CONTENTS. Editor s Viewpoint - 5 Expert Writers - 6 Industry News - 8 Technology Series. Featured Articles. Buyers Guide - Virtual Headend- 32

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3 CONTENTS Editor s Viewpoint - 5 Expert Writers - 6 Industry News - 8 Technology Series Advanced TV Advertising - Television Ad Metrics-12 Featured Articles A Social Future for Television?- Futurescape- 24 Virtual Headend Options- 28 Buyers Guide - Virtual Headend- 32 New Products - Recent Product Introductions - 34 IPTV Classifieds - Products, Employment and Services - 36 Event Schedule - Upcoming Trade Shows & Seminars - 37 Index of Advertisers - Who is Supporting the Industry - 38 Editorial Calendar - Problem Solving Articles - 39 Subscribe FREE at July

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5 PUBLISHER Lawrence Harte EDITOR Lawrence Harte Associate Editor Michele Chandler ADVERTISING SALES Robert Belt Business Development Carolyn Luck Multimedia Geovanny Solera Expert Editors Bud Bates - Technology BBates@IPTVMagazine.com Robert Belt - Marketing RBelt@IPTVMagazine.com Lawrence Harte - Business LHarte@IPTVMagazine.com Michael Sommer - Consumer Elecronics MSommer@IPTVMagazine.com Eric Stasik - Patents and IPR EStasik@IPTVMagazine.com Avi Ofrane- Billing Systems AOfrane@IPTVMagazine.com Roger McGarrahan- Content Licensing Rmcgarrahan@IPTVMagazine.com Editor s Viewpoint Wouldn't it be great for advertisers to know exactly how many people actually watched their commercials? What if they could also have access to the profiles of the viewing audience and their interactions with the commercial? Traditional TV advertising systems are based on estimates of viewing data, which is subject to errors in areas such as monitoring, sampling size and changes cultural mix. There are also changes in viewing habits such as ad skipping (bad for advertisers), and instant replays (good for advertisers) which, if recorded, would be beneficial for advertisers to know. Broadcasters are now able to observe and gather actual viewing activities by monitoring user interactions with viewing devices. To do this, a client software module is placed in the set top box or in the TV itself, which is used to monitor channel viewing and user interactions. This can be done anonymously as is the case with the Google TV advertising system. Unfortunately, it may be hard to persuade broadcasters to provide this data to advertisers or their agencies, since it would likely show that a significant percentage of viewers do not watch their commercials. Google has demonstrated that there is significant value in providing this detailed information to advertisers, and the end result can allow for better ad targeting and generate higher advertising revenues for broadcasters. TV Advertising Measurement - Using Real Data is Better! SUBSCRIPTIONS Circulation Manager Jon Luke Ramos JRamos@IPTVMagazine.com Electronic subscriptions to IP Television Magazine are FREE. Printed versions of the magazine are distributed at industry trade events. Lawrence Harte, Editor IDENTIFICATION STATEMENT IP Television Magazine (ISSN: ) is published monthly by Althos Publishing, 106 West Vance Street, Fuquay Varina, NC USA LIST RENTALS AND REPRINTS An Althos Publication 106 West Vance Street, Fuquay Varina, NC USA Fax FREE Subscription at July

6 IP Television Expert Writers What makes a magazine successful is the value of its content. Our expert writers cover marketing, technology and business issues that are critical to the success of IP television systems and services. Robert Belt Marketing Bud Bates Technology Lawrence Harte Business Mr. Belt is a new product business development, marketing and sales expert for communication products. Robert specializes in assisting international and OEM companies in finding, qualifying, establishing meetings, defining product requirements, negation of sales contracts and follow-up customer communication. He has more than 20 years of experience in product definition, engineering specification, design and contract negotiation for non-standard and new products. Mr. Belt has defined and located for strategic partnering, initiated discussions for technology partnering and drafted alliance agreements. Robert's clients have included Alps, Motorola, Nokia, Wavetek, Norand, Trimble, Mitsubishi, Panasonic, Fujitsu, Uniden, NEC, Qualcomm, Novatel, JRC, Apple, Omnipoint, NYNEX, Bell Atlantic, SONY and hundreds of other companies. Regis (Bud) Bates is a wireless systems expert who specializes in network operations and planning for telecommunications and management information systems. As president of TC International Consulting, he performs Strategic Planning, Business Continuity Planning and Technology Innovation for his client companies. Mr. Bates has helped fortune companies design, setup, and manage LANs and WANs using SONET, ATM, MPLS, and VPN architectures. He specializes in the setup of mobile communication systems and developing the processes necessary to ensure the reliable restoration of networks when failures occur. Bud is a sought after professional instructor and he teaches using both Instructor-led (ILT) and Virtual classroom learning (VCL) formats. Bud Bates authored over fifteen technology-oriented books, many of which were best sellers for McGraw- Hill. Bud received his degree in Business Management from Stonehill College (BS) in Easton, MA and completed an MBA in Finance at St. Joseph's University in Philadelphia (except the thesis). Mr. Harte has over 29 years of technology analysis, development, implementation, and business management experience. Mr. Harte has worked for leading companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse and has consulted for hundreds of other companies. Mr. Harte continually researches, analyzes, and tests new communication technologies, applications, and services. He has authored over 100 books on communications technologies and business systems covering topics such as IP television, mobile telephone systems, data communications, voice over data networks, broadband, prepaid services, billing systems, sales, and Internet marketing. Mr. Harte holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990). 6 July 2010 Definitions FREE at

