Film Educatio Overview of Activities 2012 Value for Moey ad Sigificat Returs Source of Icome 2012 Brigig film to educatio across the UK For over twety-six years our charity has bee brigig film to teachers, childre ad youg people. We produce BAFTA wiig ad curriculum based resources, ru cuttig edge teacher traiig evets ad each year to take over 500,000 childre to the ciema free-ofcharge i the world s biggest festival screeig programme for youg people, Natioal Schools Film Week. Ciema First 62% Resources 29% Traiig 2% Screeigs 3% Other 4% Cotets Page Nos Executive Summary 3 I the Classroom 4 I the Ciema 6 Olie 10 Programme of Activites 11 2011 2012 Ciema First 700,000 700,000 Resources 286,000 329,234 +15% Traiig* 19,856 16,579-17% Screeigs 2,000 32,750 +1,538% Other 43,483 46,945 +8% Total Icome 1,051,339 1,125,508 +7% Expediture 1,020,147 1,122,962 +10% * Icludes Film: 21st Cetury Literacy project traiig evets 2
EXECUTIVE SUMMARY Record Results Give that over 8 millio 5 19 year olds are i formal educatio we cotiue to believe that a focus o the classroom is the most cost effective way to egage with curret ad future audieces. Film Educatio puts film ad the ciema at the heart of the classroom i ways that iterest ad immerses childre ad youg people i film to stimulate a lifelog egagemet with film culture. 2012 was oe of the busiest ad most successful years for Film Educatio i all areas of activity. A estimated 1.6 millio 5 19 year olds egaged with film i the classroom through Film Educatio resources: Twety-seve ew film-related, curriculum relevat teachig resources were released durig the year A average of 6 resources per term available free of charge to all schools i the UK Thirty-oe study guides were published to support screeigs of specific films, mostly Europea ad World Ciema titles, durig Cieschool ad Natioal Schools Film Week We were hooured ad delighted to be omiated for the followig awards: BETT Awards (two omiatios) Thikig Film series Learig o Scree Awards Thikig Film series UK Sexual Health Awards Positive? HIV awareess project Over a thousad teachig professioals participated i 27 professioal developmet activities that Film Educatio orgaised or participated i across the UK: our popular Film Idustry Coferece was atteded by over 70 educatio professioals ad supported by high profile experts from all sectors of the film idustry Uiversity College Lodo ad Machester Metropolita Uiversity collaborated i two oe-day cofereces o the use of film i the teachig of foreig laguages Twilight traiig sessios for teachers o the use of the Thikig Film series of resources were supported by o-lie video tutorials 524 childre ad youg people atteded two iovative egagemets with film ad the idustry: Film Futures, a ew iitiative lauched i 2012 with the Film Distributors Associatio with two career days for 6th form studets cosiderig a career i the film idustry I partership with the Uiversity of Westmister Film Educatio worked with a Year 3 class, their teachers ad film producer Paul Trijbits to make a film i a day Our year roud programme of i-ciema screeigs eabled 574,699 childre ad youg people to ejoy the ciema experiece, may for the first time: Record attedace ad participatio i Natioal Schools Film Week New Cieschool festival focusig o Europea ad World Ciema proved popular with schools, youg people, distributors ad ciemas Autism-friedly screeigs raised profile of o-goig iitiatives of exhibitors Preview screeigs of ew theatrical releases with creative talet participatig i questio ad aswer sessios with youg audieces Supported idividual exhibitors audiece developmet iitiatives Screeig of films i support of release of teachig resources Strategic ivestmet i digital ad olie capacity ad capability cotributed to record activity: 609,607 visits to www.filmeducatio.org 58% higher tha 2011 30,878 dowloads of resource-related documets Approved olie parter