222 Lewis Street (715) River Falls, WI FAX (715)

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1 222 Lewis Street (715) River Falls, WI FAX (715) AGENDA PLAN COMMISSION February 3, 2015 at 6:30 p.m. City Council Chambers 222 Lewis Street River Falls, WI CALL TO ORDER/ROLL CALL APPROVAL OF AGENDA/MINUTES November 11, 2014 Plan Commission Meeting PUBLIC HEARING 1. Special Sign Permit for an Electronic Reader Board Sign, in (U) University Zone, for UW- River Falls at 1042 South Main Street, Dave Hovel, Building Inspector LONG RANGE PLANNING 1. North Main Street, Existing Conditions Nathan Schilling, GIS Planning Intern 2. Glen and Hoffman Park Update Mike Huth, Management Analyst UPDATE AND INFORMATION 1. Plan Commission Work Plan Tony Steiner, City Planner ADJOURNMENT Council members may be in attendance for informational purposes only. No official Council action will be taken. Publish: River Falls Journal, January 29, 2015 Post: City Hall Bulletin Board, January 23, 2015

2 222 Lewis Street River Falls, WI FAX MINUTES PLAN COMMISSION November 4, 2014 at 6:30 p.m City Council Chambers 222 Lewis Street River Falls, WI CALL TO ORDER/ROLL CALL Meeting convened at 6:30 PM. Members present at roll call: Mayor Dan Toland, Todd Schultz, Scott Morrissette, Lisa Moody, Mary Van Galen, Andrew Brown, Susan Reese and Reid Wronski. Members Absent: None. Staff present: Buddy Lucero Community Development Director; Tony Steiner City Planner; Mike Huth Management Analyst; Mike Noreen Conservation and Efficiency Coordinator; Josh Solinger Management Analyst Fellow and Nathan Schilling GIS/Planning Intern. Others Present: UWRF students; Doug Thompson. APPROVAL OF AGENDA/MINUTES MSC: Morrissette/Schultz to approve the October 7 th, 2014 meeting minutes as presented: Unanimous. PUBLIC MEETING 6:31 PM, Open Public Meeting regarding the Rezoning of Property and Permanent Zoning District Mike Huth presented recent development within the area of the Sterling Ponds Development and presented the proposed zoning district designations for the area. Annexation of property within the development occurred over a month ago and the City is assessing proper land use designations. There are three affected property owners; Thompson family LLC, Mark and Susan Bjerstedt and the City of River Falls. The City s goal for the area is to have consistent boundary lines and land use adjacent to one another. There is approximately 60 acres in process of rezoning, including 19 acres of conservancy which acts as buffer from residential, commercial and industrial. To raise public awareness, the City has posted signs throughout Sterling Ponds and a notice has been published in the newspaper acknowledging the recent development. Public awareness has also been addressed to property owners within 300 feet of the rezoning district. MCS: Shultz/Reese 8-0 to approve the Rezoning of Property and Permanent Zoning District designation with amendment to the Official Zoning Map and Comprehensive Plan Land Use Map (Sterling Ponds Development area): Unanimous Plan Commission Minutes, November 4, 2014 Page 1 of 3

3 CURRENT PLANNING 6:39 PM, Tony Steiner - two items of current planning for Sterling Ponds: Item 1: Vacation of Dundee Avenue and Edinburgh Drive Some of the access easements are no longer needed. The two streets are stub streets and have no relation to final plat and layout of current plan. MCS: Morrissette/Van Galen approves vacation of Edinburgh and Dundee recommendation of vacation of Edinburgh Drive and Dundee Avenue: Unanimous. Item 2: Creation of preliminary plat Sterling Ponds Corporate Park is under construction. Tony conveyed that in order to build the city must have legal lots, thus a need to create a preliminary plat for future occupants. There are 7 total lots and a number of out lots. The Engineering firm working with the City will establish final plat upon recommendation approval. The goal of the City is to acquire a recorded final plat and able to sell lots by January of Schultz asked if we are going to incorporate the Bjerstead property because the current boundaries seem to interfere with the overall plat layout. For now, Tony said it will be left out; however it will likely be absorbed into the industrial park at some point. MCS: Morrissette/Moody approve preliminary plat for Sterling Ponds Corporate Park: Unanimous. UPDATE AND INFORMATION 6:46 PM, Josh Solinger Troy Township Land Eligible for Commercial Rezoning (LECR) Zone Update Management Analyst Fellow, Josh Solinger gave a presentation regarding the recent rezoning activity involving the Town of Troy and the relevance to the City of River Falls. Josh explained the background of the rezoning and history of the Land Eligible for Commercial Rezoning (LECR) created by the township. He also provided basic recommendations for the City to move forward into the future. The Town of Troy assumed control of their own zoning authority Oct 1 st, Most changes occur along the STH 35 corridor between Hudson and River Falls. What was once traditional agriculture with associated residential housing along this corridor now can be rezoned as commercial. Josh acknowledged that the LECR zone extends into the River Falls subdivision boundary. With an implied increase in population and potential commercial structures, there will be an increase in services required from River Falls to the LECR district. There will be a greater need from River Falls in regards to services such as EMS, fire, education, etc. The LECR contains approximately 1,281 acres of commercial rezoning compared to the City s 297 acres of commercial zoning. Josh recommends cooperation of City staff with the Town of Troy to ensure that commercial development is mutually beneficial. It is also recommended to consider the City s future growth that the LECR will imply for the City of River Falls. Buddy Lucero mentioned that the LECR does not have the utilities and transportation infrastructure to support large commercial growth in the area; therefore there is no need for immediate concern. 7:06 PM, Resilience Presentation Mike Huth and Mike Noreen Plan Commission Minutes, November 4, 2014 Page 2 of 3

