BRAND MEDIA KIT 2017 The inspiring brand for the Australian woman who s excited about the next chapter in her life. Proudly positive, YOURS is the feelgood fortnightly fix for women over 50.
Founded in 1974 in the UK and now 43 years young! Enjoying a circulation of approximately 250,000 readers every fortnight YOURS Magazine is Britain s best magazine for women over 50. On sale every fortnight, it s a friendly community where you can share stories and laughter, and find all kinds of tips and expert advice on topics that matter to your life today; from health and beauty to travel and fashion. Now also published in Australia, Germany and Poland. YOURS GLOBAL BRAND
Since launching into the Australian market in 2013, YOURS has established itself as a brand to trust. At its heart is the deep emotional connection with our 50+ readers every fortnight. YOURS readers KNOW we care. And they feel grateful that finally a brand is celebrating women JUST LIKE THEM whether they are overcoming difficulties or achieving amazing milestones. We offer highly relevant, trusted and useful advice, helping readers to look their best, stay healthy and active, enjoy their free time and manage their money better. We like to listen to our readers, enjoy a shared heritage, shared values and a sense of friendship and community. Lisa Sinclair Editor YOURS PHILOSOPHY
YOURS READER PROFILE YOURS readers are happy, health-conscious and hardto-fool. Canny consumers, they re eager to learn, curious, adventurous and BUSY. They love to LOOK good and FEEL good.
AVERAGE AGE 57 1 in 3 (37%) readers are Boomers and over 1 in 4 (27%) are pre-boomers Majority are married (49%) and 11% are widowed. 10% are divorced Currently, the majority (36%) of readers live as couples (partners with no kids 16% live with their partner and kids Almost half are empty nesters with all their kids having left home and 13% have at least 1 child 18+ still at home 61% live in 1-2 people households and 1 in 3 (33%) live in 3-4 people households 68% are grandparents already with 23% having 2-3 grandkids TRAVEL 64% have travelled in the last 12 months with almost a quarter (23%) being frequent travellers (i.e 4+ trips in the last 12 months) They also like holidays where everything is organised for you which includes cruising and escorted holidays PETS 47% own a cat or a dog and 6% own both (more readers own a dog over a cat (36% vs 16%) SHOPPING 73% do value quality over price 79% prefer buying Australian made products Over 2 in 3 (69%) readers are brand loyal (stick to their favourite brands) Yet over half (53%) are interested in trying new and different products Over half (53%) enjoy shopping for clothes 2 in 5 (40%) are bargain hunters Average weekly supermarket spend per reader is $176 (slightly above the population average of $173) HEALTH 71% want to lose weight while 76% are feeling well and in good health Over a third (34%) watch their calorie intake Well over a third (39%) favour natural medicines and therapies 42% of readers regularly participate in some sports/exercise (65% do the same when including walking as an exercise) * Roy Morgan Readership Survey Dec 2016 YOURS OUR READER
YOURS KEY PILLARS HEALTH & WELLBEING Our health needs to change with every decade and the health savvy Australian woman is always looking for the latest advice. We have 16 pages of experts who talk about the issues that matter, from osteoporosis to nutrition, yoga to cancer. We re not afraid to have awkward conversations, tackling incontinence and menopause in a safe environment. At YOURS, there s nothing to be ashamed of. GARDENING Australians love the great outdoors and with our columnist Charlie Albone we help them achieve the best results. We answer reader questions and give them excellent advice. New for 2017 is Reader Gardens shooting the fruits of their labour and featuring them in the magazine. TRAVEL Over 50s are the biggest travel segment in the industry, with the time and the money to tick off some incredible journeys. We re big on cruising, camping and coach trips. We love Australia but are happy to venture further afield, too. Inspirational and aspirational, we tap into that wanderlust and give brilliant ideas for the reader who loves to plan. INSPIRING STORIES Our real-life features celebrate women who have shown courage against the odds or are making a difference in the world. We re about the ordinary woman doing something extraordinary. FASHION & BEAUTY We re not about anti-ageing we re PROageing. We show how to do it with style. Our fashion pages feature wearable pieces to celebrate our changing shapes. We look to elegant celebrities for inspiration, translating the trends for the mature fashionista. Beauty features are all about enhancing best assets from skincare to hair, we ve got smart fixes and clever trends pieces. The most popular pages are Street Style where we travel the country to talk to stylish over 50s about their look. YOURS CLUB At the heart of the magazine are the pages filled with reader letters, poems, photos and stories. It s where they share what matters to them. And have their say about current affairs and talking points. SLIMMING YOURS readers want to look their best and that includes their figures. They re not interested in quick fixes, but proven advice backed by science. They are interested in new developments and sensible advice. CELEBRITY Our cover stars aren t just celebs they are stars with integrity, warmth and values that our readers share. Our readers want insight, not scandal. They love home-grown talent and enjoy hearing the male point of view, too.
