Newsletter May 2016 I want to be contacted Summary [Editorial] Video Online, a new driver for TV program consumption [Exclusive] What are the new perspectives for European drama distribution? [Meet the Eurodata TV Worldwide Team] Find out where you can meet our team over the coming months [Interview] Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. MONACO MEDIAX Joanna Merchie, ConTech Academy Manager, Monte-Carlo Television Festival [What s new?] Audience measurement is still catching up on new TV behaviors The One TV Year report shows a decrease in average television viewing time over 88 countries, but this decrease is to be balanced by the fact that audience measurement is still catching up on new TV behaviors. Searching for authenticity through experimental entertainment formats The 5th edition of the Entertainment Report reviews the hit successes for this genre in 2015. Long running talent shows and reality competitions continue to keep the lead worldwide with a help from a few new types of programs keeping this genre on top. [New on the air] KU'DAMM 56 - A mini-series based in Berlin shows an owner of a dance school and mother of three daughters, trying to integrate herself and her daughters into a hierarchically-structured society. It has registered good ratings and increased ZDF's channel average by 20% among individuals aged 3+. 60 Days In - The first 6 episodes of the penitentiary reality show were a big hit on individuals aged 2+ and 18-49, especially among young adults since it increased A&E's channel average by 310% on 18-34 year olds. Seven Year Switch - The first four episodes of the reality show achieved excellent results as they doubled Seven's channel average among young adults. The show is presented as a documentary series by the channel as there is no cash prize, and no intention to find a life partner, the social experience is what matters. [Join the team] Latest jobs and internship offers
EDITORIAL Video Online, a new driver for TV program consumption We see that the consumption of TV programs and video online is booming. Statistics have increased since the introduction of catchup and non-linear viewing. Not only does this impact the viewing time but non-linear viewing helps to boost program ratings too. These and other key facts were revealed at Series Mania held in Paris on the 20th April presented by Sahar Baghery, Head of global Research & Contents strategy at Eurodata TV Worldwide. Further to this, the 5th Edition of the Entertainment report reviews which shows continue to keep the lead worldwide and among the 52 channels studied in the report, entertainment programs are taking up a large amount of prime time. The way people watch television is continuing to change. In our One TV Year report it explains how TV behaviors, such as time-shifted viewing can average at 15minutes of TV viewing time per day. Surprisingly this increase is not exclusive to young adults but the entire audience measured. We are also now pleased to announce the arrival of our new One TV Year report online! This report gives an overview of the TV industry worldwide and facilitates the cross-country analysis process on a responsive, easy to use website. The One TV Year Report Online is now accessible on all devices with an analysis on more than 100 territories. As promised we are continuously developing the 4 screen measurement challenge to allow us to have audience details on the other screens with the same degree of precision that we now have for TV sets. Eurodata TV will be heading to Russia at the end of the month to share International content & TV trends at the World Content Market held in Moscow on 30 May-1 June. Followed by a presentation on New narrative and creative patterns at The Monte-Carlo Television Festival on 12-16 June 2016. Frédéric Vaulpré, Vice-President, Eurodata TV Worldwide Find out more about our insight reports: NOTA International TV Trends: fresh formats and the latest international trends The Kids' TV Report: trends and hits in children s programming The Scripted Series Report: a whole season of scripted formats The Entertainment Report: hot properties and business strategies Key Producers Insight Report: identifying the weight of producers Multiscreen Report: comprehensive overview of multiscreen content and strategies Yearly Sport Key Facts Report: offerings and viewing of international sport programming One TV Year in the World: the ultimate yearbook for international TV executives The Young Adults Report: an insight about the overall young adult s TV consumption trends
EXCLUSIVE What are the new perspectives for European drama distribution?
Agenda The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring a unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at: World Content Market Moscow, Russia 30-1 June 2016 International TV & Content Trends May 30 Frédéric Vaulpré - fvaulpre@eurodatatv.com Midem Cannes, France 3 6 June 2016 François Lhomme - flhomme@eurodatatv.com Shanghai TV Festival Shanghai, China 6-10 June 2016 Bo Zhang - bzhang@eurodatatv.com The Monte-Carlo Television Festival Monte-Carlo, Monaco 12 16 June 2016 New narrative and creative patterns June 15, 11 :15am Sahar Baghery - sbaghery@eurodatatv.com MIFA Annecy, France 13 18 June 2016 Avril Blondelot - ablondelot@eurodata.com Aurore Lévêque Duquesne- aleveque@eurodatatv.com Wherever you are in the world, we look forward to seeing you soon!
