CONTENTS. Advanced TV Advertising - Television Ad Campaigns- 14. Featured Articles

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3 CONTENTS Editor s Viewpoint - 5 Expert Writers - 6 Market Update - Flat Panel TVs with Internet Connections- 8 Industry News - 10 Technology Series Advanced TV Advertising - Television Ad Campaigns- 14 Featured Articles NAB 2010 Trade Show Summary - TV Industry Trends - 22 A Solution to IPTV Cat 5 Cable Bandwith Limits in Hotels and Other Shared TV Systems-Lynx Broadband- 28 Buyers Guide - Home Media Networks- 31 New Products - Recent Product Introductions - 38 IPTV Classifieds - Products, Employment and Services - 40 Event Schedule - Upcoming Trade Shows & Seminars - 41 Index of Advertisers - Who is Supporting the Industry - 42 Editorial Calendar - Problem Solving Articles - 43 Subscribe FREE at May

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5 PUBLISHER Lawrence Harte EDITOR Lawrence Harte Associate Editor Michele Chandler ADVERTISING SALES Robert Belt Business Development Carolyn Luck Multimedia Geovanny Solera Expert Editors Bud Bates - Technology BBates@IPTVMagazine.com Robert Belt - Marketing RBelt@IPTVMagazine.com Lawrence Harte - Business LHarte@IPTVMagazine.com Michael Sommer - Consumer Elecronics MSommer@IPTVMagazine.com Eric Stasik - Patents and IPR EStasik@IPTVMagazine.com Avi Ofrane- Billing Systems AOfrane@IPTVMagazine.com Roger McGarrahan- Content Licensing Rmcgarrahan@IPTVMagazine.com Editor s Viewpoint There is a sense of urgency to learn how to produce remote TV interviews. It is critical to the survival of Internet TV broadcasters, and it's a skill that can make or break an Internet TV station. While I've been researching and interviewing companies about their techniques, three key issues have come to my attention--preparation, technical requirements, and production. Remote TV interview preparation requires the interviewer to consider what is necessary in order to have a successful live broadcast. Remote TV interview preparation includes researching, making a list of questions, the setting, and streaming options. To have the best stream possible, Internet TV broadcasters must consider what equipment to use. Technical requirements include webcams, microphones, editing software, and prerecorded interview clips. Producing the remote TV interview involves the social interaction between the interviewer and the interviewee. Questioning techniques, specific video angles, connecting with your interviewee, and broadcasting standards should all be considered. In addition to having knowledge about executing a live remote interview, the interviewer must have a back up plan in case of an emergency, such as a lost broadband connection or an interviewee who uses profane language during the broadcast. How companies recover from these mishaps will determine how the audience feels about the trustworthiness of the broadcaster. Internet TV broadcasters must come up with a way to efficiently stream remote TV interviews in order to succeed. Regardless of how you plan on preparing for and executing a remote TV interview, there is one thing that is certain--if you don't figure out how to do it the right way, you can damage your credibility, or even lose your job. Remote TV Interviews -Vital to the success of Internet TV Broadcasters Research Angela Bender ABender@IPTVMagazine.com SUBSCRIPTIONS Circulation Manager Jon Luke Ramos JRamos@IPTVMagazine.com Electronic subscriptions to IP Television Magazine are FREE. Printed versions of the magazine are distributed at industry trade events. IDENTIFICATION STATEMENT IP Television Magazine (ISSN: ) is published monthly by Althos Publishing, 106 West Vance Street, Fuquay Varina, NC USA LIST RENTALS AND REPRINTS Michele Chandler, Associate Editor An Althos Publication 106 West Vance Street, Fuquay Varina, NC USA Fax FREE Subscription at May

6 IP Television Expert Writers What makes a magazine successful is the value of its content. Our expert writers cover marketing, technology and business issues that are critical to the success of IP television systems and services. Robert Belt Marketing Bud Bates Technology Lawrence Harte Business Mr. Belt is a new product business development, marketing and sales expert for communication products. Robert specializes in assisting international and OEM companies in finding, qualifying, establishing meetings, defining product requirements, negation of sales contracts and follow-up customer communication. He has more than 20 years of experience in product definition, engineering specification, design and contract negotiation for non-standard and new products. Mr. Belt has defined and located for strategic partnering, initiated discussions for technology partnering and drafted alliance agreements. Robert's clients have included Alps, Motorola, Nokia, Wavetek, Norand, Trimble, Mitsubishi, Panasonic, Fujitsu, Uniden, NEC, Qualcomm, Novatel, JRC, Apple, Omnipoint, NYNEX, Bell Atlantic, SONY and hundreds of other companies. Regis (Bud) Bates is a wireless systems expert who specializes in network operations and planning for telecommunications and management information systems. As president of TC International Consulting, he performs Strategic Planning, Business Continuity Planning and Technology Innovation for his client companies. Mr. Bates has helped fortune companies design, setup, and manage LANs and WANs using SONET, ATM, MPLS, and VPN architectures. He specializes in the setup of mobile communication systems and developing the processes necessary to ensure the reliable restoration of networks when failures occur. Bud is a sought after professional instructor and he teaches using both Instructor-led (ILT) and Virtual classroom learning (VCL) formats. Bud Bates authored over fifteen technology-oriented books, many of which were best sellers for McGraw- Hill. Bud received his degree in Business Management from Stonehill College (BS) in Easton, MA and completed an MBA in Finance at St. Joseph's University in Philadelphia (except the thesis). Mr. Harte has over 29 years of technology analysis, development, implementation, and business management experience. Mr. Harte has worked for leading companies including Ericsson/General Electric, Audiovox/Toshiba and Westinghouse and has consulted for hundreds of other companies. Mr. Harte continually researches, analyzes, and tests new communication technologies, applications, and services. He has authored over 100 books on communications technologies and business systems covering topics such as IP television, mobile telephone systems, data communications, voice over data networks, broadband, prepaid services, billing systems, sales, and Internet marketing. Mr. Harte holds many degrees and certificates including an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990). 6 May 2010 Definitions FREE at

7 Roger McGarrahan is co-founder and General Manager of PathFinder World Video LLC which licenses linear channel and VOD programming from ethnic and niche television networks to CATV, Telco IPTV, Broadband IPTV, Mobile and Hospitality television service providers. Prior to that Roger was CEO of Thomson Broadcast & Multimedia, Inc. (Thomson/Grass Valley) in charge of North America operations and previously its General Counsel. Earlier Roger was legal counsel for COMSAT RSI which specialized in the design and delivery of satellite communication systems. In total, Roger has twenty years experience as executive management, operations management, and corporate counsel in the broadcast, satellite and telecommunications industries. Roger McGarrahan Content Licensing Michael Sommer Consumer Electronics Michael H. Sommer - The "Gadget Guy" Technology Commentator is a consumer electronics industry expert. Mr. Sommer regularly appears on several television stations as the Gadget Guy and is a sought after technology evaluation and marketing expert. His words and industry findings are referenced in many leading industry publications including USA Today, N.Y. Times and Telecom Business magazine. Mr. Sommer has been on the communication staff of the Winter Olympics and he is a staff expert writer for IP Television Magazine. He has been a consultant for hundreds of consumer electronics product developers ranging from high-tech start-ups to fortune 100 multinational companies. His clients include Motorola, Cendant Corporation, Sony, and other leading edge companies. Mr. Sommer attended the University of Hartford majoring in communications and he specializes in working with executives from fortune 1000 companies providing them with an understanding of consumer electronics device requirements and marketing programs. Mr. Eric Stasik is the director of Patent08, an expert consulting firm located in Stockholm, Sweden providing patent engineering, business development, and licensing services to small and mediumsized enterprises. He is an expert in helping firms develop patent and licensing strategies that support their business objectives. He is the author of several books on patent strategy and maintains a well-respected blog ( on the business aspects of developments on patent law and practice. Mr. Stasik is an engineer; he is not an attorney at law and does not provide legal advice. Eric Stasik Patents & Legal Avi Ofrane Billing Systems Avi Ofrane is the president and CEO, and a master instructor of The Billing College. Mr. Ofrane founded The Billing College in 1996 to address the converging market trends associated with telecommunications Billing and Customer Care. Mr. Ofrane began his career in 1977 as an analyst with the IBM Corporation, designing and implementing manufacturing systems. Throughout his extensive career, Mr. Ofrane has been involved in all aspects of the industry, including strategic planning, RFP processing, vendor evaluation and selection, business process engineering, business/systems analyses, project management, implementation, operations, quality assurance, and executive management. Since 1982, Mr. Ofrane has concentrated exclusively on the telecommunications industry, in which he is now a recognized expert and master instructor in Billing and Customer Care. Mr. Ofrane lectures extensively in the US and in Europe on Billing and Customer Care issues, strategies, methodologies, and practices and he is a frequent speaker at major industry conferences. He has authored several leading books on billing systems. Mr. Ofrane holds a BS, Computer Science, from Pennsylvania State University. Subscribe FREE at May