YOURS EDITORIAL TEAM LISA SINCLAIR Editor RUTH MCCARTHY Deputy Editor FLEUR ANSON Art Director ALICIA PYKE Health & Lifestyle Editor SARAH SAYERS Fashion & Beauty Editor As a young reporter, Lisa Sinclair loved hearing and telling stories. From reporting she moved into the production side of newspapers, revelling in the tight deadlines and cut-and-thrust of a Fleet Street newsroom in London. But the world was beckoning, so she upped sticks and landed in Sydney, where she worked across all the major papers before getting the call she d been waiting for to help launch GRAZIA in Australia. Next up was the editorship of NW, followed by four years as Executive Editor on Woman s Day. For Lisa, launching YOURS felt like coming home. The perfect feelgood blend of inspirational stories, thoughtprovoking lifestyle and community hub. Lisa is happy hosting reader events, chatting about stories on radio and oversees the Club pages, ensuring she s across exactly what makes her readers tick. Ruth McCarthy s magazine career has spanned over 16 years. She s worked across numerous monthly, fortnightly and weekly titles in the UK before moving to Australia in 2007 to work on the major real-life weekly magazine Take 5. There she spent eight and a half years as News and Features Editor. In January 2016 Ruth joined the newly established YOURS magazine as Deputy Editor. Since then she has used her experience as a real-life, lifestyle and celebrity journalist and editor to source and produce engaging real-life narrative; secure celebrity cover stories, interviews and train a wonderfully talented team of journalists. Ruth oversees the real-life, entertainment, books and travel sections of YOURS and has been a guiding hand behind new and successful initiatives such as the Grandparents of the Year and Bring Back the Letter campaigns. An experienced and brilliant creative, Fleur Anson has been on board YOURS since the start. Her trademark elegant layouts and typography are crucial to the brand s direction. Fleur has travelled the world during her 25-year career, art directing magazines for ACP, Pacific Magazines, News Limited and Bauer Media as well as North South in London and Munich, across lifestyle, food, fashion, health and motoring. She s worked closely with clients to create custom solutions, including David Jones, Ikea, Sydney Motor Group, Domayne, Destination NSW, Channel 7 and Sydney Festival. From editorial and advertorial layouts, to photography direction and styling, creating eye-catching covers and point of sale and running the art department, Fleur is a multitasking highly skilled professional. When she s not working, she enjoys photography, interior design, architecture, drawing, beautiful landscapes, the beach and the ocean. With two decades experience working as a journalist and publicist in Australia, Alicia knows what women want from the brands they engage with. Women of all ages want to feel like insiders, ready to share with friends that fresh new style tip, inspiring health secret or brilliant recipe they just read about, Alicia says. This belief has shaped Alicia s career which includes being published by Woman s Day, beautyheaven, InStyle, The Sydney Morning Herald, The Daily Telegraph and The Courier-Mail. Alicia has also worked as a copywriter and organised events for Chopard, Weleda, John Frieda, Ecoya and Jbronze by Jennifer Hawkins. Sarah Sayers has always had an affinity with aesthetics, an appreciation that has allowed her to speak to global beauty entrepreneurs one day and fashionable women on the street the next! She made her start in 2011 writing online beauty and fashion content for madison magazine. Her passion for creating inspiring editorial only grew over the next six years after penning pieces for digital platform PRIMPED, fashion stories for bridal website The Knot as well as lifestyle and entertainment content for Missy Confidential and the Daily Mail AU. Sarah currently sources inspiring fashion and beauty trends to excite and uplift women in their 50s, 60s and 70+ across Australia.