4 Huth and Noreen discussed the roles of climate change which need to be considered for future planning. Noreen mentioned three major variables that have been affected by climate change: 1. Temperature 2. Dewpoint 3. Moisture The comprehensive plan and municipal code already have some resiliency built into them floodplain and shoreline management, as well as building codes. Mike Huth mentioned that our goal with resiliency is the ability to rebound from severe weather events that have the capacity to disable utilities and infrastructure of River Falls. As a Plan Commission land use decisions such as designing more spaces/area for storm water to flow to ease flooding and mapping sites where people can cool off during heat waves, are just two examples discussed to help create a more resilient community. 7:23 PM, Park Master Plan Update - Buddy Lucero Buddy Lucero provided an overview of the schedule for the creation of the Park Master Plan project and the upcoming joint meeting between the Park Board and the Plan Commission on November 19, ADJOURNMENT MC Reese to adjourn at 7:27 pm. Unanimous. Respectfully submitted, Nathan Schilling, GIS/City Planning Intern Plan Commission Minutes, November 4, 2014 Page 3 of 3

5 COMMUNITY DEVELOPMENT 222 Lewis Street PH# (715) River Falls, WI FAX (715) PLAN COMMISSION January 26, 2015 for February 3, 2015 Meeting STAFF REPORT FILE: REQUEST: LOCATION: University of Wisconsin River Falls (UWRF) Special Sign Permit to allow for an Electronic Reader Board (ERB) to operate outside the Municipal Code requirements for size, color, shorter frequency for message changes, and animation S. Main Street PIN: APPLICANT/AGENT: OWNER: PURPOSE: Frank Hickey, Signia design UWRF Review a Special Sign Permit Application. BACKGROUND: Much of the UWRF athletic facilities are located along the 1000 block area of South Main Street. Ramer Field was purchased in 1920 for athletic fields, the Hunt Arena was built in 1973 and the Knowles Center in The UWRF is in the process of building a new 162,300 sq./ft. Falcon Center for Health and Human Performance, which will combine Hunt Arena and Knowles Center as part of the Falcon Center The property is currently zoned U-University. The applicant has requested a Special Sign Permit to operate a proposed new Electronic Reader Board (ERB) sign outside the Municipal Code requirements for size, color, shorter frequency for message changes, and animation. SURROUNDING LAND USE AND ZONING: North of the property is zoned R-3 Multiple Family High Density. South of the property is zoned B-3 Highway Commercial. East of the property is zoned U- University. West of the property is zoned B-3 Highway Commercial.

6 Planning Staff Report File University of Wisconsin River Falls Date February 3, 2015 ANALYSIS: The Applicant is requesting Special Exceptions for the proposed ERB. Below is a list of the requested exceptions: 1. The ERB would be a stand-alone two sided monument sign and the size requested is 66 sq./ft. per side. 2. Use of multi-colors and graphics. 3. Duration of message display minimum 2 seconds. A special sign permit must meet the criteria listed in Municipal Code Section , (See Exhibit 2). The applicant s agent has provided written information in response to the criteria as well as associated documents (See Exhibits 3) The sign will be two sided. One side will face the R-3 zoning to the north, which is approximately 95 feet to the property line and approximately 115 feet to the building. It will be approximately 350 feet from the traffic lights to the north. It is approximately 550 feet to the Kwik Trip property line to the south. The driveway entrance to the new Falcon Center is approximately 180 feet to the south of the proposed ERB. There will be two stone walls, with a sign in each of them, on each side of the driveway entrance. The walls will be similar in style to the round-about walls on Cascade Avenue. The new sign would be used to advertise the UWRF sports activities at the Falcon Center and the lighted display will automatically dim during the evening hours. Landscaping and plantings will be provided around the new sign. Staff has reviewed the sign ordinances for three of the surrounding communities that have a university and noted the following. The WI STAT and the Trans were referenced by Menomonie. Municipality Size Color Display Animation ERBs Allowed City of RF 60% of 60 Red or 1 hr. no yes sq./ft. Landscaped 20% increase Amber Eau Claire 50% of Sign Multi 2 sec yes yes Menomonie 60 sq./ft. 10 sec no LaCrosse 35% of 60 sq./ft. 60 sec no yes when business is open 2