of the Times Educatio Supplemet (TES) 29,081 views ad 10,565 dowloads of our resources from TES olie over a thousad followers o Twitter 984 likes o Facebook 13,175 subscribers to our electroic fortightly ewsletter 100 ew subscribers o average per moth The first of what will be a aual Parliametary Receptio was held o the Terrace i the Palace of Westmister i October. Over oe hudred guests were welcomed by Joh Whittigdale MP, our host sposor ad the Miister of Culture, Media ad Sport Ed Vaizey MP kidly preseted the keyote address durig which he cogratulated Film Educatio o its 25th aiversary. The above was made possible by the cotiued fiacial ad i-kid support of film distributors ad exhibitors idividually ad collectively for which we are grateful. I additio to the cosiderable fiacial cotributio by Ciema First (AIM) Film Educatio geerated just uder 40% of its total icome through successfully pitchig for commissioig of resources, Europea Commissio support for screeigs activities ad charged for activities such as the Film Idustry Coferece. Give the above results we are cofidet that we cotiued to deliver value for moey to all our stakeholders. 2012 was also a watershed year for our orgaisatio ad film educatio i geeral with the publicatio of the BFI Forward Pla ad the release of a teder for a 4-year, 7millio per year lottery fuded film educatio scheme for 5 19 year olds. 3
1,651,141 LEARNERS ENGAGED WITH FILM THROUGH FILM EDUCATION RESOURCES 27 film-related, curriculum-based resources released i 2012 Resources commissioed by distributors to support the theatrical release of films cotiued to prove popular with teachers ad studets. Major theatrical releases from War Horse to the Life of Pi were supported by resources, iciema preview screeigs, traiig evets ad workshops for teachers ad questio ad aswer sessios with studets ivolvig the likes of Michael Morpurgo, Cuba Goodig Jr ad the cast of Fast Girls. 2012 was the most popular year i the twelve-year history of Teachig Trailers. This resource is ow released twice a year to cover the sprig ad summer theatrical releases. The quality, credibility ad relevace of the resources produced by Film Educatio was recogised i 2012 by the followig omiatios for awards: BETT Awards (2) Thikig Film series Learig o Scree Awards Thikig Film series UK Sexual Health Awards Positive? HIV awareess project A ladmark release i 2012 was the Thikig Film series of resources that covered Thikig Eglish, Thikig History, Thikig Primary Literacy, Thikig Film Laguage ad Thikig Moder Foreig Laguage Frech. The Thikig Film series was commissioed by the Film Distributors Associatio ad lauched by Lord Puttam CBE at a Parliametary Receptio i Westmister. Average of 4 teachig resources released per term! Film Educatio has created a library ad archive of over 800 film-related resources sice it was established i 1986. Work is i progress to reformat the most popular titles for digital delivery. 99% available FREE of CHARGE to all schools ad home educators i the UK Thikig Film resources comprise DVDs of selected film clips, CD-ROMs cotaiig dowloadable, curriculum-related teachig materials to accompay the extracts as well as olie CPD for teachers ad additioal supportig materials. The cotets were developed with the assistace of the Holocaust Educatioal Trust, Lodo Gifted ad Taleted ad the Rural Network. 4