7 Roger McGarrahan is co-founder and General Manager of PathFinder World Video LLC which licenses linear channel and VOD programming from ethnic and niche television networks to CATV, Telco IPTV, Broadband IPTV, Mobile and Hospitality television service providers. Prior to that Roger was CEO of Thomson Broadcast & Multimedia, Inc. (Thomson/Grass Valley) in charge of North America operations and previously its General Counsel. Earlier Roger was legal counsel for COMSAT RSI which specialized in the design and delivery of satellite communication systems. In total, Roger has twenty years experience as executive management, operations management, and corporate counsel in the broadcast, satellite and telecommunications industries. Roger McGarrahan Content Licensing Michael Sommer Consumer Electronics Michael H. Sommer - The "Gadget Guy" Technology Commentator is a consumer electronics industry expert. Mr. Sommer regularly appears on several television stations as the Gadget Guy and is a sought after technology evaluation and marketing expert. His words and industry findings are referenced in many leading industry publications including USA Today, N.Y. Times and Telecom Business magazine. Mr. Sommer has been on the communication staff of the Winter Olympics and he is a staff expert writer for IP Television Magazine. He has been a consultant for hundreds of consumer electronics product developers ranging from high-tech start-ups to fortune 100 multinational companies. His clients include Motorola, Cendant Corporation, Sony, and other leading edge companies. Mr. Sommer attended the University of Hartford majoring in communications and he specializes in working with executives from fortune 1000 companies providing them with an understanding of consumer electronics device requirements and marketing programs. Mr. Eric Stasik is the director of Patent08, an expert consulting firm located in Stockholm, Sweden providing patent engineering, business development, and licensing services to small and mediumsized enterprises. He is an expert in helping firms develop patent and licensing strategies that support their business objectives. He is the author of several books on patent strategy and maintains a well-respected blog ( on the business aspects of developments on patent law and practice. Mr. Stasik is an engineer; he is not an attorney at law and does not provide legal advice. Eric Stasik Patents & Legal Avi Ofrane Billing Systems Avi Ofrane is the president and CEO, and a master instructor of The Billing College. Mr. Ofrane founded The Billing College in 1996 to address the converging market trends associated with telecommunications Billing and Customer Care. Mr. Ofrane began his career in 1977 as an analyst with the IBM Corporation, designing and implementing manufacturing systems. Throughout his extensive career, Mr. Ofrane has been involved in all aspects of the industry, including strategic planning, RFP processing, vendor evaluation and selection, business process engineering, business/systems analyses, project management, implementation, operations, quality assurance, and executive management. Since 1982, Mr. Ofrane has concentrated exclusively on the telecommunications industry, in which he is now a recognized expert and master instructor in Billing and Customer Care. Mr. Ofrane lectures extensively in the US and in Europe on Billing and Customer Care issues, strategies, methodologies, and practices and he is a frequent speaker at major industry conferences. He has authored several leading books on billing systems. Mr. Ofrane holds a BS, Computer Science, from Pennsylvania State University. Subscribe FREE at July

8 IPTV News Anevia Virtualizes Video on Demand and IPTV Solutions for a Breakthrough Approach to Hospitality Service Deployment Paris 3rd June 2010 Anevia announced that it has released virtual machine (VM) versions of its Toucan VOD Server and Jacana Mosaic Generator solutions.these software releases are a breakthrough for the hospitality industry and will revolutionize deployment of video services through the ability to host VOD and Mosaic services on a single server. This creates a very competitive offer that becomes affordable and manageable for entry level hotels, expanding the target market. However, virtualization of the Toucan and Jacana solutions presents many benefits to all types of hospitality service providers: Rapid and simple deployment: Installation of a software module gives access to a virtual version of the Toucan and Jacana solutions. Easy customization: Application images can be customized at the integrator premises before deployment at the end customer location. Requires no space and no extra hardware: The VM can be installed on any kind of equipment using Linux, Windows or Mac OS X operating systems, saving space and optimizing resources. Can be installed on existing middleware servers: Middleware servers are very often oversized in relation to the services they deliver. VM makes it possible to install the Toucan VOD server or the Jacana Mosaic Generator using free capacity on an existing middleware server, optimizing equipment and reducing capital investment costs. Significant cost reductions in terms of equipment purchase, maintenance, support and installation time. "The release of our main hospitality products as virtual machines is a real evolution in the way we provide services for the hospitality market. These products have been received with great enthusiasm from our integrators and you will quickly see offers arriving on the market based on these VMs," stated Dave AZRIA, Senior Product Manager at Anevia. Tremor Media and Innovid Bring Advanced Interactive Pre-Roll to Markett NEW YORK - June 7, Tremor Media and Innovid announced a strategic partnership to offer advanced interactive pre-roll, across Tremor Media's network of sites. This joint product offering will be marketed under the name vchoice iroll and will extend Tremor Media's current vchoice family of interactive ad formats. As a part of Tremor Media's commitment to innovation, the company will be the first and only video ad network to market and re-sell Innovid's iroll technology. With vchoice iroll, powered by Innovid, advertisers and brand marketers can now offer consumers an unprecedented brand experience within online video. vchoice iroll offers multiple enhancements to standard preroll designed to increase the level of consumer interactivity. This includes the ability to print coupons, view multiple videos, showcase a carousel of products, look up movie show times, and a social media sharing functionality. "By integrating Innovid's iroll technology into Acudeo, Tremor Media's proprietary technology, we are able to offer this innovative ad format at scale to brand marketers. With this partnership we've married the iroll technology with our robust vchoice ad units to engage consumers with highly interactive in-stream ads that create a lasting brand experience," said Jason Glickman, CEO, Tremor Media. "We are committed to offering the most advanced, innovative and creative online video advertising capabilities and our new partnership with Innovid is a great example of this." "Tremor Media's unmatched reach and advanced targeting capabilities make them an ideal partner for introducing and providing Innovid capabilities to advertisers at scale," said Zvika Netter, CEO, Innovid. "Together, we will give advertisers the most immersive and engaging advertising experience possible." The Innovid iroll delivers targeted, dynamic rich media elements into video ads that were previously unable to take advantage of the interactivity afforded to the rest of the Web. Leveraging demographic and viewer data to deliver highly customized, engaging brand experiences, Innovid's iroll video for- 8 July 2010 Definitions FREE at