7 Planning Staff Report File University of Wisconsin River Falls Date February 3, 2015 NEIGHBORHOOD/PUBLIC COMMENTS: A public hearing notice has been published in the January 22, 2015 River Falls Journal. Notices have also been mailed out to all property owners within 300-feet of 1042 S. Main Street, River Falls. INTERDEPARTMENTAL REVIEW: Staff routed this application to various departments on January 23, Utilities Inquired as to who will be running electric to the sign. Engineering The Engineering department had a concern about the sign setback. River Falls EMS No comments Fire & Police The Fire department had no issues. FINDING OF FACT AND CONCLUSIONS OF LAW: Finding of Fact: The application is complete. The property is adjacent to R-1, R-3, and B-3 zoned properties. The sign will be setback, from the property line, the measurement of its height of 8-feet. Electronic Reader Boards (ERBs) requirements, (See Exhibit #4) The Plan Commission may grant a Special Sign Permit for a sign, per Municipal Code Section The application has been reviewed in accord with the River Falls Municipal Code (RFMC) Chapter and staff finds that the proposed sign will not meet code requirements for an ERB. The proposed sign will be an independent sign and will match aesthetically with the other University monument signs located on Cascade Avenue and the proposed gateway signs to the Falcon Center. The location of the proposed sign will not cause extraordinary inconvenience to traffic and pedestrian movement. The sign is approximately 115 feet from the residential property to the north. Conclusions of Law: The ERB will not comply with the following code sections; The maximum size requirement of Municipal Code Section J.2. The color requirement of Municipal Code Section J.3. The time of message display of Municipal Code Section J.4. STAFF RECOMMENDATION: After review of other municipal and state requirements concerning colors and message display, staff recommends approval of the Special Sign Permit based upon finding of fact and conclusion of law herein described in the staff report, and contingent upon the following: The hours the sign is operational shall be between 6:00 a.m. and 12:00 a.m., per Municipal Code Section J.4. As a trial, allow the message to change a minimum of 6-10 seconds and if this causes any traffic or safety issues, the city reserves the right to modify the time. Granting this request allows for the public entity to promote multiple activities that may be going on at the same time. The animation shall not include full motion videos, scrolling or flashing 3

8 Planning Staff Report File University of Wisconsin River Falls Date February 3, 2015 The University shall submit a landscape plan to the Community Development Department prior to construction that addresses the following; 1. Screening/plantings between the ERB sign and the residential building to the north. 2. Landscaping around the base of the ERB sign. CITY PLAN COMMISSION OPTIONS: 1. Approve the proposed resolution regarding Special Sign Permit for the University of Wisconsin River Falls, (Exhibit 1). 2. Do not approve proposed resolution. 3. Amend the proposed resolution. 4. Table the item to a later hearing date with just cause. EXHIBITS: 1. Resolution Special Sign Permit 2. Municipal Code Section Municipal Code Section J. 4. Letter & related documents from Frank Hickey, Signia design, agent 5. Site Plan 4

9 Planning Staff Report File University of Wisconsin River Falls Date February 3, 2015 EXHIBIT #1 PLAN COMMISSION RESOLUTION No. PC REGARDING SPECIAL SIGN PERMIT FOR UNIVERSITY OF WISCONSIN RIVER FALLS 1042 S. MAIN STREET WHEREAS, an application has been received for a Special Sign Permit from University of Wisconsin River Falls; and WHEREAS, the applicant is requesting Special Exceptions for a proposed Electronic Reader Board (ERB) as follows; 4. The ERB would be a stand-alone two sided monument sign and the size requested is 66 square feet per side 5. Use of multi-colors and graphics 6. Duration of message display minimum 2 seconds WHEREAS, a public hearing was held on February 3, 2015 before the Plan Commission; and WHEREAS, the sign has been found to meet the criteria for approval under Section of the Municipal Code; NOW, THEREFORE, BE IT RESOLVED, that the Plan Commission approves the request for a Special Sign Permit for Exceptions for a proposed Electronic Reader Board located at 1042 S. Main Street with the following conditions; The hours the sign is operational shall be between 6:00 a.m. and 12:00 a.m., per Municipal Code Section J.4. As a trial, allow the message to change a minimum of 6-10 seconds and if this causes any traffic or safety issues, the city reserves the right to modify the time. Granting this request allows for the public entity to promote multiple activities that may be going on at the same time. The animation shall not include full motion videos, scrolling or flashing The University shall submit a landscape plan to the Community Development Department prior to construction that addresses the following; 1. Screening/plantings between the ERB sign and the residential building to the north. 2. Landscaping around the base of the ERB sign. Dated this 3rd day of February, 2015 ATTEST: Dan Toland, Mayor Lu Ann Hecht, City Clerk 5

