Content Production & Global Sales Jan Frouman, October 10, 2012

Content Production & Global Sales Jan Frouman, October 10, 2012 October 10, 2012 Page 1

Red Arrow cordially welcomes you to today's presentation Red Arrow Reel October 10, 2012 Page 2

Experienced leadership team 11 Jan Frouman Group Managing Director Oversees all business activities and international operations Launched Red Arrow in 2010 and led growth Previously at ProSiebenSat.1 and Saban Capital Group Jens Richter Group Director International Distribution Oversees all worldwide program sales Launched Red Arrow International 17 (formerly SevenOne International) in 2004 10 Previously at Beta Film and Prisma Sports & Media Ralf Schremper Group Director - Finance Responsible for all day-to-day financial activities Focuses on driving Group strategy With ProSiebenSat.1 Group since 2010, previously at Bertelsmann and RTL Group John Jongerden Group Director - Operations Responsible for production and sales operations across the group Special focus on operational expansion and integration efforts Previously at FremantleMedia, Endemol and GRUNDY 21 22 Michael Schmidt Group Director Creative Ops. & Business Development Oversees all content development Experience in broadcasting, producing, commissioning and development Previously at BRAINPOOL, RTL and VIVA X Years of industry experience October 10, 2012 Page 3

Red Arrow is already a top-tier global production and distribution group Production & Development Distribution 18 production companies across fiction / nonfiction TV genres Sales offices: Munich Los Angeles Hong Kong Development partners Total revenues 2011 EUR 110m* October 10, 2012 Page 4 *Revenues entity view (incl. internal and external sales)

Outstanding broadcaster relationships across the world s largest markets Best-in-class sales execution track record 1 1 Superior creative talent 3 3 2 4 Content line-up securing future growth and profitability October 10, 2012 Page 5

Outstanding broadcaster relationships across the world s largest markets Best-in-class sales execution track record 1 1 Superior creative talent 3 3 2 4 Content line-up securing future growth and profitability October 10, 2012 Page 6

1 Powerful footprint - 18 production assets across nine territories UK (2011-2012) SE/DK/NO (2010-2012) IL (2012) Hong Kong (2012) USA (2010-2012) BE/NL (2010) D/AU (2004-2010) AUS (2010) Co-production partnership October 10, 2012 Page 7

1 Targeting the largest addressable markets in the world: USA, Germany and UK - totaling EUR 23bn volume Global territories for TV content originations (estimated size excl. news and sports rights in EURbn, 2011) 20% 10% 15% 16.3 n/ a 11 Red Arrow production assets across 3 out of 4 largest markets USA 9.6 GERMANY 3.6 2.6 UK USA Japan 1 Germany UK % Average market gross margins October 10, 2012 Page 8 Source: Red Arrow estimates 1 Market not addressable for Red Arrow

1 Red Arrow is an established partner for leading broadcasters Country Broadcaster Highlights Betty White s Off Their Rockers The Taste Perez Hilton: All Access Das geteilte Glück My Man Can Old Ass Bastards Restless A League Of Their Own Mr. & Mrs. October 10, 2012 Page 9

1 Impressive performance: start-up to Top 10 in under 3 years Rank Independent production group 1 1 FremantleMedia 2 Endemol 3 Shine 4 All3Media 5 Zodiak 6 Banijay 7 Eyeworks 8 Red Arrow 9 Talpa 10 Tinopolis Red Arrow is: established as part of the world s leading global production groups in line with competition, active in both scripted and non-scripted content geographically positioned in the world s largest production markets October 10, 2012 Page 10 Based on est. 2011 revenues. Source: Red Arrow analysis and company information. 1 Defined as working independently regardless of ownership by a broadcaster group or studio.

Outstanding broadcaster relationships across the world s largest markets Best-in-class sales execution track record 1 1 Superior creative talent 3 3 2 4 Content line-up securing future growth and profitability October 10, 2012 Page 11

2 Strengthened creative team: recent top-tier additions Banks Tarver Left/Right Credits: Watch Me Jumpstart (award-winning documentary, MTV) True Life (MTV, currently in its 13th season) First Year, Candidate, Aftermath of Terror, and Emmy Award-winning Fight For Your Rights: Take A Stand Against Violence Ken Druckerman Left/Right Credits: Critically acclaimed documentary series Frontline (PBS), Boston 24/7 (ABC), The Residents (Discovery), Feature documentary Ghosts of Attica Lisa Shiloach July August Productions Credits: Who s Still Standing (sold to over 30 countries incl. NBC) The Frame (sold to over 20 countries, incl. US - The CW, Spain and France) The Million Pound Drop (Keshet), 1 vs. 100 (Reshet) Eilon Ratzkovsky July August Productions Credits: Produced some of the most successful films made in Israel: The A Word (Keshet, sold to Lionsgate Entertainment) Taxi Driver (Reshet & YES) The Ran Quadruplets (Reshet & YES) October 10, 2012 Page 12

