CONTENTS I. SEMIOTIC APPROACHES TO ISSUES IN PHILOSOPHY. "Frege and Peirce: Indexicality and the Philosophy of Language" Patrick Barker 3

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1 CONTENTS EDITOR'S FOREWORD III I. SEMIOTIC APPROACHES TO ISSUES IN PHILOSOPHY "Frege and Peirce: Indexicality and the Philosophy of Language" Patrick Barker 3 "Peirce and Eco on Signs and Selves" Vincent Colapietro 15 "The Process of Transvaluation in Myth" James Liszka 24 "When Is True Real?, or Please Ignore This Title" Floyd Merrell 37 "The Evidential Priority of Unindividuated Realities: The Philosophy of Science of Willard Van Orman Quine" Ralph A. Powell 45 "Cognitive Semiotics: The Science of Semiology" Gary E. Raney 56 "Signs, Categories, and the Problem of Analogy" Carl G. Vaught 64 II. THEATER AND FILM SEMIOTICS "Meaning and Theater: Reassigning Performance Signs" Jean V. Alter 85 "The Theatrical Code of Oswald de Andrade's 0 Rei Da Vela" Robert N. Anderson 97 "The Action as Unit in the Semiotic Analysis of Drama" Jackson G. Barry 107 VII

2 VIII SEMIOTICS 1985 "Form and Structure in Dead of Night" Micheal Pounds and Peter H. Salus "Tension and Surprise in Brecht's Galileo or, Gesture Is Not Enough" Iris Smith 126 III. SEMIOTICS OF PERCEPTION AND THE VISUAL "The Death of the Apple, or Contradictions between Visual and Verbal Elements in the Same Aesthetic Frame: The Case of Negation" Freddie Rokem 139 "Preliminary Remarks on a Semiotic Account of Verbal and Visual Metaphor" Cynthia C. Rostankowski 149 "Upside-Down Perception and the 'Sense' of Right-Side-Up: a Problem in Projective Semiotics" Richard A. R. Watson 166 IV. EMPIRICAL SEMIOTICS AND POPULAR CULTURE "Empirical Semiotics Oxymoron or Essential for Semiotics?" Donald J. Cunningham 183 "The Semiotics of the American Bumper Sticker" Alexandre Kimenyi 189 "Roland Barthes on the Cosmo Cover Girl" James Michels 195 "Blue Roses and Other Horticultural Illusions: An Essay in Descriptive Semiotics" Beverly Seaton 203 V. HISTORY OF SEMIOTIC: SCHOOLS AND NEGLECTED FIGURES "Gaston Bachelard: Transcending Materialism and Idealism" Myrdene Anderson 219 "The Austrian Contribution to Modern Semiotics: The Prague, Graz, and Vienna Schools" Erika Freiberger 226

3 CONTENTS IX "Josiah Royce and the Sign Community" Robert S. Corrington 238 "The Phylogenesis of Signs in Nature according to John Dewey" ^ Felicia E. Kruse 248 "Semiotics ä la Hegel: Mallarme on Language as a Dialectical Instrument" Janine Langan 259 VI. SEMIOTIC PERSPECTIVES IN LITERATURE "The Sign of the 3/4, Borges' Case of False Abduction" Andrew Bush 273 "Inside a Stratified Whale: Melville's Textual Semiotics and the Postmodern Novel" Marcel Cornis-Pop 286 "An Application of Greimas' Narrative Grammar to the Fall-Redemption" Ramiro Fernandez-Fernandez 302 "Indices to Money in Balzac's Pere Goriot" Wendy Greenberg 317 "Hidden Discourse and Self-Destructive Narrative in 'The Whistle' by Eudora Welty" -- Michele M. Magill 326 "Semiotic Analysis of Iconic Features in Literature" Stamos Metzidakis 336 "Peirce's Semiotic and Narrative Time" Julio Pinto 346 "The Signifying Decor in Camus' 'The Wind at Djemila'" Katherine Stephenson 357 VII. SOCIAL SEMIOTICS "The Relation between Subject/Society in Connection to Language: The Dialectics in Lukacs and Bakhtin" Erika Herczeg 369