10 Planning Staff Report File University of Wisconsin River Falls Date February 3, Special sign permits. EXHIBIT # Special Sign Permit The plan commission may grant special sign permits in the event an applicant's proposed sign, though nonconforming in terms of the rules and regulations of this subchapter, may be aesthetically acceptable, innovative, functional and in the best interests of the city. It is recognized that this chapter, in attempting to regulate signs, may inhibit the creativity of advertisers in the interest of conforming to standards. Without destroying the purpose of these regulations, certain unconventional signs may be in order and acceptable. Such special sign permits must meet the following criteria: A. The applicant illustrates a consideration for aesthetic qualities that would be prohibited under other provisions of this chapter. B. The applicant can prove that erection of the proposed sign will cause no extraordinary inconvenience to traffic and pedestrian movement. C. The applicant has shown consideration for other property owners adjacent to or nearby the location of the sign. D. The person or group applying for a special sign permit shall file an application with the planning department and make payment of a fee. The fee will be set from time to time by resolution of the city council. (Ord (part): prior code 21.50) (Ord , 2, ) 6

11 Planning Staff Report File University of Wisconsin River Falls Date February 3, 2015 EXHIBIT # General provisions J. Electronic Reader Board and Time/Temperature Signs. 1. Electronic reader board and time/temperature signs shall be permitted in the B-1 (General Commercial), B-2 (Limited Business), B-3 (Highway Commercial), or U (University District). 2. An electronic reader board shall not exceed sixty (60) percent of the overall sign area. 3. Messages displayed on the electronic reader board shall be one color, either amber or red. 4. Messages displayed on the electronic reader board shall change no more than one time per hour from six a.m. to twelve a.m. 5. All electronic reader boards must be equipped with photosensitive equipment, which automatically adjusts the brightness and contrast of the sign in direct relation to the ambient outdoor illuminations. 6. Commercial messages displayed on the electronic reader board shall promote only goods or services provided by companies occupying the site on which the sign is erected. 7. Messages displayed on an electronic reader board sign shall not scroll or flash. 8. Temporary signs as defined in Section of this chapter are prohibited on a lot where an electronic reader board sign exists. (Ord , 2; Ord ; Ord ; Ord (part): prior code 21.47) 7

12 Signia design 01/15/2015 Mr. David Hovel Building Inspector/Code Enforcement Officer City of River Falls 222 Lewis Street River Falls, WI Dear Mr. Hovel, Serving as Representative for the University of Wisconsin River Falls, it is our pleasure to submit to the City of River Falls the enclosed materials in support of our application for a Special Sign Permit to allow the University to install a new sign on their property frontage at 1110 South Main Street, River Falls, WI Thank you again for providing us with your help and feedback while assembling this application. The University is currently in the process of updating their Falcon Center property with new amenities designed to meet the current and future needs of the student body, faculty members and the community. With these updates to the site, programmed events will continue to expand; from academic conferences to the mix of sporting events on the courts and across the fields. The unique characteristics of this property make it a preferred destination that is accessible and readily utilized throughout the year. Included with the architectural and landscaping changes taking place is the design of appropriate site identification and information signage. Recognition of the site will rely on two signs that are scheduled. The first sign is the site identification sign that will be located at the new South Main Street Boulevard entrance, configured as two flanking monument signs. Referencing the design of the brick and stone campus identification signs that are currently located on Cascade Avenue, this gateway will serve visitors by designating this point of arrival to the Falcon Center and the University of Wisconsin River Falls. The placement and specifics of the gateway s design are permissible within the City of River Fall s U, (University) Zoning District. The second sign is the information sign. Proposed as a separate yet equally important sign located to the North of the main entrance on Main Street. This double-sided monument sign is positioned perpendicular to the roadway. The intended function of this sign is to present up-to-date information regarding Falcon Center events and opportunities in a readable, attractive and contemporary manner. The sign is proposed as an Electronic Message Center, (EMC) or Electronic Reader Board sign. The City of River Falls General Provisions clearly defines what is permissible when specifying electronic reader board and time/temperature signs. With respect to the identification and information needs for this site and the City s goal to not allow distracting and disruptive signage, careful consideration was given to the graphic and sizing questions that we felt would meet everyone s goals. With this in mind, we are requesting approval of the following requests 1, 2 and 3 that would allow us specific changes from the current sign code for size, color and animation of images and text displayed for this sign application: Signia Design, Inc. 01/15 1