READERSHIP 136,000 UNIQUE BROWERS 1,047,000 FREQUENCY FORTNIGHTLY Source: Google analytics Feb 17 Source: Readership Roy Morgan Dec16 REGULAR FEATURES YOURS PHILOSOPHY BOOKS TRAVEL The inspiring brand for the Australian woman who is excited about the next chapter in her life. Proudly positive, YOURS is the feelgood fortnightly fix for women over 50. Finally a magazine that speaks to us! FOOD Since launching into the Australian market in 2013, YOURS has established itself as a brand to trust. At its heart is the deep emotional connection with our 50+ readers every fortnight. YOURS readers KNOW we care. And they feel grateful that finally a brand is celebrating women JUST LIKE THEM whether they are overcoming difficulties or achieving amazing milestones. We offer highly relevant, trusted and useful advice, helping readers to look their best, stay healthy and active, enjoy their free time and manage their money better. We like to listen to our readers, enjoy a shared heritage, shared values and a sense of friendship and community. Lisa Sinclair, Editor FASHION & BEAUTY ONE SHOT EXTENSIONS GOOD TO KNOW Health Wellbeing Pets Nutrition Fitness Finance Technology Advice INSTAGRAM BAUER MEDIA GROUP MASS BAUER MEDIA GROUP MASS 975 FACEBOOK A SPECIAL TRIBUTE TRIBUTE SPECIAL It s hard to believe it s been 20 years since the shocking death of Princess Diana. But her legacy lives on. In this beautiful photographic tribute, we remember the wonderful woman who touched so many lives around the world. TRIBUTE FACTS On sale 24th July 2017 1 month in supermarkets and 3 months in Newsagents Format Perfect Bound Cover Price $7.99 Number of pages 84 Specifications TBC Distribution 60,000 Coles, Woolworths, airports, railways and national newsagents ON SALE 24TH JULY 2017 Material deadline 1st June 2017 FPC $5,000 Opportunities for total magazine sponsorship FOR MORE DETAILS PLEASE CONTACT YOUR BAUER REPRESENTATIVE OR BRAND MANAGER KATE MACMILLAN kmacmillan@bauer-media.com.au DIANA YOURS AT A GLANCE 18,487 20th Anniversary Tribute Remembering Princess Diana 1961-1997 REMEMBER WHEN... RETRO FACTS Take a trip down memory lane with Yours Retro magazine, celebrating the stars we love from Australia and overseas. On sale 3rd April 2017 1 month in supermarkets and 3 months in Newsagents Format Perfect Bound Cover Price $7.99 Number of pages 100 Specifications 210 x 280mm Distribution 60,000 Coles, Woolworths, airports, railways and national newsagents In this nostalgic special issue, you ll read about surprising stories, famous loves and shared memories. FPC $5,000 Opportunities for total magazine sponsorship FOR MORE DETAILS PLEASE CONTACT YOUR BAUER REPRESENTATIVE OR BRAND MANAGER KATE MACMILLAN kmacmillan@bauer-media.com.au RETRO ON SALE 3RD APRIL 2017 Material deadline 14th March 2017 Updated as at February 2017
The magazine brands women love, now in one digital home. Now to Love is Bauer Media s premium content destination for women with content powered by Bauer Media s leading lifestyle and entertainment brands including The Australian Women s Weekly, Woman s Day, NW, OK!, Take 5, TV Week, YOURS, Good Health, Mother & Baby and Shop til you drop. Now to Love is the one-stop destination for the latest news on celebrity, parenting, beauty, lifestyle, health and travel. With a combined reach of over nine million female followers on social media and a unique audience of two million, Bauer Media s brands are one of the biggest women s networks in the country. NOW TO LOVE nowtolove.com.au/yours
APRIL Oral Health Teeth Protein Powder & Benefits Holidays For The Grandchildren JUNE Winter Health Sleep Specials Twiddlemuffs Winter Craft Slow Cooking AUGUST Grandparent Of The Year Hay Fever Allergies Yours Men Special Occasion Holidays Follow The Flowers 10 Reasons To Cruise This Year Exploring Aus By Motorhome OCTOBER Romance Books Pet Special Grandparent Of The Year Winners DECEMBER Christmas Food Christmas Craft Christmas Fashion Christmas Beauty APR MAY JUN JUL AUG SEP OCT NOV DEC MAY Plus Sized Fashion Cheese Recipes Natural Health Winter Books Motor Homes... Tassie Road Trip JULY Are You Ready To Retire Holidays For 2 Caravan, Motorhome And Camping Mature Man Of The Year SEPTEMBER Spring Fashion Spring Beauty Weight Loss Get Moving Fibre Natural Menopause Spring Gardening Crime Books Best New Ships NOVEMBER Summer Fashion Summer Beauty Summer Feet Summer Books YOURS CALENDAR OF OPPORTUNITIES The inspiring brand for the Australian woman who is excited about the next chapter in her life. Proudly positive, YOURS is the feel good fortnightly fix for women over 50.
