Marketing Services Guide BRONZE PRESENTER
Welcome to Arts Centre Melbourne As a valued presenter at Arts Centre Melbourne we are delighted to offer our marketing services to your company, to help you connect with the right audience. We encourage you to read through all of the opportunities outlined in this guide and wish your event every success. Kristen Eckhardt, Director, Marketing and Communications, heads up a team including Louise Allan, Rebecca Munro, Caitlin Brown, Madeline Smith and Hannah Parkes. We also have a dedicated Content and Community Strategist, Andrea Andric and Davey Simmons, supported by Magali Miret and Graphic Designer Melanie Mason supported by Jade Louise. Our CRM, publicity and online teams work closely with the marketing and design team and would be happy to provide additional advice where required. You will be assigned a dedicated Marketing Campaign Manager on signing your venue agreement. Contents 02 Essential Content Overview 03 Website 04 Electronic Direct Mail 05 Social Media 06 Signage 08 Additional Promotions FRONT COVER IMAGE: Asia Pop Fest, Asia TOPA, 2017 Photo: Mark Gambino 09 Broadcast, Recording & Multimedia Services 01
Utilising Arts Centre Melbourne s marketing channels 1 2 ESSENTIAL CONTENT Provide all essential content for your event at least 10 working days announcement / pre-sale / on-sale. MARKETING SCHEDULE Review the marketing schedule provided by your Marketing Campaign Manager. Essential Content To build your online event page please provide images and copy in the following sizes. STRICTLY NO TEXT ON IMAGES. Please note: The master image will be automatically resized to cover a range of additional image specification on the website (not listed here). Please see pages 3-4 for more information about online requirements. ARTS CENTRE MELBOURNE COPY SPECS Website No limit ARTS CENTRE MELBOURNE IMAGE SPECS (STRICTLY NO TEXT) ACM WEBSITE Width Height Notes File type Master image 1500 850 Event Page Hero - Desktop 800 690 Keep image aligned to the right of centre Keep image aligned to the right of centre Pixels at 72dpi, RGB,.jpg Pixels at 72dpi, RGB,.jpg Event Page Hero - Tablet 461 487 Pixels at 72dpi, RGB,.jpg Genre Landing Page - Mobile 78 78 Pixels at 72dpi, RGB,.jpg Event Page Gallery Images 1440 810 Optional Pixels at 72dpi, RGB,.jpg Event Page Gallery Videos 1920 1080 Optional EMAIL Provide as Youtube or Vimeo link with 1440w x 810h thumbnail edm 222 characters max. (with spaces) Double-Up 600 334 Pixels at 72dpi, RGB,.jpg For all events we also require run time / interval information 02
Website ARTS CENTRE MELBOURNE EVENT PAGE Every event will receive a dedicated event page on our website. We strongly recommend allowing space on the left AND right sides of your images. This will ensure key elements of the image are not cropped. The master image will be automatically resized to cover a range of additional image specification on the website (not listed here). DESKTOP VIEW What else can I provide? The more information the better! Further support your campaign by providing the following: Show tagline Gallery media: Images or videos (youtube link) Detailed program information, including; set lists, run times, interval information Cast and credit information Featured media quotes to highlight EVENT PAGE HERO: Desktop 800w x 690h (pixels) Keep image aligned to the right of centre TABLET VIEW EVENT PAGE HERO: Tablet 461w x 487h (pixels) MOBILE VIEW MEDIA GALLERY (OPTIONAL): We recommended supplying no more than 5 items. Image: 1440w x 810h (pixels) Video: Youtube or Vimeo link and 1440w x 810h (pixels) thumbnail image EVENT PAGE HERO: Mobile automatically resized from the master image 03
ARTS CENTRE MELBOURNE DOUBLE UP EDM Our Online Marketing and CRM teams send emails through mail2, an email marketing platform that uses Tessitura Software integration for tailored audience segmentation. This will ensure that your show is sent to the most relevant audience in our database. Your scheduled Double Up edm bookings will be detailed in the Support Plan from your Marketing Campaign Manager. DESKTOP VIEW Electronic Direct Mail PROMO OFFERS MOBILE VIEW Talk to your marketing campaign manager about opportunities to add in special offers REQUIRED CONTENT Images: 600w x 334h (pixels) Copy: 222 characters with spaces + optional media quote 04
