Our Mission To help people find and share books they love.
What is Goodreads? With 7 million members, Goodreads is the largest site for readers and book recommendations in the world. A community of readers who recommend books, compare what they are reading, keep track of what they ve read, form book clubs and much more.
Goodreads Audience. 61% are college graduates 3 30.3% 69.7% Male 4 Female 4 13-17 11.4% 123 million monthly pageviews 2 13.5 million monthly uniques 2 7 million registered users 1 18-34 35-44 42.3% 18.9% A highly engaged group of users Visit the site more than 2x per day View 6 pages per visit Spend an average of 5 minutes per visit Have shelved 54 books & written 10 reviews 45 + 26.9% 48.7% 27.2% $40K - $100K $100K + 1 Source: Internal logs (Jan 2012) 2 Source: Google Analytics (Jan 2012) 3 Quantcast (Jan 2012) 4 Comscore (Jan 2012)
Goodreads Activity. 255 million books added 14 million added per month 29 million books marked as finished 900K books finished per month 63 million books marked as to-read 5 million books marked per month Our users are connected through Facebook 1.3 million and growing! 15 million text reviews 160 million user ratings Daily averages 645K books shelved 183K books marked TO-READ 32K books marked READ 287K books rated 114K user comments 19K active authors How many quizzes are taken daily? (a) too many to count (b) a really, really, large number (c) over 2,000 daily
Goodreads Author Program. The Authors Program is a free feature designed to help authors promote themselves by reaching their target audience passionate readers and fans through the use of social media tools. Our 37,747 Goodreads authors can: Add an author bio and list published books Generate buzz by adding friends and fans to their network Publicize upcoming events, such as book signings and speaking engagements List a book giveaway and get book in the hands of influencers Interact with readers by participating in an online Q&A session Blog directly or link to external blog Gather user feedback by creating custom trivia questions & polls Learn more at http://www.goodreads.com/author/program
Advertising & Sponsorships. Goodreads offers a variety of Book Discovery Packages that are design to (1) Amplify and extend the buzz you ve created by using the Author Program s free social media tools. (2) Start an ongoing dialogue with an engaged community of book lovers by inserting yourself in the discovery process before and after a book release. (3) Earn you fans who are interested in purchasing your book and who will recommend it to their friends. (4) Reach influencers who will help you stand out in the social media clutter. Campaign Goals: Drive Purchase Intent & Increase Book Discoverability Users add your book to their TO-READ, showing a strong Purchase Intent. They then rate, review & share their book recommendations with friends Results in a grass roots, influential community of fans that will help increase the discoverability of your book on the site. Well known research company Nielsen conducted a study in 2011 that found that 76% of U.S. web consumers said they most trusted recommendations from personal acquaintances.
Campaign Virality. When a user adds a book to their TO-READ shelf, it appears in their friend s news feed. The book can also be shared with their friends on Facebook, Twitter or Pinterest, increasing the chances of it being Discovered outside of goodreads.com. Book Marked TO-READ Goodreads News Feed Twitter Facebook Timeline & News Feed Pinterest
Book Discovery Package. Build Buzz & User Engagement Giveaway (1) Sponsored Book Page with excerpt, video, featured user review and links to author s website, Facebook and Twitter page. Sponsored Book Page (2) Giveaway (3) Sponsored Book Ads (genre & author targeted) - used to promote giveaway & drive users to the book page Drive Awareness (1) Homepage 300x250 genre targeted (2) ROS 300x250 author targeted (3) ROS 300x250 author targeted 300x250 Text Ads Friend reviews are featured prominently on the page.
Book Discovery Package - Results Book Stats - an immediate spike occurs once the campaign has started. Giveaway & Sponsored Book Ads on average 60% of giveaway winners write a review of the book. 76% of U.S. web consumers said they most trusted recommendations from personal acquaintances Normal Giveaway Promoted Giveaway Genre & Author Targeted 300x250s average a 0.20% CTR Banners that integrate Goodreads call to actions, such as add to your bookshelf typically achieve higher CTR s. Sponsored Book Ads over 80% of text ad clicks result in the book being added to a users shelf. FACT! Books with no written reviews are added, on average, by 7 people, while.. books with just five written reviews are added by more than 40 people!
High Impact Book Discovery Package. Build Buzz & User Engagement (1) Sponsored Book Page with excerpt, video, featured user review and links to author s website, Facebook and Twitter page. Case Study: Wrinkle In Time Homepage Roadblock ran for a single day, increasing user engagement (book adds, reviews, ratings) by 57%! Homepage Roadblock (2) Giveaway (3) Sponsored Book Ads (genre & author targeted) - used to promote giveaway & drive users to the book page Drive Awareness (1) Homepage Roadblock (970x66 & 300x250) (2) Homepage banner genre targeted (3) Sponsored Homepage Poll (4) ROS 300x250 genre & author targeted (5) iphone/android App (6) Newsletter or New Releases mailer, promoted to entire user base (3.5 million) Sponsored Poll Mobile: iphone/ Android App
High Impact Book Launch Package Poll Results Sponsored Polls are featured on the homepage and are seen by over 250,000 users per day. Results are shared socially with friends on Goodreads, Facebook and Twitter. Case Study: Wrinkle In Time homepage poll ran for 5 days, increasing the daily average engagement (book adds, reviews, ratings) by 69%! Poll Results 6,631 total votes for Poll #1 11,988 total votes for Poll #2 Users are able to add book to shelf from Poll results, increasing book engagement. Facebook Twitter
Standard IAB Units. Placement: ROS Ad Size: 300x250 File Types: GIF, JPEG, SWF, 3 rd party ad tags Third Party Serving: Yes, approved vendors only Max File Size: Image: 50K; 3 rd party tags: Initial 50K Targeting: By Genre & Author (Behavioral & Contextual)
Ad Targeting. Our behavioral and contextual ad targeting can help you reach your desired audience. All IAB standard ad placements can be targeted by geo, demo Book Genre and Author. Author Page (300x250) Genre Targets Art Biography Chick-Lit Children's Classics Comics Contemporary Cookbooks Crime ebooks Fantasy Fiction Graphic novels Historical-Fiction History Manga Memoir Music Mystery Non-Fiction Philosophy Poetry Psychology Religion Romance Science Fiction Self-Help Spirituality Travel Young-Adult Book Page (300x250) Author Targets* J.K. Rowling Stephanie Meyer Stephen King J.R.R Tolken William Shakespeare Dan Brown Jane Austen James Patterson C.S Lewis Charlaine Harris Harper Lee Suzanne Collins Nicholas Sparks John Grisham *NOTE: not complete listing, more can be added
Book Groups. Users are able to create, manage and maintain Book Groups and Book Clubs. They are mostly created around a particular genre or author. Targeting your ads in the Groups/Book Clubs section is a great way to reach a niche audience, introduce a new title and create a conversation around the book. Groups/Book Club Stats: 50,217 total groups 3,000 Groups invites sent daily 2,000 users daily joining a group 53 books finished daily in a Book Club
Mobile. With over a combined total of 1.3 million visits and 17.3 million pageviews per month, our iphone and Android apps continue to grow at a rapid pace. iphone Stats 14 million monthly PV 188K monthly uniques 552K installed Android Stats 3.7 million monthly PV 100K monthly uniques 188K installed Mobile traffic can view an exclusive book excerpt or purchase book.
Email Sponsorships. Monthly Newsletter Distribution: 4 million Open Rate: 20-25% Monthly New Releases Mailer Distribution: 4 million Open Rate: 22-27% Sent once a month to active members. Showcases the latest releases by genre and a user s favorite authors.