Case for Support The Tucson Jazz Festival attracts jazz fans from the East Coast, Midwest, Northwest and elsewhere with hot and cool jazz and toasty temperatures during January, historically a slow time for business and tourism in the Old Pueblo. The festival boosts spending by locals in our thriving downtown with its trendy restaurants and historic performance venues. Post-festival surveys show that 86% of the concertgoers have dinner or go shopping downtown before or after the shows. Located primarily downtown at the historic Fox Tucson and Rialto theatres, the HSL Properties Tucson Jazz Festival will take place from Thursday, Jan. 11 to Sunday, Jan. 1, 018. The Festival hosts a free event on Jan. 15th in downtown Tucson with two outdoor stages and at least a half-dozen indoor venues in restaurants, clubs and theatres. In addition to the official festival concerts, local bands play at downtown clubs and across the city on weeknights and are promoted as part of the festival. Jazz street performers work the streetcar stops and elsewhere. TJF also hosts a statewide high school jazz band invitational. The HSL Properties Tucson Jazz Festival brings thousands of people downtown, attracts new winter visitors, and reinforces Tucson as a world-class music destination. Half 0f our ticket buyers are visitors 50 miles north of Tucson 16% 50 miles south of Tucson 3% West 14% Midwest 8% Northeast 6% Tucson 50% NW 9% Foothills 9% Oro Valley 8% Midtown 8% East 5% West 5% G.V., Vail, etc. 6% Canada/Mexico 1% South %
Estimated Budget and Impact The cash budget for the Tucson Jazz Festival is $400,000 and is funded equally by partnerships and ticket sales. An additional estimated $300,000 in services, artist accommodations and marketing is provided in-kind by other partners. In 017, 15,000 people attended festival concerts including more than 8,000 at the free Downtown Jazz Fiesta.,000 people are expected to attend the festival in 018. One half of the individual attendees from the past three festivals were from outside the Tucson area and 49% of those came to Tucson specifically for the festival. Using the Americans for the Arts economic impact calculator, the estimated impact of the festival is $1.1 million dollars. This aligns with the economic impact studies of other jazz festivals. Jazz in January Board of Directors Honorary Chair: Mayor Jonathan Rothschild President: Elliot Glicksman Vice President: Dan Coleman Treasurer: Lou Salute Secretary: Steven Pope Maya Nash Isaac Rothschild Executive Director: Yvonne Ervin Advisors: Jeff Haskell Fletcher McCusker Between the January before the festival started and January 017, hotel revenues for January increased $10 million. That translates to an 11% increase in occupancy and an average rate increase of 19%. Age Demographics The festival audience is an affluent and business minded group with mature tastes and interests. 40% 65 to 74 10% 6% 55 to 64 6% 6% 4% 10% 75+ 5 to 34 35 to 44 19 to 4 35 to 44
Marketing With cash and in-kind media support, the festival marketing budget is slightly more than $75,000. In 017, Visit Tucson provided marketing support along with cash. Cox Communications, the Arizona Daily Star, Hot House magazine, KOLD 13, The Desert Leaf, Edible Baja Arizona, Tucson Local Media, Madden Media, KJZZ and WBGO radio and other media outlets provided in-kind sponsorships. Social Outreach For Tucson Jazz Festival social media platforms during December 016 and January 017. 017 of Advertisements: 3,748,000 Annual Website Visits: 100,000 Facebook 79,000 37,000 Engagement 8,500 Likes Twitter 14,000 19,000 Engagement,1 Follows Instagram 5,635 730 Follows Festival Audience: 17,000 Downtown Jazz Fiesta: 8,000 Programs Printed: 10,000
Partnership Opportunities The Title sponsorship is taken by HSL Properties until 00. Logo size and placement vary according to sponsorship level: GOLD $5,000 Logo in all print advertisements... 3,748,000 Logo and link on front page of TucsonJazzFestival.org... 00,000 Full-page color ad in festival program book ($,500 value)... 10,000 Logo and link to corporate site in all e-blasts...30,000 Emcee mentions on all stages, including Downtown Jazz Fiesta...,000 Recognition or promotion with link in two Jazz Festival e-blasts... 