Grassroots Movie Reviews

Transcription

1 Grassroots Movie Reviews

2 Project Background Task: Re-design movie review segment for The Takeaway Use the movie review segment to identify participation frameworks and discover lessons that can be applied throughout the show

3 Design Goals Engage listeners in movie coverage Build a community of movie reviewers that provide weekly content for The Takeaway

4 Mother of All Movie Reviews Semi-pros are core contributors They record and upload segments to website Listeners respond Add your voice here! Radio Web

5 Air a montage of reviews Mother of All Movie Reviews Voice forum and text forum Radio Web

6 Sample Review

7 Why Semi-pros are extremely dedicated, will take time to provide high-quality reliable content Average listeners more likely to respond if there is an existing community Montage lets people scan reviews, hear diverse opinions in order to form their own

8 Insights Format Participation Diverse and authentic voices personalize a broadcast Interaction needs to be aligned with the audience Insights

9 Format - Observations

10 Everyone s a critic IMDb

11 Everyone s a scanner IMDb

12 Many Reviewers Cultural Weather buzz Little Context People don t care Ebert & Roeper Friends A lot of Context One Reviewer Existing criticism does not align with audience behavior

13 Format Diverse voices and opinions lets each listener personalize their experience by choosing what to believe Scan on the radio through a montage

14 Insights Format Participation Diverse and authentic voices personalize a broadcast Interaction needs to be aligned with the audience Insights

15 Participation - Observations

16 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum IMDb Review Movie Talk Skypecast RT Reviewer People renting movies at Blockbusters and other rental stores. IMDb forum participants. IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Tell us about the movie you just watched. 1. Tell us about the movie you just watched. Exiting movie theater Get flyer on car, call into 2. Interesting question drop.io. relating movie to politics. Success The Exiting most movie theater active General conversation about participants We walked up to group of the movie and our project. people and talked to them. People shared their opinions on movies they just saw. 1. Interesting ways of are the extreme reviewing a movie (six users Leave comments on the IMDb forum participants. word, haiku). 2. Question relating movies forum thread. Some questions sparked conversation, others didn t. Semi-professionals Leave comments on the Politics Forum Politics Forum forum thread. Review movies in audio. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Get a flyer from the rental store, call into drop.io. Who have their own communities See call out on forum, call into drop.io. Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Blistering Success Many people contributed opinions, engaged in conversation. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

17 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum People renting movies at Blockbusters and other rental stores. Exiting movie theater Tell us about the movie you just watched. 1. Tell us about the movie you just watched. 2. Interesting question relating movie to politics. Get a flyer from the rental store, call into drop.io. Get flyer on car, call into drop.io. Success Hard Exiting movie theater to change General conversation about people s We walked up to group of People shared their the movie and our project. and talked to them. opinions on movies they just saw. 1. Interesting ways of methods reviewing of a movie interaction (six Leave comments the IMDb forum participants. word, haiku). forum thread. Some questions sparked 2. Question relating movies conversation, others didn t. (text forum vs. Leave call-in) comments on the Politics Forum Politics Forum forum thread. Blistering Success Many people contributed opinions, engaged in conversation. IMDb Review IMDb forum participants. Review movies in audio. See call out on forum, call into drop.io. Movie Talk Skypecast RT Reviewer IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

18 Participation Align Participation with the Audience Semi-Pro: want control of quality at the expense of convenience distribution is a great incentive for them Average user: Ease of use, familiar interaction pattern social bonds and recognition important for them Air time on radio a powerful incentive for participation

19 Next Steps

20 Implementation Step 0: Assign Movie Review Producer as point of contact - This person will be in charge of communicating with the community of WNYC movie reviewers Step 1: Contact 130 reviewers as WNYC for next reviews - Promise link back from web Step 2: Create initial Mother of All Movie Reviews - Do exit interviews if not enough material Step 3: Start WNYC Movie Review Community - Invite the 130 reviewers (promise last ) Step 4: Call out to radio audience to join the Community - Keep the easy call-ins and web interactions

21 Additional Ideas Target Prompt Interaction

22 Thank you.

23 Research Supporting slides of our research and frameworks in case we want to use them when questions come up

24 Criticism in peril: Existing criticism does not align with audience behavior

25 The Challenges If we are a culture of amateur critics, how can radio tap into this trend and still keep listeners? How to provide context in such a way that provides value for anonymous 15 second movie reviews? How to replicate scanning behavior in a listenable radio piece?