Health Wellbeing Pets Nutrition Fitness Finance Technology Advice BOOKS TRAVEL GOOD TO KNOW FOOD FASHION & BEAUTY YOURS REGULAR SPONSORSHIP OPPORTUNITIES
YOURS Mature Man of the Year July 2017 YOURS Men August 2017 YOURS Grandparent of the Year awards August - October 2017 YOURS Pets Special October 2017 YOURS SPONSORSHIP OPPORTUNITIES
YOURS 2017 DEADLINES COVER DATE ISSUE NO. ON SALE CANCELLATION DEADLINE BOOKING DEADLINE MATERIAL DEADLINE YOURS 22/12/16 YOU1701 22/12/16 08/11/16 06/12/16 09/12/16 YOURS 05/01/17 YOU1702 05/01/17 22/11/16 13/12/16 16/12/16 YOURS 19/01/17 YOU1703 19/01/17 06/12/16 03/01/17 06/01/17 YOURS 02/02/17 YOU1704 02/02/17 20/12/16 17/01/17 20/01/17 YOURS 16/02/17 YOU1705 16/02/17 03/01/17 31/01/17 03/02/17 YOURS 02/03/17 YOU1706 02/03/17 17/01/17 14/02/17 17/02/17 YOURS 16/03/17 YOU1707 16/03/17 31/01/17 28/02/17 03/03/17 YOURS 30/03/17 YOU1708 30/03/17 14/02/17 14/03/17 17/03/17 YOURS 13/04/17 YOU1709 13/04/17 28/02/17 28/03/17 31/03/17 YOURS 27/04/17 YOU1710 27/04/17 14/03/17 11/04/17 13/04/17 YOURS 11/05/17 YOU1711 11/05/17 28/03/17 25/04/17 28/04/17 YOURS 25/05/17 YOU1712 25/05/17 11/04/17 09/05/17 12/05/17 YOURS 08/06/17 YOU1713 08/06/17 25/04/17 23/05/17 26/05/17 YOURS 22/06/17 YOU1714 22/06/17 09/05/17 06/06/17 09/06/17 YOURS 06/07/17 YOU1715 06/07/17 23/05/17 20/06/17 23/06/17 YOURS 20/07/17 YOU1716 20/07/17 06/06/17 04/07/17 07/07/17 YOURS 03/08/17 YOU1717 03/08/17 20/06/17 18/07/17 21/07/17 YOURS 17/08/17 YOU1718 17/08/17 04/07/17 01/08/17 04/08/17 YOURS 31/08/17 YOU1719 31/08/17 18/07/17 15/08/17 18/08/17 YOURS 14/09/17 YOU1720 14/09/17 01/08/17 29/08/17 01/09/17 YOURS 28/09/17 YOU1721 28/09/17 15/08/17 12/09/17 15/09/17 YOURS 12/10/17 YOU1722 12/10/17 29/08/17 26/09/17 29/09/17 YOURS 26/10/17 YOU1723 26/10/17 12/09/17 10/10/17 13/10/17 YOURS 09/11/17 YOU1724 09/11/17 26/10/17 24/10/17 27/10/17 YOURS 23/11/17 YOU1725 23/11/17 10/10/17 07/11/17 10/11/17 YOURS 07/12/17 YOU1726 07/12/17 24/10/17 21/11/17 24/11/17
YOURS SPECIFICATIONS & RATES 2017 page specifications Insertion Bleed (h x w) Trim (h x w) Type (h x w) Full Page 280 x 220 mm 270 x 210 mm 260 x 200 mm Double Page Spread 280 x 220 mm 270 x 210 mm 260 x 200 mm Half Page Vertical 280 x 114 mm 270 x 104 mm 260 x 94 mm Half Page Horizontal 144 x 220 mm 134 x 210 mm 124 x 200 mm Half Page Horizontal 144 x 220 mm 134 x 210 mm 124 x 200 mm Third Page Vertical 180 x 84 mm 270 x 74 mm 260 x 64 mm ad rates Casual 3X 6X 9X 12X 18X Full Page $9,270 $8992 $8,714 $8,436 $8,158 $7,880 Double Page Spread $18,540 $17,984 $17,428 $16,871 $16,315 $15,759 Half Page $8,953 $6,741 $6,535 $6,324 $6,118 $5,907 Third Page $5,099 $4,944 $4,795 $4,640 $4,486 $4,336 Inside Front Cover Spread $24,720 Inside Front Cover FP $12,360 Outside Back Cover $12,051 Inside Back Cover $10,661 Bound & Loose Inserts Cpm 2PP 4PP 8PP 12PP 16PP Minimum Print Run 88 98 124 155 196