9 mat generates increases in brand awareness and recall that surpass other forms of online advertising. With Fortune 100 clients and top publishers including NBC, MTV, CNET, Discovery and many more, Innovid 's iroll is the most interactive pre-roll format available to online advertisers. Innovid's Studio Authoring platform and analytics provide the tools to develop unique, engaging video ad units and the data required for actionable insight. SMC S Fastest 8X4 Resident Cable Gateway, The SMCD3GNB, Achieves Cablelabs CW74 Certification Jun 10, The SMCD3GNB received DOCSIS 3.0 Certifications from CableLabs Certification Wave 74. The SMCD3GNB is a market leading residential wideband gateway based on Broadcom 8x4 DOCSIS 3.0 technology that delivers maximum wideband Internet services to residential customers. Taking advantage of DOCSIS 3.0 technology, the gateway operates on up to 8 downstream and 4 upstream bonded channels supporting speeds of up to 343Mbps downstream and 143Mbps upstream. 'The certification the SMCD3GNB represents a very significant milestone for SMC. SMC now has a full complement of Broadcom 8x4 chipsets certified which allows our customers the maximum amount of flexibility and choice when deploying SMC products.' says Todd Babic, President of SMC Networks. ' Additionally, the popularity of VOIP, IPTV and online gaming has dramatically increased residential customers bandwidth consumption and really underscores the need for deployment of 8x4 chipsets. We are pleased to achieve certification of the SMCD3GNB.' Some key features of the SMCD3GNB include an n Wireless interface that allows for easy networking of computers, external hard drives, and gaming consoles in homes. Other key features include compatibility with DOCSIS 1.0, 1.1, 2.0 and 3.0, 4 Gigabit Ethernet Ports that ensure maximum speed is delivered to the customer's premise, and a wideband n WiFi radio offering download of up to 343Mbps downstream and upload speeds of up to 143Mbps. Also, the SMCD3GNB features easy installation by GUI, CLI, SNMP, TLV43/DOCSIS Config File or a downloadable configuration file to make it very easy and inexpensive to deploy the device with customers. The SMCD3GNB also features sophisticated Quality of Service (QoS) software that eliminates network congestion that is common from bandwidthintensive applications like VOIP, IPTV, and online gaming. The SMCD3GNB was designed with these features to enable easy deployment to residential customers who have varied needs for network customization. The SMCD3GNB is now available for cable operators to test and deploy in field. Please contact SMC at SMC-4YOU / to learn more about the SMCD3GNB and our leading DOCSIS 3.0 products. SureWest Rolls Out Online DVR Manager and Caller ID on TV for Advanced Digital TV ROSEVILLE, Calif., June 10, 2010 /PRNewswire via COMTEX/ --SureWest Communications (Nasdaq: SURW) announced today that Advanced Digital TV customers in its Sacramento region can now enjoy an even better viewing experience with the launch of Online DVR Manager and Caller ID on TV. These new features bring greater flexibility and convenience to the market-leading TV service at no additional cost to qualifying customers. "Online DVR Manager and Caller ID on TV join an already robust set of features offered with Advanced Digital TV, including Whole Home DVR, crystal-clear high definition (HD) and extremely fast channel change times," said Peter Drozdoff, SureWest's vice president of marketing. "These new additions to our video service are another example of our commitment to providing the integrated, easy to use, must-have features our customers demand. As a result, we are able to attract new customers and improve satisfaction and loyalty among our existing customers." DVR programming from anywhere online - The Online DVR Manager allows customers to manage their DVR remotely from a web-connected computer, including scheduling new recordings, editing or canceling previously scheduled recordings, or deleting recordings. Customers can choose to record single episodes or entire series in the same way they do at home. The new Online Subscribe FREE at July

10 DVR Manager feature is currently being offered free for Advanced Digital TV customers who have a DVR and a Digital Basic package or higher. View incoming calls on TV - Caller ID on TV allows customers to see incoming caller information right on their TV screens. When a call comes in, a small, transparent bar will appear across the top of the TV screen with the information sent that identifies the number and person calling. They can choose to pause their TV programming to answer the call, or let it go to their SureWest Digital Phone voic . This feature is being offered free for qualifying residential triple-play customers. Brisk sales and subscriber growth followed the initial launch of Advanced Digital TV in January 2010 to over 205,000 Sacramento area marketable homes on SureWest's fiber-to-the-home and copper networks. "The launch of our new TV service, combined with our symmetrical 50 Mbps high-speed Internet package, round out what we believe is the best triple-play package in the Sacramento market," said Drozdoff. "It also allows us to cost-effectively grow our subscriber base and revenues over our existing networks. We are constantly expanding the areas where we can offer these advanced services and features." The Online DVR Manager and Caller ID on TV features will be automatically added to the services of qualifying customers during the month of June. Customers can take SureWest's innovative Advanced Digital TV service for a test drive at and experience first-hand the exciting features that will take their home entertainment experience to the next level. Features include Whole Home DVR, which allows for watching and recording up to four streams on any TV in the home with just one DVR, a large selection of HD channels and HD On Demand, a sleek and userfriendly menu system, and live picture-in-picture preview to see what's on other networks before changing the channel. Telestream Releases Vantage Video Workflow Management Software Nevada City, Calif., June 2, Telestream announced the release of Vantage, the industry's first fully-integrated family of enterprise-class software products that allows users to easily design and manage IT-based video workflows. Vantage combines video capture, transcoding, analysis, quality control, metadata processing and clip management into a single, flexible workflow framework. Vantage allows media and entertainment companies and organizations with high-volume video processing needs to simplify the migration to IT workflows, improve video operations, and more easily address new multi-platform business opportunities. /vantage/overview.htm/vantage/overvie w.htm "IT video workflows are getting more pervasive and prominent across verticals. It is important for the workflow to be nimble and accelerate cycle time through automated processes that are proactive and not just reactive," said Mukul Krishna, Global Director, Digital Media at Frost & Sullivan. "With Vantage, Telestream recognizes that the boundaries of transcoding have transformed from being a niche to become part of an entire workflow solution. The company has successfully merged it with other components, such as video and audio analysis, to provide customers with a comprehensive workflow solution that enables users to compete effectively in a very dynamic digital video environment." Vantage is built from the ground up on a modular, future-proof platform. Where yesterday's video workflows frequently used discrete solutions for each step in the digital media workflow, Vantage offers deep integration between components in a single unified framework. This in turn allows the creation of complete and seamless workflows that were previously impossible to automate. Vantage consists of three solutions: Vantage Workflow, Vantage Transcode and Vantage Analysis. With Vantage's video workflow design Interested in submitting news or a market update? us your press release Get your new technology or market research noticed news@iptvmagazine.com 10 July 2010 Definitions FREE at

