MEDIA PACK 2016
ABOUT COSMO OUR READER Meet Sarah When she isn t working on her tan or dancing the night away, 25-year old Cosmo Girl Sarah is clocking in at her job in her dream field. WHO WE ARE Cosmopolitan is the world s most successful magazine for young women aged 18 to 34. It s often described as my caffeine, my best friend and my personal stylist. When young women read Cosmopolitan they become part of a likeminded conversation on topics ranging from fashion and beauty to relationships and body image. Cosmopolitan makes women feel like they can take on the world. Since the launch of Cosmopolitan Middle East in 2011, readers of this region have been able to be engaged at a level never before witnessed in this region. Cosmopolitan Middle East was awarded the Magazine of the Year accolade at the Global Cosmopolitan Conference in Madrid in 2012. Since moving to Dubai, Sarah swears by regular mani/pedis, brunches with her besties and regular weekends away. Sarah can regularly be found at the mall, hunting down the latest high street and designer trends to add to her wardrobe. A self-proclaimed selfie queen, Sarah s smartphone is her lifeline, and she s constantly refreshing her social media feeds. Sarah is the sort of girl who squeezes every last drop out of life so that when she s grown up she won t have a single regret. 2
RATE CARD TEAM Group Commercial Director VIDHYA THIAGARAJAN Tel: +971 4 444 3747 vidhya.thiagarajan@itp.com Sales Manager ANNEKA HEALY Tel: +971 4 444 3744 anneka.healy@itp.com RATE CARD AED USD IFC Gatefold Spread (4 SPs) 102,760 28,000 Reverse Gatefold DPS 93,585 25,500 IFCS - DPS 57,802 15,750 1st DPS 54,169 14,760 2nd DPS 51,189 13,940 3rd DPS 49,912 13,600 4th DPS 46,792 12,750 5th DPS 46,792 12,750 DPS 43,673 11,900 Opposite Contents 1 31,708 8,640 Opposite Contents 2 31,708 8,640 Opposite Contents 3 31,708 8,640 Opposite Editor s Letter 31,708 8,640 Opposite Masthead 31,708 8,640 ROP 29,360 8,000 Inside Back Cover 33,030 9,000 Outside Back Cover 56,151 15,300 *Loading charges applicable for guaranteed positions 11 ISSUES PER YEAR PRINT AND DIGITAL EDITIONS CIRCULATION: 15,000 DIGITAL EDITION: 24,000 READERSHIP: 142,800 ADVERTISEMENT SIZES Full page Trim: 220 x 297mm Type: 200 x 277mm Bleed: 230 x 307mm COSMOPOLITAN MIDDLE EAST DIGITAL EDITION Adverts in print also feature in the magazine app, available on Google Play, Apple Newsstand and Android, via Zinio. The upgrade options include: Links, images and embedded video. DPS Trim: Type: Bleed: 440 x 297mm 420 x 277mm 450 x 307mm 3
COSMOPOLITANME.COM Launching September 1, 2016, Cosmopolitanme.com will be the local extension of the hugely popular international Cosmopolitan sites and is set to be the premier digital destination for young women in the Middle East. Cosmopolitanme.com will be a content focused, go-to destination, covering celebrity, fashion, beauty, wellbeing, news and relationships, it s a 24/7 portal designed to connect her with the things that matter most, her passions. CREATIVE GUIDELINES & SPECIFICATIONS Readership 89% Female Average age 25-45 Profile Aspirational tastes in luxury with above average spending power BILLBOARD BANNER WSB MPU 1280 (w) x 150 (h) pixels GIF/JPEG/FLASH/VIDEO 300(w) x 600(h) pixels GIF / JPEG / FLASH / VIDEO 300(w) x 250(h) pixels GIF / JPEG / FLASH / VIDEO BILLBOARD PAGE END/ FOOTER 1280 (w) x 150 (h) pixels GIF / JPEG / FLASH / VIDEO BRANDED BACKGROUND* DEADLINE: 1652 (w) x 770/1000 (h) pixels 100KB GIF / JPEG / PNG NATIVE ADVERTISING DEADLINE: * Subject to brand and creative approval Written in an editorial format, sponsored content will appear as a branded feature on the site. 1 week prior to live SOCIAL MEDIA REACH: 53,000+ YoY GROWTH: 22% Cosmo connects with readers around the clock. We ve grown our social media following over 25% in the past year and with numbers steadily growing across Instagram, Facebook, Snapchat and Twitter, Cosmo has a 24/7 presence for our reader, in a taxi, at her desk and in her bed. 18,650+ LIKES 20% ENGAGEMENT RATE 7,400+ FOLLOWERS 26,900+ FOLLOWERS SCORE: 220+ RATE CARD CPM HOMEPAGE AND ROS BILLBOARD BANNER: USD $140 MPU: USD $100 WSB: USD $120 BILLBOARD PAGE END/FOOTER: USD $120 BRANDED BACKGROUND: cost upon request +20% for video content +20% multiple copy (up to 5 creative changes) NATIVE ADVERTISING: USD $8,000 4
