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Sponsorship Opportunities Grand Rapids November 6, 2017 DeVos Place 303 Monroe Ave. NW

The March of Dimes CARES The mission of the March of Dimes is to improve the health of babies by preventing birth defects, premature birth and infant mortality. We carry out this mission in a variety of ways. You can play a vital role in helping us find solutions to combat prematurity and birth defects. We re making breakthroughs to improve the health of moms and babies, and together, we can save billions of dollars and tens of thousands of lives. Annually in the United States: Nearly 4 million babies are born, and about 380,000 of those are preterm. 120,000 babies come into this world with a birth defect. Almost 23,500 babies die before reaching their first birthday. The societal cost of premature birth is $26.2 billion. In the last year: We funded research grants totaling nearly $24 million. We invested $5.56 million in maternal and child health community grants. More than 90,000 families with a newborn in intensive care were offered comfort and information through NICU Family Support. 15,700 babies received lifesaving surfactant therapy, developed by March of Dimes researchers. Sources and Notes Births and preterm births National Center for Health Statistics (NCHS), final natality 2014. Birth defects CDC estimate of the number of babies born with a birth defect. Infant mortality NCHS, infant mortality, 2013. Societal cost Institute of Medicine report, 2007. MOD investment research and community grants funded in 2015. 2

About Signature Chefs Auction The March of Dimes premier fundraiser Signature Chefs Auction, celebrates culinary excellence with top chefs featuring tastings of their creations for our supporters. A dynamic, interactive cocktail party atmosphere reflects regional styles and local flavors with event components that include a Silent Auction, Live Auction and a compelling appeal to support the mission of the March of Dimes. Signature Chefs Auctions take place in more than 180 markets across the country and raised more than $25 million in 2015. We invite you to discuss the variety of options available for Signature Chefs Auction sponsorship to help you reach an active and engaged audience. By working with your March of Dimes representative, you can create a program that meets your goals and objectives and targets audiences in your area, and even across the country. Together we can reach key audiences in your community. National Demographic Appeal 3

2017 Sponsorship Commitment Form Grand Rapids Signature Chefs Auction Company name/donor Please indicate how you wish to be listed on printed materials Primary contact Address City State ZIP Code Phone Fax Email Alternate contact person Fax Email YES, we will support the March of Dimes, as a sponsor in the amount of $. I am unable to attend but I would like to make a 100% tax deductible Fund the Mission Gift in the amount of $. Signature of primary contact Date (My signature indicates authorization to make this commitment on behalf of my company.) Payment options (payment is due no later than 30 days prior to event): Check enclosed (payable to March of Dimes) Credit card Credit card number Expiration date Security Code Name as it appears on card Billing Address (if different from above) Signature of card holder Please mail original form to: March of Dimes 3001 Orchard Vista, Suite 250 Grand Rapids, MI 49546 Phone 616-247-6861 Email nwalters@marchofdimes.org Authorized March of Dimes signature Date 4

2017 Sponsorship Opportunities March of Dimes invites you to support the Signature Chefs Auction. This tasteful affair provides a unique opportunity to co-brand your company with the vital efforts of the March of Dimes to give every baby a fighting chance. Guests will be participants in an evening of culinary masterpieces, provided by premier local chefs, and exceptional auction packages. Presenting Sponsor - $20,000 Pre-Event Benefits All pre-event marketing pieces featuring, March of Dimes Signature Chefs Auction, presented by... Recognition as Presenting Sponsor in all public relations and media efforts pertaining to the 2017 Signature Chefs Auction with our media partners, FOX17, Gemini Publications, Cumulus Broadcasting, and Women s Lifestyle Magazine. Logo/name recognition as Presenting Sponsor featured on event promotional pieces ($90,000 media package), including but not limited to: TV Commercial Media interview (if available) Save-the-date (electronic) Invitation Posters Emails Social media announcements Website with reciprocal link Grand Rapids Business Journal Ad featuring a company representative Use of marks and logo in mutually agreed co-branded custom promotion for Signature Chefs Auction (March of Dimes final approval) Pre-Event Activities Participation in Preview Party Logo/name recognition as Presenting Sponsor featured on event promotional pieces, including but not limited to: Invitation Signage PowerPoint Opportunity to host Preview Party Opportunity to invite attendees Speaking opportunity for company representative Ability to provide coupons/literature/gift to attendees Event Benefits Logo/name recognition featured on attendee bid cards for use during Live Auction (if applicable) Selection of sponsorship of one Signature Chef, including a VIP experience incorporated into guest event experience Logo/name recognition on chosen chef s table sign Chef to visit table Full-page ad in the program (inside or back cover) Logo/name recognition as Presenting Sponsor in the program Logo/name recognition as Presenting Sponsor on signage Logo/name recognition on media screens (sponsor recognition slide) Verbal recognition as Presenting Sponsor from stage 5