13 1 Sign cabinet sized to sq. ft. without secondary identification sign: With respect to a separate site identification gateway sign located at the property s main entrance, this information sign is designed to house a reader board alone, at the size indicated, without a separate identification sign. Code Reference District Sign Regulation Items J 2. An electronic reader board shall not exceed sixty (60) percent of the overall sign area. F3. No monument sign shall have a total sign area that exceeds sixty (60) square feet. F4. Monument signs that are landscaped (plantings and shrubbery) at the base may be permitted to exceed these area limits by no more than twenty (20) percent. 2 Message display graphics are full color spectrum. Providing a standard full color graphic spectrum that is equipped with automatic dimming controls that automatically adjust the brightness of the graphics in direct correlation with ambient light conditions. Code Reference District Sign Regulation Items J3. Messages displayed on the electronic reader board shall be one color, either amber or red. J5. All electronic reader boards must be equipped with photosensitive equipment, which automatically adjusts the brightness and contrast of the sign in direct relation to the ambient outdoor illuminations. 3 Changeable message content and time allowance: Providing static images lasting for a period of two seconds before transitioning to another static image. Message transitions may be limited to displays which are gradual movements, including, but not limited to; dissolve, fade, scrolling, or traveling. Note: Sudden movement would be prohibited, including blinking and flashing. Code Reference District Sign Regulation Items F6.Prohibited signs: flashing and moving. J4.Messages displayed on the electronic reader board shall change no more than one time per hour from six a.m. to twelve a.m. J7.Messages displayed on an electronic reader board sign shall not scroll or flash. We hope that you and your staff agree that the allowances we re requesting are reasonable while free of setting any undue precedent. Please call me if you have any questions. Sincerely, Frank S. Hickey Principle, Signia Design, Inc. Signia Design, Inc. 01/15 2

14 The site identification sign will be located at the new South Main Street Boulevard entrance, configured as two flanking monument signs. Referencing the design of the brick and stone campus identification signs that are currently located on Cascade Avenue, this gateway will serve visitors by designating this point of arrival to the Falcon Center and the University of Wisconsin River Falls. double sided reader board site identification monuments flanking the main entrance roadway Falcon Center Entrance at Main St. - Facing North double sided reader board site identification monuments flanking the main entrance roadway Falcon Center Entrance at Main St. The double-sided reader board or monument sign is positioned perpendicular to the roadway. The sign is proposed as an Electronic Message Center, (EMC) or Electronic Reader Board sign. The intended Signia Design, Inc. 01/15 3

15 function of this sign is to present up-to-date information regarding Falcon Center events and opportunities in a readable, attractive and contemporary manner. The following illustrations show the double-sided reader board signs placement on the site; located to the North of the main property entrance. South-bound traffic on Main Street will be able to read information posted on the reader board while recognizing the site entrance and the facilities beyond. The site information for North-bound traffic is readable at the gateway entrance. site recognition at approx. 350 feet reader board message at feet double sided reader board South Main St. site identification monuments flanking the main entrance roadway site recognition at approx. Signia Design, Inc. 01/15 4

16 EMC Sign specifications and technical data describing the GalaxyPro displays and 2V (two-view) configuration. GALAXYPRO GP4 16 MM 4 MODEL SPECIFICATIONS (SINGLE-FACE AND TWO-VIEW) Lines and Columns DISPLAY CONFIGURATIONS Can order in single-face (SF) or two-view (2V) SF available in all sizes Single-face Cabinet Feet and Inches (H x W x D) 2V available in all sizes Single-face Cabinet Meters (H x W x D) Single-face Weight Pounds (kg) MODEL NUMBER GUIDE GP4-110 x V GalaxyPro 4th Generation Lines High Lines/ Characters per line Columns Wide Character Height Max. Watts per face 110x176 6'8" x 10'2" x 9" 2.03 x 3.08 x (259) 14/35 4" - 72" 2,790 Additional matrix sizes available Measurements are approximate. For precise measurements, request a Daktronics shop drawing. Single section, front-ventilated. Single section, rear-ventilated. "#$%#"&'($"%&1*$ /8 6-8! Single Face or Two View Line Spacing / /!!"#$%&#"'$("))*+&,+$#&)-!*.)$$$$$$$$$$/.$#*012',&3)$ TECHNICAL SPECIFICATIONS Character H eight: 4.5" (7 pixel font) Line Spacing: mm (0.65") Pixel Configuraton: 1 red, 1 green, 1 blue Maximum Brightness: 12,000 nits Color Capability: 144 quadrillion colors O ptimal Viewing A ngle: 140 degrees horizontal by 70 degrees vertical Readability A ngle: 160 degrees horizontal by 90 degrees vertical Minimum Viewing Distance: 37' Estimated LED Lifetime: 100,000+ hours Contrast Enhancement: black louvers Cabinet Configuraton: Front-ventilated single cabinet, rear-ventilated single cabinet, rear-ventilated 2-section cabinet Graphic Capability: Text, graphics, video clips and data Control Software: Venus 1500 version 4 P ower: 120/240 VAC single phase Display Dimming: 100 levels (automatic, scheduled or manual control) Communication Options: Ethernet Fiber Optic, Ethernet CAT5, Ethernet Bridge Radio Operating Temperature: -40 F to 120 F with 99% RH non-condensing Compliance Information: cul AND UL Listed, UL Energy FCC compliance Warranty Coverage: 5 Years Product Support: Daktronics plans to support this product for 10 years.! Free-standing, double sided message reader board sign mounted on reinforced limestone base. Sized w. x 6.66 h. = sq. ft. sign area. / "#$%#"&'($"%&)&#*#+$,-(.! "#$%#"&'($"%&)&#.%+-#0 On pages 6 10 are sample sign code allowances for EMC digital Reader Board signs, relative to animation, timing and brightness. Prepared by the sign supply firm Daktronics and Signia Design, Inc. Signia Design, Inc. 01/15 5