EDITORIAL CALENDAR EDITORIAL CALENDAR 2016 JANUARY / New Year, Even Better You This month is all about the future and on making 2016 the year of you. From fashion and beauty to help style your best you, to a special 2016 Horoscope Guide, the next 12 months start with this issue. FEBRUARY /All Loved Up We re seeing this month through rose-tinted glasses as we celebrate all things love. From real life romances to date night looks and even how to survive Valentine s when you re single we ve got Cosmo readers covered. MARCH / Fashionista Our new season style edit is here and trust us, you ll be racing to pick up these latest looks. Not only will we show you what s hot, we ll show you how to wear it. Accessorise, customise, mix-and-match we ve got the expert s advice on how to stand out from the fash pack. APRIL / Like A Boss Want a pay rise? A new job? A promotion? The You re Hired! interview outfit? This is your issue. We give you the tips, tricks, tools and negotiation tactics you need to get ahead at work and in life. MAY / The Beauty Issue May is all about all things beautiful from change-yourlife beauty tips and must-buy products, to the hottest trends and tried and tested reviews. JUNE / Hot Stuff As temperatures rise, we ve got the sizzling scoop on everything from heat-beating make-up, clothes and lifestyle trends, to what to do to survive the summer. JULY-AUGUST / Wunderlust The Cosmo Girl s Guide to ultimate travel destinations (spoiler alert: you might not even have to get on a plane to get there!), plus, how to show off your style while you re there. SEPTEMBER / Body Confident Get back into the swing of things with our guide to looking and feeling fabulous. From workout moves you don t have to be an athlete to master, to A/W trends straight from the runways get ready to be gorgeous! OCTOBER / Life Boot Camp Got issues? Who doesn t? Enter Cosmo, with the fun, fearless way to come out on top of family drama, man problems and wardrobe flaws. We ll help you fix it fast! NOVEMBER / Be That Girl Get the guy, the job, the squad and the life you want with our guide to getting ahead. And when you re done with ruling the world and are ready to play, we have a fashion edit guaranteed to give you #OOTD inspiration. DECEMBER / Party Time Let s get our sparkle on! This month is all about having a fun, fearless festive season. From what to wear, what to gift and what to covet, to what to eat and drink, this issue is guaranteed to help you round out 2016 in style and on top. 5
ASSISTANT BRAND MANAGER FOR VIRGIN RADIO, DUBAI 92 AND DUBAI EYE 103.8 SYRIAN TO IMPRESS A GIRL ON A DATE I WOULD... Try not to impress her. The best thing to do is to be yourself. It s a nice gesture to open the door for a girl or pull out the chair for her, but some girls would find that a bit too much. If you are the type of person who doesn t feel the need to do these little things, then don t do it. MY CELEB CRUSH IS Scarlett Johansson. There isn t any specific reason why I find her attractive, it s just everything about her really, and I m more into brunettes! THE HOTTEST THING A WOMAN CAN WEAR IS A corset. THE THREE THINGS I CAN T LIVE WITHOUT ARE Baskin Robbins ice cream, the Internet and my friends and family. FITNESS TRAINER ROMANIAN MY CELEB CRUSH IS Nicole Scherzinger. She s the type of woman who s beautiful no matter what she does. THE THREE THINGS I CAN T LIVE WITHOUT ARE A woman next to me, my family and of course, fitness! MY FRIENDS WOULD DESCRIBE ME AS A simple guy who is good listener, maybe too honest sometimes and definitely obsessed with fitness. MY MOST EMBARRASSING MOMENT WAS WHEN I went all out preparing a romantic night at home music, lighting, everything and as I was bringing her a slice of chocolate cake I tripped and it ended up all over her face. CORPORATE SALES MANAGER MY CELEB CRUSH IS Kate Upton. I like curves in the right places and like a woman to be a woman. I also think she would order her own dessert and not want to share