Chellomedia by 0 REGION CHANNEL: GENRE: SPT INTEREST: DNI INTEREST: CENTRAL EUROPE CENTRAL EUROPE Film Café Women targeted movies Yes - Bosnia Film Mania Film & drama: 1990-2000 Yes - Budapest Magamax Animation: Kids 7-14 Yes - Czech Republic MGM Classic movies Yes - Herzegovina Minimax Childrens channel: Boys 7-14 Yes - Hungary OBN JV: General entertainment - Poland Spektrum HD Documentary Yes - Romania Spektrum Home Home improvement Yes - Slovakia Sport 1 Sports Yes Sport 2 Sports Yes SportM Sports Yes TV Paprika Cooking Yes IBERIAN MARKET IBERIAN MARKET Bio JV: A&E Networks; True Stories Yes - Portugal Buzz Violence, Terror, Action, Desire Yes - Southern Africa Canal 18 18+ General entertainment TV? - Spain Canal Cocina Cooking Yes Canal Decasa JV: Zon Multimedia; Lifestyle Yes Canal Hollywood JV: Zon Multimedia; American Movies Yes Canal MGM JV: MGM; Movie channel Yes Canal Mov Comedy, Sci Fi, Horror, Action movies Yes Canal Panda Childrens ; Kids 2-9 Yes Canal Somos Spanish Films Crimen & Investigacion JV: A&E Networks; Crime & Mystery CTK (Cinematk) JV: A&E Networks; Independent Film Yes Historia Hollywood movie channel Yes MGM Classic Movies Yes Natura Nature Documentary Yes Odisea International Documentaries (Spanish) Yes Yes Odisseia International Documentaries (Portuguese) Yes Yes Panda Biggs JV: Zon Multimedia; Pre-teens Yes Yes Sol Musica Spanish music channel XTRM American Thrills & Action
Chellomedia by (Cont d) 1 REGION CHANNEL: GENRE: SPT INTEREST: DNI INTEREST: OTHER EMEA CHELLO ZONE CBS Action American Action Yes - Africa CBS Drama American Drama Yes - Asia CBS Europa Movies Yes - Europe CBS Reality Reality TV Yes Yes - Middle East CI (Crime & Investigation) Crime, Investigation, Mystery Yes - Russia Extreme Sports Extreme Sports Yes - UK Fine Living Network JV: Scripps Networks Interactive Yes Food Network JV: Scripps Networks Interactive Yes Horror Horror Yes JimJam Childrens Yes JimJam Polsat Childrens: Polish Yes MGM Hollywood Movie Yes Outdoor Outdoor TV Yes Shorts TV Short Movies Sports1 Sports Yes At Media No Yes DMC No No LATIN AMERICA CHELLO LATIN AMERICA MGM Movies Yes El Gourmet Lifestyle Yes Yes Casa Lifestyle Yes Yes Film & Arts Movies Yes Cosmopolitan Lifestyle Yes Yes Europa Europa Movies Yes America Sports Men Yes Canal A Movies Yes Reality TV Men Yes Ella Lifestyle Yes
Chello LatAm Portfolio Strategy MGM All Adults 26.2 High El Gourmet Adults 25+ 18.5 High Casa Women 16.4 High New channel genre for SPT portfolio Creation of movie bundle with other Chello channels New channel genre for SPT portfolio Creation of Food Network-type channel New channel genre for SPT portfolio Creation of female-focused channel Use programming acquisition expertise to rebrand channel to Cine Sony and improve movie content Offer movie package including 3 channels (MGM, Film&Arts and Europa Europa) Acquire titles in bundles for all 3 movie channels Continue to produce in Argentina Look to acquire content from Food Network and develop our own content Use El Gourmet studio to produce content for Casa; female lifestyle channel similar to Martha Stewart Film&Arts Adults 25-50 12.9 High Same as MGM Same as MGM Cosmopolitan Women 18-45 10.6 Medium Possible duplication with Casa and El Gourmet Needs further evaluation but potential fit as part of a larger bouquet Europa Europa Adults 35+ 8.7 High Same as MGM Same as MGM America Sports Men 20+ 4.8 Medium New channel genre for SPT portfolio Ability to target male demographic Expand sports offering in LatAm (e.g., Outdoor, Outside ) Canal A Adults 20+ 4.6 Medium Limited strategic fit Acquire and look to sell (H2 is a potential buyer) Reality TV Adults 25-45 3.1 Low Limited strategic fit Ella Women 0.4 Medium US Hispanic growth potential Needs further evaluation but potential fit as part of a larger bouquet Add to SPT portfolio of US channels Continue feeding with product from El Gourmet and Casa Club Total 106.2 2