Social Media ARTS CENTRE MELBOURNE SOCIAL MEDIA An overview of our channels We use Facebook to showcase our brand and programming with engaging and informative content, always user-centric. Video is our preferred and best-performing type of content on this platform. Examples: Announcements Video interviews Video making-of Full-screen images Slideshows FACEBOOK @artscentremelbourne 275k+ Followers On Sale Video 1:1 Inspiring/Storytelling Portrait image INSTAGRAM @artscentremelbourne 46k Followers We use Instagram to showcase our brand and programming with beautiful, engaging and inspirational content. We aim to provide added value and Instagram-exclusive sneak peeks to our followers on this platform. Examples: Behind-the-scenes Backstage During shows User-generated content Rehearsals Announcements Live coverage Insta Story Insta Post TWITTER @artscentremelb 34k+ Followers We use Twitter for the latest content, snappy updates, announcements and instant news. Examples: Reviews Media releases News articles Radio interviews Door times On Sale Video Review Stars Image 05
All on-site signage artwork must be approved by Arts Centre Melbourne prior to print production. Artwork must include the Arts Centre Melbourne template. Please complete your Signage Form (available for download below), and return to your Marketing Campaign Manager to lock in your signage bookings. While some signage must be booked, certain backlit posters (Smorgon, St Kilda Road and Box Office) are installed around Arts Centre Melbourne in event date order and do not need to be booked. You are encouraged to produce these as early as possible. All costs associated with the production of signage will be incurred by the presenter at settlement. Download Signage Form and Templates here ARTS CENTRE MELBOURNE SIGNAGE REQUIREMENTS Must include: Date of show Venue name: Eg. Hamer Hall, Fairfax Studio, Playhouse, State Theatre or Sidney Myer Music Bowl Do not include: Any external URLs or phone numbers. Arts Centre Melbourne URL(this is included in our signage template). Arts Centre Melbourne and Creative VIC logos (this is included in our signage template). Booking call to action (this is included in our signage template). Ticketing prices speak to your Marketing Campaign Manager about Live Performance Australia s new code of practice. See page 7 for detailed information on how to produce signage. Signage Signage Snapshot SUPPLIER DETAILS: All Signage: Active Display acmart@activedisplay.com.au Contact your Marketing Campaign Manager for more information. See page 7 for more information on how to produce signage. SIGNAGE PRINT SPECS (MM) ALL WITH 5MM BLEED Width Height St Kilda Road backlit poster 1200 1200 Smorgon Family Plaza backlit poster 890 990 Box Office backlit poster 785 1110 FRONT OF HOUSE BACKLITS St Kilda Road, Smorgon Family Plaza and Box Office Backlit posters do not need to be booked. Every event at Arts Centre Melbourne is eligible to produce these backlits. They will automatically be installed according to show date order by our front of house team. ST KILDA ROAD BACKLIT POSTER 1200 w x 1200 h (mm) Bleed: 5mm $180 + GST N.B.: Installed in show date order. SMORGON FAMILY PLAZA BACKLIT POSTER 890 w x 990 h (mm) Bleed: 5mm $171 + GST N.B.: Installed in show date order. HAMER HALL BACKLIT POSTER MUST BE BOOKED 594 w x 1679 h (mm) Bleed: 5mm $161 + GST N.B.: This is a bookable space, subject to availability. 06
Signage All signage must include the Arts Centre Melbourne standard indesign template, available for download below. There are 9 template colour options to choose from. The header contains the ACM logo. The footer contains the manditory call to action and additional logo placement area. Download Signage Form and Templates here ACM COLOUR SWATCHES ACM Coral C0 M56 Y48 K0 ACM Red C0 M77 Y37 K0 ACM Purple C27 M27 Y0 K0 ACM Putty C5 M0 Y30 K15 ACM Blue C43 M8 Y0 K0 ACM Fawn C16 M26 Y32 K0 STEPS FOR PRODUCING YOUR SIGNAGE: 1. Secure your signage bookings by completing the Signage Form. Return to your Marketing Campaign Manager for approval. 2. Download indesign template for relevant signage below. 3. File names must adhere to the following naming convention: Date_ShowName_Location_Type, eg.: 171724_SwanLake_StKildaRd_Backlit 4. Select a complimentary ACM colour for your artwork (see colours below). This is already set up in the template file. Please ensure that the header and footer colour are the same. Do not alter template colours. 