26 How is value established? The rise of the semi-pros Rotten Tomatoes

27 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum People renting movies at Blockbusters and other rental stores. Exiting movie theater Tell us about the movie you just watched. 1. Tell us about the movie you just watched. 2. Interesting question relating movie to politics. Get a flyer from the rental store, call into drop.io. Get flyer on car, call into drop.io. Exiting Testing movie theater General conversation Interaction about We walked up to group of the movie and our project. people and talked to them. 1. Interesting ways of and reviewing Content: a movie (six IMDb forum participants. word, haiku). 2. Question relating movies Leave comments on the forum thread. 8 Prototypes Leave comments on the Politics Forum Politics Forum forum thread. Success People shared their opinions on movies they just saw. Some questions sparked conversation, others didn t. Blistering Success Many people contributed opinions, engaged in conversation. IMDb Review IMDb forum participants. Review movies in audio. See call out on forum, call into drop.io. Movie Talk Skypecast RT Reviewer IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

28 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum IMDb Review Movie Talk Skypecast RT Reviewer People renting movies at Blockbusters and other rental stores. Exiting movie theater Get flyer on car, call into Takeaway: Catching drop.io. people Takeaway: People politics. highly Exiting movie theater General conversation about We walked up to group of Success at the sweet spot (when they People shared their the movie and our project. people and talked to them. opinions on movies they motivated to participate if just saw. 1. Interesting ways of are exiting reviewing the a movie (six theater) Leave comments on IMDb forum participants. word, haiku). 2. Question relating movies forum thread. Some questions sparked conversation, others didn t. there are elements of faceto-face value conversation for anonymous provides enough context to Blistering Success Leave comments the Politics Forum Politics Forum Many people contributed forum thread. opinions, engaged in conversation. provide See call out forum, call IMDb forum participants. Review movies in audio. into drop.io. IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Tell us about the movie you just watched. 1. Tell us about the movie you just watched. 2. Interesting question relating movie to 15 sec reviews Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Get a flyer from the rental store, call into drop.io. Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

29 Target Prompt Interaction Result Rental Store People renting movies at Blockbusters and other rental stores. Tell us about the movie you just watched. Get a flyer from the rental store, call into drop.io. Movie Theater Theater Exit Interview IMDb Forum Politics Forum Exiting movie theater Exiting movie theater IMDb forum participants. Politics Forum 1. Tell us about the movie you just watched. 2. Interesting question relating movie to politics. General conversation about the movie and our project. 1. Interesting ways of reviewing a movie (six word, haiku). 2. Question relating movies Politics Forum Get flyer on car, call into drop.io. We walked up to group of people and talked to them. Leave comments on the forum thread. Leave comments on the forum thread. Success People shared their opinions on movies they just saw. Some questions sparked conversation, others didn t. Blistering Success Many people contributed opinions, engaged in conversation. IMDb Review IMDb forum participants. Review movies in audio. See call out on forum, call into drop.io. Movie Talk Skypecast RT Reviewer IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

30 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum IMDb Review Movie Talk Skypecast RT Reviewer People renting movies at Blockbusters and other rental stores. 1. Tell us about the movie you just watched. Exiting movie theater Get flyer on car, call into 2. Interesting question drop.io. relating movie to Takeaway: politics. People Exiting movie theater General conversation about We walked up to group of the movie and our project. people and talked to them. IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Tell us about the movie you just watched. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Get a flyer from the rental store, call into drop.io. Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Success Takeaway: People will not People shared their opinions on movies they participate on their own just saw. 1. Interesting ways of reviewing a movie (six participate without Leave comments real on the IMDb forum participants. word, haiku). forum thread. Some questions sparked 2. Question relating movies conversation, others didn t. time, intention is a crucial Blistering Success conversation or community Leave comments on the Politics Forum Politics Forum Many people contributed forum thread. opinions, engaged in driver for participation conversation. See call out on forum, call IMDb forum participants. Review movies in audio. into drop.io. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

