2016 Editorial Calendar Jan COVER STORY & BONUS PUBLICATIONS Integrative Medicine Top Dentists BONUS PUB: Weddings (space: 10/27/15) SPECIAL EDITORIAL COVERAGE Dental Profiles; Annual College Guide; College & Prep School Profiles; Pediatrics/Children s Health; Celebrations; Five Star Wealth Managers EVENTS & DIGITAL DIGITAL: Top Dentists; College & Prep School Tours MSPM DEADLINES HOME & DESIGN DEADLINES SPACE ART SPACE ART NOV 17 NOV 19 MAIL DATE DEC 15 Feb Hidden Gems & Date Nights Specialty Clinics; Medical Profiles; Official Spring Home & Garden Show Guide (space: 12/8/15 ads due: 12/10/15) EVENT: Restaurant Week DIGITAL: Home & Garden Show e-newsletter DEC 21 23 DEC JAN 19 Mar Best Restaurants BONUS PUB: Home & Design Parade of Homes; ASID Awards Busy Family Survivial Guide; Luxury Apartments; Guide to Cosmetic Procedures; Medical & Dental Profiles EVENT: Tastemakers DIGITAL: Best Restaurants JAN 21 JAN 25 JAN 7 JAN 11 FEB 23 Apr Weekend Getaways Fitness; Luxury Homes & Landscaping; Private Dining Guide; Top Doctors Rising Stars Edition; Medical & Dental Profiles; Women Super Lawyers EVENT: Fit Fest DIGITAL: Destinations e-newsletter; Top Doctors Rising Stars FEB 18 22 FEB MAR 15 May Neighborhoods Women s Health; Medical Profiles; Golf; Race for the Cure Beauty & Spa; Stylemakers Profiles DIGITAL: Mother s Day e-newsletter MAR 24 28 MAR APR 19 Jun Jul Best of Summer BONUS PUB: Home & Design Showcase Home Top Doctors BONUS PUBS Weddings (space: 6/30/16) Roadtrips; Downtown Minneapolis; Casinos; Dental Specialties; Dental Profiles; Ask the Legal Experts Profiles Medical & Dental Profiles; Newcomers Guide EVENT: Mpls.St.Paul Magazine ASID MN Showcase Home Tour DIGITAL: Ask the Experts Law; Best of Summer; Father s Day e-newsletter EVENTS: Restaurant Week; Outstanding Nurses; Tastemakers DIGITAL: Top Doctors; Prep School Tours; Newcomers Guide APR 21 APR 25 MAY 18 20 MAY APR 7 APR 11 MAY 17 JUN 21 Aug Foodie Issue BONUS PUBS Home & Design Continuing Education; Emotional Health; Top Dogs; Ask the Experts Profiles; Super Lawyers EVENT: Super Lawyers DIGITAL: Food & Dining Challenge; College Tour; Top Dogs Readers Choice; Ask the Experts JUN 22 24 JUN JUN 8 JUN 10 JUL 26 Sep Shopping & Style Fall Arts Preview; Regional Travel; Orthopedic & Pain Management; Medical Profiles; Cosmetic Dentistry; Dental Profiles; Kitchen & Bath/Fall Parade of Homes; Remodeler s Showcase EVENT: Fashionopolis DIGITAL: Diamond Awards voting; Citizen Style; Kitchen & Bath; Fall Parade of Homes; Remodeler s Showcase e-newsletter JUL 21 JUL 25 AUG 16 Oct Best of Fall BONUS PUB Home & Design Home & Design 100 College Prep; Prep School Profiles; Fall Beauty; Stylemakers Profiles; Women Venture; Women Business Leaders Profiles; Women s Health & Breast Cancer; Medical & Dental Profiles EVENTS: Restaurant Week; Fall Food & Dining DIGITAL: College Prep Tour; Taproom Guide AUG 16 18 AUG AUG 2 AUG 4 SEP 20 Nov Food & Dining Medical & Dental Guide; Medical & Dental Profiles; Outstanding Nurses; Fine Jewelry; Winter Getaways; Super Real Estate Agents & Super Mortgage Professionals; Holiday Entertaining; Holiday Gift Guide EVENTS: Holi-go-fabulous; Tastemakers DIGITAL: Holiday Gift Guide; Black Friday and Winter Getaways e-newsletter SEP 22 26 SEP OCT 18 Dec Best of the Twin Cities Planned Giving; Aging Great; Holiday Show Guide; Holiday Gift Guide; Faces of Mpls.St.Paul DIGITAL: Holiday Gift Guide; Faces of Mpls.St.Paul OCT 20 24 OCT NOV 15
