COURSE CODE:03BMSEM17261 CREDITS: 4

Transcription

1 COURSETITLE: DEVELOPMENT COMMUNICATION COURSE CODE:03BMSEM17261 CREDITS: 4 Unit 1 Introduction to development Communication Concept and definition of Development. Characteristics and philosophy of development communication, Paradigms of development -dominant and alternative paradigms. Communication in Indian Society. Unit 2 Theories and models of development communication Theories of Social Change, Factors of social change,role of communication in social change, Economic growth theory. Models of Lerner, Schramm, Rogers,diffusion of innovation. Cultural model, Participatory model. Unit 3 Role of Media in Development Components of communication for development. Role of Media in development communication. Development communication policies and practices in India. An overview of folk and traditional media and their use in development, ICT. Unit 4 Case studies TV and development. Family planning, national integration, uplift of weaker section, poverty, education, human rights. Community radio and local media in development. Case studies - Environmental Issues, agriculture, health, education, population.

2 COURSE TITLE: TV PRODUCTION AND MANAGEMENT COURSE CODE:03BMSEM17262 CREDITS:4 Unit 1 Development of Television History of television, Development of television in India. TV as a medium of communication, Role of television. Advantages and disadvantages of television, Video Journalist. Terrestrial Broadcasting, Satellite Broadcasting, Cable Television Network, DTH Television: Recent trends in TV Broadcasting. National, Regional and Local Area Network; TV production formats. Role of social media and broadcast journalism. Unit 2 Pre Production Stages in production. Programme concept, synopsis, treatment. Development of story and script, Storyboard. Selection of talents, costumes, location, backdrop. Planning, Budgeting, Scheduling. Unit 3 Production Film and TV language and its grammar. Shot composition, Camera angles, Camera movements. Lighting techniques, Sound recording. Single and multi-camera production, online editing.floor and studio management, field production. Unit 4 Post Production Dubbing, titling, subtitling, caption writing. Graphics and animation. Editing and mixing. Ethics in programme production. Television rating, Organizational structure; Professionals involved in TV production.

3 COURSE TITLE: PR AND CORPORATE COMMUNICATION COURSE CODE:03BMSEM17263 CREDITS: 04 Unit 1 Definition of PR and concept; Difference between propaganda, advertising and publicity and Lobbying. Evolution and growth of PR in India, Significance of public relations in contemporary societies, PR in changing social and political environment. Principles of PR, Symmetrical and Asymmetrical Theories of PR; Role and functions; Functions and responsibilities of a PRO. Laws and ethics in PR- PRSI and IPRA codes, Code of conduct for PR professionals. Unit 2 PR Tools: Interpersonal, Mass Media and Selective Media. Institutional publications: House journals; House advertisements; Corporate advertising; Photographs, Corporatefilms, Audiovisual displays, Media tours, Public service announcements/ads; Special events: open house exhibition-demos. Relationship with print media, electronic media-radio and Television, digital media, social media entertainment industry-music and films industry, news agencies. Public relations and corporate communication technique: press releases, press briefings, press conferences, one on one interviews, Press tours, meetings, seminars, exhibitions, bulletin boards, workshops; Writing in-depth analysis on subjects concerning the organization. Building Corporate Identity: Concepts, Variables and Process, Making of House Style (Logo, Lettering); Understanding the Brand and Brand Equity; Brand Identity and Reputation - Case Studies of Brands (Private/Public). Unit 3 Types of PR Publics: Internal publics and external publics: Employees relations; Stockholder relations; Customer relations; Community relations; Supplier relations; Distributor and dealers relations; Government relations; Investors relations; Media relations; Educational institutions relations; NGOs. Functioning of Various Media, Units of the State and Union Governments; Role of public relations(pr) in Industry: Public Sector, Private Sector, and Multinationals. Recent trends in PR strategies-local Government-State/Central. Role of public relations in corporate organizations. Unit 4 Corporate Communication: Definition, scope and functions of Corporate Communication. Corporate public relations; Corporate culture and challenges of corporate public relations; Major issues facing corporate public relations professionals; Establishing and restoring corporate credibility; Corporate Communication strategies in the context of Globalization Professional organisations in India and abroad. Strategic PR/CC and Management: Defining Strategy and its Relevance in Public Relations and Corporate Communication, Campaign Planning, Management and Execution; Enhancing technology in communication design and campaign planning. Corporate Social Responsibility (CSR) and the new paradigm in Corporate Communication. Role of PR/CC in Crisis Communication and Disaster Management; Crisis management; Disaster management and Issues management;