27 TRAINING EVENTS ACROSS THE UK 1,021 Teachig professioals 24 evets 524 Studets 3 evets Assistig teachers uderstad, appreciate ad accept the use of film i the classroom through a o-goig programme of workshops, semiars ad cofereces is critical to the credibility ad icreased use of our resources ad i-ciema experiece. Film Educatio offers high-quality curriculum-focused CPD workshops for teachig professioals, combiig both critical ad creative aspects of digital media. Focusig o the latest film ad media developmets withi the Primary Natioal Strategy ad the Natioal Curriculum, our workshops help teachers raise levels of egagemet ad attaimet through the cofidet ad creative use of film i their classrooms. Film Educatio orgaised ad participated i a umber of cofereces ad workshops durig the year that focused o the use of its resources ad film as a pedagogical tool for subjects across the curriculum. Programmed especially for teachers ad lecturers of film ad media, the aual Film Idustry Coferece offered a exclusive behid-the-scees audiece with the people who brig you the biggest blockbusters ad the best i specialised ciema from aroud the world. This oe-day evet cosidered the UK film idustry from a educatioal perspective explorig productio, distributio, exhibitio ad the future of ciema. It was based o a series of cotextualisig presetatios ad film case studies, which i 2012 icluded Fish Tak ad The Woma i Black. The coferece also offered delegates the opportuity to ask key questios of leadig professioals ad share ideas ad experieces with colleagues. Twilight sessios for teachers liked with the release of the Thikig Film series of resources were supported by olie video guides o usig the resources. Film Educatio staff also preseted workshops o a umber of subjects at cofereces as well as deliverig keyote addresses to hudreds of educatio professioals across the UK. Film Futures a ew iitiative lauched i 2012 saw Film Educatio ad the Film Distributors Associatio ru two career days for 6th form studets who were cosiderig a career i the film idustry. The two days covered areas ragig from acquisitios to marketig ad studets chose to atted either or both sessios depedig o their areas of iterest. Idustry professioals discussed behid-the-scees case studies coverig a rage of careers ad studets had may opportuities to put their questios to them throughout the day. 495 studets participated i the career days. I partership with the Uiversity of Westmister Film Educatio worked with a Year 3 class, their teachers ad film producer Paul Trijbits to make a film i a day at Westmister Uiversity. This veue was chose because of its film history coectios (it was the first screeig room to show Lumière Brothers films i Lodo). Childre watched ad aalysed Lumière Brothers films, compared them to the recet Sow White re-tellig: Mirror Mirror, the shot ad edited a scee from the film. The teachers were impressed with the egagemet ad focus of the 29 childre i the class. 5
574,699 CHILDREN AND YOUNG PEOPLE ATTENDED FREE IN-CINEMA SCREENINGS Film Educatio recogises that the developmet of sustaiable audieces is critical for the well beig of the film idustry ad a healthy social ad cultural eviromet i the UK. 2012 saw record attedaces for Natioal Schools Film Week ad a succesful lauch of the Cieschool Festival i February 2012. I-Ciema Screeigs 2012 I-Ciema Screeigs Data 2012 Attedace Screeigs Titles Distributors Ciemas Schools Evets Film Week 541,744 3,142 181 30 531 4,244 218 Cieschool 12,995 135 49 20 58 233 58 Autism 6,000 66 1 1 66 156 Preview 6,528 27 9 9 27 204 13 Showcase 7,166 69 4 4 18 86 Total 574,699 3,442 246 66 703 4,935 292 Film Educatio I-Ciema Screeigs are a itegral part of year roud egagemet by ciemas with schools, childre ad youg people. Film Week 95% Cieschool 2% Autism 1% Preview 1% Showcase 1% 6
NATIONAL SCHOOLS FILM WEEK The 17th Natioal Schools Film Week achieved record attedaces, participatio by exhibitors, umber of screeigs ad the umber of coutries from which films beig screeed origiated. I total 575 orgaisatios ad compaies partered with the small Film Week team at Film Educatio to deliver a successful Natioal Schools Film Week i 2012. I additio the team maaged 218 idividuals presetig supportig educatioal evets ad liaised with 10 regioal radio statios ad hudreds of local ad regioal ewspaper reporters. Natioal Schools Film Week 1996 2012 600,000 500,000 400,000 Attedace Cost 300,000 200,000 100,000 0 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 This level of partership workig, scalability, ad value for moey approach resulted i the cost to Film Educatio of Film Week 2012 averagig 33p per attedee! The average cost per attedee for the 4 years, 2009 to 2012, was 41p. The full Natioal Schools Film Week 2012 Festival Report is available o request. 7