6,000 Logo on lobby sponsorship banners and at each stage at Downtown Jazz Fiesta...,000 Logo included on all festival posters, postcards, rack cards and flyers...11,780 Two Facebook posts with logo and link to corporate site... 3,000 Three Twitter posts with link to corporate site...1,500 Three Instagram posts with tag...1,000 Eligible to sponsor a headlining concert for an additional donation Other benefits specific to the sponsor goals may be negotiated 6 VIP ticket packages ($3,000 value) Additional 4 complimentary tickets to concerts ($1,080 value) Market exclusivity is negotiable at this sponsorship level Total 3,949,600 SILVER $10,000 Logo in all paid print advertisements...1,4,000 Logo and link on front page of TucsonJazzFestival.org... 00,000 Full-page color ad in festival program book ($,500 value)... 10,000 Logo and link to corporate site in all e-blasts...30,000 Emcee mentions on all stages, including Downtown Jazz Fiesta...,000 Recognition or promotion with link in two Jazz Festival e-blasts... 6,000 Logo on lobby sponsorship banners and at each stage at Downtown Jazz Fiesta...,000 Logo included on all festival posters, postcards, rack cards and flyers...11,780 One Facebook post with logo and link to corporate site...1,500 Two Twitter posts with link to corporate site...1,000 Two Instagram posts with tag...1,000 Eligible to sponsor a headlining concert for an additional donation Other benefits specific to the sponsor goals may be negotiated 4 VIP ticket packages ($,000 value) Additional 1 complimentary tickets to concerts ($780 value) Total 1,511,680 COPPER $5,000 Logo on Arizona Daily Star ad...38,000 Logo and link on Tucson Jazz Festival website... 00,00 Logo included on all festival posters, postcards, rack cards and flyers... 11,780 Quarter-page color ad in festival program book ($450 value)...10,000 Emcee mentions on Fox stage...4,800 Eligible to purchase full-page ad in festival program book VIP ticket packages ($1,000 value) Additional 6 complimentary tickets to concerts ($390 value) Total 464,580
Downtown Jazz Fiesta Sponsorship Opportunities The Downtown Jazz Fiesta takes place every year on Martin Luther King, Jr. Day. This free community event features 8 different venues hosting jazz- the largest and most visible being the Mainstage and Courtyard Stage. In 017 8,000 Tucsonans came downtown to hear jazz and celebrate Martin Luther King, Jr. Day. Mainstage Exclusive Sponsorship $15,000 Banner on front of Mainstage...8,000 Logo on Tucson Jazz Festival website...00,000 Logo on Arizona Daily Star Ad...38,000 Half-page color ad in festival concert program ($800 value)... 30,000 Links to sponsor website in all e-blasts about Downtown Jazz Fiesta...10,000 Recognition in all press releases regarding the Downtown Jazz Fiesta...1,000 Two Facebook posts with logo and link to corporate site...3,000 Three Twitter posts with link to corporate site... 1,500 Logo prominently included on all Downtown Jazz Fiesta posters and flyers... 100 4 VIP ticket packages ($,000 value) Marketing activation areas, VIP seating areas, etc. are negotiable Opportunity to purchase full page ad in festival concert program Total Courtyard Stage Exclusive Sponsorship $10,000 Banner on front of Courtyard Stage... 8,000 Logo on Tucson Jazz Festival website... 00,000 Logo in Arizona Daily Star Ad... 38,000 Half-page color ad in festival program book ($800 value)...30,000 Links to sponsor website in all e-blasts about Downtown Jazz Fiesta... 10,000 Recognition in all press releases regarding the Downtown Jazz Fiesta... 1,000 Two Facebook posts with logo and link to corporate site... 3,000 Three Twitter posts with link to corporate site... 1,500 Logo prominently included on all Downtown Jazz Fiesta posters and flyers... 100 4 VIP ticket packages ($,000 value) Marketing activation areas, VIP seating areas, etc. are negotiable SOLD Opportunity to purchase full page ad in festival concert program 47,600 Total 47,600
Partnership Benefits at a Glance Logo on TJF promotion materials Logo and link on website Ad in program GOLD SILVER COPPER FULL PAGE FULL PAGE QUARTER-PAGE Stage thank you All FOX FOX Logo on print ads Concert tickets VIP Packages Eligible to sponsor concert Logo on lobby banners Logo & link in all TJF e-blasts Featured in e-blast Instagram posts Twitter posts Facebook posts All SOME 4 1 6 4 3 3 1 ARIZONA DAILY STAR 6 Become a Partner! Contact Missy Paschke-Wood development@tucsonjazzfestival.org 50-48-4853(4TJF) The Tucson Jazz Festival is a 501(c)3 non-profit. 018 Festival Line-Up Sheila E. The Hot Sardines Arturo Sandoval The Mingus Dynasty The Tucson Jazz Institute Ellington Band And more to come!
017 Sponsors TITLE SPONSOR: GOLD SPONSORS SILVER SPONSORS COPPER SPONSORS