MediaSalles - Helsinki DigiTraining Plus Seminar, July 2011 Bernard Collard, VP Sales & Business Development EMEA.

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1 MediaSalles - Helsinki DigiTraining Plus Seminar, July 2011 Bernard Collard, VP Sales & Business Development EMEA.

2 Agenda 3D figures by courtesy of David Hancock, Screen Digest 3D perspectives in and out of the cinema XPAND in a nutshell XPAND Product range short review M-3Di Q&A short session

4 Digital cinema is no longer niche: 40% of global screens converted North America accounts for 43% of global d-screen base D-Cinema screens by world region Europe North America Asia Other Copyright 2011 IHS Inc. All Rights Reserved.

5 Global growth map 1Q 2011 SF: 137 CA: 940 RU: 1,069 FR: 2,308 PL: 333 USA: 20,000 ES: 997 AT: 354 ISR: 100 CN: 5,530 SA: 105 China, US and Canada at May 2011 Copyright 2011 IHS Inc. All Rights Reserved. Source: IHS Screen Digest

7 Global circuits recorded most dynamic growth phase for 3D yet Majority of 3D screen upgrades have occurred in past 12 month period 30,000 3D screens in world at 1Q 2011 Rapid growth in digital 3D screens Avatar H H H H H H 2011 North America Copyright 2011 IHS Inc. All Rights Reserved. International

8 3D screens in W. Europe 6,946 digital 3D screens in W Europe (8,882 in total Europe) 12,000 10,000 8,000 6,000 3D 69.7% 4,000 2,000 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2D Copyright 2011 IHS Inc. All Rights Reserved.

10 Digital screen penetration of total screen base 1Q to 10 per cent 10 to 20 per cent 20 to 30 per cent 30 to 40 per cent 40 per cent plus USA China Source: Screen Digest Copyright 2011 IHS Inc. All Rights Reserved.

12 3D perspectives in and out of the cinema 3D is here to stay... Why? 3D experience is now very good. Many suppliers. Quality of 3D glasses will keep improving Shooting & projection equipment will keep improving Movie directors learn everyday and will eventually adopt 3D and will make it a real added value of the movie experience

13 3D perspectives in and out of the cinema 3D is here to stay... Why? Younger generations of movie goers and gamers do like good 3D New home TV s will all have 3D capability Synergies between TV & cinema will keep growing Alternative 3D (live) content will grow as well 3D is part of the digital cinema revolution and it s just the beginning...

14 3D perspectives in and out of the cinema 3D is here to stay... but still some blocks on the road? Lack of good content providing the real immersive 3D experience Up charge on 3D tickets 3D projection not always as it should be (not enough light, white spots etc. More 3D movies in 2011 and beyond but not enough 3D screens... Product cycles too short... Financing. Not much left for the 3D cherry on the digital cinema equipment cake...

15 3D perspectives - Conclusions Quote from Jeffrey Katzenberg in the Film Journal: Not only do the Studios need to produce quality films in this format, but exhibition needs to do its part to play these films in the best possible way, achieving crisp images with plenty of light. Only certain pictures should be distributed in 3D, and producers need to realize the time is over for pulling the wool over the patrons eyes

XPAND and Panasonic jointly own M-3DI, a cross-industry 3D standard for 3D glasses communication.

16 XPAND in a nutshell Over 3,500 3D Cinema installations worldwide with dominating market shares in Asia and Continental Europe. XPAND has a theatrical customer base in over 50 countries and on 6 continents. XPAND and Panasonic jointly own M-3DI, a cross-industry 3D standard for 3D glasses communication. XPAND OEMs 3D technologies to world-leading companies such as HP, Philips, JVC, Mitsubishi, Epson, Bang & Olufsen and more. XPAND works with Designers and Engineers ensuring the product created by XPAND leads the industry in technology, quality & reliability. XPANDcinema.com

17 XPAND 3D is the Premiere Choice Cannes, Venice and San Sebastian Film Festivals are some of our references. XPANDcinema.com

Studio 3D Premieres: Pirates of the Caribbean: On

Pirates film in 3D Disneyland, CA on May 7, 2011

is Disney s Exclusive 3D Partner 3,000 Cinema

PIRATESbranded Universal 3D Glasses (X103s) 90

18 Studio 3D Premieres: Pirates of the Caribbean: On Stranger Tides World Premiere Screening of 4th Pirates film in 3D Disneyland, CA on May 7, 2011 Main Street Red Carpet & Outdoor Screening XPAND is Disney s Exclusive 3D Partner 3,000 Cinema Glasses to be used All 3,000 Guests did receive PIRATESbranded Universal 3D Glasses (X103s) 90 Screen installed on water at Frontier land XPANDcinema.com