EXPANDING ENGAGEMENT WITH THE CINEMA EXPERIENCE CINESCHOOL AUTISM-FRIENDLY SCREENINGS Over 6,000 pupils ad staff from 156 schools atteded a autism-friedly film evet o the 26th April i celebratio of Natioal Autism Awareess Moth ad to highlight the ogoig commitmet of distributors ad exhibitors to improve access to ad ejoymet of the ciema experiece for childre ad youg people with sesory ad cogitive impairmets ad physical disabilities. The screeigs complemeted the existig autism-friedly activities of exhibitors ad were aimed at studets with autism ad sesory differeces that would beefit from the subtle alteratios made to the ciema auditorium, eablig them to atted the ciema with their eurotypical classmates i a iclusive eviromet. 66 ciemas from three ciema chais (Odeo, Apollo ad Picturehouse) ad oe idepedet (Phoeix Ciema) took part. Durig the special screeigs of Disey s The Muppets lights were left o low, the volume tured dow ad pupils could move aroud the ciema or make oise as they felt comfortable. Cieschool a ew mii-festival supported by the Europea Commissio Represetatio i the UK that sought to: PREVIEW SCREENINGS As ca be see i the schedule of activities o page 11 of this review preview screeigs for school groups of ew theatrical releases cotiue to be popular with those attedig but also with the creative talet that ejoy participatig i the egagemet with youg people that such screeigs provide. We were delighted that the likes of Cuba Goodig Jr, Michael Morpurgo, Jeremy Irvie ad Ke Loach amogst others participated i preview screeig evets i 2012. create a greater awareess ad uderstadig of Europea ciema based o the cocept of iter-geeratioal relatioships ad dialogues i a variety of Europea films address issues of cultural exchage ad raise awareess amogst teachig professioals of the use of film across the school curriculum We achieved the above with a programme of 135 screeigs i 58 ciemas of 58 films from 11 coutries atteded by 12,995 childre ad youg people from 233 schools across the UK. There were supportig educatioal evets at 59 of the screeigs ad teachers were provided with film-related resources for use i the classroom. We partered Uiversity College Lodo ad Machester Metropolita Uiversity i workshops for teachers o the use of film i the classroom ad across the curriculum. 8
SUPPORTING HIGHLIGHTS 70% of UK ciemas participated i Film Educatio i-ciema activities 42 rights holders icludig distributors, UK ad Europea cultural orgaisatios as well as the BFI provided cotet from 24 coutries ogoig improvemets i access for those with physical disability ad sesory or cogitive impairmets screeigs featured maistream, World Ciema, Europea, specialised ad idepedet films Film Educatio provided support for exhibitors ow audiece developmet iitiatives icludig: Showcase Ciemas free summer screeigs for primary schoolchildre Globe Theatre seaso at City Scree ciemas Holocaust Memorial Day screeigs at City Scree ciemas Showcase Ciemas Schools Christmas Special Promotio of Glasgow Film Theatre s Youth Festival Over 4 millio childre ad youg people, ejoyed the ciema experiece free of charge with Film Educatio sice 1996 9