Always On According to the American Marketing Association, a consumer needs to be exposed to a message 9 to 10 times before they take action. Mpls.St.Paul Magazine has more than ten touch points to integrate our partners brand messaging. print profiles MINNEAPOLIS MADMEN WHEN FALLON RULED THE AD WORLD SPRING / SUMMER 2015 WHAT'S HOT NOW BLACK AND FLORALS PG. 70 M A G A Z I N E HEALTHY EATS SKYWAY SALADS PALEO PICKS MARCH 2015 PG.195 JANUARY 2015 WAYS TO STYLE YOUR DAY REAL WEDDINGS IDEAS WE LOVE STYLE HOW TO MAKE IT YOUR OWN social media MINNEAPOLIS/ST. PAUL LOCAL TIPS WHERE TO GET BEAUTIFUL Code Type: UPC Version E Stats: 0 Customer: 1991-MSP COMMUNICATIONS Order #: P19833-025 MAG: 0.80 P.O. #: BWA: 0.0020 Ordered By: Symbol Width: 0.9568 Polarity: Positive Up Symbol Height: 0.8160 Date Run: 4/16/98 Flexo Width: 0.0000 PLUS: THE BEST IN LOCAL DESIGN $ 4.99 SPRING FRESH DESIGNER TIPS & TRICKS 66911 0 944658 bonus 88 FABULOUS PROPERTIES! See page 65. 01 8 supplements e-newsletters signature events Aisle File Foodie Juice Box Swag Swatch The Feed VIP 60 Spots to Love in NORTH LOOP Fashionopolis Fit Fest Home Tour Restaurant Week Outstanding Nurses Tastemakers YO U R G U I D E TO TH E H OT TEST N E I G H BO R H O O D BACHELOR FARMER, THE FOUNDRY, D.NOLO, SPOON AND STABLE, MARVEL BAR, INDIGO, MONTE CARLO, BAR LA GRASSA, MARTINPATRICK 3, SHINOLA, ASKOV FINL AYSON, ARROW, A MYSTERY MUSEUM, AND MORE! P.58 BURGER BATTLE FOUR NEW CONTENDERS SUMMER S HOT TICK ET WHY SAINTS SEATS ARE GOING FAST STILLWATER & BEYOND DARA S EAT AND DRINK GUIDE extended reach opportunities Behavorial targeting Channel targeting Site retargeting directories online advertising dedicated eblasts blogs: mspmag.com Ali Shops Blueprint Dara Foodie File Party Patrol RealBrides native advertising & digital sponsored content video
Largest and most influential lifestyle editorial team in the Twin Cities We know the power of engaging content. The success of our business model is based on having the best magazine editorial team in the Twin Cities. We are nothing without our audience, so we invest in creating award-winning content to keep our readers and users engaged across our print and digital channels. Mpls.St.Paul Magazine s editorial is about a mindset. A lifestyle. No matter if your business is in fashion, home, architecture, or hospitality the readers of Mpls.St.Paul Magazine look to our content for service, perspective, recommendations, and insider knowledge on living their best life in the Twin Cities. The depth of editorial bench at Mpls.St.Paul Magazine positions our platform at the top of local lifestyle content for the affluent consumer. We know the power of a strong editorial team and so do our readers. JAYNE HAUGEN OLSON EDITORIAL DIRECTOR A 20 veteran of Mpls.St.Paul Magazine, Jayne has played a leadership role in the strategy and creation of editorial content, editorial-driven events, and special supplements as a writer, editor, and now editorial director. In 2015 Jayne was named Best Content Director by The Content Council, an international organization. KELLY RYAN KEGANS EXECUTIVE EDITOR Kelly leads the day-to-day efforts of Mpls.St.Paul s editorial team, including Mpls.St.Paul Home & Design. She joined MSP in 2015 after a dozen years at Better Homes & Gardens. Kelly has a keen grasp on the moderate-meets-luxury-lifestyle industry and brings extensive experience producing vibrant visual story packages and leading talented editorial teams in creating award winning content. Kelly is hands-on with generating story ideas and editing, and is frequently navigating the Twin Cities scouting houses, and attending editorial shoots and local lifestyle events. BRIAN JOHNSON CREATIVE DIRECTOR Brian leads the creative team for Mpls.St.Paul, including Home & Design and Weddings. Brian s award-winning design helps drive the look, tone, and feel of our city magazine. Brian joined us after nearly five years at Texas Monthly, a leading magazine on the national landscape. Brian is an editor s dream in that he truly understands the storytelling process and the role design plays for engaging editorial. 3.
