Feast Festival Media Kit 2018 Reach the LGBTIQ community through advertising in the Feast Festival Guide
W H O Y O U ' L L R E A C H Feast is Adelaide's not-for-profit LGBTIQ Queer Arts and Cultural Festival that is held annually in November. Feast is recognised as one of the 10 major Festivals that occur on the South Australian Arts calendar. 37,053 People attended the Festival in 2017 Opening Night Party Performers 84 % Visitors from Adelaide Metro 14 % Visitors from Interstate 2% Pride March Visitors from regional SA
$1,107,557 P U B L I C I T Y V A L U E G E N E R A T E D In 2017 Feast Festival delivered a strong publicity and marketing campaign that delivered 299 media items about, relating to or mentioning the Feast Festival. 3 5 K + Website views from Program Launch to end of Festival (3 months) 1 0. 2 K Edward Godfrey Live at Pride March 2017 Facebook Likes 3% increase Of the 299 media items 166 were social media mentions from reputable news sources, businesses/organisations and celebrities. 86 were published online news sites, 26 radio spots, 18 published in a printed product and 3 television broadcasts. 2. 5 K Twitter Followers 2% increase 1. 8 K Instagram Followers 19% increase 5 0 0 K Viewers reached with Ch 9 TV partnership 1 0 0 K Listeners reached with Hit 107 radio partnership
$1,069,649 E C O N O M I C I M P A C T T O T H E S T A T E O F S A Feast engaged Greenhill Research and Planning to conduct an economic impact study on the 2017 Festival. $ 7 6 9. 9 0 Average spend of interstate travelers during the Festival $ 2 3 9. 5 0 Average spend of regional SA travelers during the Festival $ 1 2 5. 9 0 Average spend of local residents during the Festival Customer Satisfaction Ratings 4. 9 Bed-nights spent on average by interstate travelers 4 0 % Visitors chose to stay in hotel/motel accomodation Overall Standard of the Festival Event Staff Quality of Shows Value for Money
T E S T I M O N I A L S "From my experiences as an interstate artist and audience member, within the context of the Adelaide arts calendar, Feast is one where queer, LGBTIQA+ and GSD (gender and sexuality diverse) people, communities, audiences and artists are uniquely prioritised, with a genuine sense of community building, of safety, and of pride." Mama Alto - Artist Feast showcases and highlights the importance of diversity and uniqueness of a community that has been shunned for so many years and being a proud Sistagirl from Rural SA I got to share my stories to a wider community Interstate Performer Mama Alto Charlotte Coulthard Dare - Adnyamathanha, Barngarla n Yankunytjatjara Artist "The Ongoing role of Feast is a vital one. It is a significant part of South Australia's cultural and artistic calendar. Moreover, it provides the opportunity for organisations such as the Migration Museum to engage with communities and develop innovative new programs under the Feast banner." Mandy Paul, Director - Migration Museum "SAMESH and Feast has been a collaborative and engaging partnership, that has helped develop and encourage creativity and artistic expression from within the LGBTIQA+ community. " Wills Logue, Manager- SAMESH International Festival Performers The Duetaholics
Body Map by Sydney performance artist Glitta Supernova ARTIST PARTICIPATION Feast used a registered event model which meant all artists that participated received 100% of their box office sales. 9 9Artists Participated 8 5 Local Artists 1 4 Interstate Artists Adelaide emerging artists, Sarah Connor & Rivka Worth 7 0 +Events This year Feast spanned across many art forms including 23 Special Events, 14 community and sporting events, 13 film screenings, 9 cabaret shows, 9 visual art exhibitions, 9 Queer Conversations, 6 Music Events, 5 Multi-Media Events, 3 Theatre Performances, 3 Poetry Readings, 2 Dance Shows, 2 Workshops and 2 Comedy Shows.
THE GUIDE A D V E R T I S I N G I N O U R P R I N T E D G U I D E 20,000 copies of the Feast Guide will be distributed across Australia, attracting both tourists and locals alike, as well as a fully downloadable pdf version available on our website. The Guide is the perfect opportunity to promote your business or organisation to the LGBTIQ community. 1/4 Page vertical Full Page 1/2 Page horizontal 1/2 Page vertical 1/4 Page horizonatl Advert Size Trim (mm) Bleed (mm) Rates Double Page Spread 297 wide x 210 high +3mm By negotiation Full Page (inside back cover) 148.5 wide x 210 high +3mm By negotiation Full Page 148.5 wide x 210 high +3mm $1,500 + GST 1/2 Page Horizontal 126.5 wide x 93.5 high $850 + GST 1/2 Page Vertical 61.75 wide x 190 high $850 + GST 1/4 Page Horizontal 126.5 wide x 45.25 high $475 + GST 1/4 Page Vertical 61.75 wide x 93.5 high $475 + GST ARTWORK SPECIFICATION Required file format PDF. Colour Model CMYK only. Minimum resolution 300dpi. All colour objects and images must be CMYK. No RGB or spot colours will be accepted. Pantone (PMS) colours must be converted to CMYK.
MAKE A BOOKING To make a booking please call or email James Landseer, Marketing/PR Coordinator 08 84630684 marketing@feast.org.au