Mapping the Movies The Australian Cinemas Map. Richard Maltby and Liz Milford

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Mapping the Movies The Australian Cinemas Map Richard Maltby and Liz Milford Digital Humanities Australasia, March 2012

Original Film Weekly Records

Data Spreadsheets for Extrapolation

Includes 3,231 geocoded individual venues from 9,706 Film Weekly records Website: Australian Cinemas Map Software engineer: Corey Wallis

Venue data for the Australian Cinemas map is linked to a set of markers. Each marker shown is coloured and depicted according to Locality Type and Cinema Type. Clicking on these markers will open an Information Window which displays all available Film Weekly data and additional linked resources. Website: Australian Cinemas Map Software engineer: Corey Wallis

Browsing to view multiple or individual venues on the map can be easily achieved via use of the Browse button to view venues according to State, Locality Type or Cinema Type. To undertake a basic Search enter an address, cinema name or exhibitor name into the search box. The Advanced Search offers expanded search criteria such as the use of Boolean and full text search operators. The Time Slider is a useful and interesting tool to use. Once a Browse or Search has been undertaken the yearly depiction of the found data set may be shown on the map by use of the Time Slider. The Time Slider may be used in either a manual fashion or automated (Animate button). The all important Contribute link is available via the information window or the Contribute button located on the map header for users to forward additional information (such as images, clippings and general information). Such contributions are openly welcomed and highly valued. Features of the Australian Cinemas Map engine Software engineer: Corey Wallis

We welcome your contributions to the Australian Cinemas Map!! Created by our 2012 ersa Summer Scholarship student, Le Nhat Nguyen. Incorporates a user friendly design for easy crowd sourcing use. Select email or call back for contact or complete on line submission Subsets of questions relating to the contribution (eg photographs, clippings, screenings). Personal narrations, memories and information welcome. Provides enrichment to existing records to include relevant and important historical information. Range of future applications including potential use in tertiary and school history projects. For further information please email auscinemas@flinders.edu.au. Australian Cinemas Map Contribution Form eresearch Summer Scholarship project work by Le Nguyen

Case Study 1: The demise of the Touring Circuit in the state of Victoria 1. Browse State: Victoria Filter by Cinema Type: Touring Circuit Add all to map 2. Browse State: Victoria Filter by Cinema Type: Drive-In Add all to map Close to view map 3. Time Slider Manually drag slider for individual years Or click Animate to watch from beginning to end Search for Touring Circuits in Victoria Search for Drive-ins in Victoria Animate using the time slider to reveal the story 169 venues were included in Touring Circuits operating in Victoria in 1948 Victorian Drive-ins were established from 1955-1956 on the outskirts of Melbourne 1971 Drive-ins on the map = 54 1971 Touring Circuit venues remaining = 2 4. Resource Information Click on map marker to reveal information window with additional resource information. Click on marker to reveal further resource information Further resource information can be accessed by clicking on the map marker. Case Study 2

Case Study 1: The demise of the Touring Circuit in the state of Victoria Step 1 shows 169 Touring Circuit venues were in operation in 1948 in three distinct areas of Victoria.

Case Study 1: The demise of the Touring Circuit in the state of Victoria In step 2 Drive-ins are added to the map with the Touring Circuits.

Case Study 1: The demise of the Touring Circuit in the state of Victoria Manual sliding of the Time Slider shows Drive-ins were established from the 1955-1956 period, starting on the outskirts of Melbourne.

Case Study 1: The demise of the Touring Circuit in the state of Victoria Time Slider animation reveals that by 1971 there were only 2 Touring Circuits remaining but 54 Drive-Ins.

Case Study 1: The demise of the Touring Circuit in the state of Victoria Click on the map marker to reveal further resource information that may have been added for the record. Don t forget: If you have information about a particular venue we would love your contributions via the Contribute link.

Case Study 2: Changes to hardtop cinema patronage in suburban areas 1. Browse State: Victoria Filter by Cinema Type: Indoor Cinemas Add all to map 2. Browse State: Queensland Filter by Cinema Type: Indoor Cinemas Add all to map 3. Browse State: South Australia Filter by Cinema Type: Indoor Cinemas Add all to map Close to view map. Use Controls to jump to states. 3. Time Slider Manually drag slider to individual years of interest or click Animate to watch from beginning to end Search for Indoor Cinemas in Victoria Search for Indoor Cinemas in Queensland Search for Indoor Cinemas in South Australia Manually view years or Animate using the time slider to reveal the story Television was introduced at different times in the states of Victoria, Queensland and South Australia. It is believed that this along with the ongoing development of the motor vehicle industry greatly affected patronage at local suburban cinemas as people were less inclined to regularly patronize their local cinema and able to drive further distances to larger venues with more choices. The cumulative effect of cinema closures from state to state effectively reduced the size of the market as a whole. As the market shrank it made more of the smaller suburban cinemas less viable and unable to sustain. Time periods of interest: o Melbourne 1958-1963 o Brisbane 1961-1968 o Adelaide 1959-1964 Questions

Case Study 2: Changes to hardtop cinema patronage in suburban areas In steps 1 to 3 Indoor Cinemas in Victoria, Queensland and South Australia are added to the map and the map Controls are used to jump to each state. Once data is added use map Controls to jump to each state to view areas of interest and manually zoom into suburban zones (orange markers).

Case Study 2: Changes to hardtop cinema patronage in suburban areas Cinema Closures Melbourne 1958-1963 Use the Time Slider to view change over time. 1958 1963

Case Study 2: Changes to hardtop cinema patronage in suburban areas Cinema Closures Brisbane 1961 1963 1961 1968

Case Study 2: Changes to hardtop cinema patronage in suburban areas Cinema Closures Adelaide 1959-1964 1959 1964

Questions for the future What do other researchers want to use the site for, and how do we make the site more useful to a broader range of users, at a variety of levels of use? How do we get people to contribute? How much further can we simplify and clarify the contribution process? How closely do we monitor the reliability of contributorsupplied information? How far can we automate input processes to reduce monitoring costs but ensure reliability? Can this system be picked up by others and readily used or has it become too intertwined with our own data? What do we do when the money runs out?

Credits and Contacts Email: auscinemas@flinders.edu.au Researchers Mike Walsh Richard Maltby Backend development and Website Design Corey Wallis Contribution Form Design Le Nhat Nguyen Project Management and Technical Administration Liz Milford