8 Market Update 46% of Flat Panel TVs to Ship with Internet Connection in 2013 By: ABI Research As demand for connected devices expands, Internet-connected TVs form a category poised for growth and evolution. According to new forecasts from ABI Research, the estimated 19% of flat panel TVs shipping with Ethernet in 2010 will grow to 46% in 2013, and connectivity is expected to become a mainstream feature. Figure 1.1 and 1.2 show the growing percentage of Connected Flat Panel Televisions between 2010 and What will viewers see and interact with on these connected sets? According to industry analyst Michael Inouye, "New features will include media guides/browsing, Web browsing, and more tightly integrated social and information-based datasets." New opportunities for advertising and cross-marketing will flow from these developments too, as well as new roles for the television manufacturers. "TV makers no longer want to build 'dumb screens,'" says Inouye. "Rather than simply selling boxes, TV makers themselves could try to secure part of the revenue generated by ads their devices present." TV makers won't be providing all that content themselves, of course. Netflix, for instance, has an application available for use with connected TVs. The tight integration of software and hardware raises difficulties, however, because each manufacturer's combination of hardware and operating system works in different ways, so applications must be customized for each brand of television. That has discouraged some app developers, but others are pushing ahead. Then there's the networking: Wi-Fi has made some early headway, but wired formats are more robust, especially for HD content. G.hn, HomePNA, MoCA, and Powerline are all contenders in the long term, perhaps displacing the currently most robust solution, Ethernet. There are some early efforts to standardize all this multiplicity: Vudu streams everything from the Cloud. An Android OS would help compatibility. But such initiatives will take time to mature. Inouye concludes, "This market is very fluid and uncertain, and with so many parties vying for a piece of the action, that fluidity may persist for years." Figure 1.1 Percentage of Connected Flat Panel Televisions. Source ABI Research ABI Research's new study, "Internet-Connected TVs" covers the potential evolution of the connected TV hardware and related software markets. It includes historical data and forecasts for the years ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. For more information visit or call Figure 1.2 Percentage of Connected Flat Panel Televisions. Source ABI Research 8 May 2010 Definitions FREE at

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10 IPTV News Teracue announces new compact DVB-IPTV Headend Gateway Cards Teracue, a developer and marketer of professional Broadcast and IPTV systems, has announced its new DMM Series DVB Gateways for TV and Radio Feed-in for IPTV. The DMM series is a modular blade-based IPTV and CATV Headend Gateway System. Different DVB input blades can be combined - for true, scalable, mix-and-match system integration. It also allows conversion of DVB-S/S2, C and T for IPTV and Video Networking. The new DMM series was specially developed for compact and cost-effective DVB-IPTV networking of radio and TV programmes. The professional DVB/IP gateway cards offer a multitude of functions as a pure hardware solution: Network transmission and IP ingest of TV and radio channels Transmission of DVB signals in original SD/HD quality Handling of all DVB-S/S2 satellite, DVB-C cable, DVB-T and ASI signals Decoding of pay TV: as standard with CI slot, for CAM with smart card Compact IPTV headend solution 8 cards in 19" 4RU plug-in frame with redundant power supply Broadcasting centers, editorial departments and publishing houses use DVB gateways to provide their employees with highquality live television directly to their workplace PC. In addition, DVB gateways are always used where live TV and radio are required through the network - for simultaneous viewing on PC's, TV's or projectors - such as for hotel TV and patient TV applications, within IPTV triple-play solutions, provider headends, for digital corporate television, for educational television, distribution and recording at schools and universities, as well as in monitoring companies and control and command centres. The DMM series consists of a 19" x 4RU frame, by standard with redundant power supply. The chassis holds up to 8 DMM cards which can be hot-swapped and hot-plugged during operation. The configuration of the DVB-IPTV headend for different DVB input signals can be freely selected and different input cards can be combined. All components are developed for 24/7 continuous operation. The cards are extremely robust without moving parts, such as fans or hard drives. DMM cards are easy to configure via the network using software as well as locally with an optional plug-in control panel. In addition, SNMP management and monitoring is supported. The output streams are based on the open MPEG-2 and H.264/AVC formats, conform to ISO/IEC standards. Thus the modules are compatible with cost-effective standard IPTV set-top boxes, such as the Amino 130 series with HDMI output, or the VLC player. Multicast/unicast, SPTS/MPTS and UDP/RTP streaming are supported. DIRECTV and Alcatel- Lucent provide condo communities with the best in advanced video entertainment and telecommunications services El Segundo, Calif., and Paris, April 28, DIRECTV and Alcatel-Lucent announced that through the combination of DIRECTV's IPAdvantage satellite-based IP platform and Alcatel-Lucent's VDSL2 technology and multimedia professional services, multidwelling unit residents will have access to a whole new world of advanced video entertainment services, blazing high-speed Internet access and voice over IP (VoIP) services. Residents of the 1,296-unit condo community of Shelter Creek in San Bruno, Calif., are the first in the United States to benefit from the combination of these technologies that provide access to advanced video and telecommunications service bundles that were typically available only to residents in single family homes. The Shelter Creek project is the largest installation using DIRECTV's IPAdvantage technology and provides a model for offering DIRECTV's services portfolio to large, older properties where rewiring poor-quality coaxial cable is not cost-effective or feasible. Using the existing, in-building telephone wiring is significantly less expensive and extends the 10 May 2010 Definitions FREE at

11 investment in that infrastructure. It also minimizes the aesthetic impact on the community as well as inconvenience to residents. "The Shelter Creek project is a great example of how DIRECTV's services offering can be extended to properties of any age and any size on a nationwide basis - in a simple and cost-effective way," said Dan Terheggen, CEO Consolidated Smart Systems, DIRECTV's Gardena, Calif.-based MDU service operator that spearheaded the project. "The Shelter Creek residents tell us they are thrilled to now have more choice in services and be able to enjoy the same DIRECTV experience as those living in single-family homes. And we're getting rave reviews from the property managers who now have a terrific amenity to enhance the property's value and appeal, helping to increase occupancy in a competitive market." "DIRECTV's IPAdvantage technology has exponentially expanded the business opportunities for DIRECTV in the multidwelling unit market and we will continue to aggressively roll out this innovative technology in 2010 with 300 installations already planned," said Mike Olson, vice president, MDU Sales for DIRECTV. "Living in a large apartment or condo complex no longer means consumers have to settle for only one provider for their video entertainment and telecommunications services. DIRECTV believes in supporting choice for MDU residents and building owners, and Shelter Creek is an excellent example of how we can use IPAdvantage technology to provide that competitive choice." DIRECTV IPAdvantage, not to be confused with IPTV, converts DIRECTV video signals into IP video packets to IP-enabled receivers over a single home-run wire, delivering satellite TV and other services from a private "on property" head-end to each customer's unit. The IP distribution platform, in addition to supporting advanced video services like HD and HDDVR receivers, also supports voice, internet and interactive services now enabling dealers to deliver IPbased dual or triple-play bundles. BTI Systems Advances Fiber Broadband Access for Cameron Communications OTTAWA - Tuesday, April 27, 2010 Cameron Communications tapped BTI Systems to extend its fiber-based network services, providing residents, schools, libraries, municipalities and businesses greater access to advanced broadband, video-on-demand and IPTV services. Cameron Communications joins over 200 service provider, utility, and enterprise companies working with BTI Systems to increase service delivery capabilities and network capacity utilizing BTI Systems' packet optical networking platforms. Cameron Communications will boost fiber infrastructure for 13 territories with WDM "virtual fiber" and consolidate service delivery in parts of Texas and Louisiana using BTI's one platform approach. The BTI 7000 Series-converging Layer 0 through Layer 2- with integrated Carrier Ethernet, multi-service optical, and WDM functionality simplifies network upgrades. Cameron can deploy a high-capacity, 10Gbps and switched Ethernet service infrastructure and collapse existing SONET OC-48 infrastructure onto the same fiber pair from a single platform. The packetvx, a modular component of the BTI 7000 Series, offers Cameron an integrated Carrier Ethernet-based approach to address bandwidth requirements for IPTV and video on demand. "Investing in packet-optical technologies is a key element to rapidly deliver new services and provide a high-quality offering to our customers," said Robert Large, network manager at Cameron Communications. "BTI Systems allows Cameron to greatly increase network capacity and deliver innovative services via a cost-effective network with simplified operations, management and provisioning capabilities. This translates to affordable services for our customers and confirms our dedication to the communities we serve." "There is an accelerating trend to bring fiber-based services to rural and underserved communities," said Aleck Gilner, VP of U.S. Sales for BTI Systems. "Fiber-based services help create the environment for successful communities much like water, power and transportation have defined quality of community life for decades. BTI Systems provides the backbone for service providers like Cameron Communications to build a futurefocused network today, bringing speed and performance to customers." TelVue Princeton HyperCaster IPTV Digital Broadcasters Debut at NAB 2010 April 12, (Las Vegas, NV) TelVue Corporation announced its new TelVue Princeton HyperCaster line of Internet Protocol Televison (IPTV) digital broadcasters. TelVue's new TelVue Princeton HyperCaster digital broadcasters support up to 20 pure digital, MPEG-2 or H.264 IP broadcast channels in one box, ushering in a new generation in hyperlocal broadcasting Subscribe FREE at May