11 capability, media, metadata, analysis data and process flows can be built independently of video file formats or video systems. Flexible process design and an intuitive graphical user interface simplify the design, automation and management of a variety of workflows. These unique capabilities allow fully-automated, self-adapting video workflows to be built without the need for costly software engineering or consultants. Vantage integrates directly with today's existing video systems, web services, and supports all major video file formats out of the box. This enables today's video operations to automate video workflows within existing environments, and makes the operational migration to IT-based infrastructure easier and more cost efficient. Vantage Transcode offers the industry's most powerful, affordable, enterprise-class server transcoder that automates transcoding between all major video and audio files formats. Transcoding as part of the Vantage workflow provides the industry's broadest and deepest file format support for broadcast, cable, edit, web, mobile, VOD, and IPTV workflows, including MXF, VANC, timecode, captions, multiple audio streams and metadata. Built upon Telestream's award-winning FlipFactory technology, Vantage Transcode is optimized for speed and reliability. When used as part of the workflow deployment, Vantage can automate "smart" transcoding workflows that incorporate adaptive decision-making and automated encode configuration. Vantage Analysis as part of the workflow allows users to create adaptive workflows that react to content properties and quality. Vantage Analysis supports any video file format and properties such as letterbox, curtains, black, slate, telecine and ITU 1770 loudness. Results can be fed directly to transcoding, reporting or web services, or used in real-time decision-making. This allows the creation of intelligent, self-healing workflows. Users can design workflows that detect and correct errors at any step in the workflow process and provide input to other tasks, including reporting and downstream video processing such as trimming and cropping. Capture from tape or live sources can be added to the workflow using Telestream Pipeline which seamlessly integrates with Vantage to immediately automate workflow processes during capture. Graphics assembly can be added to the workflow using Telestream GraphicsFactory to increase the value of media by branding, localizing and tailoring media for specific regions and audiences. Robust and reliable, Vantage runs on Windows 2003, 2008 R1 or XP Pro servers. Processing can take place on one or multiple load-balanced servers to provide high-volume processing. For critical workflows, Vantage provides 24/7 server reliability, auto failover, priority-driven processing and distributed control to ensure no single point of failure. Viewsonic Uses Sigma Media Processors to Take Media Players to the Next Leve. San Jose CA and Milpitas CA - June 2, ViewSonic and Sigma Designs jointly announced that ViewSonic's new VMP74 and VMP75 Media Players, supporting a host of new entertainment features, are based on Sigma's SMP8650 series media processor system-on-chip (SoC) products. ViewSonic's new VMP74 and VMP75 media players are aimed at getting the best digital entertainment anywhere you want it. The new media players allow you to surf the web, watch television programs from around the world, and tap into online video sources from anywhere you have a display. Their host of features include: o Full HD video and high fidelity Dolby Digital audio support brought out through the digital HDMI 1.3 interface standard. o Multi-format audio/video support including all major video, audio and photo formats such as AVI, MOV, JPG, WAV, MP4, MP3, FLAC and Internet radio broadcasts. o Web-access to freely visit websites as easily as you can playback content, including RSS news sites and social networks like Facebook, Flickr, Twitter, and YouTube. o Video-on-demand (VOD) that can be streamed from various sites such as Netflix (VMP75) or BBCiPlayer (VMP74) o Flexible connectivity through built-in Ethernet or e-sata for external storage "ViewSonic's goal is to establish an unsurpassed reputation for innovation and quality in media players," said Mike Holstein, vice president of advanced solutions, ViewSonic. "By using Sigma's SMP8650 family, we've been able to push the envelope and offer a new line of media players that deliver an outstanding high definition user experience along with all the connectivity features we were looking for." Sigma's SMP8650 series builds on the successful legacy of its predecessors, which pioneered the media player and DMA markets. With substantially greater processing power, enhanced peripherals, and lower BOM cost, the SMP8654 and SMP8655 enable a new level of capability for media players, thin clients, and DMAs. "We are proud of the success we are achieving with the SMP8650 series and are excited to be working together with ViewSonic on such high quality media players.," said Ken Lowe, vice president of strategic marketing, Sigma Designs. "We believe that the new VMP74 and VMP75 provide the type of user experience and online access features that consumers are looking for in today's media player market." Subscribe FREE at July

12 TV Advertising Series Television Ad Metrics Television ad metrics are measurements of the characteristics of the transfer and interaction of communication through television broadcast systems. According to the A.C. Neilson Company, Americans watch over 250 billion hours of TV annually ( Measurement of how many people are watching programs (and the ads within them) along with their characteristics (demographics and preferences) is vital to advertisers and broadcasters. Examples of TV ad metrics include number of viewers (viewership ratings), the number of viewers in certain categories (targeted ratings), the total number of media impressions on viewers (gross ratings), the classification of viewers for specific types of programs (demographics and psychographics), viewer interactions with ads, Internet interactions that result from ad viewing, and the influence of TV ads on social content (social media). Viewership Ratings This article is Part 7 of a 9 Part Series Advanced TV Advertising List particular market, the viewing audience is multipled by the rating points. Gross Rating Points (GRP) Month Television Advertising Jan 10 Television Ad Types Feb 10 Television Advertising Mar 10 Technologies (Part 1 of 2) Television Advertising Apr 10 Technology (Part 2 of 2) Television Ad Campaigns May 10 Television Commercial Jun 10 Production Television Ad Metrics Jul 10 Television Advertising Economics Aug 10 Television Ad Regulations Sep 10 Viewership ratings are values that identify the number of people who watched a television program. Knowing the number of people who were watching the program implies the number of people who watched commercials that are broadcasted within the program. According to Nielson Company, in the average U.S. home a TV is on for 6 hours and 47 minutes per day. ( ts). Viewership measurement ratings are normally provided in a percentage of total viewing audience. It can be used to measure the number of viewers that watch specific programs (rating points) or the total number of homes that are reached (gross rating points). Rating Points (RP) Ratings points measure the number of viewers on a single television program. A single rating point represents 1% of the viewers that are measured in a specific area. To determine the number of viewers in a Gross rating points are a measure of the overall (accumulated) media exposure of a media program (such as a TV program) to consumer households. To calculate gross rating points, the rating points for each program broadcast are added. Gross rating points are typically measured over a four week period. To determine the total number of views or impression in a particular market, the viewing audience is multipled by the gross rating points. Gross rating points may include repeated views of the same media item by the same person. Target Rating Points (TRP) Target rating points are a measure of the number of people in a targeted audience segment (such as age and demographics) that saw an advertisement. TRP reports may include the reach (number of qualified viewers) and frequency of ads (number of impressions per qualified viewer) that are displayed to the desired audience. Figure 7.1 shows how rating points represent viewership. This example shows a TV ad is broadcasted three times (ad flighting). The 12 July 2010 Definitions FREE at

