A must read for the ophthalmic surgeon

Transcription

1 A must read for the ophthalmic surgeon EuroTimes is the leading news magazine for ophthalmic surgeons published in Europe. In 2006, an alliance between the European Society of Cataract and Refractive Surgeons and the European Society of Retina Specialists (EURETINA), has further strengthened and broadened the content of the magazine. To mark the tenth anniversary of publication in 2006, EuroTimes teamed with leading ocular surgeons world wide to create an Editorial Board of opinion leaders in the fields of cataract and refractive surgery, cornea, retina and glaucoma. Our aim is to form a truly working Editorial Board to insure that the content of the magazine is cutting edge, informative and timely. Medical Editors José Güell SPAIN Ioannis Pallikaris GREECE Clive Peckar UK Paul Rosen UK

2 EuroTimes International Editorial Board Emanuel Rosen UK (chairman) Bill Aylward Peter Barry Roberto Bellucci UK IRELAND ITALY Hiroko Bissen-Miyajima Joseph Colin Jose Cunha-Vaz FRANCE PORTUGAL Thomas Kohnen Anastasios Konstas JAPAN Alaa El Danasoury Oliver Findl I Howard Fine Jack Holladay AUSTRIA USA USA SAUDI ARABIA Vikentia Katsanevaki GERMANY GREECE Dennis Lam Boris Malyugin HONG KONG RUSSIA Marguerite McDonald Cyres Mehta INDIA USA Ulf Stenevi Emrullah Tasindi SWEDEN TURKEY Marie-Jose Tassignon BELGIUM Thomas Neuhann GREECE Gisbert Richard GERMANY GERMANY Manfred Tetz GERMANY Robert Stegmann SOUTH AFRICA Carlo Enrico Traverso Roberto Zaldivar ITALY ARGENTINA

3 Circulation EuroTimes is circulated to over 27,000 ophthalmologists in over 150 countries. As the market leader, EuroTimes has built its circulation base over the past ten years through direct interaction with ophthalmologists, affiliated National Societies and members of the ESCRS. Each of our readers receives a personally addressed copy twelve times a year. Through ESCRS membership and affiliations, EuroTimes has unrivalled access to opinion leaders world wide. Source of EuroTimes subscriptions ESCRS Membership Delegates at ESCRS Annual Congresses National Society Membership Lists Requests from ophthalmologists EuroTimes Regional circulation by geographical area (May 2006) North America 1,708 Central & South America 670 Asia, Australia & New Zealand 2,811 Africa & the Middle East 2,089 Europe 19,766 Advertisers can reach a target audience with regional distribution

4 EuroTimes Circulation Breakdown 2006 Total Circulation - 27,044 EUROPE ROMANIA 242 GEORGIA BOLIVIA (Incl. Circulation Figures) RUSSIA 429 IRAN BRAZIL ARMENIA 15 AUSTRIA 202 AZERBAIJAN 13 BELARUS 16 BELGIUM 590 BOSNIA & HERZEGOVINA 39 BULGARIA 73 CROATIA 123 CYPRUS 77 CZECH REPUBLIC 770 DENMARK 447 ESTONIA 18 FAEROE IS 1 FINLAND 318 FRANCE 1,995 GEORGIA 15 GERMANY 1,897 GIBRALTAR 1 GREECE 1,776 HUNGARY 235 ICELAND 21 IRELAND 103 ITALY 2,624 LATVIA 25 LITHUANIA 34 LUXEMBOURG 16 MACEDONIA 14 MALTA 9 MOLDOVA 1 MONACO 1 NETHERLANDS 801 NORWAY 254 POLAND 378 PORTUGAL 1,193 PRAGUE 2 SERBIA & MONTENEGRO 49 (Former Yugoslavia) SLOVAK REPUBLIC 154 SLOVENIA 71 SPAIN 1,243 SWEDEN 985 SWITZERLAND 733 TURKEY 560 UKRAINE 46 UNITED KINGDOM 1,321 ASIA BANGLADESH CAMBODIA CHINA HONG KONG INDIA INDONESIA KAZAKHSTAN KYRGYZSTAN MALAYSIA NEPAL NORTH KOREA PAKISTAN SINGAPORE SOUTH KOREA TAIWAN THAILAND UZBEKISTAN VIETNAM MIDDLE EAST AFGHANISTAN BAHRAIN BRUNEI IRAQ ISRAEL JORDAN KUWAIT LEBANON OMAN QATAR SAUDI ARABIA SYRIA UNITED ARAB EMIRATES YEMEN AFRICA ALGERIA EGYPT ETHIOPIA KENYA LIBYA MALAWI MOROCCO MOZAMBIQUE NAMIBIA NIGERIA SEYCHELLES SOUTH AFRICA SUDAN TANZANIA TUNISIA ZIMBABWE AMERICAS ARGENTINA ARUBA BARBADOS BERMUDA CANADA CHILE COLOMBIA COSTA RICA CUBA DOMINICAN REPUBLIC ECUADOR EL SALVADOR GUATEMALA MARTINIQUE MEXICO NETHERLAND ANTILLES PANAMA PARAGUAY PERU PHILIPPINES PUERTO RICO SRI LANKA ST LUCIA SURINAME URUGUAY USA AUSTRALIA & OCEANIA AUSTRALIA NEWZEALAND TAHITI Circulation of Regional Publications 4,000 Chinese Edition 7,000 Indian Edition