19 XPAND Product Range: Kits & Glasses XPAND ONE Kits up to 150 seats XPAND STANDARD Kit up to 450 seats XPAND EXTRA POWER Kit up to 800 seats XPAND new INFINITY SYSTEM up to several thousands of seats using up to 14 IR emitters X101 Classic 3D Cinema red glasses X103C new Infinity 3D Cinema (red) glasses X103 Universal (black) glasses X102 DLP-Link (blue) glasses X104 YOUniversal glasses (multiple colors)

20 XPAND ONE The XPAND ONE for smaller venues with a maximum capacity of 150 seats. The XPAND ONE kit includes the following and is shipped in a single box: 1 XPAND ONE secured controller/emitter) 1 mount 1 tester + cables fixed number of 3D glasses XPANDcinema.com

21 NEW X103C INFINITY 3D CINEMA RED GLASSES -- MAIN SPECS --

22 NEW X103C INFINITY 3D CINEMA RED GLASSES -- MAIN SPECS -- Transparency: TN lenses = improved brightness (up to 37%). Contrast: 2000/1. Refresh: Hz Battery life: 300 hours in triple flash mode! Standard coin battery CR2032, locked & non waterproof! 3D viewing angle: optimal 3D experience no matter where you sit in the theatre!

23 NEW X103C INFINITY 3D CINEMA RED GLASSES -- MAIN SPECS -- Arms cannot be folded and are replaceable Weight: lighter!1.9 oz (56g), ergonomic design for longwearing comfort Included accessories: 3 nose-pieces Optional: - RFID anti-theft tag - Black color (VIP version)

Rate: 96-144Hz LCD transparency: 37% Light design for comfort Easily replaceable CR2032 battery

24 XPAND Universal 3D Glasses (Model # X103) Markets: Home Entertainment, Corporate/Boardroom, Education, Faith-Based, Home Entertainment and Cinema Product Features: Communication: IR Frame Rate: Hz LCD transparency: 37% Light design for comfort Easily replaceable CR2032 battery Battery life: up to 100 hours Compatible with: all 3D TV sets and XPAND 3D cinema XPANDcinema.com

emitter LCD transparency: 34% Massive design for durability, Waterproof Battery life: 120H

25 XPAND DLP-Link 3D Glasses (Model # X102) Markets: Education, Home-Theatre, Corporate/Boardroom, Faith-based, Gaming Product Features: Communication: DLP-Link without emitter LCD transparency: 34% Massive design for durability, Waterproof Battery life: 120H Compatible with: DLP TVs and 3D Ready DLP Projectors by almost all the DLP projector Manufactures XPANDcinema.com

26 DLP-Link 3D Enabled Projectors DLP Link technology synchronizes Active Glasses directly with the 3D image projected without emitters. Data is sent seamlessly by the projector in between video frames to create Stereoscopic 3D creating perceived depth on a flat surface. XPANDcinema.com

YOUniversal 3D Glasses Next-Gen Universal Active Shutter Glasses (Model # X104) Markets: Home Entertainment, Corporate/Boardroom, Education, Faith-Based & Cinema Product Features: Light design for

27 YOUniversal 3D Glasses Next-Gen Universal Active Shutter Glasses (Model # X104) Markets: Home Entertainment, Corporate/Boardroom, Education, Faith-Based & Cinema Product Features: Light design for comfort Rechargeable batteries Bluetooth for Smartphone apps USB port for software updates High-end design, colors, and limited editions Compatible with the entire 3D chain from the TV, to the PC screen, to the Cinema. Availability retail Q XPANDcinema.com

28 M-3DI Eyewear Standard Leading 3D technology providers for televisions, computers, projectors and the cinema have founded M- 3DI, a new standard for 3D active-shutter eyewear products that will bring about compatibility among 3D TVs, computers, home projectors and 3D cinema. XPANDcinema.com

29 LAST BUT NOT LEAST Whatever they all say and whatever they all claim Higher quality will eventually matter and active technology will be an asset! Exhibitors will have to innovate in a fast evolving technology world. The highest quality of their 3D cinema experience will make their cinema different! Finland loves quality and is XPAND number one market share in Europe with more than 85%.

30 DIGITRAINING PLUS HELSINKI July 2011 Many thanks for your attention! Here are some links to learn more about digital cinema and 3D!

31 DIGITRAINING - HELSINKI And some more links to learn more about digital cinema and 3D! And last but not least... Bernard.collard@xpandcinema.com

THE GAMER S GUIDE TO 3D LEARN HOW TO SET UP YOUR 3D PROJECTION SYSTEM FOR GAMES

THE GAMER S GUIDE TO 3D LEARN HOW TO SET UP YOUR 3D PROJECTION SYSTEM FOR GAMES CONTENTS 1. INTRO 3 2. WHY PROJECTION 4 3. DIFFERENT 3D SYSTEMS 7 3.1. ACTIVE SYSTEMS 7 3.2. ANAGLYPH 7 3.3. POLARISATION