ATLAS OF URBAN LIGHTING EXPERIENCE 2.0

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1 ATLAS OF URBAN LIGHTING EXPERIENCE 2.0 Daria Casciani Politecnico di Milano Design Department Laboratorio Luce

2 ARTIFICIAL PUBLIC LIGHTING EXPERIENCE

3 ABOUT EXPERIENCE: HUMAN ENVIRONMENTAL EXPERIENCE ENVIRONMENTAL PERCEPTION ENVIRONMENTAL COGNITION ENVIRONMENTAL EVALUATION PERCEPTUAL COGNITIVE EVALUATIVE (Rapoport)

4 URBAN LIGHTING TURNS ON THE CITY IMAGE AND IDENTITY (Peters, 1992; Raynham & Gardner, 2001; Hargroves, 2001)

5 URBAN LIGHTING TURNS ON A NEW COMMUNICATIVE QUALITY (Kepes, 1966)

6 URBAN LIGHTING TURNS ON A NEW ARCHITECTURAL QUALITY (Schwendinger, 2009)

7 EMOTIONAL ABSTRACT PORTRAITS OF CONTEMPORARY URBAN ATMOSPHERES (Laszlo Moholy Nagy, 1940)

8 RESEARCH QUESTIONS WHAT ARE PEOPLE PICTURING? WHAT ARE PEOPLE LIKING? WHAT ARE PEOPLE SAYING, TALKING ABOUT LIGHTING? WHAT KIND OF LANGUAGE ARE THEY USING? AND, FINALLY... WHO IS DESIGNING THAT URBAN LIGHTING?

9 THE CONTEMPORARY FLANEUR

10 SOCIAL MEDIA 2.0

11 TWEETING # LIGHT # NIGHT # CITY

12 TALKING AT SKYSCRAPERCITY

13 Charge Discover Share

14 THE OPTIC ARRAY FROM A PICTURE AND THE OPTIC ARRAY FROM THE REAL WORLD CAN PROVIDE THE SAME INFORMATION WITHOUT PROVIDING THE SAME STIMULATION (James J. Gibson,1971) # #

