Drives& Controls THE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION & MOTION CONTROL MEDIA INFORMATION 015/016 ABC audited circulation
log into a 6 profitability. Importantly, SERIES www.motovario-group.com Integrated or separate safety systems: which is best? HMIs are much more than a window into a machine We need to distinguish between different types of data 5 MESSAGE FROM THE EDITOR CONTROLS AND HMIs The latest HMIs are capable of doing much more than simply acting as a window into a machine s activities For more than a quarter of a century, Drives & Controls has been the magazine that readers turn to for news and information on the worlds of motion control, automation and mechanical power transmission. We also provide comprehensive coverage of allied subjects such as machine safety, industrial communications, hydraulics, pneumatics and sensors. Drives & Controls is widely regarded as the leading UK publication in the motion control and automation market. There are several reasons for this. For a start, we are part of a small, focussed organisation our only other publications are Hydraulics & Pneumatics, Plant & Works Engineering, Power Electronics Europe and the recently-launched Offshore Design & Engineering Equipment so we are close to the market we serve, and know it well. Second, we have built up a reputation for editorial quality and integrity. Unlike many other technical publications, we do not charge so-called colour separation fees or demand other payments for items to be included in editorial sections of the magazine. For example, every item in our comprehensive new products section is chosen by the editorial team on the basis of its potential interest to our readers and on its topicality not on whether someone is prepared to pay for it to be included. Another distinguishing feature is the breadth and depth of our news coverage of both technological and business issues. We report not only on UK developments, but also on news from the global automation industry, which inevitably has implications for the UK market. As well as the wide-ranging news coverage in our printed editions, we also carry the latest news on our global Web site, often in greater depth than is possible in the magazine. BIG DATA Living with the cloud: not all data is the same We are starting to reap the benefits of storing vast amounts of industrial data in the cloud. But Wayne Warren, chief technology officer at the database management specialist Raima, argues that we need to differentiate between live, actionable information and data with ongoing value, and treat them appropriately. T he rise of cloud storage is offering companies of all sizes new opportunities to store, manage and analyse data easily, effectively and at low cost. Data management in the cloud has helped them to cut their in-house systems costs and complexity, while gaining increased visibility into plant and processes. At the same time, third-party service organisations have emerged to provide data dashboards that give companies live real-time control of their assets often from remote locations as well as historical trend analyses. Consider, for example, a company with a vital asset in a remote location. It may be advantageous to monitor key operational data to ensure that the equipment is not heading for a catastrophic fault, and some performance data to ensure that output is optimal. Accessing data from sensors and diagnostics feedback from onboard control systems might mean setting up embedded Web servers or establishing some form of telemetry, and then getting that data into management software and delivering it in a means that can be acted upon. It would be much easier to feed those same outputs to a cloud-based data management provider, and then to customised dashboard offering visualisation to pull meaningful, actionable information out and control, complete with alarms, actions, of the background noise. reports and more. And all for a nominal Whereas a data analyst might once have monthly fee. Furthermore, with almost been interested simply in production line unlimited storage in the cloud, all of the data quotas and the link to plant or asset uptime, can be stored, mined, analysed and today they may also be interested in accessing disseminated in reports that provide the data generated by the myriad of unprecedented levels of traceability and longterm trend analyses that can help to boost That raw data may well hold the key to automated devices on the production line. performance and, ultimately, to improve increased