Entertainment and Amenities Two (2) tables of ten, with VIP placement Twenty (20) invitations to Preview Party Twenty (20) invitations to VIP Reception (if applicable) Free wine and beer for table guests 6

Platinum Sponsor - $15,000 Pre-Event Benefits Logo/name recognition as Platinum Sponsor featured on event promotional pieces, including but not limited to: TV commercial Print ads Save the Date (electronic) Invitations Posters Emails Social media announcements Website with reciprocal link Use of marks and logo in mutually agreed co-branded custom promotion for Signature Chefs Auction (March of Dimes final approval) Pre-Event Activities Participation in Preview Party Logo/name recognition as Platinum Sponsor featured on event promotion pieces, including but not limited to: Invitation Signage PowerPoint Opportunity to invite attendees (10) Event Benefits Custom benefit with integrated branding opportunities within (select one): (Chosen opportunity will be designed collaboratively with March of Dimes and your company) Selection of sponsorship of one Signature Chef, including a VIP experience incorporated into guest event experience Logo/name recognition on chosen chef s table sign Chef to visit table Full-page ad in the program Logo/name recognition as Platinum Sponsor in the program Logo/name recognition as Platinum Sponsor on signage Logo/name recognition as Platinum Sponsor on media screens (sponsor recognition slide) Verbal recognition as Platinum Sponsor from stage Entertainment and Amenities One (1) table of ten Ten (10) invitations to Preview Party Ten (10) invitations to VIP Reception (if applicable) Free wine and beer for table guests 7

Gold Sponsor - $10,000 Pre-Event Benefits Logo/name recognition as Gold Sponsor featured on event promotional pieces, including but not limited to: Print ads (if applicable) Invitations Posters Emails Social media announcements centered on the chef announcements Use of March of Dimes/Signature Chefs Auction logo (with approval) Pre-Event Activities Participation in Preview Party Logo/name recognition as Gold Sponsor featured on event promotion pieces, including but not limited to: Invitation Signage PowerPoint Opportunity to invite attendees (6) Event Benefits Selection of sponsorship of one Signature Chef, including a VIP experience incorporated into guest event experience Logo/name recognition on chosen chef s table sign Full-page ad in the program Logo/name recognition as Gold Sponsor in the program Logo/name recognition listed as Gold Sponsor on signage Logo/name recognition as Gold Sponsor on media screens (sponsor recognition slide) Verbal recognition as Gold Sponsor from stage Client Entertainment and Amenities One (1) table of ten Six (6) invitations to Preview Party Six (6) invitations to VIP Reception (if applicable) Free wine and beer for table guests 8

Silver Sponsor - $5,000 Pre-Event Benefits Logo recognition as Silver Sponsor on event promotional pieces, including but not limited to: Emails Social media announcements Use of March of Dimes/Signature Chefs Auction logo (with approval) Pre-Event Activities Participation in Preview Party Name recognition as Silver Sponsor featured on event promotion pieces, including but not limited to: Signage PowerPoint Opportunity to invite attendees (4) Event Benefits Half-page ad in the program Logo recognition as Silver Sponsor in the program Logo recognition as Silver Sponsor on signage Logo recognition as Silver Sponsor on media screens (sponsor recognition slide) Verbal recognition as Silver sponsor from stage Client Entertainment and Amenities One (1) table of ten Four (4) invitations to Preview Party (if applicable) Four (4) invitations to VIP Reception (if applicable) Free wine and beer for table guests Bronze Sponsor - $3,000 Event Benefits Quarter-page ad in program Name recognition as Bronze Sponsor in the program Name recognition as Bronze Sponsor on signage Name recognition as Bronze Sponsor on media screens (sponsor recognition slide) Client Entertainment and Amenities One (1) table of ten Two (2) invitations to Preview Party Two (2) invitations to VIP Reception (if applicable) Free wine and beer for table guests 9

Patron Sponsor - $2,000 Client Entertainment and Amenities One (1) table of ten Fund the Mission Premature birth is the leading cause of death in children under 5, worldwide. In addition to, or in lieu of a sponsorship contribution, a 100% tax-deductible donation can be made to support the work of March of Dimes. With a donation, you can help fight premature birth through March of Dimes-funded research and education programs. Companies have the opportunity to provide a donation that can serve as a Leadership or Matching Gift, both offering company recognition and visibility in your alignment with our important mission. Donors to the mission giving moment will be celebrated for their commitment to the March of Dimes and recognized for energizing the room and inciting the giving. Contributions of $5,000 or greater will be offered one (1) table of ten at the event in the VIP area and will be recognized as matching gift donor during the event as a thank you. 10