Innovation Guerilla. Mag. Dr. Thomas Duschlbauer MA

Transcription

1 Mag. Dr. Thomas Duschlbauer MA

2 Overview Introduction Task Präsentation Examples Diskussion

3 What is? It focusses on the circumstances and the social impact of innovation. Therfore, it is a method that promotes participation and involement to gain more acceptance for the new. It is an approach that clearly regards people as the creators of future developments.

4 The concept The concept is derived from Ludwig Wittgenstein s philosophical investigations concerning questions of truth. For him these are also questions of aesthetics that are settled in different language games. Each language game has its own rules.

5 The paradox of rules If a rule exists to regulate something then it simultaneously assumes the possibility of a contradictory behaviour. Therefore the rule exists because of its contradiction, and exceptions to the rule are only the consequence of another interpretation. Without this interpretation we would not be able to understand the notion of regularity and within a system without different and also contradictory kinds of behaviour we do not have the occasion of reflecting the sense of a rule and consequently the rule itself.

6 Dogma & Style Switching from rules to principles means to ceate style.

7 Dogma & Style Style: Definition on three levels 1. Sense / functionality 2. Continuity / principles 3. Recognition / regularity

8 Overview: Dogma & Style overview Dogma Style universal rules purposeful random is marginalized result project compliance Dogmas guide the cognitive process Planning and control mechanical ritual vertical hierarchy truth individual principles visionary coincidences are seen as opportunities process experiment commitment Insights direct the evolution of style Go with the flow organic happening horizontal topic truthfulness

9 Irony as a kind of humor According to the paradox of rules everything could be seen as a matter of different possible interpretations. One says something special but in such a way that it suggests one could mean something different. In general, irony is the difference between saying and meaning. The ironic strategy consists in pre-programming a misunderstanding which is exactly the reason why we have become aware of the real problems; why we begin to ask different questions.

10 Irony as a kind of humor Therefore: Irony makes us aware of what is possible. It allows us to race different questions and to take on different perspectives. It enables us to learn more about the limits of our scope of actions and how we could expand this scope by using certain creative methods.

11 Two types of Guerilla Concerning Guerilla we often think of war but the methods of belong to the sphere of the aesthetics and of the arts (paradox interventions, social sculptures, hidden theatre etc). is not contradiction. It is the creation of a contradictory situation, that makes us aware of certain circumstances. Something suddenly emerges in the centre of events and thus radically disrupts the continuity of our experiences.

12 Two types of Guerilla Example: The Friends of Prosperity

13 Group exercise (15 min.) 1. You are working at an university: How would you initiate a selfconscious, reflected discourse about teaching and learning? 2. You are working within a company: How would you strengthen the self-conscoiusness and motivation of your colleagues?

14 Some incrediences for an intervention: Use something from the current agenda, the daily perception. Create unusual images or deconstruct usual images. Use communication tools not in a pure descriptive or common way (try them in another context or with other content). Create bridges to external networks. Try to confront the people with the unexpected. Make use of inter-textual means.

15 Some examples: University: Discourse on the campus at the Christian-Albrechts-Universität Kiel: They worked with cultural probes and developed certain interventions.

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20 Some examples: Company: The creation of a storytelling and its common production as a co-creative process. The Storydealers:

21 Thanks for discussion Be awesome!