4 X SEMIOTICS 1985 "The Ideological Function in Semiosis" Jane A. Nicholson 382 "Semiotics of Magic in Children's Folklore" Winfried Noeth 390 "Ecological Codes in Contemporary American Poetry" Norma Procopiow 401 VIII. LAW, RHETORIC, INFORMATION... TEXTS "Interpreting 'The Freedom of Speech': Some First Amendment Education Cases" James Anthony Whitson 417 "A Juxtaposition of Two Views of Rhetoric: Charles Peirce's Semiotic and Kenneth Burke's Dramatism" Virginia H. Fry 431 "The Evolutionary and Static Pictures of Information" Terrance King 440 "The Rhetoric of Godard's Breathless (1959)" Catherine McGee 447 "Minimal Conditions for a General Semiotic Theory of Texts" Floyd Merrell 454 IX. SESSION OF THE CHARLES S. PEIRCE SOCIETY "Peirce's Semiotics and Heidegger's Hermeneutics: Two Concepts of Interpretation" Hanna Buczynska-Garewicz 467 "Peirce's Attempt To Define Semiosis" Vincent Colapietro 479 "Charles Sanders Peirce and Arisbe" William Pencak 487 X. PEIRCEAN SEMIOTICS: THEORY AND APPLICATIONS "The Application of Peirce's Semiotic" Edward G. Armstrong 509

5 CONTENTS XI "Formal and Semiotic Motivation in Complementizer Allomorphy" Edwin Battisteila 517 "Poetry and the Logic of Abduction" R. Lance Factor 526 "The Ontological Risk of Sign Evolution: An Outline" Richard A. Engnell 537 "A Semiotic Account of Directionality and Derivation" Alexandre Kimenyi 548 i'p e (i)rceiving the Phonological Sign" Jules F. Levin 560 "The Object as Index: A Peircean Approach to Beowulf" Gillian R. Overing 569 "Text/Inter text: The Interpretant as Deconstructive Reconstruction" Steven C. Scheer 584 XI. SEMIOTIC DEVELOPMENTS IN LINGUISTICS "Writing in Arabic: A Mediterranean Sign" Irene A. Bierman 597 "Connectedness for Sentences: Isosemy" Jean Claude Choul 608 "The Semantics of Reduplication" T. Craig Christy 619 "Reconstructing Language: Remarks on Language Origins" T. Craig Christy 627 "Substance and/or Form: Phonemic Difference from an Aristotelian Perspective" J. Fisher Solomon 633 XII. SEMIOTIC DEVELOPMENTS IN MUSIC "Towards a Semiotic Understanding of Music: The Definition of the Musical Object" Kristie Foell 649

6 XII SEMIOTICS 1985 "Music and Linguistics: The Seraiotic Connection" Gayle A. Henrotte 659 XIII. MONSTERS IN ARCHITECTURE "Vico's Monster Trope and L'Ospedale degli Incurabili" Robert M. Baron 671 "The Exhibitions of Monsters and the Monsters of the Exhibitions" Marco Frascari 679 "True Speech: The Role of the Monster in Architectural Production and Understanding" Donald Kunze 688 "Janus and the Idea of the Facade" David Leatherbarrow 701 "Ambiguity as a Stepping-Stone toward an Aesthetic in Architecture" Randy Swanson 712 XIV. NARRATIVE AND THE MIDDLE AGES "An Attempt at a Semiotic Account for Gothic Narrative" L. A. Cummings 731 "'This Is To Seye, To Maken Illusioun': The 'Monstre', The Critics, and the Encoded Reader in Chaucer's Franklin Tale" Robert F. Denton 742 "'Thise Been the Cokkes Wördes, and Nat Mine': Narrative Levels in the Nun's Priest's Tale" -- William Nelles 751 "Self-Definition in the Poetry of Raimon de Miraval" H. Jay Siskin 759 INDEX PERSONARUM 774

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