12 and local channel origination that realizes significant increases in channel density, in addition to dramatic reductions in channel delivery cost. "TelVue HyperCasters will change the way Cable and Telco companies, and broadcasters view and support community-centric and hyperlocal programming," said Jesse Lerman, TelVue President and CEO. "By dramatically reducing the cost and streamlining the ease of management of local origination and leased access channels, TelVue HyperCasters will enable Cable and Telco companies to leverage community-centric programming as a valued service differentiator not offered by satellite broadcast competitors." TelVue's HyperCasters will support for the first time: -20 pure digital, IP broadcast channels in one box supporting both MPEG-2 and H.264 SD/HD Transport Streams -Native MPEG-2 and H.264 over IP, which eliminates the cost, quality loss, and space requirements of external encoders -Channel Partitioning, so broadcast channels on a single server can be independently assigned and managed, with the ability to offer new private channels as a commercial offering -Bounded Enhanced TV Binary Interchange Format (EBIF), which enables interactivity within local programming With full production units available beginning Q3'2010, TelVue HyperCasters will enable broadcasters, cable companies, and telcos to cost-effectively launch new local channels, DTV "dot" channels, converge existing leased access and local origination channels to all-digital, and offer private channels as a commercial offering. TelVue HyperCasters will support both Standard Definition and High Definition, along with EBIF support. Integrated workflow provides a full content management and scheduling application out of the box, as well as compatibility with third party traffic and middleware systems, VDCP, and a native developers API. MTS continues to bring customers the Ultimate TV experience WINNIPEG, MB, April 26, MTS announced that it has introduced TV Call Display to its MTS Ultimate TV customers. Those customers who already subscribe to Call Display on their MTS Home Phone automatically receive this new service free of charge through their MTS Ultimate TV. "MTS Ultimate TV, what we think is the best television viewing experience in Manitoba, is one of our fastest growing services," said Kelvin Shepherd, President, MTS. "The service already features several innovations, such as Whole Home PVR, that competitors in Manitoba cannot match. With the launch of TV Call Display, we are adding even more value for our customers to a service that is already very strong. Not only do they get an innovative product, but they get to enjoy it from the comfort of their couch." TV Call Display gives customers the ability to see the name and number of all incoming calls by simply viewing it on their television screen. In addition, this service allows customers to view recent calls, personalize their display settings and access the last call received. New VMIX Video Analytics Streamline Decision Making Across Organizations SAN DIEGO, Calif. - May 10, announced the release of a comprehensive new set of video analytics and reporting tools designed to help organizations make quicker, Interested in submitting news or a market update? us your press release Get your new technology or market research noticed news@iptvmagazine.com 12 May 2010 Definitions FREE at

13 better informed decisions about the use of online video in their operations. The new VMIX Analytics and Reporting suite, to be included standard with the company's online video management platform, introduces distinctive features not found on other platforms and will be rolled out to VMIX clients in mid-may. "Our purpose in extending our analytics is to enable clients to quickly isolate the data that can answer key questions, giving them the exact reports they need to make smarter, timelier decisions," said VMIX President and CEO Mike Glickenhaus. "The VMIX platform delivers the richest, most comprehensive raw analytics out there-and with the new tools, clients can now focus on elements critical to their business, collaborating and making decisions confidently in real time. In short, they can put the data to work for their businesses." CTO and Co-founder of VMIX Greg Kostello outlined aspects of the news analytics suite that he considers unique, including the ability to: Track and compare multiple metrics over time in a single graphic or data-table view Build highly focused, personalized reports that can be exported and embedded to display dynamic, up-to-the-minute data Create custom reporting dashboards on company intranets or any website, allowing stakeholders and partners to see up-to-date video analytics Kostello stressed that the company's goal in providing visual, flexible options for viewing and sharing metrics is for customers to be able to test ideas, spot viral trends and identify new business opportunities sooner, so they can build user engagement more effectively and optimize their video initiatives. "These tools give clients exactly what they need to fine-tune advertising strategies, gauge the effectiveness of viewer-driven promotions, and optimize the mix and placement of video on their sites in real time." He went on to add that effective analytics are equally valuable to clients using video for marketing, training and customer-support programs. "Monitoring effectiveness for achieving lead generation, compliance and cost-saving objectives has never been faster or easier." NEC Develops Video Content Identification Technology that detects Illegal Video Copies on the Internet in a Matter of Seconds Tokyo, May 7, NEC Corporation announced the development of a video content identification technology that detects illegal copies of video content uploaded to the Internet in a matter of seconds.this technology generates a fingerprint (video signature) to identify video content then compares video signatures to the signatures of original content in order to detect copies or altered versions. This new technology enables content holders and service providers to automatically detect illegal copies and prevent illegal upload of video content on the Internet by registering original video content. These developments are expected to significantly reduce the time and cost of manual content inspections as well as improve the scale and accuracy of content assessment. These video content identification technologies feature the following: 1. Accurate detection of copied or altered video content: Video signatures are extracted for each frame based on differences in the luminance between sets of sub-regions on a frame that are defined by a variety of locations, sizes, and shapes. Video signatures represent a unique fingerprint that can be individually detected frame by frame. This technology is capable of accurately detecting video content with that was created with such editing operations as analog capturing (*3), re-encoding (*4) and caption overlay (*5), which was conventionally very difficult to detect. 2. A high detection rate and low false positive rate for all video contents: By estimating confidence of signatures generated from each frame and using the confidence for sequence identification, the technology achieves a high detection rate (*6) with a very low false positive rate (*7). These technologies achieved an average detection rate of 96% at a very low false alarm rate of 5ppm (5 in one million) through tests conducted by the international standardization organization. 3. Detection of short video scenes:due to the high identification capability of signatures, the technology is capable of accurately detecting video scenes as short as 2 seconds (60 frames), which was formerly impossible when using conventional methods. 4. Compatibility with home PCs: By designing a compact signature size of 76 bytes per frame, the storage memory required for the matching process is minimized. As a result, a home-class PC (*8) can match approximately 1,000 hours of video in 1 second. Due to the proliferation of video distribution services on the Internet, the detection and deletion of illegally distributed and copied video content (copyright infringement) has become a crucial issue for content holders and service providers. In order to solve this issue, various automatic detection tools have been proposed, such as digital watermarks where content is embedded with special code, and the use of image retrieval technology. However, it was prohibitively difficult to accurately inspect large databases, short content or video produced through various editing operations. Subscribe FREE at May

