Advertising and Co Sponsorship Guidelines and Specs Advertising and Sponsorship Contact : David Weiss david.weiss@flosports.tv
Available Advertising Units Ad Unit Name Size (pixels) JPG Max Size HTML5 Max Size Type Formats Supported Notes Leaderboard 728x90 40K 75K Image JPG/PNG/GIF/HTML5 (GIF) 3 rotations or: 15 whichever comes first Super Leaderboard 970x90 75K 100K Image JPG/PNG/GIF/HTML5 Medium Rectangle 300x250 40K 75K Image JPG/PNG/GIF/HTML5 Half Page 300x600 75K 100K Image JPG/PNG/GIF/HTML5 (GIF) 3 rotations or: 15 whichever comes first (GIF) 3 rotations or: 15 whichever comes first (GIF) 3 rotations or: 15 whichever comes first Mobile Leaderboard 320x50 15K 40K Image JPG/PNG/HTML5 Can be made as an adhesion Unit Mobile Rectangle 300x250 40K 75K Image JPG/PNG/GIF/HTML5 (GIF) 3 rotations or: 15 whichever comes first Pre Roll 640x360 1.5MB N/A Video MP4 Skin 1600x1400 120K N/A Image JPG/GIF Homepage and Coverage Page Homepage Pushdown 940x60 > 940x300 40K N/A Image JPG/PNG Flotrack/Flowrestling/Gymnastike/FloElite 940x60 > 940x300 40K/ 1.5MB N/A Image/ Video JPG/ MP4 Flotrack/Flowrestling/Gymnastike/FloElite 970x66 > 970x300 40K N/A Image JPG MileSplit Only Desktop Interstitial 550x480 40K N/A Image JPG/PNG/GIF 640x360 1.5MB N/A Video MP4 Mobile Interstitial 300x250 40K N/A Image JPG/PNG Static Image Only Countdown Timer 200x90 40K N/A Image PNG *Note: Flash images not accepted due to mobile device incompatibility 1
Available Co Sponsorship Units Ad Unit Name Size (pixels) Max Size Type Formats Supported Notes Homepage Banner 620x348 40K Image PNG Content Unit; Logo Only Facebook Post 620x348 40K Image PNG Content Unit; Logo Only Twitter Post 620x348 40K Image PNG Content Unit; Logo Only Instagram Post 640x640 40K Image PNG Content Unit; Logo Only Newsletter Inclusion 620x348, 300x250 40K Image PNG Content Unit; Logo Only Sponsored Video Custom NA Custom NA Custom Element Sponsored Article Custom NA Custom NA Custom Element Submission Deadlines Submission Type GIF/JPG HTML5/Rich Media Custom Units (including video) Timelines 3 business days prior to launch date 5 business days prior to launch date All assets due 15 business days prior to launch date Creative Recommendations Call to Action Images Animations All creatives should have a clear call to action with direct action or incentive to click whenever possible. Examples include exclusive content, discount codes, etc. Abstract or hard to distinguish images are not recommended. Instead, use images of easily recognizable personalities or objects that draw the eye of your audience. Restrict animations to a maximum of 3 rotations using simple transitions 2
Standard Digital Display 300w x 250h pixels, 300w x 600h pixels, 728w x 90h pixels, 970w x 90h pixels Image 40K JPG, 75K HTML5 (300x250 & 728x90) and 75K JPG, 100K HTML5 (300x600 & 970x90) Animation Frame Rate Expand Action GIF/JPG/PNG/SWF GIF/SWF: 15 seconds maximum or 3 loops 18 frames per second maximum User initiated only: Hover 3s to expand. May expand up to 3x (upon approval) Supported 3rd Party Tags Pointroll/Pixel, Mediaplex/Standard, Eyewonder/Javascript, Facilitate/Javascript, Facilitate/Javascript/Universal, Adition/Javascript, Adtech/Javascript, Adtech/IFrame, Atlas/IFrame/Script, Atlas/Standard/Standard Image, Doubleclick, DFA/Javascript/Dynamic, Flashtalking/Pixel, Flashtalking/Javascript, Google/AdSense, Tradedoubler/Javascript Supported Tracking Impressions Clicks Required Default GIF/JPG 300w x 250h pixels 300wx600h 728w x 90h pixels 970wx90h IAB Standards Additional Notes: IAB standards supported ATF and BTF available on all sites 728x90 can be substituted for the 970x90 3
Mobile Leaderboard and Mobile Rectangle Mobile Leaderboard Mobile Medium Rectangle Frame Rate 300w x 250h pixels, 320w x 50h pixels Image 15K JPG, 40K HTML5 GIF/JPG/PNG 18 frames per second maximum Required Default GIF/JPG 300w x 250h pixels, 320w x 50h pixels Supported 3rd Party Tags Pointroll/Pixel, Mediaplex/Standard, Eyewonder/Javascript, Facilitate/Javascript, Facilitate/Javascript/Universal, Adition/Javascript, Adtech/Javascript, Adtech/IFrame, Atlas/IFrame/Script, Atlas/Standard/Standard Image, Doubleclick, DFA/Javascript/Dynamic, Flashtalking/Pixel, Flashtalking/Javascript, Google/AdSense, Tradedoubler/Javascript Supported Tracking Impressions Clicks IAB Standards IAB mobile standards supported Additional Notes: 320 x 50 leaderboard can be made into a high impact adhesion unit which sticks to the bottom of a mobile page as a user scrolls down through content this ensures the ad is 100% visible at all times. Both ATF and BTF available on all sites Flash formats not accepte 4