17 Comments on EMC Regulatory Operational Considerations Color: ISA and the industry do not recommend EMC regulations based on the color, or appearance of the display, as it may run into judicial scrutiny of content-based regulations. Any EMC should be allowed to display content identical to a permanent display on a non-emc sign. Additionally, a non- EMC manual changeable copy board can display a message using multiple colors, so an EMC should be provided the same ability to do so as well. Animation: Very beneficial for end-users in commercial areas as it allows sign owners to display products and services that cannot be displayed by static images or text. Here s an example of animation with text in front of a flag waving in the background. Examples of cities that permit animation are listed below. However, there are some types of usage such as flashing that should be prohibited, as there is no informative value. Timing: On-premise electronic signs are generally too small to display entire messages in a single frame. They need multiple frames to pass on information in a legible and timely manner. Regulations placing restrictive hold times on on-premise electronic signs force sign owners to either span messages out to impractical durations or force them to scrunch entire messages into single frames. Either option prevents passersby from being able to read complete messages. Long message duration requirements (over 10 seconds) are un-needed as studies have found message durations ranging from four to 10 seconds to be appropriate and safe. Brightness: Over 130 jurisdictions and several states have adopted the brightness standard of 0.3 footcandles above ambient light with the automatic dimmer requirement. ISA also is in support of this standard and recommends it to municipalities due to its ease of measuring, low cost meter, and consideration of ambient light. See ISA Brightness Guide for reference. Examples of this language is in the Sioux Falls and Mitchell code examples as well as in the ISA guide. Code Examples From our research, it is our understanding that the University of Wisconsin - Platteville, University of Wisconsin - Whitewater, and the University of Wisconsin - Oshkosh each have dynamic electronic message displays on campus. We re sure the University network includes many different types and sizes of EMC type message displays while certain signs may be identified that match, or serve as precedent for defining what features are well suited to the communication needs we find along the Main Street frontage to the Falcon Center. While we unfortunately do not have project specifications or photos of these installations, we have taken the liberty of reviewing certain municipal sign codes that have addressed the question of allowing dynamic signs to be installed in their cities. Beginning with the existing River Falls sign code, the following sign provisions for allowing or permitting EMC signs include the cities of Cedar Rapids, IA, Davenport, IA, Sioux Falls, SD and Mitchell, SD. Out of the following general provisions, highlighted in Yellow are key provisions we noted for comparison. Provisions outlined by the City of Mitchell appear to most directly reflect the practical display of the variety and content of the University s communication needs for this Academic and Athletic site in River Falls. Signia Design, Inc. 01/15 6

18 River Falls, WI Summary: An EMC is allowed in the University District, but must be monochrome and requires a 1 hour hold time, and may take up only 60% of the overall sign area. The size restriction for the sign itself is 72. Square feet given landscaping at the base of the sign increases the 60 sq. ft. allowance by 20%. Code: H17.84SI General provisions. J.Electronic Reader Board and Time/Temperature Signs. 1.Electronic reader board and time/temperature signs shall be permitted in the B-1 (General Commercial), B-2 (Limited Business), B-3 (Highway Commercial), or U (University District). 2.An electronic reader board shall not exceed sixty (60) percent of the overall sign area. 3.Messages displayed on the electronic reader board shall be one color, either amber or red. 4.Messages displayed on the electronic reader board shall change no more than one time per hour from six a.m. to twelve a.m. 5.All electronic reader boards must be equipped with photosensitive equipment, which automatically adjusts the brightness and contrast of the sign in direct relation to the ambient outdoor illuminations. 6.Commercial messages displayed on the electronic reader board shall promote only goods or services provided by companies occupying the site on which the sign is erected. 7.Messages displayed on an electronic reader board sign shall not scroll or flash. 8.Temporary signs as defined in Section of this chapter are prohibited on a lot where an electronic reader board sign exists District sign regulations F. University District. Signs in this district shall comply with the following regulations. A permit shall not be required. 1.The total display surface area for signs on any one structure (i.e., wall signs) shall not exceed an area of two square feet of surface area for every one lineal foot of the building facade on which the sign will be erected. 2.No monument sign shall be permitted in a location where its distance from any lot line is less than its vertical height as measured to the highest point of the sign. 3.No monument sign shall have a total sign area that exceeds sixty (60) square feet. 4.Monument signs that are landscaped (plantings and shrubbery) at the base may be permitted to exceed these area limits by no more than twenty (20) percent. 5.Lighting. a.wall signs shall be lighted from above. Monument signs may be lighted from below, above or internally where only the text on the sign is illuminated. b.lighted signs shall project light onto but not outside of the edges of the sign. c.lighting must be landscaped and shielded from view from any right-of-way unless lighted from above or internally. 6.Prohibited signs: flashing and moving. Signia Design, Inc. 01/15 7