5 Bonus Distribution EuroTimes will be distributed at the following meetings in 2007 January February March April May June September October November 11th ESCRS Winter Refractive Surgery Meeting Athens, Greece 22nd Congress of the Asia Pacific Society of Ophthalmology Lahore, Pakistan DGII - German Speaking Intraocular and Refractive Society Potsdam, Germany MEACO Middle East and Africa Academy of Ophthalmology Dubai, UAE 6th International Glaucoma Symposium Athens, Greece ASCRS San Diego,CA SFO - French Society of Ophthalmology Paris, France EURETINA- 7th Congress of European Society of Retina Specialists Monte Carlo DOC - German Ophthalmic Surgeons Nuremburg, Germany SOE - European Society of Ophthalmology Vienna, Austria Joint CHUK/ESCRS - Symposium of Ophthalmology Hong Kong XXV ESCRS Congress Stockholm, Sweden DOG - German Society of Ophthalmology Berlin, Germany EVER - European Association for Vision and Eye Research Portoroz, Slovenia AAO New Orleans

6 Editorial Calendar EuroTimes is published in Europe, focuses on European Ophthalmology, and is written by European journalists. EuroTimes covers the entire field of ophthalmology, providing timely updates from Congresses, interviews with newsmakers and opinion leaders, and features on science, books, the internet and legal and EU issues. Editorial Calendar 2007 February March April May June October November December New Phaco Technologies Managing the Glaucoma Patient Cornea External Eye Disease Diabetes and the Eye Refractive Lens Exchange Quality of Vision after Refractive Surgery Phakic IOLs Aging and Ophthalmology Features Bio-Ophthalmology - the science behind the clinical reports In Your Goods Books - review of new texts and materials Digital Ophthalmology - what s new for the techie doctor Legal Lessons - how to protect yourself from a malpractice lawsuit European Matters - what is happening at EU level that will effect how medicine is practiced in Europe Prime Site - what s new for doctors on the Internet Journal Watch - review of peer-reviewed journal articles Outlook on Industry and Industry Briefs - what is happening in the Industry that doctors need to know about Eye on Travel and Out and About - new places to see and things to do around European Conferences

7 Advertising Rates Frequency Full pg Full pg 3/4 pg 1/2 pg 1/2 pg 1/3 pg 1/4 pg 1/4 pg Spread Island Spread Island Spread 1 11,128 5,564 4,173 6,255 3,055 2,006 2,140 1, ,935 5,500 4,125 6,211 3,001 1,958 2,119 1, ,796 5,446 4,082 6,040 2,943 1,905 2,087 1, ,540 5,404 4,045 5,992 2,878 1,851 2,054 1, ,272 5,318 4,007 5,955 2,825 1,798 2,033 1, ,144 5,216 3,970 5,912 2,766 1,749 2,006 1, ,020 5,141 3,916 5,869 2,643 1,696 1,963 1,038 All prices quoted are in e Effective 2007 Agency Commission 10% commission on earned black and white rate plus colour charges Inserts Advertiser supplied inserts from 2 to 4 pages are accepted. A paper and insert sample must be submitted to the publisher for approval. Quotes available from advertising office on custom printed inserts. Cost of Inserts 2 page - 2 x earned black and white rate for 1/2 pg island adverts plus E1, Colour Charges Full Colour / 4 Colour e1,950 in addition to black and white earned rates Premium Positions Inside Front Cover: Earned B&W rate plus 25% Inside Back Cover: Earned B&W rate plus 15% Outside Back Cover: Earned B&W rate plus 40% 4 page - 4 x earned black and white rate for 1/2 pg island adverts plus E1, Business Reply Cards 1 x earned black and white rate for applicable size plus E1, for gummed insertion Closing Dates Space Booking Artwork January 15th Nov st Dec 2006 February 15th December st January 2007 March 15th January st February 2007 April 15th February st March 2007 May 15th March st April 2007 June 15th April st May 2007 Space Booking Artwork July 15th May st June 2007 August 15th June st July 2007 September 15th July st August 2007 October 15th August st September 2007 November 15th September st October 2007 December 15th October st November 2007