Chello Zone Portfolio Strategy Extreme Sports Men 25-44 30.2 Medium Compliments existing channels and strong distribution Could easily roll into most existing operations Jim Jam Children 1-6 18.7 Medium MGM All Adults 17.9 High Horror All Adults 4.4 Medium 78:22 JV (Outdoor) Compliments existing channels, strong distribution, and would complete end to end demographic portfolio A cost effectively-run channel that launched in Italy and has been developed into a pan-regional feed Strong opportunity to get SMC into two markets we've had limited success in (i.e., Turkey and Middle East) Complimentary brand fit to existing AXN portfolio targeting young men; strong cross-over with both AXN and AXN Sci Fi in terms of audience and programming Could easily roll into most existing operations Potential opportunity to create local market feeds to access local advertising Look at synergies in rolling Russia and Africa feeds into the existing operating units and could likely run Turkey, ME ops from same group(s) Consolidate with SPT broadcast operations; leverage programming assets across consolidated portfolio Subject to terms of Sky carriage agreement, roll out SVOD service (similar to Animax SVOD approach targeting niche audience) Outdoor Men 25-44 2.7 Low Crosses over with other, more established brands Same as others but with smaller footprint 70:30 JV (CBS EMEA) CBS Reality All Adults 26.0 High Reality is strong genre and a dedicated channel would be good addition Roll into existing ops and easy to leverage programming buying from distributors CBS Drama All Adults 10.0 Medium Good platform to rebrand SET in places it doesn't exist TBD CBS Action All Adults 4.1 High Good strategic fit for distribution AXN Black expansion opportunities CBS Europa All Adults 3.3 High Potential Movies or White distribution enhancer This brand would be converted to AXN White or Movies 51:49 JV (CBS UK) CBS Reality All Adults 23.6 High Horror All Adults 23.6 High CBS Action All Adults 13.9 High CBS Drama All Adults 10.9 High Total 189.3 Diversifies SPT's series/movies driven portfolio with factual entertainment/reality offering s niche audience that compliments broader SPT movie/series focused channel offerings Series-based channel very similar to AXN, compliments Movies4Men male audience Only male-targeted action channel in the UK apart from ITV4 Delivers older-skewing female audience that compliments younger female-skewed SET channel Launch on Freeview (gap in Freeview lineup for male skewing reality/fact ent channel) and OTT catch-up service Launch premium VOD service for Horror (more niche audience similar to Animax approach) Launch OTT catch-up service for CBS Action, Reality and Drama Launch OTT catch-up service for CBS Action, Reality and Drama 3
Chello Multicanal Portfolio Strategy Odisea Odisseia Male 25+ 5.7 High Sol Musica Adult 13-24 2.8 Low Canal Cocina Women 25-54 2.6 Medium Decasa Women 25-54 2.5 Medium Canal Hollywood Families 2.4 High Panda Children 4-9 2.4 Low Canal MGM Adult 45+ 1.5 Medium Somos Adult 45+ 1.0 Low XTRM Male 25-54 0.9 Medium Natura Male 45+ 0.9 Low Same as XTRM Cinematk Adult 35+ 0.8 Low Buzz Adult 20-45 0.2 Low Solid asset as good channel with strong awareness and wide distribution Low-value asset with only local clips of Spanish and LatAm music One of the main channels of Chello High awareness and wide distribution Solid experience in original production Great concept but weak results performance Lot of repeats and low interest Western shows Better with local original content (limited due to production cost) The most important asset as leader in Portugal and Spain Solid awareness & huge distribution Low ad sales due to the lack of ad breaks Very strong in Portugal where it competes with Disney, but very weak in Spain An over-promising channel Great brand but low content and low distribution A low quality channel produced exclusively for ONO Low awareness, distribution and value Low distribution and lack of awareness Only present in Spain Only distributed on extended movie packages Niche, only in Spain, low value Chello's Animax but low value Minimum distribution and interest Good complement to reinforce portfolio in Spain, Portugal & Angola Excellent for OTT and digital exploitation Candidate to shut down as low synergies and doesn t offer anything different than YouTube clips Excellent for OTT and interactive initiatives Good know-how in low-cost production Fox Kitchen has occupied its space in Portugal Very local concept, needs local production Lack of options in Portugal JV with a local lifestyle women's magazine to be considered An excellent complement to reinforce AXN portfolio in both Spain & Portugal and to expand into OTT and SVOD Good option to exploit Sony s movie library Low chance to survive in Spain due to the competition of children's channels on free DTT Exploit the brand by merging with other movie channels (e.g., Somos, Cinematk, XTRM) to reinforce the quality of content Shut down and merge with MGM Could become AXN Black or merged with Buzz to reinforce content and reduce cost Shut down/ merge with Odisea No need for 2nd documentary channel Shut down/ merge with MGM to build a solid movie channel with meaningful OTT and SVOD opportunities Shut down/ some content could be transferred to XTRM to reinforce that brand 4