4 COURSE TITLE: SOUND DESIGN AND PRODUCTION COURSE CODE:03BMSEM17264 CREDITS: 04 Unit 1 Introduction Definition of Sound, Properties of Sound-Reflection, Refraction, Diffraction, Velocity of sound, Frequency and Wavelength, Frequency Range, Fundamental frequency, overtone, Harmonics, Phase. Audio frequency range, Frequency ranges of typical sounds, Pitch Loudness. Standing waves, Intensity of Sound, Fletcher Munson curve for equal loudness.the Hearing Process- Structure and function of auditory system, Characteristics of Human Ear, Doppler Effect Introduction to Microphone, Properties and characteristics of Microphones, Classification of Microphones, Applications of Dynamic, Ribbon, Electrets, Condenser, Crystal and Carbon Microphones, Polar Patterns of Microphone, Phantom Power, Stereo Microphone. General rules pertaining to placement of microphones for dialogue recording, Music recording, sound effects. selection of Microphone. Unit 2 Loud Speaker Properties and characteristics of Loudspeakers and Headphones.Classification of Loud Speaker -Multiple Speaker system- two way and three way, Baffles and horns, enclosures of Loudspeakers. Three-Channel (3.0) Stereo,Four-Channel Surround (3.1 Stereo),Purpose of fourchannel systems, Loudspeaker configuration. Unit 3 Sound Recording Block diagram of Recording and Playback chain, Disc recording, Optical recording, Magnetic recording, Hard disk recording, their Advantages and Disadvantages, Applications. Dolby Digital, DTS, MPEG surround modes, Relevance & importance of time codes, EBU & SMPTE. Noise reduction, Analog & Digital Audio mixing console, stages of recording. Analog mixer Input section, Output section, monitor section, phantom power, recording level, pan, aux, input & output fader, audio meter, preamp, effects. Digital mixer features, software mixer, control surface. Good sound recording, good tonal balance. Unit 4 Sound Design Fundamental principles of sound design, sound production, sound recording, sound editing, sound mixing, sound composition, sound processing, soundscape and soundtrack. Live production mixing, picture scoring, production sound mixing, sound for interactive media, MIDI & digital audio. Studio recording and on location recording, use of sound editing software. Types of Power cables, Balanced and unbalanced cables, audio cables, loudspeaker cables, snake cable, Multi-strand cables, Mini EP jacks, phono jacks, BNC, RCA, XLR,USB, Fire wire, HDMI.

5 COURSE TITLE: VIDEO EDITING (PRACTICAL) COURSE CODE:03BMSEM17265 CREDITS: 03 Unit 1 - Introduction to video editing; Types of video editing: linear editing, non-linear editing, online editing, offline editing, Framing, cut, fade, transition, crossing the line imaginary line, Various broadcast formats (PAL, NTSC and SECAM). Unit 2 - Importance of video editing; Principles of editing: Continuity Matching actions, Matching tones, cut in, cut away, jump cut, axial cut, Syncing Audio, compression and expansion of time. Ingesting footage, making project file, project setting, timeline operations, various project windows: transitions, effects, filters and toolbar. Basic transition devices- cut, dissolve, wipe, fade. Unit 3 Switching or instantaneous editing, Visual effects; Standard electronic effects-superimposition, Chroma key. Digital video effects, inserting graphics and images. Multi-images, Export options, various compression ratios. Unit 4 Film screening in class to give fair and constructive criticism.

6 COURSE TITLE : PRESENTATION SKILLS FOR BROADCAST MEDIA COURSE CODE:03BMSEM17271 CREDITS: 02 Unit 1 Effective communication skills. Language skills. Oral and Written communication skills. Unit 2 Presentation techniques, voice modulation, General knowledge, appearance. Eye contact, facial expression, body language. Unit 3 Radio presentation skills, presentation. Culture media: RJing, Compering, Radio commentary, Radio announcement, Radio talk, Interviewing skills, News reading, Phone in programmes. Unit 4 Television presentation skills, presentation techniques, Anchoring, News presentation, news casting, Panel discussion, Television interview, Live reporting, phone in programmes. Special programs, planning preparation, scripting and rehearsal for award functions. Reality shows, Cultural and sports programmes.

7 COURSE TITLE : RESEARCH METHODOLOGY COURSE CODE:03BMSEM17272 CREDITS: 02 Unit 1 Research; Basic concepts, meaning, definition,nature and characteristics of scientific research. Communication research: Importance of media research; definition of communication research, Basics and applied research; Scope and area of Media Research. Elements of scientific research - concepts and constructs, variables, scales and measurement. Elements of Social science research. Patterns- Inductive and Deductive; Quantitative and Qualitative research. Ethical problems in media research, Problems of objectivity in research, major trends in media research in India. Unit 2 Selection of the problem; Meaning and characteristics of problem. Hypothesis: Types of Hypothesis. a. Variables- Types of variables. Scales of Measurements; Levels of Measurements. b. Sampling: definition, Types of sampling, Sampling distribution, Sampling Error, Advantage and Disadvantage of Sampling in Media Research. Unit 3 Research procedure, Types of Research- Qualitative research, laboratory experiments, field experiments, field studies, ex post facto research, survey, case studies, focus group discussion, field observation, content analysis, Discourse analysis, framing analysis, comparative studies, historical research action research, experimental research, longitudinal studies, population. Audience research- TAM, TRP. Research procedure, Research Design- purpose, principles of design, and types of research design. The Research process: Selection of research problem, Review of Literature, Formulation of research questions/ hypothesis, Data collection, Analysis and interpretation of data, Presentation of results. Unit 4 Research tools and data analysis: research tools- questionnaires, interview scheduled.levels of Measurement scales, description and measures of central tendency and variability. Statistics in Research- sample and population, data organization. Central tendency, variability, parametric and non-parametric tests; normal curve; inductive statistics; correlation; regression; Statistical inference tests of significance and analysis variance Application of SPSS ANOVA - SPSS (Statistics software package used for statistical analysis). Writing research report- structure and format of research report.; styles of presentation of research findings chapterization, fundamentals of thesis/ dissertation,.