YOURS DIGITAL RATES NOW TO LOVE NETWORK now to love rates Native Article Amplify S Amplify M Amplify L Amplify XL Teaser 250,000 500,000 750,000 1,000,000 SoMe Amplification Clicks 5,000 10,000 15,000 20,000 Package Price $13,000 $17,000 $21,000 $25,000 Native Article + (Gallery or video or shoppable) Amplify S Amplify M Amplify L Amplify XL - Exit vid prod Teaser 250,000 500,000 750,000 1,000,000 SoMe Amplification Clicks 5,000 10,000 15,000 20,000 Package Price $20,000 $24,000 $28,000 $32,000 Traffic Amplify S Amplify M Amplify L Amplify XL Ad Imps Teaser POLAR Impressions 250,000 500,000 750,000 1,000,000 SoMe Amplification Clicks 5,000 10,000 15,000 20,000
YOURS READER PROFILE YOURS Profile 000 s Magazine Population ALL PEOPLE Men 22 15.5% 49.30% Women 118 84.50% 50.70% WOMEN 000 s Magazine Population Age 14-17 4 3.70% 5.60% 18-24 4 3.00% 11.00% 25-34 4 3.70% 17.70% 35-49 13 11.10% 24.40% 50-64 37 31.80% 21.90% 65+ 55 46.60% 19.50% SOCIAL GRADE 000 s Magazine Population AB 7 6.20% 17.60% C 13 11.30% 20.80% D 20 16.80% 20.40% E 28 23.60% 19.90% FG 49 42.10% 21.20% WORK STATUS 000 s Magazine Population Full-Time 21 18.20% 27.60% Part-Time 22 19.00% 27.10% Not Employed 74 62.90% 45.20%
YOURS READER PROFILE cont WOMEN FULL TIME WORKERS 000 s Magazine Population PERSONAL OCCUPATION Professional/Manager 7 31.30% 32.30% White Collar Workers 9 41.90% 47.60% Community/Personal Service, Clerical/Administrative Workers, Machinery 10 48.50% 33.20% Sales Workers, Labourers 1 5.00% 9.20% PERSONAL INCOME Under $20,000 1 4.40% 4.30% $20,000-$29,999 1 3.00% 5.40% $30,000-$39,999 4 20.60% 9.40% $40,000-$49,999 3 12.80% 13.80% $50,000-$59,999 4 18.50% 12.90% $60,000 + 9 40.70% 54.30% ROY MORGAN OCT 2015 - SEPT 2016
YOURS CONTACTS NAME POSITION PHONE NUMBER EMAIL Kate Macmillan Brand Manager +61 (02) 9282 8643 kmacmillan@bauer-media.com.au Fiorella De Santo Director of Sales +61 (02) 9263 9760 fdisanto@bauer-media.com.au Jane Serember Director of Brands & Categories +61 (02) 9282 8904 jserember@bauer-media.com.au Jaclyn Clements VIC Sales Director +61 (03) 9823 6341 jclements@bauer-media.com.au Judy Taylor QLD Head of Sales +61 (07) 3101 6630 jtaylor@bauer-media.com.au Joanne Moroney SA Sales Manager +61 (08) 8267 5032 jmoroney@bauer-media.com.au Chris Eyres WA Sales Manager +61 (08) 6160 8964 ceyers@bauer-media.com.au Brigitte Guerin Head of Direct Sales, NSW +61 (02) 9282 8249 bguerin@bauer-media.com.au Christine Lester Head of Direct Sales, VIC +61 (03) 9823 6382 clester@bauer-media.com.au Peter Manten Digital Strategy & Commercial Director +61 (02) 9282 8470 pmanten@bauer-media.com.au Sally Jeffreys Advertising Material co-ordinator +61 (02) 8116 9385 sjeffreys@bauer-media.com.au Edwina Kerrigan Production Controller +61 (02) 9282 8626 ekerrigan@bauer-media.com.au