mine. MY MOST EMBARRASSING MOMENT WAS WHEN I vomited on my date. THE MOST ROMANTIC THING I VE EVER DONE WAS I was in a long distance relationship and surprised her by flying from the UK to Australia for Valentine s Day. BESIDES MY GOOD LOOKS, I CAN OFFER An outgoing personality, spontaneity, humour and trust. I SHOULD BE COSMO S 2015 BACHELOR OF THE YEAR BECAUSE It may help with my quest to find a potential mate. My parents have given me a year to produce a child in order to receive my inheritance! PERSONAL TRAINER/ FITNESS MANAGER TO IMPRESS A GIRL ON A DATE I WOULD Take her for dinner with a view somewhere she has never been before that will take her breath away. MY LIFE MOTTO IS Follow your dreams. Work hard in silence and let your success do the talking. MY CELEB CRUSH IS Nina Dobrev. Apart from her being absolutely stunning, she also has a bit of a wild side to her, which I quite like. BESIDES MY GOOD LOOKS, I CAN OFFER A smile! I m also very easy going so you don t need instructions to work me out. I ve been told I give a pretty good massage too if that helps. THE MOST ROMANTIC THING I VE EVER DONE WAS Create a Valentine s treasure hunt each clue led to a different surprise. DIGITAL PUBLISHER TO IMPRESS A GIRL ON A DATE I WOULD Not use an Entertainer voucher. THE HOTTEST THING A WOMAN CAN WEAR IS My bespoke, tailor-made suit shirt. There s also something about a girl who feels comfortable in trackies, a hoodie and general dishevelment. THE THREE THINGS I CAN T LIVE WITHOUT ARE Skype sessions with my Mum, books, and my De Longhi espresso machine and handheld bean grinder. BESIDES MY GOOD LOOKS, I CAN OFFER Chat. Loads of it. I generally have an opinion on most things, which can be misconstrued as thinking I am never wrong. That s not true. I was. Once. In 2011, I think. ENTREPRENEUR, SPEAKER AND BUSINESS COLUMNIST MY FRIENDS WOULD DESCRIBE ME AS The love child of Joan Rivers and Borat. I expected them to say like a young Nelson Mandela, but TO IMPRESS A GIRL ON A DATE I WOULD Arrive in black tie and take her to an incongruous setting where I can make her the cocktail my father invented. Apparently I was conceived on the back of one of my parents wild split ups and my dad wooed my mother back by mixing her a special dry martini on one night in Paris. MY LIFE MOTTO IS If at first you don t succeed, throw a massive tantrum, tell everyone to take a hike, and go have yourself a nice cold drink. MY CELEB CRUSH IS Nigella Lawson. She s a goddess at making food and I m good at eating it, and for that reason I think we d get on swimmingly. EVENTS WHEN WE PUT THE CALL OUT A FEW MONTHS AGO ASKING FOR YOUR HOT BACHELOR NOMINATIONS WE HAD NO IDEA JUST HOW HOT OUR INBOXES WERE ABOUT TO GET! AND AFTER A LOT OF TOUGH DELIBERATIONS (AND A SERIOUS AMOUNT OF BLUSHING!), WE CAN NOW BRING YOUR OUR HOT 30 THE 30 HOTTEST, FUNNIEST, MOST CHARMING, MOST CLEVER BACHELORS IN THE REGION. Get Ready, Ladies Follow us on Facebook! facebook.com/cosmopolitanmiddleeast OCTOBER 2015 33 ADNAN KUSYBI, 28 BACHELOR OF THE YEAR 13 pages of 30 hot guys Dedicated website received 6.5K votes in three weeks Daily social media posts Winner announcement party ARANGHEL MARIUS CRISTIAN, 27 JOEL BOORMAN, 30 TREVOR FLOWERS, 32 MATT FORTUNE, 29 PARIS NORRISS, 30 BACHELOR SPECIAL COSMO CAMPUS TOUR An iconic double decker bus in Cosmo pink that will travel to university campuses to engage students with your brand 3 months exposure in print, online and social media 34 OCTOBER 2015 Follow us on Facebook! facebook.com/cosmopolitanmiddleeast OCTOBER 2015 35 EVENTS THE COSMO NIGHT OUT A night of fun and fearlessness to celebrate all things Cosmo. Expect a super-cool guest list and even cooler activations THE COSMO AWARDS Identifying the movers and shakers of the region s Millenial generation Four months of exposure in print, online and in social media Celebrating the region s most influential bloggers, vloggers and social media stars Four months of exposure in print, online and in social media IN-STORE ACTIVATIONS Access to Cosmo s influential guest list for your in-store shopping event Exposure on social media Styling support from Cosmo s fashion team 6