Largest and most influential lifestyle editorial team in the Twin Cities DREW WOOD DEPUTY EDITOR Drew works in unison with the leadership team of Mpls.St.Paul to seamlessly integrate our print and digital content. Drew leads the efforts and writes for our Scene & Heard and Out & About areas of the magazine, and is a frequentl contributor and writer to our service features. Drew was formerly the Twin Cities and Travel Editor for Thrillest.com and, prior to that, the editor in chief for Minnesota Business Magazine. Drew brings a fresh perspective to many of our stories, including his enthusiasm for living in the Twin Cities. ALLISON KAPLAN SENIOR EDITOR Allison is, hands down, the local authority on retail, especially in the areas of consumer trend, fashion, and style. In addition to her full-time shopping and style beat, Ali also writes and contributes to features and cover stories. Besides her magazine work, Ali is co-host of the weekly Shop Girls show on mytalk107.1 and is a sought-after expert guest for numerous local radio and television stations. Trend insiders follow her on social media and look to her Ali Shops blog at mspmag.com for timely news on the local scene. Ali also hosts or serves as a speaker at multiple special events for Mpls.St.Paul Magazine and local organizations. STEPHANIE MARCH SENIOR EDITOR Food and dining editor Stephanie March works around the clock covering the local dining scene. Stephanie oversees our monthly coverage in the magazine, and guides multiple cover stories annually in the areas of dining and beverage trends. When not out searching for the perfect bite or best Sazerac, she can be found on her weekend radio show, Weekly Dish on mytalk 107.1, as well as the weekly Beer, Wine, & Spirits show. Stephanie also frequently blogs about the latest dining news, and orchestrates Friday s popular (and awardwinning) The Feed e-newsletter. Stephanie is also very visible at Mpls.St.Paul Magazine events and other food-related events around the Twin Cities as a host, judge, or panelist. 4.
Largest and most influential lifestyle editorial team in the Twin Cities DARA MOSKOWITZ GRUMDAHL SENIOR EDITOR Dara Moskowitz Grumdahl is likely the most awarded food writer in the Twin Cities. Born in New York City, little aware of her destiny to eat out a lot in Minnesota she began writing about the local restaurants in 1997. Now with Mpls.St.Paul, Dara is the other half of our respected food and dining team. In addition to her anticipated dining reviews for the magazine, Dara writes monthly on the people and businesses that are innovating the local landscape, including food purveyors, farmers, and makers. Her food writing has appeared in Gourmet, Saveur, and Bon Appetit, to name a few. Dara has been nominated for her food and wine writing 11 times for James Beard Awards, the Oscars of the food world, and has won a prestigious five times. CHRIS CLAYTON EDITOR-AT-LARGE Chris has been with our organization for five years. Before joining the Mpls.St.Paul team, Chris was deputy editor for Delta Sky, published by MSP Communications. As editor-atlarge, Chris is a contributing writer and frequent editor for stories both large and small. As the former editor-in-chief of the now-shuttered Metro Magazine, Chris is a key voice in our team s engagement with the next generation of readers in the Twin Cities. EMILY HOWALD SEFTON DEPUTY EDITOR, HOME & DESIGN Emily Howald Sefton moved to the Twin Cities after a five-year stint in Chicago, where she created order amid chaos as an editor with Modern Luxury Media. Upon her arrival in Minneapolis, Emily quickly said I do to the role of Mpls.St.Paul Magazine s weddings editor. Since adding Home & Design deputy editor to her business card, Emily enjoys scouring the design scene and inviting herself into the homes of others for inspiration. Her lifestyle cred is equally balanced by her editorial chops and keen eye on style and design. Emily is a frequent representative for Mpls.St.Paul Magazine at events and behind the microphone. 5.