Pre Roll Max File Size Frame Rate Duration 640w x 360h Video H.264 [MP4 Container] 1.5MB Max 30 frames per second 15 seconds [strict] Aspect Ratio 16:9 (We accept 4:3 but prefer 16:9) Looping Plays entirely once and goes directly into Video content. Video ad replay not available. Supported Tracking 1x1 pixels accepts for tracking: Impressions Clicks Quartile [0%, 25%, 75%, 100%] Pause / Resume Mute / Unmute Replay Full Page Expansion 3rd Party Tags Supported CPU Demanding Factors to Avoid VAST 1.0, VAST 2.0, VPAID Frame Rate over 18 FPS. Reducing the number to 18 FPS does not degrade visual performance. Multiple animated sequences across many layers animating at the same time. Animated sequences set to be translucent and animating on top of an imported graphic (ex: jpeg, png, etc.). Additional Notes Video is clickable to a click through URL An additional 2 day lead time is required to QA VPAID tags 5
Coverage Page / Homepage Skin FloSports Homepage Takeover FloSports Coverage Page Supported Tracking 1600w x 1400h Image 150K JPG/GIF/PSD 1x1 pixels accepted for tracking: Impressions Clicks Additional Notes: *Link to find PSD and JPG design templates: http://www.flosports.tv/ad specs Skins are available on the homepage of all sites Additionally available on MileSplit event coverage pages, calendar pages, and ranking pages 2 images needed: Right Side 320x1400 Left Side 320x1400 Logo, CTA, and any text must stay 170 pixels from left/right side Only static creative is accepted Flash creative not accepted 6
Homepage Pushdown MileSplit Pushdown FloGymnastics Pushdown Expand Action 970x60 expands to 970x300 Image, Image w/ Video 75K / 1.5MB Video: MP4, Image: JPG/PNG Rollover to expand on first interaction, click to expand on subsequent interactions. Supported Tracking Video Plays Pause / Resume 1x1 pixels accepted for: Impressions Clicks CPU Demanding Factors to Avoid Frame Rate over 18 FPS. Reducing the number to 18 FPS does not degrade visual performance. Multiple animated sequences across many layers animating at the same time. Animated sequences set to be translucent and animating on top of an imported graphic (ex: jpeg, png, etc.). Imported graphics scaled up over a long period of time. IAB Standards IAB Standards of max expansion 970x90 > 970x415 supported. Link to IAB standards Additional Notes: 970x66 > 970x300 unit is MileSplit only Z index: 9999 Video pushdown also available; see pre roll specs for more details. For example, pushdown can auto expand to show an embedded video player where a :15 pre roll auto plays. CPM premium required. Provide static 493x300 insted of 970x300 for video pushdown Only static creative and 1x1 pixels are supported. Video auto plays on expansion on mute 7
Desktop Interstitial Frame Rate Video Duration 550 x 480 (static image), 640x360 (video) Image or Video 40K or 1.5MB JPG/PNG/GIF, MP4 18 frames per second maximum 15 seconds Video Aspect Ratio 16:9 (We accept 4:3 but prefer 16:9) Video Looping Plays entirely once and goes directly into page content. Video ad replay not available. Supported Tracking Video Plays Pause / Resume Video Completion 1x1 pixels accepted for: Impressions Clicks CPU Demanding Factors to Avoid Frame Rate over 18 FPS. Reducing the number to 18 FPS does not degrade visual performance. Multiple animated sequences across many layers animating at the same time. Animated sequences set to be translucent and animating on top of an imported graphic (ex: jpeg, png, etc.). Imported graphics scaled up over a long period of time. Additional Notes: Static image interstitial closes automatically after 5 seconds. Video interstitial gives user option to close after 5 seconds. 8
Mobile Interstitial Supported Tracking 300w x 250h Image 40K JPG/PNG 1x1 pixel accepted for tracking: Impressions Clicks Additional Notes: Only static creative is accepted Unit counts down for 5 seconds, then auto closes to page content. Skipping not available 9
Co Sponsorship Guidelines and Specs Homepage Banner Supported Tracking 620w x 250h Custom Image 40K PNG Impressions Additional Notes: Banner is custom created by the FloSports content team. Advertising brand logo is the only asset needed. Logo must be transparent and in PNG format 10
Facebook / Twitter Post FloTrack Facebook Post MileSplit Twitter Post Supported Tracking 620w x 250h Custom Image 40K PNG Impressions Additional Notes: Banner is custom created by the FloSports content team. Advertising brand logo or hashtag is the only asset needed. Logo must be transparent and in PNG format 3rd party tracking not supported. 11
Newsletter Inclusion MileSplit Newsletter Inclusion Supported Tracking 620w x 250h, 300x250 Image 40K PNG Impressions Additional Notes: Banner is custom created by the FloSports content team. Advertising brand logo or hashtag is the only asset needed. Logo must be transparent and in PNG format 3rd party tracking not supported. 12