THE FASTEST GROWING WOMEN S MAGAZINE IN THE WORLD MEDIA KIT 2017 Middle East Inspiring Action
LIVELY FUN PROVOCATIVE The Brand Women s Health is the MUST-HAVE ACTION PLAN for today s modern woman. From beauty to style to fitness, Women s Health gives readers the tools they need to make instant, positive changes in their lives. Women s Health PROPELS CONSUMERS INTO ACTION. Providing the motivation and the inspiration, our immense brand drives 21 million consumers to buy.* It s this approach that makes us DIFFERENT THAN ANY OTHER BRAND. With 18 international editions covering 30 countries, Women s Health is the FASTEST-GROWING international women s magazine in the world today. *SOURCE: FALL 2012 MRI, JAN 2013 COREMETRICS FOR EMPOWERED WOMEN
Editorial Pillars HEALTH & FITNESS 21% BFit and heart-healthy, our reader works out for her health and strength, as well as a hot body! Inspiring action in her WHOLE LIFE BEAUTY 21% The WH reader strives for glowing, flawless skin all over, a bright smile and eyes that sparkle FASHION 18% Blending substance and style, the WH reader is chic and trendy but in a way that works for her FOOD & NUTRITION 18% A girl who loves good food, our reader enjoys clean, wholesome, real, fresh nutrition LIFESTYLE 12% Smart and successful, the WH reader is educated, values her career and works hard to enjoy life! RELATIONSHIPS 10% Confident and happy, our readers enjoy strong, secure relationships
Consumer Profile WOMEN S HEALTH CONSUMERS ARE: DEMOGRAPHICS PSYCHOGRAPHICS Adventure seekers who enjoy life & lead active lifestyles Fashion-forward & style conscious Driven & ambitious natural leaders Focused on nutrition First-to-buy, early adapters University Educated Affluent, with HHIs higher than local market averages Tech-savvy on the latest gadgets Financially influential who invest in their future Beauty conscious & invests in skincare Love for travel & new experiences
THE LIFESTYLE MEGABRAND A RESPECTED AUTHORITY WITH A MASSIVE AUDIENCE 20 M READERS GLOBALLY!* *25 EDITIONS GLOBALLY (PRINT & DIGITAL) MIDDLE EAST CIRCULATION DISTRIBUTION 10,000 copies across the UAE, Qatar, Kuwait, Bahrain and Oman The highest selling Health related magazine in the region READERSHIP Over 40,000* (*Based upon a readership of 4 people per copy distributed, including strategic distribution to gyms, spas, hotels and clinics, readership is in the region of 40,000) FREQUENCY Monthly
Social Media ONLINE CHANNELS With an impressive TWITTER AND FACEBOOK following, mobile applications & DIGITAL EDITIONS GLOBALLY, Women s Health is a SOCIAL MEDIA POWERHOUSE. The Middle East edition is no exception, and connects with readers beyond the pages of the magazine, so they can take us with them everywhere they go. I love how it empowers all women of all ages to become more healthy and have a positive and happy outlook on life. I also love that it has some style and beauty incorporated in it. All around, the go-to magazine to help women improve their life and mind. RASHA OSAMA ALAMI I love the recipes and can t wait to try them! CAROLYN BUTTON I loved how there was everything from fitness to health, recipes, beauty, fashion and tech incorporated in the magazine. In fitness terms, nothing (was) complicated (it s a) great guide. I love the motivation flowing through the magazine INSIYA HUSAIN I ended up reading my girlfriend s copy of the magazine! Usually I d run in the other direction because I thought women s magazines were [too] feminine [for me] but kudos to the team for changing my views. I think we men could learn a thing or two! IMRAN AZIZ Finally, a local magazine inspiring and empowering women, keeping up to date with the evolving health and fitness industry and including fashion trends. Finally, a magazine worthy of buying! BRIDGET NICHOLSON The first health magazine in the region that hasn t neglected the fashion and beauty pages CIARA O SHEA The magazine is amazing, covering so many interesting topics from fitness, exercises, and health to life, love and work as well as fashion, beauty and great recipes MAURA HALES