Highest Paid Subscription & Newsstand Sales When people subscribe or purchase at the newsstand, they are invested and engaged in the content they read it and use it as a guide to the best in home & design, shopping & style, food & dining, and more. [1] [1] [2] [2] [3] Average PAID Subscriptions Average PAID Newsstand Copies 43,645 11,056 43,645 not sold on newsstands 20,873 4,312 10,858 1,016 0 37 Total Average PAID 54,704 43,645 25,185 11,874 37 Total Controlled and Verified (Hotel and Waiting Room Copies) 14,865 5,000 11,713 12,408 0 Free Direct Mail or Racks 0 20,000 10,542 12,760 12,600 Total Average Net Circulation 69,569 68,645 47,440 47,042 12,637 Percent Paid 79% 64% 53% 28%.3% TOTAL REACH [4] 330,289 306,608 147,895 96,299 14,630 Developing a PAID circulation requires strategy, staff, money, time, and a proven reputation for editorial excellence. At Mpls.St.Paul Magazine, we invest heavily to maintain and grow our PAID circulation, which is why our subscriber list is one of our most valuable assets. Our subscriber list combined with our top-of-the-line positioning on local newsstands has earned us #1 Best Seller position year after year. [1] AAM Publisher s Statement, December 2013 [2] Circulation Verification Council, September 2015 [3] Newsstand Vendor; Artful Living 2015 Media Kit (no audit as of May 2016) [4] 6 month cume, Scarborough, July 2014 7.
BEST OF ARTS & NIGHTLIFE EAT & DRINK SHOPPING & STYLE HOME & DESIGN HEALTH & BEAUTY Subscriber Profile
AT A GLANCE Independent research has consistently shown that Mpls.St.Paul Magazine reaches more readers every month than any other city or regional publication in the state. The same research shows our subscribers are affluent, educated, consumptive and rely on Mpls.St.Paul Magazine as a trusted resource for making purchasing decisions - where to go, what to do, who to patronize, and what to buy. They are a sought-after audience, and we have their attention. 76% FEMALE 24% MALE 68% MARRIED 74% HAVE CHILDREN UNDER THE AGE OF 18 81% 71% 66% 54% 47% 81% of subscribers actively use Mpls.St.Paul Magazine as a resource when choosing a restaurant 71% rely on our magazine for coverage of local issues, events and people 66% regard Mpls.St.Paul Magazine as a resource for arts and entertainment coverage 54% of subscribers consider our advertisers to be higher quality than advertisers in other media 47% look to us for shopping destinations and retailers THE MOST AFFLUENT HOUSEHOLDS IN THE MARKET
THEY READ, THEY ACT! 80% Dined at a restaurant they saw in Mpls.St.Paul Magazine CIRCULATION 60,593 Paid & Verified Subscriptions 54% Shopped at a store they saw advertised or featured 11,657 Newsstand Sales 39% 36% Made a recommendation based on our content Referred to a health issue when choosing a doctor or dentist 72,250 Total Paid & Verified Source: AAM (aka ABC Audit) Publisher Statement, Dec. 2013 10% Contacted an advertiser for more information 71 % rely on the magazine for coverage of local issues, events, and people. OUR READERS HAVE SPENDING POWER