31 Target Prompt Interaction Result Rental Store People renting movies at Blockbusters and other rental stores. Tell us about the movie you just watched. Get a flyer from the rental store, call into drop.io. Movie Theater Theater Exit Interview IMDb Forum Politics Forum Exiting movie theater Exiting movie theater IMDb forum participants. Politics Forum 1. Tell us about the movie you just watched. 2. Interesting question relating movie to politics. General conversation about the movie and our project. 1. Interesting ways of reviewing a movie (six word, haiku). 2. Question relating movies Politics Forum Get flyer on car, call into drop.io. We walked up to group of people and talked to them. Leave comments on the forum thread. Leave comments on the forum thread. Success People shared their opinions on movies they just saw. Some questions sparked conversation, others didn t. Blistering Success Many people contributed opinions, engaged in conversation. IMDb Review IMDb forum participants. Review movies in audio. See call out on forum, call into drop.io. Movie Talk Skypecast RT Reviewer IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

32 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum IMDb Review Movie Talk Skypecast RT Reviewer People renting movies at Blockbusters and other rental stores. Exiting movie theater Get flyer on car, call into Takeaway: Catching drop.io. people Takeaway: People politics. highly Exiting movie theater General conversation about We walked up to group of Success at the sweet spot (when they People shared their the movie and our project. people and talked to them. opinions on movies they motivated to participate if just saw. 1. Interesting ways of are exiting reviewing the a movie (six theater) Leave comments on IMDb forum participants. word, haiku). 2. Question relating movies forum thread. Some questions sparked conversation, others didn t. there are elements of faceto-face value conversation for anonymous provides enough context to Blistering Success Leave comments the Politics Forum Politics Forum Many people contributed forum thread. opinions, engaged in conversation. provide See call out forum, call IMDb forum participants. Review movies in audio. into drop.io. IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Tell us about the movie you just watched. 1. Tell us about the movie you just watched. 2. Interesting question relating movie to 15 sec reviews Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Get a flyer from the rental store, call into drop.io. Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

33 Target Prompt Interaction Result Rental Store People renting movies at Blockbusters and other rental stores. Tell us about the movie you just watched. Get a flyer from the rental store, call into drop.io. Movie Theater Theater Exit Interview IMDb Forum Politics Forum Exiting movie theater Exiting movie theater IMDb forum participants. Politics Forum 1. Tell us about the movie you just watched. 2. Interesting question relating movie to politics. General conversation about the movie and our project. 1. Interesting ways of reviewing a movie (six word, haiku). 2. Question relating movies Politics Forum Get flyer on car, call into drop.io. We walked up to group of people and talked to them. Leave comments on the forum thread. Leave comments on the forum thread. Success People shared their opinions on movies they just saw. Some questions sparked conversation, others didn t. Blistering Success Many people contributed opinions, engaged in conversation. IMDb Review IMDb forum participants. Review movies in audio. See call out on forum, call into drop.io. Movie Talk Skypecast RT Reviewer IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

34 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum People renting movies at Blockbusters and other rental stores. Tell us about the movie you just watched. Get a flyer from the rental store, call into drop.io. 1. Tell us about the movie you just watched. Exiting Takeaway: movie theater These Get flyer on car, call into 2. Interesting question drop.io. relating movie to politics. Exiting conversations movie theater General about We walked are up to group of the movie and our project. people and talked to them. Takeaway: Vanity is hugely 1. Interesting ways of reviewing a movie (six Leave comments on the Success People shared their opinions on movies they just saw. happening self organized IMDb forum participants. word, haiku). forum thread. Some questions sparked 2. Question relating movies important motivating force. conversation, others didn t. Blistering Success communties. Politics, Leave comments on food the Politics Forum Politics Forum Many people contributed forum thread. opinions, engaged in conversation. IMDb Review Movie Talk Skypecast RT Reviewer are great triggers. See call out on forum, call IMDb forum participants. Review movies in audio. into drop.io. IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

