2007 BRAVIA LCD TV SERIES

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1 2007 BRAVIA LCD TV

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5 BRAVIA Full High Definition with BRAVIA X 250 X 200 Resolution Comparison HD Ready, So You can Experience High Definition on a BRAVIA BRAVIA V 300 U 300 X 250 S X BRAVIA BRAVIA Full High Definition with BRAVIA Full High Definition is the ultimate essential of display devices today, and anytime you see the X-Series logo on a BRAVIA TV set, you can be assured it is always Full High Definition by 1080 pixels brings life to images like never before! HD Ready TV sets are capable of accepting high definition signals but only Full HD televisions are capable of displaying the complete 2 million pixel image. Look out for the logo Full HD It is the Sony Full High Definition. Allow BRAVIA s X-Series to show you details never dreamt of before. The era of High Definition has arrived where HD broadcast and HD players will be upon us. Every BRAVIA LCD TV is HD ready. So you ll be able to enjoy the advantages of High Definition (around 3 times more detail and clarity) in combination with renowned BRAVIA Colour. It will make for a viewing experience like nothing you have ever seen before. Standard Definition High Definition - 3 times more detail Full HDPixel to PixelResolution Standard Resolution WXGA (852 x 480) 0.4 M Pixel HD Resolution WXGA (1366 x 768) 1 M Pixel Full HD Resolution Full HD (1920 x 1080) 2 M Pixel WXGA High Resolution An ultra-high 1 mega-pixel panel capable of displaying images of up to 1366 x 768 resolution ensures that every detailed image is displayed in its full glory without any loss of picture sharpness. Standard Resolution (720 H x 480 V) WXGA High Resolution (1366 H x 768 V)

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7 BRAVIA ENGINE - Full Digital Image Integrated Processing V 300 S 200 B R A V I A X 250 X Better Resolution BRAVIA ENGINE Benefits of BRAVIA ENGINE Filter the Image Comb filtration cuts down distortion effects on cross-colour, dot crawl and moiré. Smooth the Motion Motion Conversion smoothens diagonal lines of pixels in fast moving pictures. It is ideal for action and sports sequences. Advanced Image Enhancement X 250 X 200 BRAVIA BRAVIA ENGINE BRAVIA ENGINE 2 Higher Contrast / Without BRAVIA ENGINE / With BRAVIA ENGINE Enhance the Contrast Enhances specific areas of low contrast within an image and creates an overall crisp high-contrast picture. / Without BRAVIA ENGINE / With BRAVIA ENGINE Strengthen the Blacks The black pixels are deepened and strengthened so you get more details in the dark areas without affecting the overall picture. Advanced Noise Reduction / Without BRAVIA ENGINE / With BRAVIA ENGINE BRAVIA 3 True Color / Without BRAVIA ENGINE Match the Colours / With BRAVIA ENGINE Reproduces incredibly natural colours in particular Green, Blue and White / Without BRAVIA ENGINE / With BRAVIA ENGINE Deepens the Greens and Blues Two of the traditionally weakest colours receive specific enhancement. This brightens and deepens blue and green subjects. Advanced Motion Adaptive / Without BRAVIA ENGINE / With BRAVIA ENGINE The BRAVIA LCD TV is renowned for its natural colour quality and clarity of detail, unmatched by any other LCD TV. The visual quality of BRAVIA LCD TV is so high that the viewing experience is 4 Less Noise / Without BRAVIA ENGINE / With BRAVIA ENGINE MPEG Noise Reduction Cleans up block noise around outlines and mosquito noise on background. / Without BRAVIA ENGINE Clean the Image / With BRAVIA ENGINE Any signal noise or interference will be reduced pixel by pixel so you get a clearer picture Advanced Contrast enjoyable regardless of the programme content. / Without BRAVIA ENGINE / With BRAVIA ENGINE The new BRAVIA LCD TV incorporates the BRAVIA ENGINE, a Sony unique Full Digital Image Integrated Processing. This processor is capable of perfecting any video signal going onto BRAVIA 5 More Reality / Without BRAVIA ENGINE / With BRAVIA ENGINE Widen the Tone Range Shows the range of gradation between dark and light shades as well as colour. / Without BRAVIA ENGINE More Reality Enhanced reality and depth in picture dimension. / With BRAVIA ENGINE Advanced Gradation regardless of the source. / Without BRAVIA ENGINE / With BRAVIA ENGINE / Without BRAVIA ENGINE / With BRAVIA ENGINE / Without BRAVIA ENGINE / With BRAVIA ENGINE