14 TV Advertising Series Television Ad Campaigns A television ad campaign is a set of marketing activities that send advertising messages to customers about products, services and options offered by a company through the insertion of content or association of promotional media within television channels or programs. Campaign objectives are the goals of specific promotional ad campaigns, and can range from brand impressions to direct product sales. Audience selection is the process of defining desired viewer characteristics for an ad campaign, which can be derived from demographic and market reach. Media channel selection is the choice of networks, programs or advertising systems that will be used to broadcast the TV commercial. Ad insertion requirements are the conditions that must exist for the insertion of ads. Ad scheduling is the selection of time periods or events within which ads can or will be inserted. Figure 6.1 shows some of the key tasks in TV ad campaigns. Campaign objectives are the measurable goals that should be achieved. Audience selection is the characteristics associated with potential viewer groups. Media channels are the systems and programs which will receive the promotional messages. Scheduling is the time(s) during which the ads will be broadcasted. Reporting is information that identifies the insertion of ads and, if available, viewers' reactions (channel tuning). Campaign Objectives TV campaign objectives are statements that identify targets that should be achieved through the promotional messages distributed through TV This article is Part 5 of a 9 Part Series Advanced TV Advertising List Month Television Advertising Jan 10 Television Ad Types Feb 10 Television Advertising Mar 10 Technologies (Part 1 of 2) Television Advertising Apr 10 Technology (Part 2 of 2) Television Ad Campaigns May 10 Television Ad Production Jun 10 Television Ad Metrics Jul 10 Television Advertising Economics Aug 10 Television Ad Regulations Sep 10 systems. TV campaign objectives include increasing brand impressions and web site traffic, as well as co-operative marketing, sales lead generation, and direct product and service sales. TV advertising can increase brand value by increasing the number of brand impressions seen by qualified people. Links contained within TV advertising commercials can generate more visitors for web sites (increased web traffic). Distributor promotional support is the provision of promotional messages that identify or refer customers to distributors or retailers. TV ads can be designed to encourage people to request more information about product or service solutions (sales leads). TV advertising commercials may contain direct offers that encourage and enable viewers to directly buy the products or services shown in the TV ads. Figure 6.2 shows some TV advertising campaign objectives. Brand value is the presentation of positive influences on the perception of the brand or product name (mindset change). Web site traffic value Figure 6.1, Television Ad Campaigns 14 May 2010 Definitions FREE at

15 is an increase in the number of visitors that go to a web site or web page. Distributor support is the provision of advertising support for distributors or retailers. Sales leads are requests for information that contain or lead to the gathering of identification and qualification information of people or companies. Direct sales increases are the generation of product or service sales as a result of advertising messages. Brand Value Brand value is a measure of the overall image or concept of the meaning or value of a word, name or address (such as a web address) by consumers. Brand value can be influenced by the number of brand impressions, the context or content surrounding the brand impression, and any pre-existing notions viewers have about the brand. Brand Impressions A brand impression is a single presentation of a message or media item that provides viewers with information about brand qualities or attributes. A recipient may be exposed to brand messages without direct perception such as seeing a logo on a product in a commercial (product placement). Association Context The association context or state of mind can significantly influence how a recipient perceives or relates to the brand impression. For example, the announcement of a new book on search engine optimization on a web page that displays a person winning a Nigerian lottery is very different than the announcement of a new book on search engine optimization on an Internet Marketing training web site. Mindset A mindset is the attitude or beliefs of a person that often determines their perception and response to situations or events. Mindset may be described in terms of awareness, perceived value as related to a need or desire, and the credibility or beliefs of related thoughts. Web Site Traffic Web site traffic is the number of people who visit a web site over a period of time. Web site traffic may be increased by the percentage of people who click on inbound links. The value of inbound traffic can be strongly influenced by the types of people who click on links (visitor qualification). Web Site Popularity Web site popularity is a measure of the interest that users have in finding or using a web page. Search engines use site popularity (such as traffic amount) as a factor in determining the relative ranking of web page URLs that are presented as the result of a keyword search. Successful TV commercials can produce a large amount of web site visitors which can dramatically improve web site popularity. This can have a significant long term impact over the search ranking results of a web site. Qualified Visitors Qualified visitors are people who visit web sites who meet a certain criteria (such as age and interest category), indicating their likeliness and capability to perform desired actions (such as order products or complete subscriptions). The types of visitors that select links can determine the quality of the web site visitors they provide. Distributor Promotional Support Distributor promotional support is the provision of advertising messages that identify a distributor or retailer of a product or service as a Figure 6.2, TV Ad Campaign Objectives Subscribe FREE at May

16 point of sale location (where the customer can obtain the product or service). Co-Operative Advertising Co-operative advertising is the provision of an amount of funds, percentage of sales or marketing allowance to a distributor or retailer for the advertisement of specific products or services. To receive the cooperative advertising funds, the distributor or retailer may be required to provide proof that the advertising was performed and paid for. Sales Lead Generation Sales lead generation is the identification and gathering of contacts of people who have the characteristics of potential customers. TV commercial can be designed to encourage people to call for more information or submit information requests by other methods such as web sites or s. Interested Prospects An interested prospect is a person or company that has a current need or desire to purchase products or services or to perform desired actions (such as volunteer for a group cause). People who have taken the time and effort to watch a specific TV commercial and contact the company for more information have a good interest in the topic. The sales lead contact information can be obtained from call sheets or web page submission forms. Free samples of a product or information document (such as tips) may be used to motivate the viewer to contact and request more information. Qualifying Information Qualifying information is additional data about a contact that can be used to identify areas of interest and to assist in the communication process. If the TV commercial was designed to discuss an issue that is related to a product or service, the person who views the commercial may already have an interest in that subject. The response channel (such as an inbound call center) can be used to gather additional qualifying information. Products and Service Sales Product and service sales are transactions that transfer ownership or rights from one person or company to another person or company. TV ad campaigns can be designed to promote direct sales (telemarketing), or direct people to online stores to make purchases. Direct Sales Direct sales are the values that are received (usually in sales dollars) as a direct result of a marketing effort that is setup and controlled by a person or company. TV commercials may explain and help viewers to understand how a product or service can solve a problem or satisfy their needs, and offer ways the viewer can directly purchase the product. Online Purchases Online purchases are orders placed for products or services that are processed through the Internet. When providing an online promotional offer, a simple link (unique) can be assigned for the tracking of marketing success (conversion rates) for a TV advertising campaign. Increased Consumption TV commercials may be designed to define solutions to problems that require the viewer to use or consume additional products or services. For example, a TV commercial that shows a white paper on marketing may explain how to setup marketing campaigns for new types of customers. This would require the company to pay for additional broadcast services. Purchase Validation Purchase validation is the process of reviewing the actions and results of product or service purchases to confirm they were the best choice. If the purchase validation results in finding better or lower cost alternative choices, the purchaser may return the product or cancel the service. White papers can be used to help re-enforce the purchase decision for the customer. 16 May 2010 Definitions FREE at

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18 Campaign Audience A campaign audience is a list or category of people who are likely to be interested or qualified to read, watch or listen to a promotional media message. The desired audience may be defined in terms of demographics, psychographics and market reach. Demographics A demographic is a classification of people (such as a viewing audience). Examples of demographic types include age range, gender, social classifications or combinations of multiple classifications. Psychographics Psychographics are the attitudes and lifestyle behaviors of a group of people or customers. Psychographic performance is a measure of the effectiveness of a promotional campaign that is based on the attitudes and lifestyle behaviors of a group of people or customers. Market Reach Market reach is the number of unique viewers that watch at least one minute of a media program across its total playing duration. Cumulative reach is the combined number of unique viewers that have seen at least one minute of a media program across its total playing duration. Broadcast Media Channels Broadcast media channels are the content transmission systems that distribute programs to viewers. TV ads may be distributed through television networks, on specific programs broadcasted by the networks, TV advertising networks or directly through local TV broadcasters. Network Selection Network selection is the ability of a company or system to identify which broadcast television network it desires to use. TV networks are companies that gather, produce and distribute content to multiple local broadcasters. TV networks include ABC, CBS, NBC, Fox and CW, as well as others. Local TV Broadcasters Local TV broadcasters have advertising time slots (hold backs) that the networks allow them to use. By directly advertising through local TV broadcasters, it is possible to highly target TV ad campaigns. Local TV advertisers may also sell the ads below network cost. The key challenge of dealing with local broadcasters is the amount of time and resources required to create the insertion orders. TV Ad Networks Television ad networks are companies or groups that act on behalf of multiple advertisers to find and place ads to broadcast or distribution networks that participate in their ad network programs. Spot cable is the insertion of ads into cable TV system avails. Spot cable ads may be inserted into multiple cable television markets. A leading TV ad network company is NCC ( Another TV ad network is Google TV Advertising Network ( The Google TV Advertising Network is an extension of the Internet TV advertising ad bidding network. It has a substantial amount of advertising controls such as network selection and geographic regions, and it even provides real time campaign optimization options. Campaign Insertion Requirements Campaign requirements are rules or values that define when and if an advertising message can be inserted into a broadcast channel. TV ad insertion requirements may include specific programs, slot positions, insertion guarantees, optimal ad insertion and ad frequency limits. Program Selection Program selection is the designated media program or service into which the ads will be inserted. Program selections can range from specific programs (such as the Super Bowl) to program categories (such as comedy programs). Program types that are not suitable for insertion (such as adult content programs) may also be identified. Slot Position Slot position is the time period within a media program, such as a TV program, into which a media item (such as a TV commercial) will be inserted. Advertisers may allow a commercial to be inserted at any point within a program (natural delivery), or they may specify which slot, and the position within an available time slot, is the ad insertion point. 18 May 2010 Definitions FREE at

