Media Information 2017 ABU DHABI

Media Information 2017 ABU DHABI

Editorial Time Out Abu Dhabi In a city as cosmopolitan as Abu Dhabi, with new openings every week, people need more than Google to make the most of what s going on. Since 2002, Time Out Abu Dhabi has been the go-to playbook for both the savvy resident and the first-time visitor, the spirited hipster and the hard-to-please sophisticate. Each week in print and 24 hours a day on the web, lively features drill deep into trends and happenings (or deflate the hype), while easily browsable sections covering 11 categories and thousands of events offer compact, muscular reviews and pithy, opinionated listings. The result is an indispensable, up-to-the-(abu Dhabi)-minute cultural road map for any resident or holiday maker whose time is precious, whose resources are finite, and whose appetite for new experiences is boundless. Every Week Time Out Abu Dhabi offers the city s core food, arts and entertainment consumers more than 1,300 ideas on how to spend their free time. Each issue of Time Out Abu Dhabi features news, reviews, previews, interviews and hundreds of in-depth listings that are smart, accurate and entertaining to read. Our editors don t just reprint press releases. They scour the city week after week for the inside information on what our readers want to be out there doing. The result is the most up-to-date listing source in the city.

Listings and mag sections Art & Culture What s showing where, with critiques of current gallery and art stores. Photography and art cafe reviews, too. Body & Mind For those who like to be pampered: a complete rundown on spas, health clubs, lectures and gyms, with extensive listings of spas, salons and classes. Community A weekly helping of the listings in the community covering charities, volunteer schemes, markets, book clubs and more. Eating Out A smart survey of places to dine from just-opened hot spots to neighborhood institutions. A running list of 100 restaurant reviews, arranged by price and cuisine. This section is the city s authority on food. Film Reviews, previews, interviews and other features. From lowbudget indie films to big-budget blockbusters, plus revivals, festivals and experimental films. Alternative venues and critics picks Kids Dubai s intelligent guide to parenting, featuring brunches, lunches, playcentres and time saving parenting advice. Covers everything from Mumsto-be to parents of kids up to 10 years old. Music & Nightlife The best things to do after dark: Parties, clubs, lounges, bars, gigs and concerts, ladies nights and more. The most up-to-date info on the city s late night scene. Must List A list of things that will rock your Abu Dhabi-world in the next seven days. Our team of resident journalists profile the best events, deals, meals, film, gigs and galleries that Abu Dhabi has to offer. When planning your week this list will save you money and time. Shopping & Style In print and online, our Shopping & Style section is like a fashion catalog one full of everything cool that s for sale in Dubai. Full of product and exclusive discounts, Shopping & Style encourages readers to spend their leisure time buying and buying smartly, with insider picks. Sport & Outdoor The full spectrum of outdoor activities and sport across Abu Dhabi (and beyond). Everything from Camel racing and camping in the desert to running clubs and the key sporting events for the week. Travel Clever and informative chats reveal some interesting things about travelling the globe. First hand experiences from Time Out experts offer practical and thrifty advice for travelling the globe.

WINNER INTERNATIONAL CATEGORY 2010,2011,2013,2014 Our global expansion into new territories. 89 cities. 38 countries. 39 million users. Congratulations

Our Audience Our audience are in the mood to consume 95% of Time Out readers have acted as a direct result of reading the magazine. Time Out vs FOMO Time Out s fan base is united by that most modern of characteristics: FOMO. Fear Of Missing Out. A fear of being disconnected from what s going on, what s happening. A fear that the latest, coolest and best thing to hit their city is passing them by. People come to Time Out to satisfy their FOMO because they trust us to filter, curate and editorialise so they can find exactly what they want, how they like and where they want it. Time Out Readers are Social Explorers 25-35 Educated and earn >$50k Mid-level professional Out more than 3 times per week Eat out at least once per week Favourite activities are eating, traveling and nightlife High disposable income Time Out Readers are Cultural Explorers 35-55 Educated and earn $75k+ Discerning and cultural High disposable income Eat out at least once per week Favourite activities are eating, traveling and family time Bottom line, we help them decide where to spend their time And their money! Source: Time Out / Hall & Partners Brand Health Survey 2015 and Time Out GCC Lifestyle Survey 2014.