8 Reprints Clinical reports on your products or pharmaceuticals appearing in EuroTimes can be given a longer life as branded reprints. To minimise shipping costs, EuroTimes will design and produce reprints as high resolution.pdfs. You can print as many copies as you need as often as you need. Costs depend on number of pages and illustrations. Call or ESCRS office for a quote. Mechanicals Sizes stated are actual size of ads to be supplied. Full pg 270 x 320mm +5mm bleed Full pg Spread 540 x 320mm +5mm bleed 1/2 pg Island Spread 300 x 230mm 3/4 pg horizontal 250 x 210mm 1/3 pg 95 x 210mm 1/4 pg vertical 95 x 140mm 1/4 pg horizontal 150 x 95mm 1/2 pg vertical 140 x 230mm 1/2 pg horizontal 250 x 140mm 1/4 pg Island Spread 310 x 95mm 1/4 pg horizontal strip 250 x 50mm 1/4 pg vertical strip 45 x 295mm EuroTimes is a full colour production throughout. We accept four colour process ads, (CMYK) or B/W. You must provide a valid colour proof with the ad, if you do not provide us with a valid proof, we cannot be responsible for any inconsistencies. We can accept ads on CD, by or from FTP sites, provided the files are high resolution PDFs only. All fonts must be embedded. Allow 5mm for all sides that bleed (Full page ads only) If we detect an error with your PDF before going to press (usually non-embedded fonts), we will make every reasonable effort to contact you so that you may correct and resubmit your PDF before publication. However, if we have to use the failed PDF you have provided, we will render, save and use it as an.eps or.tiff file. This process may result in some loss of quality for which the Publisher accepts no responsibility.

9 EuroTimes Regional Editions To address the specific cultural and language needs of many of our readers, EuroTimes launched three regional editions in EuroTimes - Indian Edition Launched originally as a quarterly magazine EuroTimes, India will be published monthly in Aimed at the Indian ophthalmologist, editorial content is chosen by our Medical Editor, Cyres Mehta of Mumbai. Content is 80% original EuroTimes and 20% content developed in India or from presentations of Indian ophthalmologists at world Congresses. Circulation: 7,000 ophthalmologists Editorial Board: Cyres Mehta MUMBAI - Editor, Indian Edition Amar Agarwal CHENNAI, Ashok Garg HISAR, S. Natarajan MUMBAI, Mohan Rajan CHENNAI, Keiki Mehta MUMBAI, Mahipal Sachder NEW DELHI Rates Frequency Full pg 2,000 1,800 1,500 1,300 1/2 pg 1/4 pg horz & vert horz & vert 1, All prices quoted are in e Rates are for full colour ads

10 EuroTimes Regional Editions EuroTimes - Chinese Language Launched at the APAO in Singapore in June 2006, Chinese language EuroTimes will be published quarterly in Edited by Mia Gu in Shanghai content is drawn from EuroTimes and podium presentations by Chinese ophthalmologists Circulation: 4,000 ophthalmologists Rates Frequency Full pg 1,500 1,300 1,150 1,000 All prices quoted are in e 1/2 pg 1/4 pg horz & vert horz & vert Rates are for full colour ads EuroTimes - Russian Language Russian language EuroTimes is currently available in an online format. Edited by Boris Malyugin of Moscow selected articles are translated, edited and updated monthly at Rates Banner e400 Right hand box e250