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20 Natural delivery is the presentation of advertisements in a time or sequence similar to other types of advertisements in the same category. First in break is the first advertisement to run after a scheduled program begins. Last in break is the last advertisement to run after a scheduled program ends. An ad break position is a sequential location within an advertising time slot. Insertion Guarantees Companies that advertise may request or insist on ad insertion guarantees as in-store product promotional efforts may be timed with TV ad campaigns. Ads that are non-pre-emptible are guaranteed to be presented at an agreed upon time (will not be move to another time). Preemptible advertising allows a broadcaster to move a promotional ad presentation to other available presentation times or channels. Preemptible advertising insertion orders may cost less than non-preemptible insertion orders. Optimal ad insertion is the insertion of promotional advertisements in an efficient manner as determined by the broadcaster. Ad Frequency Ad frequency is the number of times the same ad is inserted or displayed over a period of time. Advertisers may desire that the same ads are displayed a maximum number of times (ad capping) over a certain time period. Run of Schedule (ROS) Run of schedule is an authorization from an advertiser to play their commercials at times that a network or broadcaster chooses (any time the network deems as available). Day Part Profile (Daypart) Daypart profiling is the process of changing marketing programs or processes during specific times of day. An example of daypart targeting is running breakfast ads in the morning and running lunch ads during the afternoon. Advertising Viewing Periods Advertising viewing periods are time intervals that are categorized by the number or percentage of viewers. Advertising viewing periods may be divided into peak (highest viewing) and off peak. Split Time Length Campaigns Split time-length campaigns are advertising campaigns that have more than one time length associated with their campaign rules. TV Ad Campaign Scheduling Ad campaign scheduling is the selection of time periods or events during which TV ad insertions may be performed. Run Dates Run dates are the authorized days that ad insertions may be performed. Event Scheduling Article Source: Advanced TV Advertising $34.99 printed $29.99 ebook Event scheduling is the assignment of specific events that enable the insertion of a TV commercial. An example of a scheduled TV ad insertion event is a televised sporting event overtime period. Viewers may be intensely focused on the television during these crucial periods of overtime. 20 May 2010 Definitions FREE at

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22 Featured Article NAB 2010 Trade Show Summary - TV Industry Trends By: Lawrence Harte The NAB trade show can be a great indicator of industry trends for the television industry. Some of the trends we observed at the NAB show included new content monetization methods for existing video, mobile digital TV (MDTV), 3DTV, home media management, IPTV, Internet TV (OTT), workflow management integration, user generated content (UGC), Android operating systems, hybrid broadcast and broadband TV (HBBTV), and television widgets. Content Monetization Content monetization is any process that can be used to transform content into services that generate revenue. This can range from paid subscription services to ad revenue based content delivery. A growing number of companies are providing media enhancement tools and services that enhance content in a way that can generate new revenue streams. This includes converting TV programs into applications, opening e-commerce portals which content matches, and offering products or services. One of the key types of challenges to product placement advertising in TV content is identifying the times and graphic areas that are available for promotional media insertion. DigitalSmiths has developed a system that creates tracks of interstitial metadata that identify events and advertising insertion opportunities within promotional media. In addition to identifying graphic areas into which ads can be inserted, the DigitalSmiths system can also analyze facial expressions and speech audio to determine the context of the insertion opportunity. Digitalsmiths How can you know exactly what a consumer is watching without adding additional tags and data? The answer is to fingerprint each frame of the media. Bulldog United has developed a frame by frame fingerprinting technology that can be used to identify video content using watermarks. This is important because broadcasters may not allow or pass watermarking signals through their systems. The Bulldog system provides a fingerprinting data stream, which is less than 10 kbps, and can be used to identify exactly where the viewer has seen content (great for viewer tracking of ads). Bulldog A new revenue generation opportunity for TV broadcasters is to ad visual icons to media that identify to the viewer the availability of additional information (and value) within a video. When the viewer selects the icons (with a remote control or pointing device), new windows or menus appear, providing the viewer with new choices which also provide broadcasters or advertisers with new revenue generating opportunities. These new sources range from advertising revenue that is generated from extended viewing time (more ads are provided) to television commerce options (buying products displayed in the videos). The icons can be hidden during normal viewing to enable the viewer to enjoy the program without blocking the view. Mozaik developed screen bookmarking, which allows the viewer to return to a saved scene location, begin replay, and then turn on the visual tags so they can access the additional content and features. Visual Hot spots - Mozaik One of the ways to develop new revenue sources from existing content is through the addition of selectable services and transactions to existing video. Coincident TV has a system that adds monetization value to existing video content by identifying cue points within media that can be associated and linked with other content and services. The Coincident system allows for real time integration of video with other content sources such as social media. Coincident TV 22 May 2010 Definitions FREE at

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24 Mobile Digital Television (MDTV) Internet Protocol Television (IPTV) Mobile digital television is the provision of video broadcast signals to mobile devices using a digital transmission format. Companies demonstrating new types of content management systems and ad insertion systems are of key importance. How do you select and insert advertising videos (commercials) into mobile video streams? The answer is to use an intelligent media server that can dynamically select and stream ads. mdialog has developed a system that allows for the dynamic selection and insertion of video ads into mobile video streams. Mobile ads are different than TV ads as they have a built in response channel. This allows for highly interactive advertising messages, as some of the most effective ads are mobile video coupons. mdialog Three Dimensional Television (3DTV) Three dimensional television is the provision of video signals that allow one or more viewers to receive content that contains depth information. A common method of providing depth information is to send two visual signals (stereoscopic) allowing viewers (one viewer per display) to perceive depth from the differences between the left and right videos signals. 3D has been available since the 1950s and standard TVs can provide 3D signals through the use of 3D glasses. There are about 9 methods that can be used to create and broadcast 3D images (color, polarization). While there are many amazing demos of 3D content and significant predictions of 3DTVs (25% by really?), there appears to be little insight as to how 3DTV will generate revenue. Home Media Management Home media management continues to evolve with more simple systems that are starting to use portions of the digital living network alliance (DLNA) industry standard. Several companies, such as Microsoft and Ericsson, are using some DLNA elements in their home media systems. However, home media systems still seem to use a mix of proprietary protocols which may delay their overall acceptance (not really plug and play yet). Ericsson has developed a graphics based (no lingual required) system that allows people to easily find devices and content, and connect, play or transfer content using a simple visual display. Ericsson The number of subscribers on Internet protocol television (IPTV) systems continues to rapidly grow, and the types of devices that can connect to IPTV systems are increasing. Microsoft claims that they have the largest number of IPTV customers on their systems - approximately 5 million subscribers with 10 million devices (approx 2 IPTV devices per home). One of the key advances in the Microsoft Mediaroom system is the ability of the IPTV system to provide TV services to gaming controllers (xbox). Gaming devices are likely to become a leading type of viewing device in IPTV systems over the next few years, and the Microsoft Mediaroom system has been setup to manage the communication of these types of devices which need bandwidth allocation and prioritization. Microsoft Mediaroom Internet Television (Internet TV) Internet television is the provision of TV signals through broadband Internet connections (also called over the top television -OTT). Many new Internet TV providers are using standard set top boxes such as Roku and BoxBee. Cable, satellite, and other types of TV broadcasters are searching for how they can expand their broadcast services into profitable paid (subscription based) Internet TV services. Advertising funded revenue models used by some Internet TV broadcasters are not currently generating enough revenue to cover the cost of broadcasting. The NeuLion Internet TV system is used by some TV broadcasters to offer paid subscription models through the Internet for their network content. The broadcaster provides content to NeuLion and the NeuLion system delivers the content to viewers through broadband Internet connections and manages the subscription services. This allows broadcasters to immediately begin to generate profits when they deliver TV content through the Internet. NeuLion For companies that want to manage their own Internet TV systems, service consultants such as Rawvoice assist companies in the development of their own Internet TV channels (white label channels). RawVoice 24 May 2010 Definitions FREE at