35 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum IMDb Review Movie Talk Skypecast RT Reviewer People renting movies at Blockbusters and other rental stores. Exiting movie theater Exiting movie theater IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Tell us about the movie you just watched. 1. Tell us about the movie you just watched. 2. Interesting question relating movie to politics. General conversation about the movie and our project. 1. Interesting ways of reviewing a movie (six into IMDb it forum would participants. be word, haiku). a new Leave comments on the 2. Question relating movies forum take thread. Some questions sparked conversation, others didn t. no one has done See call out forum, call IMDb forum participants. Review movies in audio. into drop.io. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Get a flyer from the rental store, call into drop.io. Get flyer on car, call into drop.io. Takeaway: Skype is an We walked up to group of people and talked to them. Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Success People shared their opinions on movies they just saw. international community, tapping Blistering Success movie reviews: something Leave comments on the that Politics Forum Politics Forum forum thread. Many people contributed opinions, engaged in conversation. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

36 Target Prompt Interaction Result Rental Store Movie Theater Theater Exit Interview IMDb Forum Politics Forum IMDb Review Movie Talk Skypecast RT Reviewer People renting movies at Blockbusters and other rental stores. Exiting movie theater Exiting movie theater IMDb forum participants. Politics Forum IMDb forum participants. IMDb forum and Skypecast participants. Movie Critics on Rotten Tomatoes. Tell us about the movie you just watched. 1. Tell us about the movie you just watched. 2. Interesting question relating movie to politics. General conversation about the movie and our project. 1. Interesting ways of reviewing a movie (six word, haiku). 2. Question relating movies Politics Forum Review movies in audio. Come talk to us about the movies showing in theaters now. Help design a new segment: 1. Send us your audio reviews. 2. Question relating movies Get a flyer from the rental store, call into drop.io. Get flyer on car, call into drop.io. Takeaway: Semi-pros feel We walked up to group of people and talked to them. ownership, highly motivated to Leave comments on the forum thread. participate, but want a hand in production Leave comments on the forum thread. See call out on forum, call into drop.io. Public Skypecast, also advertised on IMDb forums. Record your voice using web voice recorder, or call into drop.io, or send us your audio clip. Success People shared their opinions on movies they just saw. Some questions sparked conversation, others didn t. Blistering Success Many people contributed opinions, engaged in conversation. Mixed Results Several users discussed movies, good conversation. No one saw the most recent movies however. Three reviews sent in from movie review enthusiasts.

37 Rotten Tomatoes Semi-Pros

38 Thanks for sending this over...unfortunately that java app provides for neither depth nor richness. I'd be glad to participate if I could provide my own MP3 recorded using my podcast setup here--otherwise the sound quality won't be on a par with anything I'd want to send to anybody.