productivity, reduced energy consumption, the elimination of waste, reduced downtime, improved overall equipment effectiveness and, ultimately, a As our data output increases, it might seem better bottom line. reasonable to expect that the quality of And we really are talking about huge information being returned from the cloud amounts of data. The rise of the Internet of should improve as well, allowing us to make Things and machine-to-machine (MM) better operational decisions that improve communications, combined with the latest performance still further. GSM networks that deliver high-speed, To an extent, this is true. But there is also bidirectional data transfer without the danger on that path because, as we move into limitations of range, power, data size and an era of big data, it is becoming network infrastructure that held back increasingly difficult traditional telematics solutions has seen data transmission increase exponentially in the last few years. In 01, more than.5 Exabytes (.5 x 10 18 bytes) of data were being created every day around the globe, and it is certainly not unusual for individual companies to generate hundreds of gigabytes of data. different types of Background noise / 01 Then there is our exhibition, which has established itself as an almost unmissable event for anyone wanting to keep up-to-date with developments in our sector. It has a feelgood factor that is missing from many other exhibitions that are organised by anonymous groups with no real knowledge of the industry their shows are targeting. The Drives & Controls Show is held at the Birmingham NEC, alongside other key industrial exhibitions, including MACH, Air-Tech, Plant & Asset Management, European Offshore Energy and NEW, creating the UK s major engineering showcase. The event, held biennially since 006, has established itself as the most important meeting place for the UK manufacturing industry. Drives & Controls has carved a unique place among British technical magazines, and we are building and expanding from this solid base. We thank those that have supported us so far, and look forward to working with you again in the future. Tony Sacks, Editor NOVEMBER/DECEMBER 01 INSIDE safe torque off energy recovering keypad D MACHINE SAFETY: CONTROLS AND HMIs: CLOUD STORAGE: new heart of electric motion HMIs: more than just the machine s face Today s control interfaces are designed to bring the technology to life for operators, as well as simplifying diagnostics and maintenance. Karl Walker, automation product marketing manager at Omron, argues that the HMI is now far more than a window into a machine. T raditionally, the main reasons for specifying HMIs as part of a machine control system were to present and to input data, and to visualise the machine or a process. Over the years, sleek, intuitive graphical control interfaces have superseded functional keypads, switches, indicator lamps and panel meters. In many cases, machine quality is judged by the presentation of the HMI. Even if the machine incorporates cutting-edge technology, with superlative design, performance and build quality, a poorly executed, counter-intuitive set of operator control screens, which lack ergonomics and aesthetics, can convey the impression of a poor-quality machine. Worse still, a poorlydesigned operator interface can hinder efficiency, rather than boosting productivity. In the age of smartphones and tablets, screen sizes, numbers of colours, pixel counts and graphical capabilities have become important to users. Although the industrial market has not traditionally mirrored the fast-moving consumer market, attitudes are changing. These bells and whistles are now expected. This is reflected in marketing and in the amount of space dedicated to what many see as the racier elements of automated machines. parametrization via usb flying motor restart / 01 As the quality of a machine has come to be judged by its little coloured window, some OEMs are now turning to ergonomics consultants and graphic designers. Guided by input from machine users, these design specialists are developing the operator interface even before the engineers become involved. The global nature of most OEM businesses has also resulted in a shift from text-led instructions to intuitive and instantly-recognisable graphics. Rich media The latest HMIs such as Omron s new NAseries incorporate capabilities for rich media, including photos, videos and PDFs, giving operators increased clarity and control over their machines. It s fair to say that the HMI has