INTERVIEWS Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. MONACO MEDIAX Joanna Merchie ConTech Academy Manager, Monte-Carlo Television Festival Can you tell us why you decided to launch the ConTech Academy? The ConTech Academy offers the Monte-Carlo Television Festival a channel to highlight how we are actively embracing new trends in content creation and digital innovation. With the Festival s convivial environment as a backdrop, the sessions will provide an informative and inspirational forum combined with a business and networking platform, for the many executives who attend the Festival. These include jury members, executive producers and renowned talent representing series in competition or premier launches. Bringing together this incredible creative talent with renowned digital innovators and providing a platform for young creators to interact and collaborate with the industry, creates an eclectic and exciting format and a unique programme. Can you share some of the highlights that will be presented throughout the programme and who we can expect to hear from? The storycentral LABS Digital Extensions Challenge, a workshop in partnership with a TV series from DR, will showcase the networks approach to integrated digital storytelling. New trends in transmedia experiences, MCN s and their multiple roles as production, talent and brand content agencies, protecting content from piracy, plus VR with opportunities for attendees to try out immersive demo experiences, will all be addressed through a series of panels and keynotes and an award presented during the Innovation Day. The expert speaker line up of digital innovators includes Studio Bagel, StoryTech, Bunnygraph, OKIO Studio, Disney/ABC, Bigger Than Fiction, storycentral and INSIDE Secure. A Producers Forum featuring renowned executive producers from hit series such as Chicago Med/Law & Order: SVU, Downton Abbey, Le Bureau des Légendes and executives from PACT and the Producers Guild of America, will explore international co-production, financing, development, the viability of pilots and digital distribution. Additional panels open to the public will include YouTube and online celebrities from Studio Bagel, plus the legendry Dick Wolf and the leading talent from his latest hit show Chicago Med. How does the partnership with Eurodata TV Worldwide help you to strengthen your activities for this new conference? The partnership with Eurodata TV Worldwide will help bring vital insights and data of upmost importance for the industry attending the ConTech Academy, to study when contemplating new projects in the evolving landscape. We are delighted to be welcoming Sahar Baghery, Head of Global Research and Contents Strategy, who will announce new insights and editorial trends in SVOD/OTT and the new digital strategies in TV to engage viewers, plus share exclusive YouTube metrics and how MCN s are becoming connected with TV, as part of her keynote.
WHAT'S NEW? Audience measurement is still catching up on new TV behaviors consumption worldwide Worldwide average television viewing time in 2015 amounted to 3 hours and 14 minutes per day, when measured in over 88 countries around the world. This is a 3-minute decrease compared with 2014 but this is to be balanced by the fact that audience measurement is still catching up on new TV behaviors. While, in Canada for instance, 60% of the 18 to 34 years olds have watched an entire TV program online from start to finish over the last month. Only 31 countries measure time-shifted viewing, 14 countries measure TV viewing on computers and only 6 countries measure TV viewing on tablets and smartphones. Yet the contribution of new behaviors (non-linear viewing or viewing on other screens than the TV set) to TV audiences is far from negligible. In a scope of 26 countries that measure time-shifted viewing, this has brought in average 7% of additional audience to live viewing, which makes an average of 15 minutes per day. It is noteworthy that this phenomenon is not exclusive to young adults, since they consume time-shifted viewing in the same global proportions as the entire audience. In a reduced scope of the USA, the United Kingdom, France and the Netherlands, where time-shifted viewing is very developed, it is revealed that this behavior is benefiting both fiction and entertainment in the same proportions. TV consumption on other screens is today included in very few countries TV audience measurement, and when it is, it cannot be isolated from viewing on TV sets. That is all the challenge behind the fully unified 4 screen measurement that has been announced to be released in 7 countries in the near future (the Netherlands, Germany, France, the United Kingdom, Sweden and Austria). This more complete and technically challenging audience measurement will allow to have audience details on others screens with the same degree of precision that we now have on TV sets. In the meantime, we still have significant clues of the contribution of mobile screens to TV audience. Firstly, because these practices are driven by increasing ownership of devices; for instance, two thirds of French people have a smartphone, while the same proportion of Dutch people own a tablet. Secondly because, in countries where streaming figures are available, including all screens like in Sweden, we detect a significant increase of streams over the last year. On the content side, the weight of fiction, entertainment and factual in the top 10 programs all over the world has remained stable between 2014 and 2015, with only a slight increase in fiction causing a minor drop in entertainment. Live events continue to gather a large TV audience: 151 million viewers watched CCTV s New Year s Eve Gala in China, which makes it once more the largest worldwide audience for a program. In other countries, we observe similar phenomena, with the top 1 audience of 2015 being respectively the Academy Awards in the United States, Miss Universe in Venezuela and the New Year s Eve gala in Iceland. The brand new edition of the One TV Year report is now available. For further information, please contact us! Source: Eurodata TV - OTVY Report 2016 / Relevant Partners Florent Carême - International TV Research Manager - fcareme@mediametrie.fr Tel: +33 (0)1 47 58 36 25
