Promotion Information Training The Digital Roll-out in Europe

Transcription

1 The Digital Roll-out in Europe by Elisabetta Brunella, Secretary General, MEDIA Salles DGT 2011 Helsinki - Tallinn

2 Worldwide digitisation: digital screens increasing everywhere as at 01 January of each year Africa + Middle East AF Asia and Pacific AS ,458 3,469 8,000 Europe EU ,535 4,684 10,346 Latin America LA ,600 North America NA 173 1,957 4,576 5,660 8,854 15,000 TOTAL 602 2,862 6,288 8,728 17,567 35,246

3 Focus on Europe: Digital cinema sites and screens as at 01 January of each year Digital screens ,535 4,684 10,346 Digital sites ,366 4,120 Degree of penetration as at 01 Jan 2011 Screens 29% - Sites 33%

4 Focus on Europe 2009: a record year for digitalisation Screens equipped with DLP Cinema or SXRD technology more than tripled from 1,535 to 4,684 Growth rate in 2009: + 205%

5 Digital cinema sites and screens in Europe ( ) Digital screens Digital sites

6 Focus on Europe: 2009 changed the geography of digital cinemas % of total digital screens: France became the leading market % of digital screens in Europe January 2008 January 2010 June 2010 United Kingdom 32% 14% 15% France 7% 20% 19%

7 Focus on Europe: Digital cinema sites and screens Growth continued in 2010 Jan 2010 Jan 2011 % variation Digital screens 4,684 10, % Digital sites 2,366 4, %

8 The Development of Digital Screens H alf-y ear t re nd in th e n u m b e r o f digita l s c re ens in W e s te rn Eu ro p e Number of digital screens F U K D I E A B J un- 05 Jan-06 Jun-06 J an- 07 Jun-07 Jan-08 Jun-08 J an- 09 Jun-09 Jan- 10 J un- 10

9 The Development of Digital Screens H alf-year tren d in the nu m b er o f d ig ital screen s in E astern E u ro pe Number of digital screens RU P L TR CZ RO HU BG J un-05 Ja n-06 J un-06 Ja n-0 7 J un-07 Ja n-08 J un-08 Jan -09 J un-09 Jan -10 J un-10

10 D E F I RU UK Country 01 January January January D % 566 1, % % 904 1, % % % 667 1, % Total 3,174 7,154

11 The main digital markets in Europe (by number of screens) as at 1 st Jan 2011 A 3,0% P 3,1% TR NL N 2,0% 2,4% 2,6% Others 11,5% F 18,2% PL 3,1% B 3,2% E 7,3% I 8,8% RU 9,1% D 12,1% UK 13,6%

12 The average number of screens per site: a very important indicator! The European average continues to increase Average number of screens per site in Europe

13 Average no. of screens per site as at 1 st Jan 2011 European Average (2,51) UK 3,06 TR 1,74 SK SI S 1,45 1,45 2,25 RU 1,78 RS 1,40 RO 3,59 P L 3,06 P 4,80 NL 2,55 N 2,58 MT 2,33 LV 3,67 LT 1,86 L IS IRL 2,00 2,68 4,80 I 1,92 HU 2,15 HR 1,29 GR 1,51 FIN 1,52 F 3,54 EE 3,50 E 2,61 DK 1,77 D 2,20 CZ 1,41 CY CH BG 1,48 2,50 3,35 B 6,82 A 4,

14 Average number of screens per site: a very important indicator! In 2010 in some countries it decreased to raise again in 2011: Belgium Ireland

15 Why has the average number of digital screens per site started to decrease? The 3D effect: if digital projectors are used to show 3D movies only, not all the screens in a cinema need to be digitally equipped.

16 The boom of 3D screens: 8,409 at 1st Jan D screens Total digital screens % of penetration of digital screens 30 June ,408 2,602 54% 01 January ,467 4,684 74% 01 January ,409 10,346 81%

17 3D screens in Western Europe as at 1st Jan 2011 IS L GR FIN CH DK IRL S NL N A P B E I D UK F Number of screens (as at 31 December 2010) 3D screens Other digital screens

18 3D screens in Central - Eastern Europe and Mediterranean Rim as at 1st Jan 2011 MT LV RS LT EE CY HR SI SK BG HU RO CZ 121 TR 202 PL 310 RU Number of screens (as at 31 December 2010) 3D screens Other digital screens

19 2010 highlights -The rush to 3D has continued; - Hollywood output was the main driver; (e.g. up to 4 new 3D releases over a two-week period in the UK) - the number of 3D screens increased both because of new comers and existing players equipping more screens with 3D

20 2010 highlights European producers started to take advantage of the new booming 3D technology -Streetdance: first European live action film made in 3D released in the UK in May: huge success -Other 3D movies from Europe: -Océans, Moomins and the Comet Chase, Sammy s Avonturen, Winx Club: Magic Adventure, Amphibious 3D, Konferenz der Tiere

21 3D: a passing phenomenon? 3D is a language. In the near future it will invigorate the documentary, giving it body and volume. Wim Wenders, Interview by Hans Ulrich Obrist, Biennale Architettura 2010

22 2010 highlights The 3D rush was product driven and commercially driven The growth was limited by the number of projectors and other equipment rolling off the production lines Large cinema chains have increased their share in the D Cinema offer: the 10 top players account for 36% of digital screens (24% twelve months earlier)

23 Top players Exhibition companies with at least 100 digital screens Dig ital scr een s - situatio n by exh ib itor as at 30th Ju ne ODEON and UCI Cinemas Group CGR EUROPALACES CINEWORLD GROUP KINEPOLIS LUSOMUNDO CINEPLEXX CINEMA CITY VUE MULTIKINO CINEPLEX T otal n u m b er of scre e ns as at 3 0th Ju ne To ta l n um be r o f scree n s a s a t 30 th Jun e

24 ,2 Top players: different strategies D igital screens - situation by exhibitor as at 30th June , , , , , ,3 3,4 3, ,8 2 1,8 0 Number of screens ODEON and UCI Cinemas Group MULTIKINO CINEPLEX CGR EUROPALACES CINEWORLD GROUP KINEPOLIS LUSOMUNDO CINEPLEXX CINEMA CITY VUE Average screens per site T otal n um b er of scre en s as at 3 0th Ju ne Ave ra ge scre e ns pe r site

25 2010 highlights Many schemes evolved to increase the number of digital screens available throughout Europe - more VPF agreements (integrators) - joint initiatives by small/medium sized exh. (UK) - joint initiatives by exhibitors and distributors (Italy) - public funding (the case of Malopolska, PL)

26 18,500 digital screens between the end of 2011 and the beginning of 2012

27 Cinema Digitisation: what for? Today there are enormous opportunities for creation. My dream is that in this century communication tools will increasingly be in the hands of the people rather than in those of the old powers. Wim Wenders, Interview by Hans Ulrich Obrist, Biennale Architettura 2010

28 To know more on digitisation: - pick up your copy of the DiGiTalk - stay in touch on our website visit the DGT online informer section (publishing the Dailies on this course) visit the European Cinema Yearbook at -collaborate to the survey just launched by MEDIA Salles and the European Audiovisual Observatory