2 Strengthened creative team: recent top-tier additions Danielle Lux CPL Productions Credits: Commissioned award-winning shows incl. Green Wing and So Graham Norton for Channel 4 Won awards for commissions such as Friday Night with Jonathan Ross and The Kumars at BBC All Star Mr. & Mrs. (ITV), A League of Their Own (Sky1) Hilary Bevan-Jones Endor Productions Credits: Cracker (ITV, BAFTA Best Drama Series, adapted by ABC) State of Play (BBC, BAFTA & RTS Best Drama Series) The Girl in the Café (HBO, BBC1, Emmy for Outstanding Made for Television Movie) Murray Boland CPL Productions Credits: A League of Their Own (Sky1, season 6 picked up), All Stars Mr. & Mrs. (ITV1, series 4 in production) RTS and Montreux award-winning Your Face or Mine, Infamous Fives and Five Go Dating Jago Lee & John Farrar NERD Credits: The Big Bid (BBC1), SuperHuman (Channel 4) Second Rise (THC), Getting Out Alive (Discovery US) Ricky Gervais Life s Too Short (BBC2 / HBO), Escape to the Legion (Channel 4) October 10, 2012 Page 13

2 Original shows with outstanding on-air success across all genres Average audience share vs. channel average +408% +185% +92% +41% +41% +35% +61% +29% +55% +44% +24% +24% October 10, 2012 Page 14 Source: Group production company reports, ProMefo, ProSiebenSat.1 Format Research

2 Strategic collaboration drives local and global creative success... Local development Top-tier creative talent (18 production companies, 5 development partners, central development team) Attractive economics Best practice sharing Hit formats with multi-season potential International viability / appeal IP asset value Synchronization with channel needs & major market events (MIPCOM/TV, Realscreen, etc.) Strong collaboration with local pre-sales team International content sales October 10, 2012 Page 15

2... resulting in growing track record of in-house format creation with global traction Formats exported internationally 1 Examples: 10 11 1 2010 2011 2012 YTD, August October 10, 2012 Page 16 1 Source: Red Arrow. Refers to owned or exploited formats that have travelled to 2 or more countries in total and have been picked up in the relevant year.

Outstanding broadcaster relationships across the world s largest markets Best-in-class sales execution track record 1 1 Superior creative talent 3 3 2 4 Content line-up securing future growth and profitability October 10, 2012 Page 17

3 Distribution business positioned to monetize across the entire value chain 3 rd -party and original content Sales team Complete value chain 500+ titles 130+ countries Truly international, well-regarded sales team Free TV / Pay TV / VoD / DVD, etc. Sales of readymades and formats Core markets: France, Italy, CEE, US, UK, Australia Sales offices in Munich, Los Angeles, Hong Kong Produced by own and 3rd-party producers (incl. Canada, France, US, UK) Established deal flow in Latin America, Asia- Pacific, Middle East, Africa October 10, 2012 Page 18

3 Travelling format success achieved with both in-house and 3 rd -party properties 45+ COUNTRIES 25+ COUNTRIES 10+ COUNTRIES 40+ COUNTRIES 20+ COUNTRIES 10+ COUNTRIES 25+ COUNTRIES 10+ COUNTRIES 10+ COUNTRIES October 10, 2012 Page 19

3 Red Arrow International is one of the Top 10 independent distributors Rank 1 1 2 3 4 5 6 7 8 Distribution company BBC Worldwide FremantleMedia ITV Global Entertainment Endemol (EWD) Red Arrow International Zodiak Rights Shine All3Media Sales offices 11 offices 11 offices 5 offices c. 8 offices Munich, Los Angeles, Hong Kong 3 offices 4 offices n/a October 10, 2012 Page 20 Based on 2011 gross revenues. Source: Red Arrow analysis and company information 1 Cut-off at EUR 50m gross revenues

3 Recent sales successes & broadcaster highlights October 10, 2012 Page 21

Outstanding broadcaster relationships across the world s largest markets Best-in-class sales execution track record 1 1 Superior creative talent 3 3 2 4 Content line-up securing future growth and profitability October 10, 2012 Page 22

v v 4 Content portfolio focused on and in line with global demand Reality/factual/docu % Global market pick-up mix by genre Entertainment shows 60% 16% v 13% 11% v Scripted series TV movies October 10, 2012 Page 23

4 Recent acquisition of leading factual reality producer in all-important US market Key position in cable market in NYC (balancing Kinetic s LA presence with more network focus) Diverse client base of leading US broadcasters (VH1, MTV, Style, Bravo, History, etc.) 300+ hrs of programming produced to date October 10, 2012 Page 24

4 At least 40% of 2015 growth target will be achieved by end of 2012 well ahead of plan External revenues, LTM revenue growth [in EURm as % of 2015 target] ~ 40% ~ 60% 100% 114 External revenue CAGR aspiration for 2010-2015: >50% 20 20 100 growth target Total revenue CAGR >20% Target EBITDA margin 2015: >10% 14 2010 2011 H1 2012 Gap to go Base 2010 Revenue target 2015 October 10, 2012 Page 25

4 Strategic priorities 1 2 3 4 5 Continue to accelerate Red Arrow Group s profitability and growth Grow global presence in key factual reality and entertainment genres Continuously optimize portfolio Drive IP rights portfolio Maintain healthy balance between original and 3 rd -party content October 10, 2012 Page 26

4 Red Arrow vision Red Arrow will firmly establish itself as one of the world's largest creators, producers and distributors of global television content and become a significant financial pillar within ProSiebenSat.1's broader media portfolio. Red Arrow aims to reach this goal and its financial targets via: a balanced business mix in terms of genres and regions well-established relationships with broadcasters younger assets maturing as planned, driving revenue CAGR goal and improved EBITDA margins our proven and continued growth in international formats highly proactive group collaboration and synergy efforts in both non-scripted and scripted product a broader global profile for RAI with robust pipelines of new group and 3 rd party content October 10, 2012 Page 27

Disclaimer This presentation contains "forward looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise. October 10, 2012 Page 28