become the nexus of the machine, simplifying even the most complex processes. These developments mean that a simple graphical representation of an error can link to a video that walks an operator through the recovery process or shows how to replace key components. When in-depth troubleshooting is needed, PDF manuals can be displayed, instead of using printouts, thus simplifying maintenance, reducing recovery times and boosting productivity. Thanks to the use of standard operating platforms such as Windows Embedded Compact, these media resources can be updated remotely, easily and securely, ensuring that the interface evolves constantly to reflect the current operational requirements. An added benefit is that the operating system is closed to the user. Compared to traditional industrial PCs, this helps to eliminate the risk of viruses or mis-uses that could result in the dreaded blue screen of death, while ensuring fast start-ups and retained variables without needing a UPS. These are all factors that users have come to expect from a modern HMI. HMIs can now deliver crisp, clear, highresolution graphical representations of almost any control element, coupled with functions such as trending graphs and accurate metering. This frees machinebuilders to focus on adding value to their designs using other aspects of presentation and visualisation. Although the connection between the HMI and the PLC is fundamental to the flow of data, if this data isn t present in the PLC, then the HMI can t visualise it. Ethernetbased industrial networks such as EtherCat can connect all elements of the control system. In Omron s case, this includes DRIVES & CONTROLS EXHIBITION AND CONFERENCE 016 The UK s leading exhibition for Drives, Automation, Power Transmission and Motion Control Equipment 1-1 APRIL 016, NEC BIRMINGHAM Since it was first held, more than two decades ago, the Drives & Controls show has established itself as the leading UK event for motion engineering and automation, and the only one dedicated to this vital sector of engineering and manufacturing. Every two years, around 50 of the leading suppliers of technologies such as variable speed drives, motors, sensors, programmable controllers, mechanical power transmission equipment (including gearboxes, chains, belts, bearings, brakes, clutches and couplings) and test & measurement products, gather in Birmingham to exhibit and demonstrate their latest developments. In 01, the show attracted more than 13,000 visitors during its three days. Due to the uptake, we have increased the floorspace by 35% for the 016 event. The show also attracts companies offering services such as machine safety engineering, training, and repairs and maintenance. Contact us now to receive a copy of the 016 exhibitor s brochure www.drives-expo.com
Drives & Controls Exhibition & Conference 016 The UK s leading exhibition for Drives, Automation, Power Transmission and Motion Control Equipment 1-1 APRIL 016 NEC BIRMINGHAM To discuss exhibiting contact: Doug Devlin on: t: + (0) 19 6766 m: + (0) 7803 671 e: doug@drives.co.uk Nigel Borrell on: t: + (0) 173 370 31 m: + (0) 7818 098000 e: nigel@drives.co.uk...the Perfect Fit visit www.drives-expo.com 19 The High Street Tonbridge Kent TN9 1BE UK tel: + 173 37030 e: info@dfamedia.co.uk
DRIVES & CONTROLS 015/016 EDITORIAL PROGRAMME Issue Special Promotions & Bonus Distribution In-depth s Focus Feature Editorial Copy Date Advert Copy Date Publish Date 015 Southern Variable Speed Drives SPS IPC Drives Gears and Gearboxes 17 8 Renewable Energy Sensors and Encoders Hazardous Areas, Oil and Gas 19 1 Executive Viewpoint Bearings, Belts and Chains Service and Repairs 19 9 Hannover Fair Preview Machine Vision Conveyors and Materials- Handling Machine Tools 19 1 Motors Linear Motion Hydraulics and Pneumatics 6 15 7 June Hannover Fair Brakes, Clutches and Couplings Communications, Security and Networking 9 0 10 June July/August 015 Buyer s Guide for Drives, Automation, Power Transmission & Motion Control Transportation (Automotive, Aerospace, Railways, Marine) Robotics and Automated 1 July July 1 August September PPMA / Engineering Design Show / Sensors & Instrumentation Energy Efficiency Precision Engineering and Motion Control Building Services, including HVAC August 5 August 15 September SPS IPC Drives/ Photonex and Vision UK Machine Building Food and Beverage Water Industry 10 September 1 / Safety Controlgear and Enclosures Controllers, HMIs and Software 1 5 016 Southern Variable Speed Drives SPS IPC Drives Gears and Gearboxes 6 Renewable Energy Sensors and Encoders Hazardous Areas, Oil and Gas 016 Drives & Controls Show Preview Bearings, Belts and Chains Service and Repairs 016 Drives & Controls Show Issue and Catalogue Communications, Security and Networking Hillhead Preview Motors Machine Tools Hydraulics and Pneumatics June Hannover Fair Brakes, Clutches and Couplings Communications, Security and Networking July/August 016 Buyer s Guide for Drives, Automation, Power Transmission & Motion Control Transportation (Automotive, Aerospace, Railways, Marine) Robotics and Automated This information is provisional and subject to change