13 Figure7.1,TV Viewership Ratings total audience in this example is 15 homes. The first time the commercial is broadcasted it had 3 viewers, which results in a rating point value of 20 (3 viewers/15 homes). The second time the commercial is broadcast was seen by 5 viewers, which provides a rating value of 33 (5/15). The third time the commercial is broadcast it was seen by 3 viewers, which gives a rating value of 20 points (3/15). The gross rating points (GRP) is calculated by adding the RP for each broadcast providing a total of 73 GRP for this commercial. The target rating points (TRP) represents the percentage of viewers in the desired audience type that see the commercial. Advertising reports may identify the reach (the number of viewers for a specific program), the total number of impressions for all the broadcasts (cumulative reach), and the number of indivduals who have seen the commercial (net reach). Figure 7.2 shows the difference between gross reach and net reach. In week 1 of the campaign, 10,000 people watch an ad. In week 2, 8,000 people watch an ad and 2,000 of the viewers had seen the ad before. In week 3, 12,000 people see the ad and 3,000 of the viewers had seen the ad before. In week 4, 10,000 viewers watch the ad and 2,000 of the viewers had seen the ad before. During the 4 weeks, a total of 7,000 viewers had seen the ad multiple times. The net reach is the accumulation of viewers who have seen the ad at least 1 time (33,000 viewers). Rating Services Ratings services are companies or systems that gather usage information (such as TV viewing habits) and present the number and types of viewers for specific programs or services. Measuring viewership can be performed by several different methods, which include manual recording of program viewing Figure 7.2,, Gross Reach and Net Reach Subscribe FREE at July

14 (diaries), monitoring devices (people meters), or automatic gathering of viewing information from set top boxes (STB data). There are several companies that perform TV audience measurement services and different countries tend to use different measurement companies. Some companies specialize in certain types of audience measurements such as local cultural audience segmentation. Examples of companies that perform audience measurement services include Nielsen ( Arbitron ( and Broadcast Audience Research Board (BARB) ( Viewing Diaries Set Top Box Data (STB Data) Set top box data services gather the interaction and usage data from end user devices that provide channel selection and media control functions for viewers or media consumers. STB data has the potential to provide real time audience measuring, which allows advertisers to more rapidly optimize their promotional campaigns. Each action the viewer performs (channel changs, pauses, rewinds) can be recorded and provided back to the ratings service company. Estimation The recording of viewing data was initially recorded by using diaries written by the viewer. This method can allow errors due to viewer mistakes, omissions, and the entry of other incorrect information. Many of the diary recording systems have been replaced by more automated devices and systems that more precisely track viewing events. Monitoring Devices Even with monitoring tools located in set top boxes, it is not possible to gather data from all the viewers. Since some viewers do not use set top boxes, rating services only measure a portion of the viewers. Rating services use the measured data to estimate the total viewing audience. Reporting Monitoring devices (such as people meters) are connected to a viewers TV or their set top box, which can identify and store the channel a viewer is watching. These monitoring devices may regularly this information (such as every minute or two) and automatically transfer the information back to the ratings service company. Measurement data can be grouped (segmented) and processed into various formats to help advertisers make advertising buy decisions. This includes ratings points, viewing share, and viewer profiles. Figure 7.3 shows how the creation of viewership ratings involves the gathering of viewing information, analysis (processing) of the data, and providing a value measure. Viewing information can be gathered for the ratings service by using a diary, monitoring device, or by gath- Figure 7.3, Rating Services 14 July 2010 Definitions FREE at

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16 ering STB data. Because only a small portion of the total number of homes is monitored, the viewing audience is estimated. The ratings service may use the information go create different types of reports including ratings scores, market share, and viewing patterns. Audience Segmentation Audience segmentation is the process of separating viewers into groups or categories (segments). The viewers of TV programs can be categorized by demographics (age, gender, and income) and by psychographics (beliefs, attitudes, and interest). Advertisers try to match their promotional media to audience types that are more likely to purchase their products and services. Demographics Demographics are the statistical characteristics covering groups of people or companies. Demographics may include gender, age, education type and level, income, employment, status, residence type, marital status, and the number of children. Demographic information may be segmented into ranges such as people who are 26 to 45 years old who have incomes above $100,000. While it may not be possible to identify the demographics of specific viewers, the demographics can be determined by the types of viewers who watch specific types of programs. According to The Culture Statistics Program Television Project, men and women over 60 spent nearly 10 more hours than the national average watching TV. Men between 18 and 24 spent the least time watching TV, followed by teens and children ( documents/statistics/television/tv_viewing_habits.cfm). Psychographics Psychographics are the attitudes and lifestyle behaviors of a group of people or customers. Psychographics may include beliefs, attitudes, personality traits, and interests. Figure 7.4 shows how TV audiences can be segmented using demographic and psychographic characteristics. This example shows that a program has a mix of viewer types. Some viewers can share demographics information such as age, income, and geneder. Other groups may share psychographics information such as beliefs, attitudes, and interests. TV Ad Interactions TV ad interactions are the actions a viewer performs in response to the commercial. TV ad interactions can include object selections, data sub- Figure 7.4,TV Audience Segmentation 16 July 2010 Definitions FREE at

