DittyTV is a television network broadcasting 24/7 from its studio located in Memphis, Tennessee, the birthplace of countless legendary icons of all ge

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2 DittyTV is a television network broadcasting 24/7 from its studio located in Memphis, Tennessee, the birthplace of countless legendary icons of all genres of music. The network features Americana and Roots music entertainment and includes live concerts and events, music videos, artist interviews, and special features - all carefully selected and curated for a world-wide audience inspired by, and enthusiastic about, the expanding Americana and Roots music genre. The New York Times recently called Americana the coolest music scene today. Our programming encompasses folk, country, bluegrass, roots rock, gospel, rockabilly, honkytonk, folk rock and others. Americana and Roots music appeals to a broad, world-wide audience. It is a musical frontier that promotes creativity and allows for artists and their fans to think outside the traditional commercial boundaries of music.

3 At DittyTV, we are passionate about connecting artists with our audience, while entertaining viewers with the best of established and undiscovered artists that are pushing forward the Americana and Roots music scene. We are creators and curators of music entertainment as a form of art. We produce and broadcast live concerts, interviews, on-location events, music videos and more, providing our viewers with unique music entertainment while introducing groundbreaking artists with our global viewership.

4 Along with our self-produced live broadcasts and remote event coverage, we curate and broadcast music videos, artist interviews, documentaries, and music centric media from a wide variety of talented artists and film makers. Similar to traditional cable and satellite networks, our on-line broadcast schedule lets the viewer know which shows will be playing at specific times of the day and who will be featured. Each of our daily shows is crafted to focus on a sub-genre of Americana and Roots music. Our viewers are encouraged to enjoy our network at all times of the day and evening hours, watching, listening, interacting and discovering new and established artists from around the globe.

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6 We were absolutely amazed when the day after (we preformed on Ditty) Australia - Doggn it a nightclub Blues Band in Chicago Saw the set and offered us a show! Over 5+ Million Viewers Monthly! DittyTV is enjoyed everyday across the globe by viewers that are passionate about music, active on our social networks, and who participate in our programming through interactive chats, polling, and voting. DittyTV can be enjoyed on all connected devices including desktop, mobile, tablet, ios, AppleTV, Android, Roku, PS4, GoogleTV, FireTV, SmartTVs, OperaTV, TIVO and our traditional distribution channel partner networks. 100% 88mins+ Organic viewership up to 88 minutes average per session

7 We discovered you and have watched you daily on Roku. We love watching Charts and Soulside. We turn it on and leave it on for hours while we work, play with our kids, etc. It s great, quality music! The McRae Family - Southern Pines, North Carolina Our Viewer Demographics Our statistics are compiled from Google Analytics, Neilson, Billboard, Statista, Industry Leading Organizations, and internal viewer polls and surveys. We provide our sponsors with highly targeted and engaged fans of Americana and Roots music that are excited and receptive to sponsorship messages. The Americana audience aligns closely with Country Music and is demographically considered a subset of Country Music. The Americana & Roots Music Audience is: > Approximately 40% Female vs. 60% Male > 75% live in US, 25% abroad > Our predominant age group is > 33% of our viewers are Millennials, more than 70% of whom consume TV programming on Computers, Mobiles, & STB s (Roku, AppleTV, TIVO) > 76% of audience uses social media, with over 55% on Facebook > 32% are parents with 2.3 children and they are family oriented > The Americana and Roots music watching audience is also an adventurous group, traveling both domestically and internationally, with trips centered on festivals, camping, biking, fishing, golfing, skiing and a variety of outdoor excursions Other Interesting Statistics > 47% of Affluent households (+$100k) consume Music Television > Income from ad-supported music streaming has grown 10x since 2008 > 51% of all consumer music spending is for live concerts, streaming services, and music festivals and events The Americana and Roots music fan is an increasingly sophisticated consumer interested in the discovery of new music. About 31% of all US music listeners consider themselves fans and 17% of international listeners consider themselves fans of this diverse and growing genre.