25 Workflow Management Workflow management is the tasks and processes that are necessary to coordinate the flow of work between participants (employees, contractors and vendors) to perform projects or assignments. It manages the flow of information from system to system, essentially checking off the tasks associated with any process as it goes. TV production workflow is becoming more complicated as there are more participants in the workflow process, and locations and systems can vary dramatically. To effectively provide workflow TV production, web based workflow scheduling can be used. Workflow systems are evolving to allow for interconnection with many new types of companies and systems. This is why Scheduall created the web based workflow system. The system can be setup to assign and track the many types of skills and processes that are used, requiring less people to manage the workflow system. Scheduall A key focus of workflow production for TV systems is the standardization of supply chain management. According to Ascent Media, the supply chain needs to be open and transparent and, as such, their system uses a modular design and has interfaces that allow for integration with multiple suppliers utilizing different workflow systems. The system also manages metadata during content production to help organize and control workflow components. Ascent Media User Generated Content (UGC) User generated content is information that is produced by content consumers. Some of the emerging innovations in UGC include content identification and video production tools. A growing source of content that is broadcast on TV systems is consumer generated content. Many of the new mobile devices have built in video recording capability and some even have HD capability. Some of the most valuable news videos are likely to come from consumers. The availability of many new video sources can make program management positions within broadcasting companies nightmarish. It is not possible to go through thousands of video submissions to see which videos are valuable. This means that systems need to be developed that can quickly ingest, identify, categorize and prioritize consumer generated content. Harris created a full-motion video asset management engine (FAME) system that can merge location data (GPS information) along with other data (metadata) to be used for the identification and classification of contributed content. Harris =2570

26 Some key challenges to the acquisition of good consumer generated content are limited knowledge of video production and the availability of the tools necessary for content production. Howcast (a video hosting company) has created and provides scripts, tools and step graphics that people can use to create and enhance their videos. Using these tools, content contributors can add significant quality to their video production through fairly simple media production tools. Howcast Android Operating System Many companies are starting to use the Android operating system. While Android was originally used for mobile telephones, it is now being used in TV set top boxes and even some netbook computers. There have been comments that while the Android operating system is an open source, Google still maintains strong controls over Android, making some companies uncomfortable due to communication difficulties Google can present. Ericsson has a remote media controller in the home which is based on Android software. Hybrid Broadcast and Broadband (HBB) Hybrid broadcasting is a mixture of broadcast media transmission and Internet connections on a broadcast system. Hybrid broadcasting allows for the embedding of media and links in the broadcast signal, which can be used to enhance the viewer's TV media experience. Upon viewer interaction with the embedded objects (such as links), the TV can be redirected to other sources (such as Interactive ads). How can TV broadcasters add new services to their systems without an expensive system upgrade? Broadcast TV and Internet TV can be combined in a hybrid system. The Sezmi system uses an advanced receiver and distribution device to gather broadcast programming in the home and retransmit it to the viewing set top box, which can select from the broadcast channels or from Internet TV programming. The system allows the TV broadcaster to distribute programming on a wholesale basis, and the consumer benefits from a large mix of broadcast and on-demand Internet TV programming. Sezmi How can you get new revenue from existing programming? BestTV has created a system that allows broadcasters to add new subscription services to existing programs by adding additional programs and applications to existing content in non-linear form through other channels such as the Internet (Hybrid broadcast and broadband - HBB). Using the hybrid system, broadcasters can increase viewing times without increasing their need for bandwidth. TV show owners can create their own non-linear subscription channels, extending their brands and generating revenue for both the TV show owners and the broadcasters by selling the added content as a subscription service. BesTV TV Widgets Television widgets (TV Widgets) are independent software applications that can be added to TV systems to provide new features and services. Some types of TV widgets include news widgets, weather widgets and product widgets. These widgets may process information that can be viewed on or within the video display. Some TV platforms are closed systems which require developers to create widgets in multiple versions. White TV Platforms will eventually become standardized. Opera's TV Widget software development kit produces TV widgets for multiple platforms which can have unique protocols and implementations. To help developers and broadcasters, Opera has also produced a library of widgets that can be used or adapted for new features and services. Opera Some key challenges include the development, operation (which types of televisions or set top boxes can they operate on), and testing of TV Widgets. There are already 3 to 5 million TVs deployed that have the capability of running TV Widgets. The Yahoo TV Widget system is an open platform that allows many companies to participate and share in development efforts. In addition to providing a free TV Widget software development kit, the Yahoo Connected TV system has been setup to allow developers to test download their widgets on their own TVs. Yahoo connectedtv.yahoo.com/services/tv-widgets TV Widgets can be used as tools for advertisers to reach consumers directly on their televisions. Middleware from Nordija (pronounced as Nor'di'ya) can be used to develop widgets that allow hotels, multiple dwelling units and casinos to get promotional messages to TV viewers. Broadcasters and advertisers can customize TV Widgets to match the specific needs and interests of their targeted viewers. Nordija also has a pool of TV Widgets (a Widget Consortium) that allows for the shared usage of TV Widgets among broadcasters. Acumenlink 26 May 2010 Definitions FREE at

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28 Featured Article A Solution to the IPTV Cat 5 Cable Bandwidth Limits in Hotels and other Shared TV Systems By: Gregg Kelley, Lynx Broadband How can you provide TV service to hundreds of TVs in a building that only has Cat 5 cable installed? One solution is to use RF baluns to convert the coax signals to balanced signals that travel on twisted pair cable. IPTV is also an option, but the equipment can be expensive and bandwidth requirements are substantial - about 4 Mbps for digital channels and 15 Mbps for HD channels. In commercial applications where lots of TVs are watching lots of different channels, the aggregate bandwidth can exceed the capabilities of the data network. An RF balun system makes it possible to deliver hundreds of digital channels on twisted pair cable, without using any bandwidth on the network. For example, the Lynx Television Network manufactured by Lynx Broadband delivers 288 channels of digital television over distances up to 295 feet (90 meters) or 78 analog channels over the same distance. For applications using the full 860 MHz CATV spectrum, the performance capabilities are 528 digital channels or 134 analog channels over 220 feet. Lynx networks are installed in more than 50 U.S. hospitals and hotels, including the Sheraton Hotel at the Baltimore Washington Airport. The hotel did not install coax because it planned to use a streaming video delivery system. But shortly before opening they encountered technical and availability issues. Installing the Lynx product let them open on time, with full television service available in all the guest rooms. According to Dale Sennie, the network engineer for the hotel management company, the total cost of the satellite TV headend and all the Lynx equipment was only $40,000 (approximately $200 per room for the 203 room installation). The diagram below shows how the television signals are transported through the hotel. A cabling closet is strategically located in the Figure 1, Television Signals. Source Lynx Broadband 28 May 2010 Definitions FREE at

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30 Figure 2, Dale Sennie with Lynx Video Hubs in a Wiring Closet Source Lynx Broadband middle of each of the hotel's three floors and is easily within cabling transmission distances to guest rooms on each floor. Hubs and Converters A sixteen port hub in the wiring closet converts two coax input signals into sixteen Cat 5 output signals. More specifically, sixteen RF baluns inside the hubs convert the unbalanced 75 ohm coaxial signals into 100 ohm balanced signals that travel on pair four of the Cat 5 cable. Figure 4, Wallplate Connector Source Lynx Broadand Benefits of RF balun technology Because RF baluns do not use any bandwidth on the network itself, they eliminate quality of service problems that could develop when of IPTV and data delivery compete for limited bandwidth on the datacom network. They are also less expensive than most IPTV delivery systems. The technology also has several advantages relative to coax. It is much more flexible for handling moves, adds, and changes, and it is usually less expensive in retrofit applications. Equally important, it is more reliable than coax because it's tap and drop design eliminates the taps and splitters located behind walls and above ceilings in traditional "tap and drop" coax systems. Fewer taps and splitters means fewer connectors and thus fewer problems. Finally, using RF baluns creates a "technology bridge" to IPTV. It is inevitable that IPTV will become less expensive and less bandwidth intensive over time. So it is only prudent to "future proof" the building by having twisted pair cable connected to all the TVs. Figure 3, 16 Port Hub. Source Lynx Broadband At the point of use, a Decora style wallplate connector (shown below) converts the balanced Cat 5 signal back to an unbalanced coaxial signal that is delivered to the TV. A wallplate cover then goes over the connector. GREGG KELLEY is National Sales & Marketing Manager for Lynx Broadband in Burnsville, MN. He can be reached at Lynx Broadband is a division of BH Electronics, which manufactures high frequency electro-magnetic components for the electronics and telecommunications industries. BH Electronics was founded in 1967 and has manufacturing capabilities in Minnesota, Mexico, and China. See for more information. 30 May 2010 Definitions FREE at