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9 Cinema Mode V 300 Working in close collaboration with Sony Pictures Entertainment has allowed for the creation of Sony s Cinema Mode. As Sony s authorised picture setting for films, this setting dramatically recreates the suspenseful theatre environment within your home. Through accurately balancing the colours of dark scenes, you experience every film exactly the way the director intended! BRAVIA THEATRE SYNC FUNCTION V 300 PAP & PC PIP V 300 X 250 X 200 BRAVIA Theatre Sync provides multiple control functions by using HDMI. Just one push Play button, BRAVIA Theatre Sync allows full control over Sony Home Theatre System with a single remote commander. It will definitely bring you the convenience and easy-to-use home entertainment. * * 2007 selected BRAVIA LCD TV series only * ** *** Watch two separate pictures from different sources on the screen at the same time! Enjoy your regular programming complete with audio while sharing the screen with a separate video source*. Additionally, with the PC PIP function, you can watch your favourite programmes from the corner of your screen while utilising the main display for working or browsing the web on your PC. * Choose from either Component Input or HDMI connectivity for the secondary video source when using 1 Tuner PAP. ** V300 series provides 1 Tuner Picture And Picture function. *** X250/200 series provides 2 Tuners Picture And Picture function. Light Sensor V 300 PAP X 250 X TV PC PC PIP 200 S TV / VIDEO TV / VIDEO selected Sony Home Theatre System BRAVIA Theatre Sync HDMI control function carries Bi-Direction control function called CEC (Consumer Electronic Control). BRAVIA Theatre Sync is a conventional way equipped with new features: Conventional Way VIDEO ON STR ON TV ON One Touch Play Just push PLAY button once, power automatically turns on for TV, change input and get sound. Intelligently adjusts the screen brightness to match the ambient light in a room, ensuring a comfortable viewing experience. In a dim room, for example, the screen automatically reduces brightness to avoid straining your eyes. TV INPUT change TV VOL to minimum STR INPUT change PLAY DVD Final Enjoy Home Theatre System Audio Control Easily select the sound from TV Speakers or from Home Theatre System. System Stanby Just Turn Off TV, Total System goes Off. Darker Environment Brighter Environment

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11 Sony Full HD World KLV-52X200A BRAVIA X LCD BRAVIA X Series LCD TV KS-70R200A KS-60R200A BRAVIA SXRD BRAVIA SXRD Rear Projection TV SXRD Home Projector VPL-VW100 Entering the new age of HD digital broadcast, customers are looking for high-resolution image of greater clarity and smoothness. In order to satisfy the needs from prosumers to consumers, Sony has launched a series of Full HD products with superior resolution. They range from offerings for HDTV production houses, Full HD TV at home and personal HDV, which allow viewers to enjoy extraordinary image from Full HD. The Full HD world has been extending from professional users to home users. It lets you simply stay at home to enjoy and create video with quality comparable to professional production. HDR-UX7E PLAYSTATION 3 With any purchase of the following BRAVIA LCD TV models, customers not only enjoy Free Warranty Services, but also purchase Extended Warranty Services in following prices. PANEL PARTS TRANSPORT LABOUR ON-SITE REPAIR

12 Elegant Viewing Style The BRAVIA V300 Series LCD TV, HD Ready with elegant Sony styling and a plethora of newly developed unique Sony key technologies, it will convert any space into a cinematic masterpiece. With superior colour detail that only Sony can deliver, you will enjoy truly realistic and captivating entertainment. 12

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14 High Definition Enjoyment New BRAVIA U300 Series LCD TV NEW 26 KLV-32U300A KLV-37U300A KLV-26U300A 14 HDMI Terminal Input Convenient and easily integrated into any home, the U300 Series BRAVIA LCD TV delivers a WXGA High Resolution picture with vivid detail and offers a wide variety of features to ensure your viewing enjoyment. Now every home can enjoy high styling and performance that is sure to enhance even the most sophisticated decor. U300 series 37"/32"/26" LCD TV, fully support HD signals (720p, 1080i/p) Display Resolution: WXGA 1,366 x 768 pixels 16:9 Screen Format HDMI Input Terminal can transmit the inclusion of digital audio and video signals, and its ability to maintain a good signal-to-noise (S/N) level, which preserves perfect signal quality PC Input Terminal for connection of computer With 178 super wide viewing angle (except KLV-26U300A) Response Time: Mid-range 8ms On-Screen contrast ratio: 1500:1 (KLV-37/32U300A)800:1 (KLV-26U300A) Brightness: 500 cd/m² All-in-one design with built-in NICAM Multi- System TV Tuner and Speakers System Picture Freeze