GROWING ON-LINE AND SOCIAL MEDIA PRESENCE www.filmeducatio.org 609,607 visits 30,878 resource documet dowloads www.filmeducatio.org 2009 2013 700000 600000 Total visits 500000 400000 300000 200000 100000 Web Data 2009 2010 2011 2012 2012/2011 Total visits 303,082 329,290 386,373 609,607 58% Visits via mobile 309 4,583 5,874 41,940 614% Uique visitors 230,887 247,381 281,733 445,889 58% Page views 1,720,559 1,484,989 1,799,190 2,846,757 58% 0 2009 2010 2011 2012 1,000 followers o Twitter ad 984 Facebook likes 13,175 subscribers to our fortightly ewsletter 1,039 more tha 2011 average of 100 ew subscribers every moth Approved olie parter of the Times Educatio Supplemet (TES) 29,081 views ad 10,565 dowloads of Film Educatio resources Cumulative Web Data 2009 2012 Total visits 1,628,352 Visits via mobile 52,706 Uique visitors 1,205,890 Page views 7,851,495 cotet parter 10
PROGRAMME OF ACTIVITIES 2012 JANUARY FEBRUARY MARCH APRIL MAY Holocaust Memorial Day 2012 resource Teachig Schools marketplace Studet focus groups triallig Positive? resource at Isligto Vith form Film Educatio & Natioal Army Museum War Horse CPD coferece Hub meetig with teachers ad ciema maagers at Cie Lumière, Lodo War Horse screeig with Michael Morpurgo ad Jeremy Irvie War Horse 14 screeigs across the UK Good screeig with Jaso Solomo ad Richard Hill (HET) Cieschool Festival supported by the EC Represetative i the UK Woma i Black screeig with James Watkis The Muppets resource Teachig Trailers resource Sprig 2012 Trisha resource Studet focus groups triallig Positive? resource at Bishopshalt School, Hilligdo Film Literacy Workshop Youg Film Critic wier 2011 atteds Woma i Black World Premiere Cieschool supported by the EC Represetative i the UK Film Educatio Awards ceremoy at BAFTA (Youg Film Critic & Be reative) Mirror Mirror resource Africa Cats resource ad competitio lauched Fast Forward 3 coferece Film Literacy i Practice: workshop sessio i Presto OCR media studies coferece Film Across the Primary Curriculum workshop Film Educatio opeig keyote at Uited Kigdom Easter Regio Literacy coferece Joh Carter screeig itroduced by Adrew Stato Bel Ami screeig with Decla Doella ad Nick Ormerod Autism-Friedly screeigs: The Muppets Hub meetig with teachers ad ciema maagers at Birmigham MAC Thikig Film Primary Literacy resource Thikig Film History resource Thikig Film Eglish resource Thikig Film Moder Foreig Laguage resource Frech Thikig Film Film Laguage resource Positive? resource Teacher Traiig workshops at Caterbury Christchurch Uiversity Fast Girls o tour with members of the cast Fast Girls resource Red Tails resource MFL INSET Red Tails screeig with Cuba Goodig Jr & Rick McCullum Hub meetigs i Belfast, Bradford, Bristol, Derby, Machester ad Sheffield (6) Africa Cats competitio wiers met Duke & Duchess of Cambridge at premiere All i Good Time screeig with Nigel Cole, Amara Kara ad Reece Ritchie JUNE Film Idustry coferece Chariots of Fire resource Teachig Trailers Summer 2012 primary resource Teachig Trailers Summer 2012 secodary resource Film i a Day traiig at the Uiversity of Westmister PGCE ad Iteratioal Schools Traiig at Uiversity of Buckigham Natioal Associatio of Teachers of Eglish (NATE) coferece Suffolk Eglish subject leaders coferece Oxford Brookes Uiversity Symposium: Ulearig Shakespeare Showcase screeigs: Mirror Mirror, Hugo, Puss i Boots, Africa Cats JULY Salute resource LATE aual coferece LAFTAS studet filmmakig awards AUGUST SEPTEMBER Private Peaceful resource OCTOBER Natioal Schools Film Week Private Peaceful screeig with Michael Morpurgo Life of Pi Film Week promotio Frakeweeie resource Romeo ad Juliet i Performace resource Black History Moth resource Traiig sessio for Istitute of Educatio PGCE studets NOVEMBER Natioal Schools Film Week Scotlad Life of Pi Film Week promotio Diary of a Wimpy Kid 3 competitio Diary of a Wimpy Kid 3 resource Life of Pi resource Film Futures idustry career days for studets Ati-Bullyig Week resource DECEMBER Film Futures idustry career days for studets Thikig Film twilight traiig sessios for teachers 3 sessios Academies Eterprise Trust traiig 3 sessios BETT awards omiatio Great Expectatios resource Huma Rights Day resource Youg Film Critic competitio closes 11