11 ET Today ET Today is the daily newspaper published by EuroTimes on site at ophthalmic conferences and exhibitions. Packed with news and photos of the day s events, ET Today provides Industry the opportunity to promote Industry Symposium and draw delegates to your booth. Dailies are hand delivered to Congress delegates each morning and can also be distributed in the delegate hotels. Space advertising is available in all issues. ET Today will be published at the following Congresses in th ESCRS Winter Refractive Meeting Athens, Greece Middle East and Africa Academy of Ophthalmology Meeting Dubai, UAE EURETINA Monte Carlo SOE European Society of Ophthalmology Vienna, Austria XXV ESCRS Congress Stockholm, Sweden Advertising & sponsorship: Costs on application.

12 NEW High Impact Advertising EuroTimes offers a variety of high impact advertising opportunities. These options allow the advertiser to the raise the bar in putting their products or messages to the reader. Bellybands Bellybands wrap around the publication, are the first message the reader sees and must be removed to get to the actual publication making it impossible for the reader to ignore your message. Bellybands are available in three sizes: 80mm h x 545mm 100mm h x 545mm 120mm h x 545mm 12,000 per issue 13,000 per issue 14,000 per issue French Door Cover The front cover is the most visible page of a magazine and it is designed to attract the readers attention. A full or half French door cover lets you take advantage of the front covers powerful impact. The overlap on the front cover draws the readers curiosity, insisting that it be opened to reveal your advertisement French Door Cover Full run 25,000 Half French Door Full Run 18,000 Please note that the full cover will be the size of a two page spread and the half cover a full page. Gate Fold (Inside Front Cover) Three pages of advertising available at the very front of the magazine. Use the full page inside front cover as a teaser and open up to your full message in a spread. Gate Fold Full Run 18,000

13 Enduring Materials Every Symposia and special event requires meticulous planning. A programme is developed and speakers recruited to communicate the unique message of your company s product to the audience in the lecture hall. Enduring materials provide industry with an opportunity to expand the audience for their educational activities beyond the scope of meetings and Congresses. Supplements EuroTimes has wide experience in developing supplements and adjunct educational materials for distribution with the magazine and online availability. These supplements are read in detail by ophthalmologists who use this opportunity to learn about new products and techniques. EuroTimes journalists, with many years of experience writing in the field of ophthalmology, can prepare supplements from material presented at Congresses, sponsored Symposia, or roundtable discussions. In addition, EuroTimes can organise turnkey stand alone sessions and roundtables, helping companies with the logistics and management of the event. Communication in English is still a major issue in Europe. In order to address these language and cultural differences, printed supplements can be translated into selected European languages and be distributed by country or region. Educational Supplements can include: Roundtable Reports Sponsored Symposia proceedings Interviews with key opinion leaders

14 CD ROMS CD ROMS are especially useful for communicating Symposia in their entirety to a wider audience. This gives users the opportunity to relive the conference experience at their own pace and to review the complete PowerPoint presentations on their own computers. This method of documenting Symposia is very useful for ophthalmologists who do not have English as their first language.

15 ESONT In May 2006 the first issue of the Journal of the European Society of Ophthalmic Nurses and Technicians (ESONT) was published by the ESCRS. The peer review journal was introduced to complement the ESONT EuroTimes publication which has been in existence for some years. Ophthalmologists are just one part of the ophthalmic team that delivers visual healthcare to patients, the industry also relies on the practical care provided by ophthalmic nurses and technicians. ESONT s mission is to offer a European support network for ophthalmic nurses and technicians through the provision of a forum for communication and ongoing education and so to enhance and improve the care of the ophthalmic patient. ESONT EuroTimes is published bi annually and is distributed to a mailing list of 4,000 in January and June. And the ESONT Journal is published bi annually and is published in April and October. This particular publishing schedule ensures that all subscribing members of ESONT will receive an ESONT publication quarterly updating them on all the latest developments in this area. For more information please visit the website Rates ESONT EuroTimes ESONT Journal Position Full pg Position Full pg 1 x OBC 1,500 1 x IFC 1,250 1 x IBC x OBC 1,000 1 x IFC x IBC 650 Yearly Run on both publications (2 x EuroTimes, 2 x ESONT Journal Position Full pg OBC 4,500 IFC 4,000 IBC 2,700 All prices quoted are in e Rates are for full colour ads