Searching for authenticity through experimental entertainment formats consumption worldwide The 5th edition of the Entertainment Report reviews the hit successes for this genre in 2015. Long running talent shows and reality competitions continue to keep the lead worldwide with a few new types of programs that are keeping this genre on top. These programs show tests and experiences (experimental shows) and are mainly broadcast on secondary channels where they show authenticity through different situations. In 2015, new and successful experimental shows put authentic people in specific situations or in truly authentic lives where material things do not matter. There are two main types of experimental programs, in the first people live the daily life of other people or relive their own. This can be as a married couple in the format Married at First Sight (distributed by Red Arrow International), immigrants in Go Back to Where You Came From (distributed by Cordell Jigsaw). When living others experiences, the show s purpose is often societal and political and it is directly linked to today s world. Some other experimental formats put people in extreme situations in parallel worlds in order to see how contestants would behave. Indirectly, they also address current issues, thus making the viewer think about it. For instance, 10,000 BC (distributed by ITV Studios Global Entertainment) puts people in the past. At the crossroads of these two big genres of experimental shows, a lot of survival formats met success in 2015. As an example, The Island (distributed by Endemol Shine Group) performed well in the UK and in Germany it was the best performing launch of Pro7. With the experimental genre entertainment channels show some authenticity either thanks to real situations or thanks to authentic people in specific contexts, or finally by showing more than authentic ways of life without consumer materials. These authentic situations become a real reflection on our society. The live platform YouNow also shows authenticity in its own way. It is a UGC platform based on micro-transactions where anonymous ordinary people film themselves in their everyday lives, all of which is without any filter. For now, the content is mainly user generated but as for YouTube, it can become professionalized quite quickly and might even become the future platform of the reality shows. Indeed, there are more and more professional initiatives, and recently America s Got Talent (distributed by FremantleMedia International) used the platform to audition some of its contestants. While TV scripts an increasing number of its programs, the younger generation of viewers seems to demand more authenticity. This value has been the main claim of YouTubers and is currently the brand promise of YouNow. The brand new edition of the Entertainment report is now available. For further information, please contact us! Source: Eurodata TV - Entertainment Report 2016 / Relevant Partners Avril Blondelot - International TV Research Manager - ablondelot@mediametrie.fr Tel: +33 (0) 1 71 11 00 69
NEW ON THE AIR KU'DAMM 56 - The three episodes of the mini-series registered good ratings and increased ZDF's channel average by 20% among Individuals aged 3+. Ku'damm 56 was produced by UFA Fiction and is one of the 12 internationally nominated drama series presented at the first MIPDrama screenings. Germany - ZDF / Mini-series - The mini-series follows the female liberation movement in Berlin post-war, centering around Caterina Schöllack owner of a dance school and mother of three daughters who tries to integrate herself and her daughters into a hierarchicallystructured society. 60 Days In - The first 6 episodes of the penitentiary reality show were a big hit on individuals aged 2+ and individuals 18-49, especially among young adults since it increased A&E's channel average by 310% on 18-34. As it would have been difficult to remain undercover after the first season aired, a second season was produced before the premiere. USA - A&E - Reality show - The reality show follows seven innocent people who go undercover at the notorious Clark County Jail in Jeffersonville, in an effort to expose internal issues and what really happens behind bars. Seven Year Switch - The first four episodes of the reality achieved excellent results as they doubled Seven's channel average among young adults. The show is presented as a documentary series by the channel as there is no cash prize, and no intention to find a life partner, the social experience is what matters. Australia - Seven - Reality - The program focuses on four couples on the brink of separation embark on a social experiment in an attempt to save their marriage. They will have to live with a stranger for two weeks. Source: Eurodata TV Worldwide / NOTA / Relevants partners
JOBS Join the Eurodata TV Worldwide team! The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc. Do you have a strong interest in international television? Do you already keep an eye on new launches and programming trends? Join our team! Our Research department is currently seeking with a Part-Time - Home Working contract as: TV ANALYST in Indonesia / Malaysia / Morocco / Thailand Created by Eurodata TV Worldwide, NOTA is a tracking and monitoring service of new TV programs. The NOTA website provides detailed information on every single show, its content, cast, origin, producers, distributor, programming environment and ratings. Job title: NOTA TV analyst Part time (1-2 hours per day) Home working Tasks: Profile: Daily identification of new entertainment, factual and fiction television programs on the main Indonesian TV channels Writing standardized reports with a description of the programs and production credits Recording and sending videos of the identified television programs to the NOTA team in Paris Strong interest in television and media business Excellent writing skills in English Organized, reliable Internet connection, access to Indonesian TV channels (or possibility to subscribe) Contact: please send your application to the NOTA team: e-nota@eurodatatv.com Our Sales department is currently seeking a Full-Time contract as: INTERNATIONAL SALES MANAGER / Levallois-Perret / France Tasks: Profile: Ensure the development and commercialization of the products and research services from Eurodata TV on part of EMEA and Russia Identify customer needs, renewal of contracts and the development of sales in your area. Writing sales proposals and tracking services. Develop relationships with your prospects and customers including participation in trade shows. Develop products and services and propose the creation of new products. Excellent experience in Sales/ Research or Media Fluent English is essential to carry out the sales process for our products. Furthermore,
Russian or Arabic is preferred. Frequent travel is expected. Contact: please send your application to: Jacques BALDUCCI, International Sales Director: JBALDUCCI@eurodatatv.com www.eurodatatv.com Contact us Facebook Twitter Recommend this newsletter Jobs