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32 Buyers Guide Home Media Networks A home media network is the equipment and software that is used to transfer data and other media in a customer's facility or home. A home network may be used to connect terminals (computers) and media devices (such as TV set top boxes) to each other and to wide area network connections. Home networks may use a mix of wired Ethernet, wireless LAN, powerline, coaxial and phone lines to transfer data or media. Actelis Networks Aeon Digital Amedia Networks, Inc Actelis Networks is a provider of Carrier Ethernet over Copper networking equipment that allows service providers to extend their Carrier Ethernet network beyond the fiber footprint using the existing copper infrastructure. The company's products combine high performance Ethernet in the First Mile technology for copper networks with standard Carrier Ethernet switching. Actelis' EFMplus technology delivers a fiber-like experience of resilient multi-megabit performance over copper. Actelis' Carrier Ethernet over Copper solutions comply with global standards Stevenson Blvd. Fremont, CA, United States Tel: Fax: Aeon Digital (AD) is a privately held company specializing in the delivery of Internetbased entertainment to the living room. AD has developed its line of set-top boxes, a family of Internet-connected digital video recorders that can stream and download secure music and movies using any home's high speed Internet connection. To provide Internet-based audio and video services, the Company has created and deployed the Aeon Digital Network, a highly scalable, standardsbased server system that can deliver secure audio and video in both streaming and ondemand formats Victory Blvd. Glendale, CA, United States Tel: Provider of media gateways with built-in QoS, home networking, and an operating system to help distribute and manage ultrabroadband triple-play services throughout the networked home. 2 Corbett Way Eatontown, NJ, United States Tel: Fax: Atheros Communications Atheros Communications is a global leader in innovative technologies for wireless and wired communications. Atheros combines its wireless and networking systems expertise with high-performance radio frequency (RF), mixed signal and digital semiconductor design skills to provide highly integrated chipsets that are manufactured on low-cost, 32 May 2010 Definitions FREE at

33 standard complementary metal-oxide semiconductor (CMOS) processes. Atheros technology is used by a broad base of leading customers, including personal computer, networking equipment and consumer device manufacturers Great America Parkway Santa Clara, CA t f Auraone Systems Auraone Systems provides distribution equipment that can extend the range of wireless LAN systems using cable television lines. Auraone produces the AuraGrid antenna that permits a maximum wireless signal strength as well as data throughput without interrupting cable TV/Internet services Warm Springs Blvd. Suite 411 Fremont, CA, United States Tel: BEC Technologies, Inc. BEC Technologies develops and markets integrated broadband networking equipment that enable residential and small businesses users to fully enjoy the experiences of secured voice, data and entertainment applications over broadband. Since its inception, we've been dedicated on developing innovative high-quality products and services that bring the true value and benefits of Triple Play to our customers Springdale Street Huntington Beach, CA, United States Tel: Fax: Coaxsys Coaxsys is the leader in high-speed networking over coax. Coaxsys' Tvnet enables operators, service providers, and custom installers to instantly deploy a high-speed IP network that distributes video, voice, and data throughout a home, office, or MDU. TVnet allows people to network TVs, PVRs, video game consoles, computers, security systems, and more without having to rewire their homes or buildings. Coaxsys products enable service providers to deliver IPTV, voice, and data without having to rewire homes. 420 Blossom Hill Road Los Gatos, CA, United States Tel: Coppergate CopperGate Communications develops chipsets designed to revolutionize home networking and networked entertainment. CopperGate is the leading provider of standards-based technology for distributing high speed IP data throughout the home over existing wires. CopperGate works with the world's leading system manufacturers to deliver the only products that operate over both phone lines and coax cables on a single network enabling consumers to conveniently connect equipment to broadband services throughout the home. CopperGate's products have been selected by leading service providers as key components for their triple play deployment solutions. 34 Habarzel St. Building B Tel Aviv,, Israel Tel: Fax: Subscribe FREE at May

34 Corinex Corinex Communications Corp. is a leading manufacturer of networking products which enable the transmission of all forms of digital data over a premise's already-existing cable infrastructure (electrical and coaxial cables) and via wireless connections. Corinex provides integrated, end-to-end connectivity solutions that meet the diversified needs of its customers over a common IP-based technology platform. The networking solutions from Corinex are ideally suited for applications in homes/small offices, enterprises, schools, hospitals, hotels and historical buildings Una Way PoCo, Vancouver, V3C 2V1 Canada Tel: Fax: Design of Systems on Silicon DS2 is a leading supplier of the 200 Mbps technology that enables home networking and broadband access over Powerline, coaxial cable, and telephone wire. DS2 pioneered the industry with the introduction of its 200 Mbps chipsets, creating the fastest and highest performance solution for simultaneous data, digital audio and high-definition video transmission over any wire. Two preeminent industry groups, the Universal Powerline Association (UPA) and the European Union consortium OPERA (Open PLC European Research Alliance) have adopted DS2 technology in support of multi-vendor standard certified product. Both groups develop and support open standards based on interoperability, security and coexistence. Calle Charles Robert Darwin, 2 Paterna (Valencia),, Spain Tel: Fax: Jungo Jungo Ltd is a leading provider of residential and business gateway software platforms and applications. Jungo's flagship products, OpenRG - residential gateway software platform and OpenSMB - small and medium gateway software platform enable Original Equipment Manufacturers (OEMs) to bring broadband Customer Premises Equipment (CPE) such as Residential Gateways, triple play gateways, office-in-a-box gateway, firewall/vpn routers to market quickly Tisch Way Wuite 808 San Jose, CA, United States Tel: Fax: Linksys Linksys, a division of Cisco Systems, Inc., is a leader in VoIP, Wireless and Ethernet networking for home, SOHO (Small Office, Home Office) and small business users. Linksys specializes in products and solutions that provide effortless and economical sharing of broadband Internet connections, files, printers, digital music, videos, photos and gaming over a wired or wireless network. 121 Theory Drive Irvine, CA, United States Tel: Fax: MCR Group, Inc. MCR is a manufacturer of premises distribution products including HomePNA passive balun/bridges & VDSL MoCa filter/baluns, coaxial passives & Actives 1GHz thru 3GHz passives. 793 Shotgun Road Sunrise, FL, United States Tel: Fax: Metalink Metalink Ltd. is a provider of high performance wireless and wireline broadband communication silicon solutions. The company's wireless LAN and DSL technologies enable integrated broadband connectivity in every home through cost-effective, very high-speed delivery of advanced applications. Metalink utilizes advanced coding (LDPC), packet aggregation and channel bonding, WLANPlus to provide a foundation for a wireless entertainment network that enables full home coverage for simultaneous multiple high-definition video streams. Yakum Business Park Yakum,, Israel Tel: Fax: Netopia, Inc. Netopia, Inc. is a market leader and innovator in broadband customer premises equipment, remote management software and broadband services. Netopia offers carrier-class wired IPTV Magazine Buyers Guides are provided free of charge as a service to our readers. IPTV Magazine is not responsible for errors or omissions, nor for company supplied responses. If your company or a company that you know of is not listed and you believe it should be included, please contact us at buyersguide@iptvmagazine.com or call us at May 2010 Definitions FREE at