19 Cedar Rapids, IA Explanation: Animation permitted, no set change rate, flashing prohibited, full motion allowed by conditional use permit in certain areas REGULATIONS FOR DIGITAL SIGNS A. SCOPE OF REGULATIONS The requirements contained in Sec shall apply to digital signs and, together with the provisions of Sec and Sec shall regulate digital signs in all districts. B. REGULATIONS FOR DIGITAL SIGNS 1.Where Permitted a.digital signs that meet all requirements of section are permitted in all zoning districts unless expressly prohibited. 2.Display Attributes Display Attribute requirements shall apply to all digital signs. Digital signs existing on the effective date of this ordinance shall comply with the following criteria by January 1, a.no full-motion video as defined in section (amended in 02/2014, see below) b.digital signs shall not be operated in a way that flashes, blinks, flutters, mimics traffic control devices or emergency vehicles, or distracts the public without providing content to the message. 3.Digital Sign Illumination a.digital signs must be equipped with automatic dimming technology that automatically adjusts the display's brightness based upon ambient light conditions. b.before any building permit pursuant to Chapter 33 may be issued, the applicant for such building permit must supply the Building Official with sign brightness settings. 4.Miscellaneous Regulations. Notwithstanding any other provision of this Code Chapter if the Cedar Rapids Traffic Engineer determines that the operation of a digital sign constitutes a public safety or traffic threat the sign owner, after notice and an opportunity to be heard, may be ordered to either modify the operation of or remove a digital sign to eliminate such threat. Signia Design, Inc. 01/15 8

20 Davenport, IA Explanation: 2 sec change rate, prohibition on flashing, scrolling and animation permitted Dynamic display regulations. A. Dynamic displays are allowed in all zoning districts with the exception of the HSD, historic shopping district, A-1, agricultural and all R, residential districts, provided they are oriented away from the A-1, agricultural and all R, residential districts to the extent possible. Schools and religious institutions are exempt from this restriction, provided they meet the standards contained elsewhere in this article and are turned off between the hours of nine p.m. and seven a.m. On properties, or within districts where design review by a city board, committee or commission is required for sign approval, said design review process shall remain in effect. B. Only one dynamic display is permitted per lot. The dynamic display may be two-sided. Only one, contiguous dynamic display is allowed on a sign face. C. A static dynamic display shall not change more than once every two seconds. A dynamic display that scrolls is permitted provided it does not operate as described in Section D. D. Dynamic display animation shall not be operated in a way that flashes, blinks, flutters, mimics traffic control devices or emergency vehicles, or purposely is designed to distract the public without providing content to the message. E. Where applicable, dynamic displays shall meet the requirements of Chapter 17.41, HCOD, highway corridor overlay district. F. Dynamic displays exiting on November 10, 2009 (the effective date of this section), must comply with the operational standards listed above to the extent possible. An existing dynamic display that does not meet the structural or orientation requirements listed in A may continue as a nonconforming use pursuant to Chapter (Ord ). Sioux Falls, SD Explanation: Flashing prohibited; animation permitted, no hold time. 0.3 footcandles above ambient light brightness standard with automatic dimming. Code link er160zoning?f=templates$fn=default.htm$3.0$vid=amlegal:siouxfalls_sd$anc=jd_chapter ILLUMINATION. Regulations regarding the illumination of signs shall be as follows. (a) Shading. The light from any illuminated sign shall be so shielded, shaded, or directed so that the light intensity shall not adversely affect surrounding or facing premises or safe vision of operators of vehicles on public or private roads. (b) Electronic message sign. Signia Design, Inc. 01/15 9