Circulation & Distribution The distribution model for Time Out Abu Dhabi ensures that the magazine and brand is constantly visible to residents and visitors of Abu Dhabi whether in a supermarket, airport or hotel. Time Out Abu Dhabi has a second-to-none retail presence, including being exclusively stocked at till-points of supermarkets and bookstores including Spinney s, Carrefour, Arbela and Borders. Time Out Abu Dhabi is available free of charge to visitors staying in Abu Dhabi s most prestigious four and five-star hotels. BPA Audited Figure BPA average weekly circulation 28,000 copies per week Supermarkets Bookstores Petrol stations Hotels Airlines/Airport Health/Recreation clubs Cafés, salons & others Residences

Supplements To complement the weekly magazine, Time Out Dubai produces a raft of supplements and pocket guides throughout the year. Distributed alongside the weekly magazine these provide the readers a value added extra to their regular purchase and increased exposure for advertisers. Guides The Time Out Dubai Lifestyle Series are a number of annual guides published throughout the year. Written by Time Out s team of experts the Lifestyle Series helps both residents and visitors of Dubai make the most of the city and the UAE. Awards ITP is renowned for hosting high quality, targeted events and Time Out Abu Dhabi is no exception. The annual Time Out Abu Dhabi Restaurant Awards are the most anticipated awards evenings in the hospitality industry in Abu Dhabi. With the number of F&B outlets increasing month by month the competition is fierce and each year the judges face an ever more difficult task in deciding who is the worthy winner of the coveted Restaurant of the Year Award. Creative Solutions Within today s fast-paced world, it s becoming more important than ever for a company to develop an identity that distinguishes itself from the masses. When partnering with Time Out Brand Solutions, a company is able to associate itself with a sought-after voice in the arts, entertainment and cultural arena. Working directly with brands to create specially themed advertising campaigns that take on design, editorial, marketing and distribution, the Time Out team assists brands in reaching a captive, targeted audience of sophisticated consumers.

Information AED Trim WxH (mm) Bleed WxH(mm) Double Page Spread AED 22,400 410 x 275 420 x 285 Full Page AED 14,000 205 x 275 215 x 285 Inside Front Cover AED 27,440 205 x 275 215 x 285 Inside Front Cover Spread AED 33,040 410 x 275 420 x 285 Inside Back Cover AED 18,200 205 x 275 215 x 285 Outside Back Cover AED 21,000 205 x 275 215 x 285 Half Page AED 8,400 91 x 256 No Bleed Quarter Page AED 4,550 91 x 124 No Bleed *Special operations & other opportunities are available on request Copy Deadline: Time Out Abu Dhabi is published every Wednesday and the copy deadline is Thursday 12noon prior to cover date. File requirements Advertising will only be accepted in the requirements outlined within this document; copy supplied outside the listed requirements will be accepted in your risk. TimeOut will not be responsible for quality of reproduction unless supplied in the requested formats. PDF Format All Files must be PDF version 1.3 All files must be supplied as composite CMYK All fonts must be embedded, and all embedded fonts must be subsetted The document should be set at the bleed size and contain no crop marks within the artwork. All images contained within the PDF must be high resolution (300dpi) CMYK format InkLimit : Cover : 300%, Inner pages : 240% The document should not contain spot colours Illustrator CS and InDesign CS Applications All images must be composite CMYK, high resolution (300dpi) format All fonts must be supplied or outlined All files should be packaged or collected for output with all the relevant elements that are required for successful output InkLimit : Cover : 300%, Inner pages : 240% All documents should contain a bleed area of 5mm File Delivery ITP have an FTP site that can be used for uploading copy material, details are available from your production coordinator All Files must be clearly labeled with magazine, issue date and client e.g. TOAD/Issue10/Diesel Any proofs supplied must be generated from the documents final version Proofs must be 100% of final size, client approved, colour proofs Should a contract proof not be supplied ITP cannot be held responsible for colour matching or any content errors that may occur. Please note that each publication has its own Ink limits based on the paper in which its printed. if you are supplying same copy material for different ITP publications, ITP will not be held accountable for errors /reproduction made during the resizing of artwork. Tip : To get best printing results, follow ink limits For advertising enquiries please contact: Shahad Hashim (Group Sales Manager) Tel: +971 50 6911655 Email: shahad.hashim@itp.com Hamdan Bawazir (Senior Sales Manager) Tel: +971 52 8951519 Email: Hamdan.bawazir@itp.com