has won numerous awards from Cubadiscos and Lucas. La Charanga Habanera began in 1988 when a group of young people recently graduated from the art schools in Cuba formed a group to do a project of Cuban music style called charanga, that was popular in the 1940s and 1950s. The project was popular enough that they extended it for five more years. During this time they shared stage with such famous artists as Donna Summer, Stevie Wonder, James Brown, Barry White, Ray Charles, Frank Sinatra, Jerry Lewis, Whitney Houston, and Kool and the Gang. The group toured internationally in Japan, Mexico, Argentina, Peru and the United States. It is currently one of the most popular timba or Cuban salsa groups at home in Cuba.
FESTIVAL ATTENDEE DEMOGRAPHICS & PSYCHOGRAPHICS GENERAL AUDIENCE * 2016 Survey of 700 People GENDER AGE HOUSE HOLD INCOME FEMALE 52% MALE 48% 51+ 20% 25-50 35% Under 18 10% 18-24 35% 125k + 36% 75k or Less 19% 75k - 125k 45% Marital Status: Married (46%) Single (54%) Education: High School (15%) College (60%) Other (25%) Ethnicity: Cuban (30%) Other Hispanic (40%) Caucasian (18%) African American (8%) Other(4%)
MEDIA PARTNERSHIPS MEDIA PLATFORMS RADIO TELEVISION WEB/ SOCIAL MEDIA Subscribers 7,000 + PRINT As a partner of Festival Cubano you ll benefit from our comprehensive marketing strategy that reaches a diverse target market in the Midwest. Our wide range of media partners, press agents and artists give us an edge in accessing large-scale, online communication pipelines directly targeted to the music and entertainment community of Chicago and the Midwest. Online & Social Media Our online community and booking partners connect you with over 300,000 opt-in email addresses in Chicago and the Midwest. Our social media machine continuously shares your message through Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs and various other online and social media outlets. We also work with you to create customized, interactive and incentivizing contests and promotions to further broaden the reach of your brand and increase your online presence. Press We bring national & international talent to Festival Cubano, attracting high-volume media coverage. Our extensive online, radio, TV, and print contacts target fest-goers throughout the Midwest. Street Our street team and mobile ads are present at over 100 concerts and festivals in the Midwest, promoting with posters, flyers and giveaways in the months leading up to the fest. Print Our partnerships with print media generate millions of impressions across the Chicago-land area.
PAST SPONSORS
MARKETING BENEFITS As a partner of Festival Cubano, you ll have an opportunity to obtain exclusive sponsorship rights with your brand featured alongside highly visible attractions. You ll enjoy extensive visibility via both pre-festival marketing and on-site collateral, including signage and a range of other media placement and promotional opportunities. Benefits & Measurable Results Custom sponsorship package Target specific markets with your message Heighten brand visibility and exposure to a captive audience over 75,000 people Generate awareness with on site displays of your product/service Distribute retail incentives on site to drive sales Introduce new products to a captive audience Be part of over $700,000 in integrated marketing and media coverage across the Midwest Capitalize on our website & social media presence which receives over 1,000,000 visitors a year CATEGORIES Beer Soft Drink Spirits Wireless Insurance Auto Financial Stage VIP Area On Site Marketing Create a larger impact with a fixed, highly visible presence on the festival grounds during our three-day event. Your booth in the main festival area and/or the backstage VIP area can be used as a retail location, a site for promotions or as a staging area for your promotional installments. Booths and spaces are available in varied sizes: 10x10 10x20 20x20 Custom footprint
SPONSORSHIP OFFERINGS Festival Cubano offers customizable sponsorships based on your marketing objectives
CONTACT US Be a part of Festival Cubano! Our success is contingent on the support and sponsorship of organizations such as yours. We invite you to partner with us in producing our best festival yet. Thank you for your consideration. For more information on how you can be a part of Festival Cubano s 8 th Anniversary contact: SPONSORSHIP Cesar Rolon O: 773.251.3329 E: crolon@imagenconsultants.com