39 Many Reviewers Little Context A lot of Context One Reviewer

40 Many Reviewers Little Context A lot of Context Ebert and Roeper or Friends One Reviewer

41 Many Reviewers Little Context A lot of Context People don t care Ebert & Roeper or Friends One Reviewer

42 I ve already seen the movie so it s hard to say if I found it useful! -The sound quality was a little patchy and uneven -The movie dialogue in the background was distracting (were you dubbing over the trailer?) -The tone of the dialogue sounded unanimously positive, so it came across to me as more of an advertisement than a review. Was there any negative feedback available? Hope that helps! Hi. Loved the reviews. They were great. The announcer was kind of hesitant though. The announcer came across as amateurish- halting, not a lot of presence. It didn't feel like a balanced review, more like a PR piece for the film company. There wasn't any criticism in the film criticism!! Interesting idea, but the proto is lacking. The pace is a bit too high, it's a bit overwhelming, kinda like watching a commercial break. Doesnt leave a feeling of depth, but rather one of superficial evaluation. Also, samples were not critical enough of the movie itself. Downey is cute? Really? Well, you just wasted another 5 seconds of my time :) The snippets were helpful- I actually remember most of them despite only hearing it once great way to start off the summer most people movie goers would enjoy this it s a great group movie The only thing I m missing is a calibration.how great a group movie? 3 out of 5 stars? 4? enh...interesting idea, but a bit difficult to digest. Definitely need to spend time improving content and delivery. I think I'd prefer more detailed reviews interspersed with sound effects/ clips from the movie. Awesome special effects! (wooosh) Gweneth Paltrow was a bit lame (whiny voice) Bob Dow Jr. was incredible (snide dialogue) stay thru the credits (Sam Jackson's voice) And I guess the range of opinions would make it more than just an ad. i like it. they sound bite montage has been effective for lots of radio promo material... why not for public radio? in contrast to the above comment i'd pick up the pace and make it faster. it maybe overwhelming at first but we're used to it. Great idea! General feedback: * Great trailer clip choice. Funny like the movie and short. * In the beginning, the sound quality made it hard to hear what the announcer was saying, but I got the gist that we had just listened to a trailer. * The announcer sounds cheesy like a car salesman or novice radio host (think 89.5fm in Seattle - a radio show run by high school students). * Sounded like a good set of audience opinions. Even though it was a little advertisey with so many positive opinions, it was good that the opinions included stuff such as great if you like comics/batman, great for groups - b/c if you don't like comics, Batman, or going to movies in groups, you'll know this movie isn't for you. * Background sound was a little distracting since it sounded like voices (was it the movie?). Would have been nicer to have upbeat background music or some other sound that tried to capture the essence. * Good length - short enough to keep my attention while giving me the beta info I'm looking for (should I bother seeing it?). Good luck & have fun! I like the format, reminds me of voices in the news on npr, or of an audio and editorial version of rotten tomatoes.

43 I ve already seen the movie so it s hard to say if I found it useful! -The sound quality was a little patchy and uneven -The movie dialogue in the background was distracting (were you dubbing over the trailer?) -The tone of the dialogue sounded unanimously positive, so it came across to me as more of an advertisement than a review. Was there any negative feedback available? Hope that helps! Hi. Loved the reviews. They were great. The announcer was kind of hesitant though. The announcer came across as amateurish- halting, not a lot of presence. It didn't feel like a balanced review, more like a PR piece for the film company. There wasn't any criticism in the film criticism!! Interesting idea, but the proto is lacking. The pace is a bit too high, it's a bit overwhelming, kinda like watching a commercial break. Doesnt leave a feeling of depth, but rather one of superficial evaluation. Also, samples were not critical enough of the movie itself. Downey is cute? Really? Well, you just wasted another 5 seconds of my time :) The snippets were helpful- I actually remember most of them despite only hearing it once great way to start off the summer most people movie goers would enjoy this it s a great group movie The only thing I m missing is a calibration.how great a group movie? 3 out of 5 stars? 4? enh...interesting idea, but a bit difficult to digest. Definitely need to spend time improving content and delivery. I think I'd prefer more detailed reviews interspersed with sound effects/ clips from the movie. Awesome special effects! (wooosh) Gweneth Paltrow was a bit lame (whiny voice) Bob Dow Jr. was incredible (snide dialogue) stay thru the credits (Sam Jackson's voice) And I guess the range of opinions would make it more than just an ad. i like it. they sound bite montage has been effective for lots of radio promo material... why not for public radio? in contrast to the above comment i'd pick up the pace and make it faster. it maybe overwhelming at first but we're used to it. Great idea! General feedback: * Great trailer clip choice. Funny like the movie and short. * In the beginning, the sound quality made it hard to hear what the announcer was saying, but I got the gist that we had just listened to a trailer. * The announcer sounds cheesy like a car salesman or novice radio host (think 89.5fm in Seattle - a radio show run by high school students). * Sounded like a good set of audience opinions. Even though it was a little advertisey with so many positive opinions, it was good that the opinions included stuff such as great if you like comics/batman, great for groups - b/c if you don't like comics, Batman, or going to movies in groups, you'll know this movie isn't for you. * Background sound was a little distracting since it sounded like voices (was it the movie?). Would have been nicer to have upbeat background music or some other sound that tried to capture the essence. * Good length - short enough to keep my attention while giving me the beta info I'm looking for (should I bother seeing it?). Good luck & have fun! I like the format, reminds me of voices in the news on npr, or of an audio and editorial version of rotten tomatoes.