15 New BRAVIA G300 Series LCD TV 07 NEW Displaying Pure Versatility 20 KLV-20G300A Featuring an integrated 3D Comb Filter for high-quality video and 10 watts of stereo sound through the side-mounted speakers, every G Series BRAVIA LCD TV delivers a quality experience in minimal space. Available in a 20 screen, this versatile display is great for those smaller spaces where you would enjoy watching TV. G300 series 20" LCD TV, support HD signals (720p, 1080i) Display Resolution: VGA 640 x 480 pixels 4:3 Screen Format With 160 wide viewing angle On-Screen contrast ratio: 600:1; Brightness: 500 cd/m 2 Built-in NICAM Multi- System TV Tuner and Speakers System Picture Freeze Screen Mode: 16:9 / 4:3 Special Design Control Panel Multi Terminal Input

16 BRAVIA Full HD X250/200 Series LCD TV KLV-46X200A KLV-40X200A KLV-52X250A 16 Black 2 HDMI Terminals Input A silver colour bezel has been installed on every inches of X200 series as default colour when purchase. Variation of Colour Bezel including Black, White, Red, Blue, Brown are available as an optional accessory. (Except X250 series) White Red Blue Brown Component Terminals Side Input X 250/200 series 52 / 46 / 40 LCD TV, fully support HD signals (720p, 1080i/p) ready Display Resolution: Full HD 1,920 x 1,080 pixels 16:9 Screen Format Incorporates Sony S-PVA LCD Panel delivers higher contrast ratio, better resolution, quick response time and wider viewing angle Sony unique Live Colour Creation technology combining of Sony s Colour Algorithm and WCG-CCFL 2nd Generation achieves greater precision and wider reproduction of the heart of life colour Incorporates Sony unique Wide Color Gamut CCFL 2nd Generation enhances red, green and blue phosphors on the display for more accurate color reproduction. Images are reproduced with enhanced vibrancy and intensity, resulting in an even greater sense of realism Incorporates Sony unique BRAVIA ENGINE - powerful Digital Image Engine, innovatively uses full digital video integrated processing - to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker. Incorporates DRC-MF v1 Technology and DRC Palette enables users to set their personal preference amongst Reality & Clarity Real Floating Panel design, fits in with most of your contemporary home design Dynamic contrast ratio*: 7000:1 On-Screen contrast ratio: 1500:1 2 HDMI Terminals Input and PC Input Terminal Light Sensor adjusts the screen brightness automatically by detecting environment lighting Dual TV Tuner Picture And Picture function and Picture Freeze function *Control the brightness level of the backlight depending on the incoming signal level to enhance the visual contrast of the picture

17 BRAVIA S200 Series LCD TV KLV-32S200A/B KLV-40S200A/B KLV-26S200A All inches have 2 colours to choose (Except 26 ) Black Silver S200 series HDMI Terminal Input Side Terminals Input 40 / 32 / 26 LCD TV, support HD signals (720p, 1080i/p) ready Display Resolution: WXGA 1,366 x 768 pixels 16:9 Screen Format Incorporates Sony S-PVA LCD Panel* delivers higher contrast ratio, better resolution, quick response time and wider viewing angle (*KLV-26S200A is Sony PVA LCD Panel) Incorporates Sony unique BRAVIA ENGINE - powerful Digital Image Engine, innovatively uses full digital video integrated processing - to create better gradations and details, enhance contrast, dynamically improve colour, and reduce image flicker. With 178 super wide viewing angle Response Time: Mid-range 8ms Highest contrast ratio: 1300 : 1 Brightness : 500cd/m² All-in-one design with built-in NICAM Multi- System TV Tuner and Speakers System Light Sensor adjusts the screen brightness automatically by detecting environment lighting HDMI Input Terminal and PC Input Terminal Adjustable table stand, optimizes viewing angles

18 SPECIFICATIONS V 300 U 300 G 300 V300V300 U300U300 G300G300 18

19 X 250 X 200 S 200 SPECIFICATIONS X250/200X250/200 S200S200-

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