CIRCULATION ACTIVITY Data provided by DFA Media COMPANY SIZE 1-9 Employees................... 930 50-99 Employees.................. 50 100-199 Employees............... 65 00-99 Employees............... 656 500+ Employees.................. 3136 0000 JOB FUNCTION Design............................900 General/Corporate Management....568 Production........................73 Research & Development..........116 Purchasing.........................661 Sales & Marketing...................69 Education..........................8 Consultant..........................59 0000 GEOGRAPHY East Anglia..........................88 East Midlands.....................358 London.............................0 Midlands..........................300 North West........................31 Northern Ireland....................150 Northern...........................733 South East.........................73 South West........................1701 Scotland............................773 Wales...............................891 Yorkshire..........................186 Other United Kingdom...............75 0000 MAIN ACTIVITY Aerospace.......................... 958 Automotive / Auto Components.... 515 Banking, Insurance & Commerce..... 7 Bricks, Pottery, Glass & Cement...... 83 Chemical & Allied Trades (inc Plastic & Rubber)............... 565 Construction....................... 63 Consulting, Professional & Scientific Services................. 977 Defence............................ 303 Education.......................... 17 Electrical/Electronic. 510 Food, Drink & Tobacco............. 13 Gas, Water, Electricity & Nuclear..... 68 Health Service / Medical............ 315 Instrument Engineering/ Manufacture....................... 10 Mechanical Engineering........... 1688 Metal Production................... 835 Mining and Quarrying.............. 55 Oil Production & Exploration........ 5 (Other) Industries... 88 Pharmaceutical Industry............ 536 Printing, Paper & Packaging....... 167 Public Admin / Local Authority...... 163 Shipbuilding & Marine Engineering. 5 Textiles, Clothing & Footwear....... 0 Transport & Communications....... 180 Warehousing & Distribution....... 1096 0000 READERSHIP BY PRODUCT INTEREST Mechanical.......................1766 Electrical.........................1756 Control...........................19 Hydraulic..........................30 Pneumatic.........................068 THE LEADING ENGINEERING DESIGN MAGAZINE Drives & Controls is the UK s No.1 engineering design magazine, both for its quality circulation and its editorial content. Our circulation is ABC audited (see below) and, for the sixth year running, we have kept pole position in the design market. It is important that the advertiser s message is seen by the specifiers of drives, motors, automation, power transmission and motion control equipment. Drives & Controls is proud to have a magazine that is highly respected and trusted. The quality and the frequency 10 issues a year enable us to report up-to-date news and views for this fast-moving and dynamic industry. Justify your marketing spend and get the exposure you have been promised. Our ABC certificate endorses our number one status on individually requested circulation in the engineering design market with a total circulation of more than 0,000 for the period - 013. Subscriptions requested by individual readers (ABC Audit Jan-Dec 013) u Automation CDA Design Solutions * Not registered for ABC audits. DPA Drives & Controls Eureka Industrial Technology 0 Panel & Systems Builder * 16000 1000 1000 1000 8000 6000 000 000 WHO S READING THE MAGAZINE? WHAT THE ABC FIGURES MEAN The best objective data on who s reading a magazine comes from the independent Audit Bureau of Circulation (ABC) which every year analyses and certifies the circulation of many but not all trade magazines. Publishers have to meet strict criteria to qualify for an ABC certificate*. Some of them fail to achieve these criteria. Others don