Chello Multicanal Portfolio Strategy (Cont d) 50:50 JV (History) Historia Men 30+ 5.7 High Probably the 2nd biggest asset, must-have high awareness, prestige and wide distribution Great asset to include in our portfolio Lots of original content and excellent franchise for OTT and SVOD Bio Adult 25+ 4.9 High Crimen & Investigacion 50:50 JV (Dreamia) Women 30+ 1.4 Low Canal Hollywood Families 3.9 High MOV Men 25-54 3.4 High Panda Children 2-7 3.1 High BIGGS Children 8-14 3.0 High Total 49.1 Not as strong as Historia but solid asset Distributed in all 3 territories Low awareness and low distribution Trying to compete with AXN and Fox Crime but lacks good content Leading pay TV channel in Portugal Wide distribution and high awareness Low ad sales potential (difficulty in managing ad breaks) Good channel but with poor performance Was positioned as a premium channel but is suffering from competition (TV Series from Zon) Traditionally the #1 children's channel, a classic in Portugal, now in competition with Disney Very strong brand and huge distribution 1 of the big 3 assets of Chello JV with Zon helping with ad sales Launched to exploit the franchise of Panda and compete with Disney XD Wide distribution and good performance Excellent complement for an outstanding documentaries package (Odisea, Historia and Bio) Great value for OTT and SVOD expansion Shut down Some content could be transferred to XTRM An excellent option to reinforce AXN portfolio in both Portugal & Angola and to expand into OTT and SVOD Good option to exploit Sony s movie library Rebrand as AXN Premium Good option to expand AXN s portfolio and exploit wider ad sales Jointly with Biggs is and excellent option to expand our portfolio of channels in Portugal & Angola Great opportunity to develop SVOD, improve ad sales Jointly with Panda is and excellent option to expand our portfolio of channels in Portugal & Angola Great opportunity to develop SVOD, improve ad sales 5
Chello Central Europe Portfolio Strategy Sport 1 Adults 26-55 4.6 Medium Opportunity to venture into Sports as SPT currently has limited exposure to this genre Sport 2 Adults 26-55 3.0 Medium Same as Sport 1 Same as Sport 1 Viable opportunity given the revenue and an option to create a regional sports channel however unknown element of costs of rights and operations SportM Adults 26-55 1.3 Medium Same as Sport 1 Same as Sport 1 Minimax Children 2-12 9.9 High Very well-distributed children's channel with strong brand identity TV Paprika Adults 26-55 6.5 Medium Well-distributed documentary/lifestyle channel Would be interesting to include into our portfolio where we would branch out into children's' market Leave as it is due excellent distribution, and use to drive female audience Film Café Women 5.2 High Well-distributed movie channel Good candidate for an AXN White conversion MGM Adults 26-55 4.9 High Well-distributed opportunity for movies in CE Movies conversion target Spektrum Adults 26-55 4.0 Medium Good lifestyle channel with strong brand; could be used to enter the documentary space Keep as is and use brands to enter documentary space Spektrum Home Adults 26-55 2.0 Low Limited strategic fit Lacks sufficient scale to build a good ad sales business Megamax Children 7-14 1.9 Low Spin potential Lacks sufficient scale to build a good ad sales business 6 Film Mania Adults 26-55 1.8 High AXN Black potential 55:45 JV (MGM) MGM Adults 26-55 1.1 Medium ing for a movies conversion in Poland Total 46.2 Limited scale to build a good ad sales business, but good commercial returns and growth and would complement existing brands Vehicle for widening movies after end of Polsat exclusivity in Poland