44 I ve already seen the movie so it s hard to say if I found it useful! -The sound quality was a little patchy and uneven -The movie dialogue in the background was distracting (were you dubbing over the trailer?) -The tone of the dialogue sounded unanimously positive, so it came across to me as more of an advertisement than a review. Was there any negative feedback available? Hope that helps! Hi. Loved the reviews. They were great. The announcer was kind of hesitant though. The announcer came across as amateurish- halting, not a lot of presence. It didn't feel like a balanced review, more like a PR piece for the film company. There wasn't any criticism in the film criticism!! Interesting idea, but the proto is lacking. The pace is a bit too high, it's a bit overwhelming, kinda like watching a commercial break. Doesnt leave a feeling of depth, but rather one of superficial evaluation. Also, samples were not critical enough of the movie itself. Downey is cute? Really? Well, you just wasted another 5 seconds of my time :) The snippets were helpful- I actually remember most of them despite only hearing it once great way to start off the summer most people movie goers would enjoy this it s a great group movie The only thing I m missing is a calibration.how great a group movie? 3 out of 5 stars? 4? enh...interesting idea, but a bit difficult to digest. Definitely need to spend time improving content and delivery. I think I'd prefer more detailed reviews interspersed with sound effects/ clips from the movie. Awesome special effects! (wooosh) Gweneth Paltrow was a bit lame (whiny voice) Bob Dow Jr. was incredible (snide dialogue) stay thru the credits (Sam Jackson's voice) And I guess the range of opinions would make it more than just an ad. i like it. they sound bite montage has been effective for lots of radio promo material... why not for public radio? in contrast to the above comment i'd pick up the pace and make it faster. it maybe overwhelming at first but we're used to it. Great idea! General feedback: * Great trailer clip choice. Funny like the movie and short. * In the beginning, the sound quality made it hard to hear what the announcer was saying, but I got the gist that we had just listened to a trailer. * The announcer sounds cheesy like a car salesman or novice radio host (think 89.5fm in Seattle - a radio show run by high school students). * Sounded like a good set of audience opinions. Even though it was a little advertisey with so many positive opinions, it was good that the opinions included stuff such as great if you like comics/batman, great for groups - b/c if you don't like comics, Batman, or going to movies in groups, you'll know this movie isn't for you. * Background sound was a little distracting since it sounded like voices (was it the movie?). Would have been nicer to have upbeat background music or some other sound that tried to capture the essence. * Good length - short enough to keep my attention while giving me the beta info I'm looking for (should I bother seeing it?). Good luck & have fun! I like the format, reminds me of voices in the news on npr, or of an audio and editorial version of rotten tomatoes.