t even apply for certification. A well as showing the total number of copies of a magazine being distributed, the ABC certificates also breaks down circulations into controlled and non-controlled. Non-Controlled. Non-controlled copies can be sent to anyone. ABC doesn t audit who is getting these copies. Drives & Controls has no non-controlled circulation. But for some other titles in the industrial press, up to 90% of their circulation is non-controlled. Controlled. Controlled copies are sent free only to individuals who meet terms of control that define their job title or field of activity. ABC breaks controlled circulation down into three categories: n Copies requested by individuals. n Copies requested for an individual by someone else in an organisation. n Non-requested copies where the publisher has to prove that the addressee fits the criteria for the target group defined in the terms of control. These non-requested subscriptions may be going to companies that no longer exist or to individuals who are no longer with a company. For some magazines, more than 90% of their circulation is non-requested. The number of requested readerships is therefore an important indication of who is actually reading a magazine and who regards the publication highly enough to ask to subscribe to it. Another important factor is when people asked to subscribe. In some cases, it may be three years since a subscriber asked to receive a magazine. They may no longer be with the company or may have moved to another position. The best publishers invest heavily to keep their requested circulations up-to-date. Almost 80% of Drives & Controls readers have asked to subscribe in the past months and we also have the largest number of individually requested subscriptions (15,387) in the design market. * The details of any audited magazine can be found on the ABC Web site at www.abc.org.uk
DISPLAY ADVERTISING RATES FULL COLOUR Number of insertions: 1 3 6 10 Full page 3130 3080 3010 930 Half page 10 10 080 015 Third page 190 1770 1705 1650 Quarter page 150 105 1170 1150 ADDITIONAL CHARGES Facing Matter Guaranteed 18 Guaranteed Page Position 199 Solus 375 BACK COVER PREMIUM Outside Back and Inside Back +1% GATEFOLD FRONT COVER 3 pages + front cover panel (max per company) 985 FRONT COVER PACKAGE Front Cover Panel + Inside Front Cover 5700 PRODUCTS & SERVICES DIRECTORY Single entry: 1080 per annum for 10 issues APPOINTMENTS Quarter Page 960 Half Page 1605 Full Page 595 INSERTS Prices for both loose and bound-in inserts are available on request and are dependent on size and weight DFA DIRECT MAIL SERVICES Drives & Controls offers you, the advertiser, the opportunity to rent our highly targeted circulation in excess of 0,000 qualified readers. For the cost of 00 per 1,000 (minimum order 500) for direct mail, and 00 per 1,000 for electronic direct mail, you can formulate your own targeted direct mail campaign using the following criteria: n Business n Activity n Job Function n Areas of Interest n Number of employees Choose from DFA s full range of titles and 80k+ contacts from Hydraulics and Pneumatics, Plant & Works Engineering, Offshore Design & Engineering Equipment, Power Electronics Europe and DFA exhibition s visitor data. ONLINE ADVERTISING & SPECIFICATIONS Direct Drives & Controls frequently updated global Web site () has quickly established itself as a leading online resource for design engineers and technical managers around the world who are involved in automation, power transmission and motion control. Each month, the site attracts well over 0,000 page views and more than 1,000 visits, and the numbers are continuing to grow. Banner advertising on the Web site is available on a cost per month basis. A geo-targeting facility allows advertisers to specify the countries where their ads will be seen. E-NEWSLETTERS: Drives & Controls e-newsletter is sent to approximately 16,000 design engineers every month. Online Ad Options Rates: Size (pixels) File size (max) Resolution Format Leaderboard Banner 650 78 x 90 0kB 7dpi gif/jpg/html Tile Banner 300 15 x 15 15kB 7dpi gif/jpg/html Full Banner 75 68 x 60 0kB 7dpi gif/jpg/html Leaderboard Tile 350 15 x 15 15kB 7dpi gif/jpg/html Narrow Skyscraper 600 10 x 600 0kB 7dpi gif/jpg/html Skyscraper 700 160 x 600 0kB 7dpi gif/jpg/html Online Ad Options CPM rates are available on application Rates: Size (pixels) File size (max) Resolution Format Leaderboard Banner 750 68 x 60 0kB 7dpi gif/jpg/html Skyscraper Banner 650 10 x 600 0kB 7dpi gif/jpg/html DRIVES & CONTROLS ONLINE BUYER S GUIDE BANNER ADVERTISING (ANNUAL SPONSORSHIP) Home page: 90 Sectional sponsorship: Enhanced entry with logo: 1360 (there are dedicated sections in the Guide) 570 (also includes logo with your entry in the July/August printed Buyer s Guide)