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18 missions, bookmarking, and ad expansions. Measuring TV ad interactions can determine if a person watched a TV commercial and found its contents interesting enough to respond to. As a general trend, some consumers are recording their programs using a digital video recorder and skipping commercials. According to research firm Oliver Wyman, one-quarter of consumers surveyed own a digital video recorder (DVR), with another 20% planning to purchase in 2008, with as many as 85% of those viewers skip 75% or more commercials. Only 5% did not skip any ads ( Object Selections Object selection is the process of identifying objects that are able to be linked to or focused on. Object selection may involve some modification of the presentation of objects (such as highlighting edges) and enabling of actions that can be performed to select the object (such as button navigation and selection). Data Submissions Some commercials may allow the viewer to submit information. The viewer may enter the information by using a virtual keyboard (using the remote control pointer to select letters) or enter information by selecting options. When the form is completed, it is submitted to the TV broadcaster, which can forward the information to the advertiser. TV Ad Bookmarks TV ad bookmarking is the addition of information to a commercial,which allows the viewer to store it (or its reference identifier) it to be viewed at a later time. TV ad bookmarking allows the viewer to continue to watch their program and get the benefit of the advertising message at a later time. Even if the viewer does not watch the commercial at a later time, the bookmarking process indicates viewer interest in the TV commercial. Ad Expansions Ad expansions are the number of conversions of advertising messages (selected or automatically expanded) from a smaller and/or shorter version of an ad to a larger and/or longer version of an ad. Figure 7.5 shows how interactions with TV ads can be measured. This example shows that the TV broadcast system can track information interactions over a time period (1 July to 31 July). During this period, ad viewers selected more information 268 times, 91 people submitted requests for more information (name and ), 5 viewers selected to save the ad and view it later, and 17 people asked to see a demonstration of the product. Figure 7.5, Ad Interactions Measurements 18 July 2010 Definitions FREE at

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20 TV Ad Internet Interactions The influence of TV commercials to redirect people to the Internet can be measured by web site visits, visit history, and conversion actions. Web Site Visits Traffic sources are geographic locations and referring sites where web site visitors originate from. The Internet address of the connection address can be associated with a geographic location of the visitor. The web site that requested the connection may be identified in a referring URL address. Conversion Actions The number of web site visits or web traffic on specific web pages can be measured over the time period after the commercial has been broadcasted and for some time after the broadcast to determine how many people visited the web site as a result of the ad. TV commercials may use unique web page addresses to provide a more accurate measurement. Web Site Visit History The ultimate goal of television commercial is to help motivate viewers to take some form of action. When viewers respond to television commercials through the Internet, it may be possible to track their actions and associate them with conversion objectives. Some of the measurable conversion actions include subscription requests, media interaction (e.g. surveys and contests), and purchases. Social Media Monitoring Web site visits that occur during and shortly after a TV commercial broadcast can be analyzed by click trails and traffic sources. A click trail is the sequence of link selections specific visitors make between entering and leaving a web site. Click trail analysis can indicate what interests the viewers have. An indicator of television advertising effectiveness is the number of mentions (such as company or product names) that occur on social media sites, and the number and type (positive or negative) of comments generated by mentions.

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22 Figure 7.6., Number of Mentions Monitoring Mentions Social media mentions can be monitored by searching social media sites (a media channel list) for certain words or phrases (tracking name list). These tools can range from simple alerts, which send daily updates when matches are found, to more sophisticated monitoring and analysis programs, which can thread (relate) social media posts that contain the words. Some of the tools that can be used to track the posting and number of social media containing brand names or other text include and Number of Comments The number of comments that a social media mention about a TV commercial receives can indicate a level of interest that users have in a specific topic or issue that is covered by the commercial and indicate the retention level of the TV commercial. Share Value Share value is the proportion of social media content or viewings on different platforms such as messaging, blogs or video sites. Social mentions may be distributed across messaging sites (such as Twitter), blogs, discussion groups (such as Linkedin Groups), or video sharing sites (such as Youtube). For an example, if the social media content is only on one network (such as Facebook), the share value would be 100% for social networks. Figure 7.6 shows how the number of mentions can be used to help identify the performance of a TV advertising campaign. A mention name list contains the company name, brand names and product names. Media channels including blogs, video sharing sites and articles are searched and, when found, are downloaded and stored for analysis. Article Source: Advanced TV Advertising $34.99 printed $29.99 ebook 22 July 2010 Definitions FREE at

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24 Featured Article A Social Future for Television? By: Colin Donald and Özlem Tunçil, Futurescape Television as a medium is undergoing a radical transformation from unidirectional broadcasting to Internet-connected, social TV. Imagine a TV that is an entertainment screen in which you, your family and friends are making and sharing some of the entertainment, such as family photos and video calls. Imagine a TV that presents you with interactive ads which are highly relevant to your life. This is, of course, the future as seen by the television industry as TV is combined with social networking. For IPTV, the nexus between social networking and television poses major new issues, particularly as rival platform operators and CE manufacturers move to define their own social TV offerings. How can IPTV provide the optimum social apps experience for viewers to see and send Facebook status updates and tweet about what they are watching? What relationships will they have with the social networks, either directly or via middleware providers? Can they pioneer innovative services using social data that consolidate or improve their competitive stance? Are there ways to integrate and leverage their own data, such as family and friends calling plans, with data from the social networks? Facebook and Twitter as TV players Nowhere is this truer than in the increasingly important roles played by Facebook and Twitter. One key role is their ability to extend the television experience for viewers by enabling them to connect, communicate and share via TV apps. We are all used to joining our family and friends via the PC and mobile phone. The TV has thus far been the missing screen, but platform operators and TV makers are racing to make that right. Viewing is regaining a social dimension, particularly around live event programming, that has been missing as the family TV was overtaken by individuals watching bedroom, den and kitchen sets. Beyond consumer-facing TV widgets, Facebook and Twitter have arguably even more crucial B2B roles via the social systems and the personal data that can make social TV not only a reality, but also a commercial success. Imagine a TV, connected to the Internet, with an EPG that accurately recommends programming you might like to watch - based on what it knows about you and your friends. The EPG will need social graph data about your personal relationships and your TV interests to supply relevant recommendations from your friends. Facebook and Twitter have just such data. The family photos are very likely already on Facebook, which makes it a key partner for offering this service to subscribers. Verizon found that 15m Facebook photo albums were shared on FiOS TV in the three months from February to April Ironically, the much-heralded Google TV Web-on-TV platform, supported by Sony for its connected TV sets and by DISH as an addon service for its 14m subscribers, will bring viewers not only Google's own search-based ads, but Facebook and Twitter socially-targeted ads, too. The CE manufacturers are improving on their position as connected and social TV service providers. The Consumer Electronics Association forecasts that shipments of 3D sets will reach 2.1m users in Towards the budget end of the market, Vizio has moved to make VIA apps available in sets as small as 22 inches by the end of the year. Samsung is running a series of contests around the world for developers to make increasingly innovative apps for television. Figure 1 shows Facebook penetration in selected major TV markets. Facebook has openly declared its intention to take a slice of the $180bn worldwide TV ad market. The potential for social recommendation to boost VOD buys and up sell subscribers to higher tiers gives the social networks some purchase, possibly a powerful one, on the global pay-tv market, which is estimated to be worth $250bn by At this very early stage of social media's integration with the television industry, it is uncertain exactly how it will merge with television advertising. What is already apparent is that the advertising will take several forms and that providers must be ready to critically examine how they will manage each of these forms. 24 July 2010 Definitions FREE at

