ITVûS CHANGE. Shifts and expansion in viewer base

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2 ITVûS CHANGE The essence of modern business is the readiness to quickly adjust to the changing world and to strive for the better. Evolution and changes occur swiftly elsewhere, as well as in the highly competitive television broadcast industry. In the recent past, many stations have modified their image and rescheduled their programming to suit a prevailing business environment and viewer preference. In 2003, ITV modified and improved itself in various aspects, particularly in program substance, to better meet viewersû requirements. Such attempts, together with its recent ties to prominent strategic alliances, resulted in an earnings upsurge. A joint production effort with these strategic alliances for quality programs, has also created a new mood to ITV that has satisfied both our viewers and our commercial sponsors. Modification and improvement undertaken during the past year includes: Shifts and expansion in viewer base In the past, most of ITVûs audience were well-educated urban male viewers aged of 35 years and above. In 2003, ITV launched a major strategic plan which focuses more on mass market and targets an expansion of viewer base to cover nationwide audiences; urban, suburban, provincial, and in particularly more female viewers. CURRENT NEW Male Unisex Adult Teen to Young Adult BKK Urban Nationwide

3 9 ITVûs Change According to the viewer behavior survey carried out by the Far East DDB Co., Ltd. covering 7 major provinces around the country (namely Bangkok, Chiangmai, Nakorn Sawan, Ubol Rajthanee, Khonkhaen, Kanjanaburi and Songkhla) during the month of December 2003, the ITVûs program reshuffling and rescheduling which introduced new programming patterns to its viewers resulted in its ability to achieve its third rank in terms of preference rates from 2003 to early In 2003 it had captured 8% and early in 2004 the percentage rose to 10%. This reflects not only the stationûs achievement but also indicates its increasing popularity trend. Rating of Viewer Preference UBC 1% CH 5 2% CH 9 4% ITV 10% CH 3 42% CH 7 41% UBC 1% CH 9 1% CH 5 ITV 8% CH 7 31% CH 3 56% Source : Far East DDB Co., Ltd.

4 As news program improvements have made ITV a leader in providing credible information, it has gained in preference among viewers Survey results from the Dusit Polls stated that ITV ranks first with highest viewer share for its news programs. Additionally, the surveys carried by the Acorn Marketing & Research Consultants also revealed ITV as the leading station in providing credible information. Such accomplishments are due to our crewûs dedication in presenting quick, accurate and credible news scoops. Program viewer share classified by stations (%) ITV Rank ITV News Source : Rajbhat Suan Dusit Institute (Dusit Poll) ITV share for credibility of its news quality reached 52% Station 1st BKK North Central NE South Choice ITV Channel Channel Channel Channel Channel Thai TV UBC Source : Acorn Marketing & Research Consultants Co., Ltd.

11 ITVûs Change Introduction of the çsky

with new and different perspectives, ITV

The most important improvement in the past

5 11 ITVûs Change Introduction of the çsky Newsé Never ceasing to present viewers with new and different perspectives, ITV becomes a leader in news reports. The most important improvement in the past year was the introduction of çsky Newsé - a new dimension of live reports of the news by an airborne crew team who are able to provides viewers, with news, as it happens from a variety of viewpoints from a nationwide coverage.

6 Strategic changes with new focus on news programs and prime time programs ITV is standing strong as a leader of news stations and a quality provider of distinctive entertainment programs. It has also improved prime time programming to suit viewer groups. This has resulted in an obvious upsurge in programming income and a sharp reduction in station expenses.

13 ITVûs Change Reshuffling of prime time programs schedule by setting the nature of program coverage

station. It involves a broadcast, for examp

, of Thai melodrama series, produced by major production houses which enjoy acclaimed reputation,

7 13 ITVûs Change Reshuffling of prime time programs schedule by setting the nature of program coverage and airtime schedule ITV reshuffled and rescheduled the prime time programs to meet the requirements of the viewers during different timeslots. This scheme has been carried out based on results from continuing audience research conducted by the station. It involves a broadcast, for example, at 6.00 p.m., of Thai melodrama series, produced by major production houses which enjoy acclaimed reputation, followed by the çevening Newsé which provides viewers with up-to-date, correct information from all angles. çsky Newsé program, the latest of our news development schemes, was introduced to present viewers with new and different perspectives of the news by our airborne crew team on helicopter flights pm. is the time for variety entertainment programs known as çspice Varietyé - another distinctive transformation, with seven different outstanding styles of entertainment produced by leading program producers for each night of the week.

Knowledge Variety - good documentaries for all viewers Other than

Seriesé, which is the current most popular documentary program

8 Knowledge Variety - good documentaries for all viewers Other than being a leader in news programs, ITV also possesses an edge on news cum documentary style programs. Popular programs are çtodd Rahasé, çyon Royé, çtham Pid Yar Pleré, çjab Kra Sae Loké etc. In addition, the station also airs the renowned çworld Documentary Seriesé, which is the current most popular documentary program that reports rare and interesting animal life and environmental issues. All these are selected programs that have been presented since the past year.

15 ITVûs Change Entertainment Variety - 7 days 7 Styles An obvious change made in the past year was the 10.30 pm.

producers such as Media of Medias, Poly Plus, Matching, Exact, Triple Two, and TV Thunder.

The latest change, which occurred before the end of 2003, was a new business alliance with highly reputable business

Tripop Limpapath and the Kantana Group Public Co., Ltd.

9 15 ITVûs Change Entertainment Variety - 7 days 7 Styles An obvious change made in the past year was the pm. timeslot which has been allocated for nightly variety entertainment programs, produced by the countryûs leading program producers such as Media of Medias, Poly Plus, Matching, Exact, Triple Two, and TV Thunder. These production houses have helped ITV in creating a new distinctive mood of variety. The latest change, which occurred before the end of 2003, was a new business alliance with highly reputable business partners with incomparable experiences as producers of highly rated prime time programs in Thailand, - Mr. Tripop Limpapath and the Kantana Group Public Co., Ltd. ITV is confident that this particular alliance will bring about important transformations that enhance our earnings ability. ITV will continue to pursue these developments which will lead it to being a favorite station for nationwide viewers and ultimately the best station in the country.

10 Special Event

STOCK MARKET DOWN, NEW MEDIA UP

FOR RELEASE: SUNDAY, NOVEMBER 9, 1997, 4:00 P.M. STOCK MARKET DOWN, NEW MEDIA UP FOR FURTHER INFORMATION CONTACT: Andrew Kohut, Director Beth Donovan, Editor Greg Flemming, Survey Director Pew Research