35 and wireless modems, routers, and gateways. Netopia gateways serve markets from residential through enterprise-scale distributed businesses, and enable broadband access for voice, video, data, and other services. Netopia's Wi-Fi CERTIFIED gateways feature 3-D Reach technology for enhanced wireless range, security, and performance. Netopia's remote management software enables service provisioning, monitoring, and remote control for broadband gateways and personal computers, and is designed to meet the requirements of a full range of users: individual-to-individual, carrier-to-customer, and help desk-to-users. Netopia's broadband services include Wi-Fi hot spots for local and nationwide networks of small venues, Web site and remote control service hosting, and parental controls Shellmound Street, 4th Floor Emeryville, CA, United States Tel: Fax: ReadyLinks ReadyLinks, Inc., designs and manufactures broadband networking equipment for voice, video and data applications. ReadyLinks products are available in both off-the-shelf and custom engineered solutions Edenvale Blvd, Suite 180 Eden Prairie, MN, United States Tel: Fax: Rotani Rotani specializes in the development and design of future generation wireless networking solutions. Rotani's AirReferee technology is a next-generation access point design that makes WLAN interference-resistant North Frank Lloyd Wright Blvd. Suite 1270 Scottsdale, AZ, United States Tel: Fax: Ruckus Wireless Ruckus Wireless developed a wireless multimedia home distribution system that combines unique networking hardware and software technology to solves problems surrounding voice, video and data distribution throughout the home. The Ruckus wireless multimedia system incorporates state-of-theart advances, such as its patent-pending BeamCast technology and first-of-its-kind wireless traffic engineering software called SmartCast. SmartCast classifies traffic types, prioritizes traffic and delivers reliable IPTV multicast streams to up to three set top boxes located in different quarters of a home. Combined, BeamFlex and SmartCast directly extend Wi-Fi signals to any user, constantly steer RF signals around interference and prioritize traffic types over the air. 883 North Shoreline Blvd Bldg A, Suite 100 Mountain View, CA, United States Tel: Fax: Sendtek SendTek provides broadband telecom and Internet solutions. Sendtek products include ISDN, xdsl, HomePNA, Router, and VoIP enables SendTek to provide SI, ISP, and Telco adaptive solutions for diversified broadband services demand of SOHO, residential, and Multiple-Dwelling/Tenant/Hotel-Units application. 12F-3, 333 Kuang-Fu Rd. Sec. 1 Hsinchu,, 300 Taiwan Tel: Fax: Sling Media, Inc. Sling Media develops products that allow users to use Windows-based laptops, desktops, PDAs, and smartphones into personal on-the-go digital TVs, the Slingbox allows individuals anywhere-anytime access to their own living room television experience with Subscribe FREE at May

36 no additional monthly service fees. Enabling consumers to watch their cable, satellite, or digital video recorder (DVR) programming from wherever they are GATEWAY DR San Mateo, CA, United States Tel: ST&T Electric Corp. ST&T produces a variety of advanced Powerline communication technology products, wireless audio/video products, smart home appliance and test & measurement instruments. ST&T provides IC & system design and technical support services. 18,31 Lane, Sec.1 Huan Dung Road, TainanSciencePark Tainan,, 741, Taiwan Tel: Fax: STMicroelectronics STMicroelectronics the a supplier of silicon chips for set-top boxes (STBs). ST's HPC product offering encompasses a whole range of applications in the digital consumer market, including set-top box, DVD, TV, and audio; a wide array of solutions for personal multimedia, from application processors to energy management, mobile imaging, and wireless connectivity; and a full spectrum of display ICs and devices for wireless and wireline network infrastructures. 10 Ina Rd Needham, MA, United States Tel: Telsey Communications Telsey produces residential gateways and powerline networking products service providers to deliver business, entertainment and communication broadband services into homes and offices. Viale dell'industria Quinto di Treviso (TV),, Italy Tel: Fax: Tilgin Tilgin designs and delivers premier IP customer premise equipment (CPE) for advanced Triple Play and IMS-based services. Supporting the full convergence of voice, video and data, Tilgin takes a unique network systems approach to CPE that enables providers to offer a rich portfolio of dynamic and differentiated next-generation broadband services. Tilgin's comprehensive product portfolio of IP Residential Gateways, Set-top boxes and related management applications, offers service providers unprecedented return on investment - delivering new service revenues and impressive cost savings over the lifetime of the product. Finlandsgatan 62 Kista, Stockholm,, Sweden Tel: Fax: TIVO TiVo provides a digital video recorder (DVR) which is sold through leading consumer electronic retailers. TiVo has agreement with leading satellite and cable providers that enables the integrations of advanced DVR service features into the set-top boxes. TiVo's DVR functionality includes features as Season Pass recordings and WishList searches, and TiVo KidZone.. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. TiVo's DVR offers new forms of content management on the TV, such as broadband delivered video, music and photos Gold Street, P.O. Box 2160 Alviso, CA, United States Tel: Fax: XAVI XAVi is a leading broadband products supplier dedicated to developing, producing, and marketing xdsl customer premise equipment and Broadband Gateway products for delivering voice, video, data, and multimedia services for corporate, SME, SOHO, and residential users. 9F,No 129,Hsing Te Rd Sanchung City, Taipei Hsien, 241 Taiwan Tel: Fax: Zhone Technologies Zhone provides products and scalable platforms that enable IPTV applications. Zhone products range from residential gateways to signaling interfaces. Zhone's residential gateway eliminates in-house rewiring, eliminates Set-Top Boxes, eliminates scheduled service calls, eliminates in-home liabilities and enhances customer experience Oakport St. Oakland, CA, United States Tel: Fax: May 2010 Definitions FREE at

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38 New Products Transcoding Octasic TXP1000 The Octasic TXP1000 high-density video transcoding card delivers the lowest power and highest channel density available on the market to day. The TXP1000 cards enable network service providers and Internet equipment manufacturers to rapidly develop and deploy the most efficient and highest channel density video transcoding systems. A single TXP1000 card easily delivers 335 channels of video transcoding while offering power consumption well within the power budget of a single PCI card.txp1000 cards instantly leverage a broad range of field-hardened communications technology. The media processing software stack provides: H.264, MPEG-4 and H.263 CODEC support from QCIF to HD resolution; dynamic bit-rate and quality adaptation; frame rate and resolution scaling; advanced packet loss concealment; a flexible video mixing engine for conferencing, graphics overlay and stream insertion for video monetization. Mailing Address:4101 Molson Street, Suite 300, Montreal, Quebec, H1Y 3L1 Canada Tel: Fax: Transcoding Harmonic ProStream 4000 The ProStream 4000, part of Harmonic's MediaPrism Convergence Suite of software tools for multi-screen video delivery to the TV, PC and mobile devices, supports Microsoft Internet Information Services (IIS) Smooth Streaming and other formats, and is capable of transcoding up to 46 channels simultaneously. The ProStream 4000's all-ip software-based architecture enables seamless, low-cost integration into existing headends, while flexibly supporting a range of applications. Mailing Address: 549 Baltic Way Sunnyvale, CA United States Tel: Fax: For Information about advertising in IPTV Magazine please contact Sales at: Phone or Sales@IPTVMagazine.com 38 May 2010 Definitions FREE at

39 Streaming Software Concurrent MediaHawk VX The Concurrent MediaHawk VX is software program that delivers multi-screen video. MediaHawk VX enables service providers and content providers to deliver commercial video to any device over any network from a unified, hardware-agnostic platform; the technology is designed to work in cable, IPTV, wireless and Internet networks. MediaHawk VX features include integrated streaming and download delivery, HTTP progressive download, dynamic bit rate HTTP streaming, RTSP streaming featuring Gatling resiliency, support for Web and wireless connected devices and more. Mailing Address: 4375 River Green Parkway, Suite 100, Duluth, GA 30096, United Statse Tel: Fax: Atlona Technologies AT-VGA18 Video Distribution The Atlona Technologies AT-VGA18 is is a 1x8 VGA Distribution Amplifier designed to work as a splitter for any VGA Video application. Users distributing video signal over VGA to multiple displays for digital signage, educational, and boardroom AV applications will find this splitter simple to use and install, no matter what level of AV or computer expertise. With 1 VGA Input and 8 VGA Outputs, this unit is capable of splitting any signal from one VGA source to eight separate devices with compatible VGA inputs. Atlona's 1x8 Distribution Amplifier has a built in amplifier, allowing this unit the capability to boost signal great distances, while preventing both signal loss as well as picture degradation. With a maximum bandwidth of 1GHz, this Atlona splitter will support sharp and highly defined video in multiple resolutions of up to 2048x2048, and is perfect for all Video equip-ment that using VGA signal such as Cable and Satellite receivers, PCs, Video Scalers, and more. Mailing Address:2151 O'toole Ave Unit D, San Jose, CA 95131, United States Tel: Fax: IPTV Magazine New Products are provided free of charge as a service to our readers. IPTV Magazine is not responsible for errors or omissions, nor for company supplied responses. If your company or a company that you know of is not listed and you believe it should be included, please contact us at info@iptvmagazine.com or call us at Subscribe FREE at May

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