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26 Figure 1: Facebook penetration in selected major TV markets (20m+ population).source: Futurescape, via Nick Burcher, Global Head of Social Media, ZenithOptimedia Facebook users can already opt in to commercial messages from brands by "Liking" the brand's Facebook page and then receiving status updates with product information, contests and so on. Twitter has similar advertising formats. Any Facebook or Twitter app that reads a viewer's incoming status updates or tweets will be able to present these on the TV screen - alongside television programming and commercials. Beyond this, Facebook is already showing HD quality video commercials. Providers should now be considering how to respond to the demand from subscribers and content owners for video-capable Facebook apps that can convey commercials to viewers. IPTV companies such as Verizon FiOS are taking leading roles in the fast-developing medium of social TV. Yet the social TV future is one in which all the major players - IPTV, cable and satellite operators, middleware providers, CE manufacturers, broadcasters, studios and advertisers - must negotiate new relationships and resolve unanticipated challenges in order to seize major commercial opportunities. Twenty-first century social television is here. The challenge and opportunity for the IPTV sector is to create the winning formula. Colin Donald and Özlem Tunçil are co-founders of Futurescape. Its reports provide leading global companies with thought-provoking and incisive analysis of disruption and innovation in digital media and television. Colin Donald founded the New Media department at Virgin Media in As an editorial board member of media consultancy Informed Sources, he analyzed broadband content and interactive TV. He was previously at the authoritative business newsletter Financial Times: New Media Markets. Özlem Tunçil has a BA in Business Management and an MA in Hypermedia Studies, from the University of Westminster's Hypermedia Research Centre, specialising in interactive television. She applied principles from her MA research to creating early itv prototypes for MicrosoftTV and ITV. Futurescape's latest report, Social TV, maps out the emerging social TV landscape and analyzes how the battle over social TV between Facebook and Twitter, and other Internet companies such as Google, permanently transforms the TV market, as connected television arrives in our homes. For more information, visit 26 July 2010 Definitions FREE at

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28 Featured Article Virtual TV Headend Options By: Lawrence Harte A typical headend can include multiple satellite receivers, media processing devices (decoders and decryptors), channel broadcasting equipment, and software (content management and middleware). In addition to equipment and software costs, other expenses may include the management of the system and the obtaining of licenses for content distribution. For relatively small TV distribution systems, the equipment cost (over $1 million) and operation expenses of a headend can be so high, that it is impossible to provide television services. A solution to this challenge is for a TV broadcaster to lease the services of a headend that is owned and operated by another company, which is known as a virtual headend. The virtual headend gathers and processes content for distribution to TV broadcasters and distributes these programs ready to ready broadcast via a satellite feed or via a fiber connection. The local TV broadcaster then receives and retransmits the signals from the virtual headend (the virtual headend feed) to its customers. Content Aggregation and Selection Shared headend systems may allow relatively small TV broadcasters to gain access to programming that is not possible when owning their own headend. The shared headend may obtain several satellite feeds and negotiate lower costs licenses for content distribution (and redistribution). Distribution Distributing ready to use signals from the virtual headend to the local TV broadcasters site may be performed by satellite, fiber, or via packet data networks (such as a VPN that travels through the Internet). The distribution system may need to have back channels allowing customers in the local TV system to access advanced services such as video on demand, gaming services, and e-commerce services. 28 July 2010 Definitions FREE at

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30 Figure 1.1, TV_Virtual Headend Rebroadcasting Headend signals that are received by the local TV broadcaster are converted (translated) into a form that can be retransmitted through the local broadcast system. The translation can range from a frequency shifting (e.g. optical carrier to coax) to digital media conversion. Figure 1.1 shows how TV broadcast systems can virtually connect and share another headend. The Headend receives content from multiple sources including satellite feeds, selects which content will be distributed (switching), and adapts (transcodes) the media for distribution to local broadcast systems. The ready to use signals may be distributed to the local TV broadcaster by satellite, fiber, packet data networks. The local TV broadcaster converts (translates) the ready to use feeds and retransmits (amplifies and distributes) to homes within its system area. Are you Confused about New IPTV Terms? See Our IPTV Dictionary More than 10,000 IPTV Terms, Acronyms and Definitions: 30 July 2010 Definitions FREE at