45 I ve already seen the movie so it s hard to say if I found it useful! -The sound quality was a little patchy and uneven -The movie dialogue in the background was distracting (were you dubbing over the trailer?) -The tone of the dialogue sounded unanimously positive, so it came across to me as more of an advertisement than a review. Was there any negative feedback available? Hope that helps! Hi. Loved the reviews. They were great. The announcer was kind of hesitant though. The announcer came across as amateurish- halting, not a lot of presence. It didn't feel like a balanced review, more like a PR piece for the film company. There wasn't any criticism in the film criticism!! Interesting idea, but the proto is lacking. The pace is a bit too high, it's a bit overwhelming, kinda like watching a commercial break. Doesnt leave a feeling of depth, but rather one of superficial evaluation. Also, samples were not critical enough of the movie itself. Downey is cute? Really? Well, you just wasted another 5 seconds of my time :) The snippets were helpful- I actually remember most of them despite only hearing it once great way to start off the summer most people movie goers would enjoy this it s a great group movie The only thing I m missing is a calibration.how great a group movie? 3 out of 5 stars? 4? enh...interesting idea, but a bit difficult to digest. Definitely need to spend time improving content and delivery. I think I'd prefer more detailed reviews interspersed with sound effects/ clips from the movie. Awesome special effects! (wooosh) Gweneth Paltrow was a bit lame (whiny voice) Bob Dow Jr. was incredible (snide dialogue) stay thru the credits (Sam Jackson's voice) And I guess the range of opinions would make it more than just an ad. i like it. they sound bite montage has been effective for lots of radio promo material... why not for public radio? in contrast to the above comment i'd pick up the pace and make it faster. it maybe overwhelming at first but we're used to it. Great idea! General feedback: * Great trailer clip choice. Funny like the movie and short. * In the beginning, the sound quality made it hard to hear what the announcer was saying, but I got the gist that we had just listened to a trailer. * The announcer sounds cheesy like a car salesman or novice radio host (think 89.5fm in Seattle - a radio show run by high school students). * Sounded like a good set of audience opinions. Even though it was a little advertisey with so many positive opinions, it was good that the opinions included stuff such as great if you like comics/batman, great for groups - b/c if you don't like comics, Batman, or going to movies in groups, you'll know this movie isn't for you. * Background sound was a little distracting since it sounded like voices (was it the movie?). Would have been nicer to have upbeat background music or some other sound that tried to capture the essence. * Good length - short enough to keep my attention while giving me the beta info I'm looking for (should I bother seeing it?). Good luck & have fun! I like the format, reminds me of voices in the news on npr, or of an audio and editorial version of rotten tomatoes.

46 I ve already seen the movie so it s hard to say if I found it useful! -The sound quality was a little patchy and uneven -The movie dialogue in the background was distracting (were you dubbing over the trailer?) -The tone of the dialogue sounded unanimously positive, so it came across to me as more of an advertisement than a review. Was there any negative feedback available? Hope that helps! Hi. Loved the reviews. They were great. The announcer was kind of hesitant though. The announcer came across as amateurish- halting, not a lot of presence. It didn't feel like a balanced review, more like a PR piece for the film Takeaway: People want company. There wasn't any criticism in the film criticism!! Interesting idea, but the proto is lacking. The pace is a bit too high, it's a bit overwhelming, kinda like watching a commercial break. Doesnt leave a feeling of depth, but rather one of superficial evaluation. Also, samples were not critical enough of the movie itself. Downey is cute? both Really? Well, you just wasted another positive 5 seconds of my time :) and negative The snippets were helpful- I actually remember most of them despite only hearing once great way to start off the summer most people movie goers would enjoy this it s a great group movie The only thing I m missing is a calibration.how great a group movie? 3 out of 5 stars? 4? enh...interesting idea, but a bit difficult to digest. opinion in a complete Definitely need to spend time improving content and delivery. I think I'd prefer more detailed reviews interspersed with sound effects/ clips from the movie. Awesome special effects! (wooosh) Gweneth Paltrow was a bit lame (whiny voice) Bob Dow Jr. was incredible (snide dialogue) stay thru the credits (Sam Jackson's voice) review. And I guess the range of opinions would make it more than just an ad. i like it. they sound bite montage has been effective for lots of radio promo material... why not for public radio? in contrast to the above comment i'd pick up the pace and make it faster. it maybe overwhelming at first but we're used to it. Great idea! General feedback: * Great trailer clip choice. Funny like the movie and short. * In the beginning, the sound quality made it hard to hear what the announcer was saying, but I got the gist that we had just listened to a trailer. * The announcer sounds cheesy like a car salesman or novice radio host (think 89.5fm in Seattle - a radio show run by high school students). * Sounded like a good set of audience opinions. Even though it was a little advertisey with so many positive opinions, it was good that the opinions included stuff such as great if you like comics/batman, great for groups - b/c if you don't like comics, Batman, or going to movies in groups, you'll know this movie isn't for you. * Background sound was a little distracting since it sounded like voices (was it the movie?). Would have been nicer to have upbeat background music or some other sound that tried to capture the essence. * Good length - short enough to keep my attention while giving me the beta info I'm looking for (should I bother seeing it?). Good luck & have fun! I like the format, reminds me of voices in the news on npr, or of an audio and editorial version of rotten tomatoes.