21 (1) Electronic message sign displays shall be limited to displays which are gradual movements, including, but not limited to, dissolve, fade, scrolling, or traveling. However, sudden movement is prohibited, including, but not limited to, blinking and flashing. (2) All electronic message signs in a residential zoning district shall require a conditional use permit. (3) Any permitted signs may be, or may include as an individual component of the total sign area, electronic message signs. (4) Electronic messages or graphic displays may be changed at periodic intervals by gradual entry and exit display modes, provided that messages and animation shall be displayed at periodic intervals by various modes, such as fade, dissolve, scrolling or traveling. (5) All electronic message signs shall come equipped with automatic dimming controls that automatically adjust the sign's brightness in direct correlation with ambient light conditions. (6) No electronic message sign shall exceed a brightness level of 0.3 foot candles above ambient light as measured using a foot candle (Lux) meter at a preset distance depending on sign area, measured as follows: For signs with an area in square feet other than those specifically listed in the table (e.g., 12 sq. ft., 400 sq. ft., etc.), the measurement distance may be calculated with the following formula: Measurement Distance = (Area of Sign Sq. Ft. x 100). Mitchell, SD Explanation: Flashing prohibited, 0.3 footcandle above ambient light brightness standard with automatic dimming, 1 sec hold time in nonresidential areas, frame effects/transitions permitted. Code link: : ELECTRONIC MESSAGE CENTERS: Electronic message centers shall be subject to all applicable restrictions within this chapter, including, but not limited to, area, height and placement, as well as the following conditions: A. Electronic message sign displays shall be limited to displays, which have gradual movements, including, but not limited to, dissolving, fading, scrolling, or traveling. However, sudden movement is prohibited, including, but not limited to, blinking and flashing. B. Any permitted signs may be, or may include as an individual component of the total sign area, electronic message signs. C. Electronic message centers or graphic displays may be changed at periodic intervals prescribed as follows: 1. Such signs shall come equipped with automatic dimming technology which automatically adjusts the sign's brightness based on ambient light conditions. 2. No electronic message sign shall exceed a brightness level of 0.3 foot-candle above ambient light as measured using a foot-candle meter at a preset distance depending on sign area: 3. For signs with an area in square feet other than those specifically listed in the table in this section (i.e., 12 square feet, 400 square feet, etc.) the measurement distance may be calculated with the following formula: The square root of the product of the sign area and 100 D. Electronic message center signs shall be permitted uses in all nonresidential districts and shall be subject to the following conditions: 1. Such signs shall display static images lasting for a period of one second before transitioning to another static image. 2. Message transitions may contain frame effects as defined, so long as flashing is not utilized. Signia Design, Inc. 01/15 10

22 E. All electronic message center signs in a residential zoning district shall require a conditional use permit. 1. All electronic message centers in residential zoning districts shall not be illuminated between the hours of ten o'clock (10:00) P.M. and six o'clock (6:00) A.M. 2. Such signs shall display static images lasting for a period of three (3) second before transitioning to another static image. 3. Message transitions of such signs shall occur instantaneously and may not utilize animation, frame effects or flashing. (Ord. 2422, ) Signia Design, Inc. 01/15 11

23 Planning Staff Report File University of Wisconsin River Falls Date February 3, 2015 EXHIBIT #5 8

24 MEMORANDUM TO: FROM: Mayor and Plan Commission Nathan Schilling, GIS/City Planning Intern Dan Ramsay, City Planning Intern DATE: February 3, 2015 TITLE: Existing Conditions Report for North Main Street Project Status We have been tasked to look at a possible long range project for the City of River Falls. The project is a conditions report for a section of North Main Street, ranging from Quarry Road to Division Street. This study is a continuation of a report for South Main Street completed by a City Intern in We are in the process of completing the study and will be presenting our findings. The presentation will include a description of the study area, methods for obtaining information, issues and assets the site provides the community and an analysis for future improvements as a major entry corridor to the City of River Falls.

25 MEMORANDUM TO: FROM: Mayor and Plan Commission Tony Steiner, City Planner DATE: February 3, 2015 TITLE: Plan Commission Work Plan Staff is in the process of preparing a work plan for the Commission and will have a draft for review and discussion at the March meeting. The work plan will be separate from ongoing current development activities the Plan Commission deals with from month to month. On Tuesday night staff will have a brief outline of ideas and we can discuss any questions or suggestions on topics the Commission may like to see included.

26 MEMORANDUM TO: FROM: Mayor and Plan Commission Mike Huth, Community Development Management Analyst DATE: February 3, 2015 TITLE: Glen and Hoffman Park Master Plans Project Status Staff will be presenting a status update regarding the Glen and Hoffman Park Master Plans project. Recently, a community open house was conducted, with approximately 50 attendees from a variety of user groups. Based upon analysis of the comments/results from the open house and online survey comments/results, staff and the consultants (HKGi) will be refining park design concepts to be presented at a March 26 th, 2015 open house. The project timeline indicates that the plan creation is about halfway complete, with a final draft target date of July 2015.