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32 Buyers Guide Virtual Headend Systems A virtual headend is a connection management and media processing system that can control the conversion and distribution of media to users through communication networks (such as the Internet) where the connections and processing functions can be dynamically setup and/or changed. A virtual headend only sets up the processes and connections. The data transfer and media processing functions are independent of the virtual headend. Appear TV Appear TV offers operators the most advanced head-end architectures in the marketplace for delivering analog and digital broadcast services to their subscribers. Appear TV head-ends are designed with modularity to achieve the most flexible solution with the highest density. We offer multiple inputs (IP, ASI, DVB-S/S2, DVB-T and DVB-C); descrambling/scrambling (DVB & AES) as well as a variety of output options (IP, ASI, QAM, COFDM, FM Radio and analog TV).The modularity and high flexibility of our head-ends make them suitable for multiple network architectures: streaming and multiplexing of digital content over IP based networks and conversion of digital content for analog networks (and distribution of TV and FM radio). PO Box 8 Lilleaker NO-0216 Oslo, Norway Tel: Fax: Cisco Cisco is a worldwide leader in networking that transforms how people connect, communicate and collaborate. Their digital headend platform gives service providers the tools to keep current and future subscribers happy without growing pains. Cisco has video/iptv networking deployment experience, with platforms and technologies that enable scaling to millions of subscribers quickly and easily and with a lower total cost of ownership (TCO) than others. Cisco's approach enables providers to improve the subscriber experience and increase average revenue-per-subscriber (ARPU) by offering enhanced viewing options, improved security and proven reliability. 170 West Tasman Dr. San Jose, CA USA (408) Harmonic Inc. Harmonic Inc. is redefining video delivery with the industry's most powerful solutions for live and on-demand content preparation and distribution of video to TVs, PCs and mobile devices. Harmonic's 20 years of technical innovation and market leadership enable the Company to offer a unique and comprehensive solution portfolio-including encoding, transcoding, content preparation, stream processing, asset management, edge processing, and delivery. Broadcast, cable, Internet, IPTV Magazine Buyers Guides are provided free of charge as a service to our readers. IPTV Magazine is not responsible for errors or omissions, nor for company supplied responses. If your company or a company that you know of is not listed and you believe it should be included, please contact us at buyersguide@iptvmagazine.com or call us at July 2010 Definitions FREE at

33 mobile, satellite and telecom service providers around the world choose Harmonic's IP-based digital video, software, and broadband edge and access solutions. Using these award-winning and industryleading solutions, operators can reduce costs and differentiate their services by offering consumers a higher quality, personalized multi-screen experience. 549 Baltic Way Sunnyvale, CA U.S.A. Phone: Fax: Net Insight Service with three times improvement in utilization of bandwidth for a converged transport infrastructure. Net Insights Nimbra platform is the industry solution for video, voice and data, reducing operational costs by 50 percent and enhancing competitiveness in delivery of existing and new media services. Net Insight AB Box SE Stockholm Sweden Phone: Fax: Thomson Grass Valley teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work. 1, rue de l'hautil ZA des Boutries BP Conflans St. Honorine France Tel: +33-(0) Fax: +33-(0) Net Insight delivers the world s most efficient and scalable transport solution for Broadcast and IP Media, Digital Terrestrial TV, Mobile TV and IPTV/CATV networks. Net Insight products truly deliver 100 percent Quality of Grass Valley offers a comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and

34 New Products Telstra T-Box Internet STB (istb) Telstra's T-Box combines their BigPond TV service, movie downloads, HD free-to-air channels, a personal video recorder and YouTube videos. BigPond TV includes a movie download service, five sports channels plus dedicated news and music channels. T-Box also enhances free-to-air Digital TV with its PVR feature, allowing customers to record; pause and rewind live TV or watch one channel while recording another. It has on-board hard disk storage for up to 100 hours of standard definition TV and an easy-to-read seven day TV guide, making recording and viewing programs simple. Mailing Address:242 Exhibition St., Melbourne, 3000 Map Tel: Fax: Eyepartner Channel Manager Playout System The Channel Manager allows users to publish video and audio into playlists, complete with integrated advertisements, by seamlessly dragging and dropping content into the channel lineup. The Channel Manager makes it easy for anyone to manage an unlimited number of Standard or High Definition channels and playlists that can be transcoded to be delivered over various device players such as HTTP, Flash, Silverlight, iptv Set top boxes, iphone/ipads as well as other popular mobile devices.the Channel Manager is a server based H.264 streaming solution that requires absolutely no proprietary hardware. The software was designed to easily manage content timelines on the fly and in real time allowing the content producer to ingest LIVE breaking news or sponsored media spots at any moment. Mailing Address: 4210 Commerce Circle, Victoria, BC, Canada V8Z 6N6 Tel: Fax: For Information about advertising in IPTV Magazine please contact Sales at: Phone or Sales@IPTVMagazine.com 34 July 2010 Definitions FREE at

35 Encoder Octasic OCT2224M The OCT2224M is designed to address the exploding demand for high-definition (HD) video. The OCT2224M allows more processing power to be packed into a lower cost device. An OCT2224M device can simultaneously support 2 channels of 1080p while consuming less than 3 watts of power. The same device can process hundreds of channels simultaneously, allowing for any combination of bit-rates and resolutions, from QCIF up to HD. This flexible device provides support for all popular video codecs including MPEG-2, H.263, MPEG-4, H.264, VC-1 and VP8. Features of the OCT2224M for media processing include 24 Opus2 DSP cores for transcoding multiple HD video streams on a single device and simultaneous processing of video streams and synchronized audio. Mailing Address: 4101 Molson Street, suite 300, Montreal, Quebec, H1Y 3L1,Canada Tel: Fax: GenosTV CYCLOPS Remote Control The CYCLOPS is a universal remote control for TVs and consumer electronic devices PLUS a keyboard/mouse combo enabling text messaging, text entry and GUI interaction on computers, games consoles, smart-phones and TVs. The CYCLOPS will connect by way of Bluetooth to most cell phones, reducing the phone to a modem. The CYCLOPS remote control was made to be used ergonomically and fits between two hands. Mailing Address:4381 West Flamingo Road, Las Vegas NV 89103, United States Tel: Fax: IPTV Magazine New Products are provided free of charge as a service to our readers. IPTV Magazine is not responsible for errors or omissions, nor for company supplied responses. If your company or a company that you know of is not listed and you believe it should be included, please contact us at info@iptvmagazine.com or call us at Subscribe FREE at July

36 Classifieds Test Equipment Your Ad Here! Don t miss the opportunity to advertise with IP Television Magazine. To Advertise Contact: IPTV Magazine 106 West Vance Street Fuquay, NC USA F info@iptvmagazine.com Help Wanted Services 36 July 2010 Definitions FREE at

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