8 Keywords: Interview, Behind Keywords: Live Concerts, the Scenes, Talk, Q&A Specials, and Interviews ARTIST INTERVIEWS 2am and 2pm 1am and 1pm Learn more about the music you love as we sit down with the people behind the Americana and Roots music scene. Insights is our interview show that covers musicians, filmmakers, producers, and more. From in-studio one-on-one conversations, to back stage access, and to festival and tour coverage, get the answers behind the music and people who shape the Americana and Roots music industry. The DittyTV Concert Series is our premier bi-weekly live music series that features Grammy Award and JUNO Award-winning, Hall of Fame, and soon-to-be discovered artists from six of the 7 continents (watch out Antarctica)! The Series premieres every Wednesday & Sunday evening at 8PM CDT (UTC-5). Keywords: locatoin, region, genre, style, state, locale, city Keywords: tradition, acoustic, folk, bluegrass, rural, history 3am and 3pm Plot your destination and find your way to great Americana and Roots music on GPS! Each show is devoted to a location; it s artists, attractions, musical legacy, and more. Featuring music videos, travel tips, destination highlights for the musical minded traveler and much more. Our host add insight and fun while introducing fans across the globe to the musical components that make up the region. From the American South, to Kenya, GPS takes you on a musical road trip each week! 4am and 4pm Tied to the traditional side of things, Earth Tones is the branch of Americana and Roots that upholds the essential elements of folk and bluegrass music without much crossover into modern music. It s not strict in the sense that there can t be any experimentation with new sounds, but it s music that is definitely grounded in acoustic instruments, traditional sounds and song-structures. Earth Tones is old-timey lovin music with refined 21st century sensibilities.

9 Keywords: band, pack, Keywords: singer-songwriter, group, posse, collection, community solo, acoustic, storytelling 6am and 6pm 5am and 5pm Our daily show that explores groups, or tribes. Girl guitar players, label mates, duo s, folk alliance members - all examples of what we call a tribe. Each unique and compelling show brings together artists who share a common theme or bond. From performs at Bonnaroo, to vegan singersongwriters, each episode provides a different perspective on artists and the sometimes not so obvious connection with other artists. Campfire - Featuring the hardworking singer-songwriters who go it alone - the troubadours and folkies, the storytellers and poets, and those who captivate with a simple strum. From coffeehouse gigs to sold-out arena shows, solo singer-songwriters can quiet a room of people with the power of a song, and that phenomenon deserves a show of its own. Keywords: electric, acoustic, retro, rhythm, roots, vintage vibe Keywords: vote, twitter, popular, viewer's choice, #dittytvfanfav 7am and 7pm Nostalgia and Tradition just walked in and can t decide which they like better, Rhythm or Roots? Rhythm Roots is a new spin on the hybrid-genres between rhythm and blues and country music. City life meets country life, electric meets acoustic, whisky meets glass, and that s just the first music video. Rhythm roots is migratory music, bringing the rural to the main stage. No gloss. 8am and 8pm You Count, We Listen, where our viewers become the shows curators! Charts is our daily show that empowers our viewers to cast their votes via Twitter and our interactive poll for their favorite music videos! What s more Americana than democracy? Rock your vote!

10 Keywords: current, today, emerging, contemporary, popular Keywords: tradition, acoustic, folk, bluegrass, rural, history 10am and 10pm Featuring the main stream side of Americana and Roots music, you can expect lively videos from established and emerging artists alike. The Curve focuses on bringing contemporary Americana to the main stage and into your living room. Radio friendly and fresh, The Curve introduces today s Americana and Roots artists to long time fans, while also connecting to a new audience of Americana and Roots music lovers. 9am and 9pm Where the soul in Americana and Roots music shines. Soul Side is our show dedicated to the Americana and Roots side of classic rhythm and blues. In addition to Motown, Memphis, Philly and Chicago-style rhythm and blues, Soul Side borrows freely from country, gospel, rock, pop and many other influences. Keywords: electric, loud, Keywords: live recording, turn it up, distortion, rock on the road, tour, on-stage 11am and 11pm Eleven is fuzz-cranked, reverb-blasting, rockin Americana and Roots music, and no one can tell you to turn it down. Brace yourself for anything goes. From its origins in R&B and gospel, with country western and tons of electric guitar, rock and roll still carries the torch as one of the most powerful forces in the world. So crank it up and join us each day for the louder side of Americana and Roots music from yesterday and today. Noon and Midnight This travel-focused show captures the life of the touring musician. Stand by Your Van delivers music videos that reflect life on the road, focusing primarily on videos that were shot during tours, but also highlighting live-recordings or special session videos that were filmed during a tour, or even live-recordings from taped concerts. Put your seatbelt on and join us each day for a road trip through the best in Americana and Roots music from the road.

11 The DittyTV production facility is located in the historic South Main Arts District in downtown, Memphis, TN. The state-of-the-art live HD television production facility includes full HD video production, live broadcast, multitrack audio mixing, and a beautiful artist s residence. Our music network is powered by the worlds greatest technology, music, and video companies in the world. We are proud to have these innovators as strategic partners bringing the world the best in Americana and Roots Music entertainment.

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