Promoting European Works. Christopher Libertelli Vice President Global Public Policy Netflix
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1 Promoting European Works Christopher Libertelli Vice President Global Public Policy Netflix
2 Netflix s most popular titles = small fraction of viewing-hours
3 Broadcasters prime-time titles = larger fraction of viewing-hours
4 Giving consumers choice results in more diverse viewing, not less.
5 Dysfunctional Family TV Dramas Dark Biographical 20th Century Period Pieces Classic Goofy Musicals Critically-acclaimed Underdog Dramas Suspenseful Spy Movies Based on Real Life Quirky Crime TV Shows Feel-good Opposites-Attract Movies Revenge Movies Gory Action & Adventure Romantic Gay & Lesbian Comingof-age Movies Critically-acclaimed Nature & Ecology Documentaries Gritty Conspiracy Movies Controversial Courtroom Movies Campy Prison Movies Understated Detective TV Shows Quirky TV Shows Featuring a Strong Female Lead Biographical Tortured-Genius Movies Visually-striking Scary Serial-Killer Movies Romantic Independent Musicals Violent Movies from the 1980s Witty British TV shows Suspenseful Buddy TV Shows Heartfelt Biographical 20th Century Period Pieces Critically-acclaimed Violent Suspenseful Movies Controversial Conspiracy Documentaries Emotional Period Pieces Featuring a Strong Female Lead Raunchy Gay & Lesbian Comedies Fight-the-System 60s Movies Heartfelt Children & Family Movies Steamy Romantic Foreign Movies Mind-Bending Foreign Movies Witty Dysfunctional-Family TV Animated Comedies Suspenseful British Movies Cerebral Con-Game Thrillers Visually-striking Father-Son Movies Violent Nightmare-Vacation Movies Understated Independent Workplace Movies Emotional Drug Documentaries Gambling Dramas Period Pieces about Royalty Based on Real Life Campy Mad- Scientist Movies Dinosaur TV Documentaries
6 Dysfunctional Family TV Dramas Dark Biographical 20th Century Period Pieces Classic Goofy Musicals Critically-acclaimed Underdog Dramas Suspenseful Spy Movies Based on Real Life Quirky Crime TV Shows Feel-good Opposites-Attract Movies Revenge Movies Gory Action & Adventure Romantic Gay & Lesbian Comingof-age Movies Critically-acclaimed Nature & Ecology Documentaries Gritty Conspiracy Movies Controversial Courtroom Movies Campy Prison Movies Understated Detective TV Shows Quirky TV Shows Featuring a Strong Female Lead Biographical Tortured-Genius Movies Visually-striking Scary Serial-Killer Movies Romantic Independent Musicals Violent Movies from the 1980s Witty British TV shows Suspenseful Buddy TV Shows Heartfelt Biographical 20th Century Period Pieces Critically-acclaimed Violent Suspenseful Movies Controversial Conspiracy Documentaries Emotional Period Pieces Featuring a Strong Female Lead Raunchy Gay & Lesbian Comedies Fight-the-System 60s Movies Heartfelt Children & Family Movies Steamy Romantic Foreign Movies Mind-Bending Foreign Movies Witty Dysfunctional-Family TV Animated Comedies Suspenseful British Movies Cerebral Con-Game Thrillers Visually-striking Father-Son Movies Violent Nightmare-Vacation Movies Understated Independent Workplace Movies Emotional Drug Documentaries Gambling Dramas Period Pieces about Royalty Based on Real Life Campy Mad- Scientist Movies Dinosaur TV Documentaries
7 Domestic content producers are best positioned to understand the diversity of tastes in a country.
8 Domestic content producers are best positioned to understand the diversity of tastes in a country. benefit from increasing consumer choice.
9 Local production Global audience
10 U.S. catalogue is 20% EU content Local production Global audience
11 Personalization as Promotion
12 U.S. member watched this title
13 (It s a French production)
14 Gives a positive rating Receives recommendations
15 (They re French and Belgian productions)
16 Recommended titles Titles recently viewed by U.S. member
17
18 An exciting time for content producers
19 Catalogue quotas incentivize buying cheap titles, not world class titles
20 Catalogue quotas incentivize buying cheap titles, not world class titles Financial contributions discourage new market entrants
21 Catalogue quotas incentivize buying cheap titles, not world class titles Financial contributions discourage new market entrants Prominence tools are challenging to do well
22 Catalogue quotas incentivize buying cheap titles, not world class titles Financial contributions discourage new market entrants Prominence tools are challenging to do well (but we re on the right track)
23 Thank You
on the occasion of the launch of illico Club Unlimited February 21, 2013
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