5. Provide final artwork (PDF) to your Marketing Campaign Manager for approval 6. Once approved by your Marketing Campaign Manager, send final artwork directly to printer: All Signage: Active Display acmart@activedisplay.com.au Please send artwork through as a high resolution PDF with fonts outlined and 5mm of bleed. Final artwork must include Arts Centre Melbourne template. ACM Turquoise C50 M0 Y26 K0 ACM Green C30 M0 Y80 K0 ACM Yellow C7 M0 Y80 K0 BACKLIT TEMPLATE HEADER This is not to be removed. Colour can change within the ACM colour pallet. This colour is the match the footer. Logo is to remain black. BACKLIT ARTWORK High resolution presenter artwork is to be placed on the artwork layer behind the ACM header and footer. BACKLIT FOOTER This is not to be removed. Colour can change within the ACM colour pallet. This colour is to match the header. Logos and call to action are to remain black. INDESIGN TEMPLATE SWATCHES AND LAYERS PALLET LOGOS Place additional logos on the right of the Creative Vic logo or within artwork. 07
ADDITIONAL MARKETING OPPORTUNITIES There are a number of other marketing opportunities on-site. See below for more details. WHAT S ON GUIDE Bi-monthly publication displayed in foyers and distributed around Melbourne (quantity = 20,000). Your event will automatically be included. WHAT S ON LISTINGS There are several monthly What s On listings located throughout the venue. Your event will automatically be included. Additional Promotions FLYERS AND SEASON BROCHURES (we are unable to display posters) Displayed in foyers Please deliver print collateral to: Att: Program delivery Arts Centre Melbourne Theatres Stage Door 1 Sturt St (access via Alexandra Ave) Southbank, Vic 3006 EXIT FLYERING Reciprocal exit flyering can be arranged upon request. Please discuss opportunites with your Marketing Campaign Manager. PUBLICITY Arts Centre Melbourne s Media Team can provide general advice on media engagements, as well as information on internal spaces for photo shoots, interviews and filming, which can be facilitated by your Marketing Campaign Manager. Please contact Clea Woods via 03 9281 8442 or Clea.Woods@ artscentremelbourne.com.au CRM Arts Centre Melbourne uses Tessitura, a sophisticated CRM System that captures a vast array of information about ticket buyers. We use this information to help make decisions about your lists for your EDMs and Facebook advertising. 08
Broadcast, Recording & Multimedia Services Arts Centre Melbourne offers a wide range of broadcast, filming and post production services. Hamer Hall is equipped with a full HD broadcast recording suite, and remote controlled camera systems within the auditorium and full recording and vision switching services from the broadcast suite. ACM can provide full DVD production of your concert or event, including artist interviews, animated promos, stills photography and livestreaming to destinations such as Facebook, Youtube and even your own website. We offer broadcast quality formats such as 1080p HD and 4k UHD, we also offer sound delivery in 2.1 stereo and surround 5.1/7.1 options. Recent innovations provide options for 360 degree camera systems capturing views of the stages and MōVI Steadicam systems for moving shots. MAIN STAGE VENUE SERVICES CORPORATE SERVICES INCLUDING FUNCTION SPACES SERVICES Arts Centre Melbourne takes pride in delivering unforgettable experiences and with packages starting at $2000 these can be customized specifically for your needs and we re confident you will enjoy your experience filming your event alongside our team. The pricing examples below include the full suite of the latest generation camera equipment, recording devices and professionally trained broadcast technicians. Download price and package list here Archival recording DVD for commercial release Promotional recording Live streaming Multi-camera editing & multi track audio mixing Film & editing of events Highlight promo of events Live streaming of events to web via Livestream service DIGITAL SERVICES Creation of digital signage 1920x1080 (TV Format) and 1344x256 (Hamer Hall digital signage wide screen display St Kilda Road & Riverside Foyers) Animation & VF 09