SEW SERIES MECHANICAL DATA (Dimensions: height x width mm ) Front Cover/ Cover Panel Type.....................18 x 190 Full Page Bleed....................303 x 16 Trim.....................97 x 10 Type.....................5 x 178 Half Page Horizontal Bleed....................15 x 16 Trim.....................16 x 10 Type.....................1 x 178 Half Page Vertical Bleed....................303 x 10 Trim.......................97 x 96 Type......................5 x 86 Third Page Horizontal.................80 x 178 Vertical....................5 x 7 Vertical Bleed..............303 x 78 Vertical Trim...............97 x 7 Quarter Page Standard..................1 x 86 Horizontal.................59 x 178 Vertical....................5 x 3 Vertical Bleed..............303 x 58 Vertical Trim...............97 x 5 Junior Page..............190 x 130 Double Page Spread Bleed....................303 x 36 Trim.....................97 x 0 Type.....................5 x 39 Half Page Spread Bleed....................15 x 36 Trim.....................16 x 0 Type.....................1 x 39 Products & Services advert Single entry................80 x 0 Double entry..............160 x 0 Quadruple entry...........178 x 80 -EURODRIVE Driving the world SEW-EURODRIVE Driving the world 15 pages devoted to the latest energy-saving developments EFFICIENCY SUPPLEMENT: BUILDING SERVICES: MOTION CONTROL: INSIDEENERGY Automation at work from a cheese-maker to a London car-park Motion applications from dentistry to tablet packaging SEPTEMBER 01 INSIDE MACHINE BUILDING: vacon 100 x a drive for all seasons Technical advice and examples of the machine-builder s art WATER INDUSTRY: 5-tonne pumps will help to keep the River Thames clean FOOD AND BEVERAGE: Freezing out the risk of ice cream production failures OCTOBER 01 safe torque off energy recovering keypad D www.motovario-group.com new heart of electric motion NOVEMBER/DECEMBER 01 flying motor restart parametrization via usb MATERIAL REQUIREMENTS Printed Web Offset. Advertising copy can be supplied as QuarkXpress or InDesign files (including all support files and fonts), high-resolution, press-optimized pdf, eps, tiff or jpg files. All graphics should be supplied at 300dpi at size to be used. All colours should be CMYK or grayscale for mono. Please also supply a colour proof to the Production Manager at the address below as we cannot be held responsible for any colour variations otherwise. LOOSE AND BOUND INSERTS Please contact the Production Manager for mechanical data. The price for tipping-on is passed on at cost i.e. 88 per thousand for hand tipping or 15.00 per thousand for machine tipping. Folding or extra cutting/trimming of inserts will be charged at cost. CANCELLATIONS Cancellation: weeks preceding the publication date. Any queries, regarding supply of material, reproduction, etc., please contact our Production Manager, Sarah Blake. Midlands, North & Scotland Office Sales Director Doug Devlin Douglas House 1 Vicarage Place Walsall West Midlands WS1 3NA, UK t: + (0) 19 6766 f: + (0) 19 633730 e: doug@drives.co.uk London & South Office Display Sales Manager Nigel Borrell 19 High Street Tonbridge Kent TN9 1BE, UK t: + (0) 173 37031 f: + (0) 173 36003 e: nigel@drives.co.uk Business Development Manager DFA Direct Ian Atkinson 19 High Street Tonbridge Kent TN9 1BE, UK t: + (0) 173 37030 f: + (0) 173 36003 e: ian.atkinson@dfamedia.co.uk Editor Tony Sacks 19 High Street Tonbridge Kent TN9 1BE, UK t: + (0) 173 37035 f: + (0) 173 36003 e: tony@drives.co.uk Production Manager Sarah Blake Poor Row Cottage, Cage Lane, Smarden, Kent TN7 8QD, UK t: + (0) 133 770781 m: + (0) 770 771535 e: sarah.blake@dfamedia.co.uk Eastern USA Sales: Karen C Smith-Kernc t: +1 717 397 7100 f: +1 717 397 7800 e: KarenKCS@aol.com Western USA and Canada Sales: Alan A Kernc t: +1 717 397 7100 f: +1 717 397 7800 e: AlanKCS@aol.com Japan Sales: Yoshinori Ikeda Pacific Business Inc t: +81 (0) 3 3661 6138 f: +81 (0) 3 3661 6139 e: pbi010@gol.com Head Office: 19 High Street Tonbridge, Kent TN9 1BE, UK t: + (0) 173 37030 f: + (0) 173 36003 e: info@dfamedia.co.uk w: INSIDE MACHINE SAFETY: Integrated or separate safety systems: which is best? CONTROLS AND HMIs: HMIs are much more than a window into a machine CLOUD STORAGE: We need to distinguish between different types of data