OUR SUBSCRIBERS... Are active consumers In the past 30 days, subscribers have purchased: 92% Women s apparel 88% Fine dining 80% Men s apparel 30% Buy/lease a car 89% Electronics 63% Cosmetics 42% Jewelry 69% Home redecorating/ furniture... Are active participants in the community In the past 12 month, subscribers have: 72% Attended live theater 64% Visited a museum 18% Served on charitable board of directors 43% Visited an art gallery 46% Attended a charitable event 26% Volunteered for a non-profit 66% Attended a sporting event 73% Made a charitable donation... Enjoy a wide range of activities Goals to pursue in the next 12 months: 30% Visit a spa 70% Outdoor gardening 80% Purchase furniture 48% Belong to a gym/ fitness center 85% Take a vacation/cruise 61% Attend a music concert 14% Continuing education 53% Remodeling project Source: Ipsos MediaCT subscriber study, Dec. 2012 Mpls.St.Paul Magazine is a 5-Star publication. Please continue to be unique. I look forward to each issue. Rita B., Woodbury "...returned home from a quiet, relaxing Airbnb week at a lakeside gem in Richmond, MN, and in the mail was the July issue with the "Sweet Retreats" article on Airbnb, which I loved!... Thanks for the great article and tips for upcoming trips!" Lila J., Minneapolis All I can say is that I love your magazine. It gives us great suggestions to try. Brenda S., Cambridge
Hotel Distribution More than 10,000 copies distributed in every guest room in the following hotels: ALOFT Minneapolis Chambers Minneapolis Crowne Plaza Bloomington Crowne Plaza Northstar Crowne Plaza St Paul-Riverfront Doubletree by Hilton Doubletree Guest Suites Doubletree Park Place Grand Hotel Grandstay Residential Suites Hotel Hilton Minneapolis/Bloomington Hotel Hilton Minneapolis Holiday Inn Hotel Ivy Hyatt Regency Hotel Loews Minneapolis Hotel Marquette Hotel Mystic Lake Casino Hotel Normandy Inn Radisson blu Minneapolis Radisson blu Mall of America Residence Inn by Marriott The Hotel Minneapolis The Lowes Hotel The Minneapolis Hilton Hotel The Saint Paul Hotel W Minneapolis-The Foshay Westin Edina Galleria Westin Minneapolis
Circulation by zip code Area Code Percentage of Subscribers Spotlight Cities 553 554 550 551 42.5% 21.5% 20.5% 7.5% Edina Minneapolis Golden Valley St. Louis Park Bloomington Blaine Coon Rapids Brooklyn Park Minnetonka Wayzata Maple Grove Plymouth Chanhassen Chaska Champlin Osseo Woodbury St. Paul Shoreview Roseville Maplewood Apple Valley Eagan Lino Lakes Stillwater Cottege Grove Inver Grove Heights Lakeville Rosemount Forest Lake Lake Elmo Hugo 60,593 total paid and verified circulation* SOURCE: AAM June 2015
Newsstand Mpls.St.Paul Magazine is a #1 BEST-SELLER ON LOCAL NEWSSTANDS outselling all regional and national monthly titles! Mpls.St.Paul Magazine is THE ONLY MAGAZINE AVAILABLE AT CHECKOUT IN KOWALSKI S MARKETS 9 AREA STORES. It was chosen for its outstanding quality, popularity and perfect demographic match-up. RESERVED FOR THE HOMETOWN MAGAZINE, Mpls.St.Paul has a dedicated display at the check-writer in all 6 Whole Foods stores. It showcases each issue in the most convenient area for customers. 100% COVERAGE, top-row, customer-right, on check-out fixtures in all 23 Lunds and Byerly s A POSITION EARNED BY UNBEATABLE SALES RANKINGS IN THE CHAIN. In a special direct partnership, Mpls.St.Paul is available in a countertop display at check-out in all metro-area Walgreens close to 100 stores with a monthly distribution of THE MOST POPULAR ISSUES EXCEEDING 8,000 COPIES. Mpls.St.Paul is conveniently AVAILABLE AT OVER 50 METRO TARGET STORES IN A HIGH TRAFFIC AREA in a top-shelf, front-row mainline position. Mpls.St.Paul enjoys an alternating TOP-ROW POSITION IN ALL 70 METRO-AREA CUB FOODS STORES. When the new racks were built in 2014 25% of the former positions were eliminated and only the best-selling titles remained, including Mpls.St.Paul in a premium location. Mpls.St.Paul was a pioneer City Regional title to SECURE A DEDICATED LADDER DISPLAY IN METRO-AREA BARNES & NOBLE STORES and has remained a presence in stores for almost 15-years now.