Editorial Calender 2017 EVERY MONTH: Internationally-recognised cover stars Intriguing stories about women in the region The best fitness workouts, routines and tips The latest research and advice from local and international specialists in fitness, nutrition, medicine, mental health, rehab & wellness, relationships & more The latest and most coveted fashion and beauty for glamorous, confident women Delicious, nutritious, healthy recipes JANUARY: Your 2017 Body All of the motivation, workout and nutrition tips plus career and lifestyle advice to have your best year ever. FEBRUARY: The Relationships Issue Make every relationship in your life be it with romantic interests, your friendships, work relationships or the most important one with yourself stronger than ever. MARCH: The Energy Issue Boost your energy, both in physicaly and mentally, while we celebrate our second birthday going strong. Also: International Women s Day. Special Features: Our Anniversary Issue APRIL: Fashion Special The hottest SS17 fashion: What to wear, how to wear it, where to wear it, plus all of the most stylish fitness gadgets and gear you ll be coveting this year. MAY: The Playful Issue Embrace a youthful attitude in everything from your beauty regime to workout ideas, and life-improving tips. JUNE: Get Your Life Sorted Take advantage of the long, hot summer months to get your life sorted physically, financially and mentally. JULY: The Do-It-Better Issue Whether it s making more exciting salads, upping your kitchen game, training smarter vs. harder, finding the ideal skincare regime for a perfect base every time, or crushing it at work, we ll help you get the best out of life AUGUST: The Fit-For-Life Issue Staying healthy isn t just about looking good WHME is all about a 360 approach to health, and we celebrate this. SEPTEMBER: Beauty Special The best AW17 looks; fast track your beauty and hair routines; secrets of beauty bloggers and make up artists. Also included: Our annual game-changers feature, where we showcase some inspirational women in the region. OCTOBER: The Fearless Issue Make self-doubt a thing of the past as you discover bold strategies to get the most out of life. NOVEMBER: The Smart Issue Fast-track your career success, outstmart a fitness rut and supercharge your brain power. DECEMBER: Food Lovers Special Inspired recipes, snacks that boost weight loss, the best packaged foods and what to eat to cure ailments. *Subject to changes
Rate Card POSITION RATE AED RATE USD Inside front cover gatefold 183 600 50 000 Reverse gatefold 183 600 50 000 Outside back cover 128 520 35 000 Inside back cover 64 260 17 500 Inside front cover spread 137 700 37 500 1st Double page spread 128 520 35 000 2nd Double page spread 119 340 32 500 3rd Double page spread 110 160 30 000 Opposite contents 41 310 11 250 Opposite Editor s letter 41 310 11 250 Double page spread 55 080 15 000 Single full page 31 212 8 500 Single full page advertorial 46 818 12 750
Creative Solutions Specifications C R E A T I V E S O L U T I O N S Through Women s Health-endorsed creative solutions, we can offer you the opportunity to exclusively promote your brand. Our team will create pages that sit seamlessly within the magazine and work with you on executing exclusive events and cutting-edge photo shoots. Advertorials Cover mounts Photo shoots Reader events Gift guides Tailored packages to suit your brand Full Page Specs: DPS Specs: Trim Size : w 205 mm x h 275 mm Trim Size : w 410 mm x H 275 mm Bleed Size : w 215 mm x h 285 mm Type Area : w 190 mm x h 260 mm Bleed Size : w 420 mm x H 285 mm Type Area : w 390 mm x H 260 mm GUTTER SPACE FOR DPS ADVT Normal DPS - Please allow gutter space of 5 mm on both sides from the center (total 10mm) to avoid any text & image getting into the spine. Format in: PDF, CMYK Mode in 300 dpi, without any spot color ITP won t be responsible for any difference in color after printing if a suitable color proof is not supplied
Contact Us GROUP COMMERCIAL DIRECTOR ITP CONSUMER MIREI AVDOU DIRECT: +971 4 444 3403 MOBILE: +971 55 462 3898 MIREI.AVDOU@ITP.COM SALES MANAGER SENIOR SALES MANAGER ROWEENA PILLAY DIRECT: +971 4 444 3564 MOBILE: +971 50 373 5741 ROWEENA.PILLAY@ITP.COM EDITOR-IN-CHIEF YI-HWA HANNA DIRECT: +971 4 444 3217 YIHWA.HANNA@ITP.COM