JEDI : Just Explore Dimension

Transcription

1 JEDI : Just Explore Dimension Co-summit 2012, October 2012, Paris Issa RAKHODAI Agenda Why an ITEA2 project on 3DTV Scene setting in 2009: Market & SOTA JEDI: Objectives, partners & challenges Where are we 3 years later How the market & SOTA evolved JEDI results & achievements 3DTV an option for the future Conclusion ITEA 2-2 1

2 Why an ITEA2 project on 3DTV Scene setting at JEDI PO (2009) More than evolution: the 3DTV is rather a revolution Huge potential market: 3% to15% of installed TV base in 2015 Bad user experience could delay the market take off 3D B & W Color HD ITEA 2-3 Why an ITEA2 project on 3DTV State of the art in late 2009 Few glassless solutions, far from deployment Stereoscopic with active or passive glasses Broadcast: Proprietary, half resolution side by side Blu-ray 3D: Stereoscopic full resolution per eye in MVC Broadcast Blu-ray 3D ITEA 2-4 2

3 JEDI an ITEA2 3DTV project for consumer Project Goals & Calendar Bring Blu-ray 3D quality at broadcast Capture & Processing Coding & Compression Set-up a high quality Stereoscopic system Perform evaluation of quality and acceptance Understand how 3D TV for consumers shall evolve Transport & Signaling Viewing & Viewers Decoding, UI Interface to Display JEDI project started in May 2010 for two years ITEA 2-5 JEDI an ITEA2 3DTV project for consumer Project Consortium Pace, NDS, NXP, Technicolor, Thomson VN, Trinnov audio, UdN, Vitec Multimedia Barco, Philips, Telenet, VideoHouse, VRT PlanetMedia, ALU D4D, Hispasat, SAPEC, TSA, UNIZAR, UPM JEDI is 21 partners over 3 countries ITEA 2-6 3

4 JEDI an ITEA2 3DTV project for consumer Project Challenges Setting up an end-to-end high quality stereoscopic 3DTV chain for consumer Content Delivery: Acquisition, Processing, Coding, Insertion Rendering & Display: Decoding, Connectivity, 2D-3D Switch Graphic & Overlay: User interface User Experience ITEA 2-7 Where are we 3 years later? 4

5 How the market evolved Global 3D Hype Cycle Peak of Inflated Expectation DVB Phase 1 DVB Phase 2a CES 2010 Avatar Technology Trigger Operators Trough of Disillusionment TV Slop of enlightenment Content Ultra HD Plateau of Productivity /Usefulness D-compatible TVs are becoming the norm TV operators postpone their plans on 3DTV 3D ecosystem continues to grow (Screen Digest) ITEA 2-9 How the state of the art evolved DVB 3DTV plans Phase 1: Frame Compatible Digital Video Broadcasting Phase 2a: Service Compatible (SC) Phase 2b: Frame Compatible Compatible (FCC) Contents -Cinema -TV channels Specifications: Published in Feb Commercial requirements: Approved Oct Specification: Approved June 2012 Commercial Requirements Approved June Specification: Expected in 2013 JEDI ITEA

6 How the state of the art evolved DVB 3DTV Phase 2a HD + extra information => Full HD 3DTV per eye Compatibility between HD and 3D services ITEA 2-11 End-to-end JEDI experimental chain JEDI signal over the Europe 3D Left 422P Simulcast Contribution Encoder 422P Simulcast Contribution Decoder 3D Left ViBE EM4000 3D MVC Distribution Encoder DVB-S2 Modulator 3D Right Contribution Link 3D Right MVC Compatible STB Hispasat 1E coverage ITEA

7 End-to-end JEDI value chain Workflow & architecture CAPTURING PROCESSING CODING DISTRIBUTION DECODING RENDERING & DISPLAY Full HD/SDI Full HD/SDI MPEG2-TS DVB-S2 (Hispasat) HDMI 1.4ª (NXP) DVB-3DTV Ready DVB-3DTV Ready DVB-3DTV IPTV (Alcatel-Lucent, UPM) 3D Full-HD stereo decoder Phase 1 & 2 2 Raw Views DVB-C (Telenet, VRT, Videohouse) Calibration (Unizar) 3D Capturing (D4D, VRT) Recorded Contents 2D to 3D conversion (Vitec) Postprocessing (Vitec, Technicolor) MVC Advanced (Vitec, TVN) AVC SbS (TVN) STB (Pace) MW / Engine (NDS, Pace, PlanetMedia) 3D Sujective QoE (U. Nantes) 3D TV- Display (Philips) CONTRIBUTION Projector (Barco) AVC Simulcast (Sapec) 3D Audio (Trinnov) Calibration Info: Rotation, Interaxial Vertical deviation Metadata 3D Initiative Subtitl es Progra m Info Depth/Quality Data XML METADATA HDD Cache DVB-SI EPG/Interactivity (PlanetMedia, NDS) ITEA 2-13 JEDI results and achievements Achieved main results JEDI experimental signal over Europe Since early May 2011, initially DVB-Phase 1, Now both DVB Phase 1 and Phase 2a A World-Premiere on 19th of June 2012! During the ITEA2 final review we demonstrated a transmission of DVB-Phase 2a, specified only 2 weeks earlier by DVB IBC International Broadcasting Convention JEDI signal & demo at DVB booth JEDI signal & demo at Hispasat & Sapec booths ITEA

8 Dissemination Publications, Products 55+ papers, journal entries, presentations or articles 4 patents filed and published +20 new products and solutions over the value chain a 3D Lab with +30 exploitation cases ITEA 2-15 Synthesis Examples of Market & Industry potential Barco: Further developments of new product offering for 3D viewing in professional markets such as Broadcasting, Rental & staging, V&AR, Control room and simulation NDS (now part of CISCO): By deliver differentiating technologies to our pay-tv operators customers, enable some pioneer in the field (Sky, Vodafone, ). ALCATEL-LUCENT: Integrate the achievements obtained during the project in its IPTV products portfolio Planet Media: integrating interactive 3D know-how with its customers and enhancing its software portfolio with 3D technology Pace: Lesson learned in JEDI allows Pace to propose High End STBs for DVB Phase 2a and prepare the Ultra-HD as the next step for both 2D and 3DTV ITEA

9 Synthesis Next Challenges 3D can bring real emotion, quality is the key 3D content creation and production is radically different from 2D 2D and 3D content will co-exist for a long time Glassless viewing technology is a key factor for acceptance Until then, 3DTV will remain rather event driven Higher frame rate & resolution bring excellent 3D impression & comfort Digital TV & Display technologies provide now the basis to carry on with constant improvement, bringing 3D as a given aspect of TV as it happened for stereo sound and colour in the past JEDI will be the basis for 3D experiences in UltraHD as a next step ITEA DTV an option for the future Our consolidated view within JEDI TV & Display technology roadmap: technique usage Early 1900 s Mid 1900 s End 1900 s 2012 Next Ultra-HD: 4K & 8K 3DTV /JEDI DTV-SD/HD SD Color SD B&W Future 3D developments will benefit from the JEDI results ITEA

10 Conclusion: Ready for the Future! Conclusion Ready for the future We mastered the complete end to end chain Bringing Blu-ray 3D quality to broadcast A world-premiere transmission DVB Phase 2a for Service Compatible 3DTV JEDI demo at IBC 2012 On DVB booth, Hispasat & Sapec booths Our consolidated view: 3DTV is an option for the future We are ready for the challenge thanks to JEDI!!! ITEA

11 Thank you for your attention 11