Print Mechanical Specs PRINTING SPECS: Heat-set, Web Offset, 133 Line Screen, Perfect Bound, 8 x 10.875 Trim Size Additional production charges may be incurred if supplied ads do not follow listed specifications. PREFERRED FILE FORMAT: A high resolution (300 dpi) Adobe PDF or PDF/X-1a with embedded fonts, CMYK colors, and flattened transparency. ACCEPTABLE NATIVE-FILE FORMATS: Adobe InDesign, Adobe Illustrator, Adobe PhotoShop. All images/elements must be 300 dpi at size, a TIFF or an EPS is preferred to a JPEG format. FONTS: PostScript fonts are preferred, TrueType fonts can be problematic. We are not responsible for errors caused by TrueType fonts. COLOR: Everything must be in CMYK format and color corrected. All other color formats (RGB, Pantone/PMS ) will be converted to CMYK. We are not responsible for colors which must be converted to CMYK. Overall printing maximum density of all colors cannot exceed 280%. COLOR PROOFS: Please supply a SWOP certified color proof pulled from supplied materials. If you do not supply a proof, we can provide one at a charge of $75. If no proof is provided and you choose not to purchase one we will not be responsible for any color issues with the printed advertisement. AD MATERIAL SUBMISSION: Ads can be emailed to ads@mspmag.com (25mbs or less). For larger file sizes please contact our production manager for FTP information: Joe Mertes 612-336-9240 ads@mspmag.com STANDARD PAGE SIZES (IN INCHES) Unit Width Height Full Page* (bleed) 8 3/8 x 11 1/4 *please see bleed specifications! Full Page (non-bleed) 7 x 10 2/3 Vertical 4 5/8 x 10 1/2 Horizontal 7 x 4 7/8 1/2 Vertical 4 5/8 x 7 1/4 1/3 Square 4 5/8 x 4 7/8 1/3 Vertical 2 1/4 x 10 1/6 Horizontal 4 5/8 x 2 5/16 1/6 Vertical 2 1/4 x 4 7/8 1/6 H 1/12 1/2 V 1/12 1/24 1/24 1/24 1/24 1/3 square 1/6 V 1/2 horizontal *Bleed Specifications FULL PAGE BLEED: 8 3/8 x 11 1/4. Trim: 8 x 10 7/8. Live matter should be kept 5/16 from trim of magazine (7 3/8 X 10 1/4 ). TWO-PAGE SPREAD BLEED: 16 5/8 x 11 1/4. Trim: 16 x 10 7/8. Live matter should be kept 5/16 from trim of magazine. (Allow 1/8 in gutter of each page to compensate for loss of image area due to perfect-binding process.) Any questions should be directed to: Joe Mertes 612-336-9240 ads@mspmag.com Josh Allen 612-336-9260 jallen@mspmag.com 1/12 2 1/4 x 2 5/16 1/24 2 1/4 x 1 1/8 2/3 vertical 1/3 V
Signature Events & Sponsorships Mpls.St.Paul Magazine produces more than 10 signature events and 65 community & media partnerships reaching more than 100,000 consumers annually. Our events offer a unique personal exerpeince for our readers and clients. SHOPPING & STYLE EVENTS Fashionopolis Holi-go-Fabulous FOOD & DINING EVENTS Best Of Tastemakers Restaurant Week Fall food & dining event HEALTH CARE & COMMUNITY EVENTS Outstanding Nurses Fit Fest Top Doctors Top Dentists HOME & DESIGN EVENTS ASID MN Showcase Home Tour RAVE Awards COMMUNITY & MEDIA PARTNERSHIPS Race for the Cure Ivey Awards FASHIONOPOLIS 2014
E-newsletter Marketing Our news and lifestyle email marketing opportunities are a direct and timely way to reach the Mpls.St.Paul Magazine reader. Bundle one or all our subscriber groups to increase reach & frequency. FOODIE THE FEED SWAG SWATCH VIP THE FAM The latest restaurant news, reviews, and all things delectable from Food & Dining editor Stephanie March. Delivered: every other Thursday. 12,000+ subscribers 46% open rate* A fresh Friday run-down of opens, closes, and all that s news in TC food from Food & Dining editor Stephanie March and senior writer Dara Moskowitz Grumdahl. Delivered: every Friday. 11,600+ subscribers 38% open rate* The latest fashion, beauty and shopping news from Shopping & Style editor Allison Kaplan. Delivered: every Tuesday. 8,400+ subscribers 37% open rate* Insider access to home trends, designer showrooms, sales and more. Delivered: second and fourth Wednesday. 7,000+ subscribers. 34% open rate* Invitations to the hottest events in town, promotions, special offers and giveaways targeted to the Twin Cities most active consumers. Delivered: first and third Thursday. Premium exclusive blasts to the VIP subscriber database are available. 6,100+ subscribers. 32% open rate* Fun activities for the entire family, mealtime tips, fashion tidbits for your trendy toddlers and more. Delivered: first and third Wednesday. 3,200+ subscribers. 37% open rate* AISLE FILE Weddings editor Emily Howald Sefton keeps local brides on top of the latest trends, promotions, and events. Delivered: second and fourth Monday. Premium exclusive blasts to the Aisle File subscriber database are available. 2,500+ subscribers. 25% open rate* * National average open rate 3% Source: DigDev Direct 2015