15 PERSONAL PERSPECTIVE AND INDIVIDUAL CREATIVE CHOICE (Laszlo Moholy Nagy, 1965)

17 TIME 3 MONTHS RESEARCH

18 TIME 3 MONTHS RESEARCH METHOD NO DIGITAL ELABORATION NO CREPUSCOLAR NO BLACK/WHITE

19 THE HUMAN SCALE

20 SORTING INTO GROUPS

21 VIEWS + COMMENTS

22 TAGS

23 COMMENTS

25 RESULTS: HOW TO READ IT VISUALIZATION WHITE AND COLOURED LIGHTING LIGHTING FUNCTIONS

PREFERENCE OF WARM LIGHTING VISUALIZATION <500 500-1000 1000-5000 LIGHT WARM WHITE CCT HPS

UNSAFETY, NECKLACE OF LIGHT, FANTASTIC, AMAZING, CHAIN OF LIGHT, SHINY, BEAUTIFUL, MAGIC,

BEAUTIFUL TEXTURE, LOVE THE DEEP QUALITY OF THE LIGHTS LONDON NEVER LOOKED SO GOOD,

LIGHTING, NICE PERSPECTIVE BEAUTIFUL AND CINEMATIC BEAUTIFUL LINES AND COLOURS, AWESOME

REFLECTION, AWASOME, INCREDIBLE, WORRING STUNNING, COLOURS, GOLDEN, SWEET, TONES GLOW,

AMAZING, WAYFINDING BRILLIANT LOW LIGHT, AMAZING ENERGY, SUPERB LIGHTING, FANTASTIC MOOD,

26 PREFERENCE OF WARM LIGHTING VISUALIZATION < LIGHT WARM WHITE CCT HPS (YELLOW) LPS (ORANGE) LIGHT FUNCTION WAY - FINDING COMUNICATION LANDMARK SIGNAL AMBIANCE UNSAFETY, NECKLACE OF LIGHT, FANTASTIC, AMAZING, CHAIN OF LIGHT, SHINY, BEAUTIFUL, MAGIC, SHINING, WAYFINDING INTIMATE, BEAUTIFUL CONTRALUZ, COOL MOOD, AWESOME SHOT AND LIGHTING, BEAUTIFUL TEXTURE, LOVE THE DEEP QUALITY OF THE LIGHTS LONDON NEVER LOOKED SO GOOD, WONDERFUL LIGHT, PERFECT ILLUMINATION, LIKE THE TREES FULL OF CRYSTALS, I LIKE THE BLUE LIGHTING, NICE PERSPECTIVE BEAUTIFUL AND CINEMATIC BEAUTIFUL LINES AND COLOURS, AWESOME TONING, GOLDEN TONE, MAJESTIC GOLDEN GLOW, INCREDIBLE ATMOSPHERE EMOTION, BRILLIANT, REFLECTION, AWASOME, INCREDIBLE, WORRING STUNNING, COLOURS, GOLDEN, SWEET, TONES GLOW, CITY, WAYFINDING COLOUR, MOOD, ATMOSPHERE, LOWLIGHTING, DRAMATIC, MYSTERIOUS, DARK, SHADOW, AMAZING, WAYFINDING BRILLIANT LOW LIGHT, AMAZING ENERGY, SUPERB LIGHTING, FANTASTIC MOOD, LOVELINESS OF LINES AND LIGHT WONDERFUL LIGHTING, ITS LIKE MAGIC, BEAUTIFUL STARRY SKY, TOO MUCH STAR IN THE SIMULATED NIGHT SKY

27 INTIMATE AND HUMAN SIZE

28 HISTORICAL BUILDINGS

YELLOW MONOCHROMATIC LIGHTING VISUALIZATION <500 500-1000 1000-5000 LIGHT WARM

LANDMARK SIGNAL AMBIANCE BEAUTY, PEACEFULNESS, NICE, BRIGHT, SIT-DOWN, WAYFINDING

NICE ATMOSPHERE, GREAT MOOD, COLOURS, GORGEOUS MOOD MEDIEVAL, MUTED COLOURS,

GREAT LIGHTING, COMFORTABLE MOOD, AMAZING WITH THE LIGHT, LOVELY GLOW OF THE

MAGIC, CHARMING, SECRETS UNKNOWN, FANTASTIC, MOOD, AMBIANCE, SILENCE, BEAUTY,

FASCINATING, GOLDEN LIGHT, ROMANTIC LIGHTING, WONDERFUL PLACE, BEAUTIFUL SCENERY,

GREEN DARKNESS, WARM LIGHTING, SPECTACULTAR, WALLWASHING, EXTRAORDINARY LIGHT,

30 YELLOW MONOCHROMATIC LIGHTING VISUALIZATION < LIGHT WARM WHITE CCT HPS (YELLOW) LPS (ORANGE) LIGHT FUNCTION WAY - FINDING COMUNICATION LANDMARK SIGNAL AMBIANCE BEAUTY, PEACEFULNESS, NICE, BRIGHT, SIT-DOWN, WAYFINDING I LIKE THE WARM TONE, LOVE THE WARM LIGHT, BEAUTIFUL AND CINEMATIC GREAT LIGHT, NICE ATMOSPHERE, GREAT MOOD, COLOURS, GORGEOUS MOOD MEDIEVAL, MUTED COLOURS, MYSTERIOUS NOVEL, MINIMALISM DARK, LOVELY MOOD INCREDIBLE ATMOSPHERE, ABSOLUTELY GREAT LIGHTING, COMFORTABLE MOOD, AMAZING WITH THE LIGHT, LOVELY GLOW OF THE LIGHTS, SEEMING DICKENS NOVEL, LIKE THE COLOURS MISTERY, EMPTINESS, MIST, PAST, MAGIC, CHARMING, SECRETS UNKNOWN, FANTASTIC, MOOD, AMBIANCE, SILENCE, BEAUTY, REFLECTION, MAGIC CITY, MOOD, MARVELLOUS LIGHTING, LIGHT TONES, INVOLVING, FASCINATING, GOLDEN LIGHT, ROMANTIC LIGHTING, WONDERFUL PLACE, BEAUTIFUL SCENERY, WARM TONES OF THE LANTERNS, FAIRYTALES, LOVELY AND CHARMING VILLAGE MAGIC LANTERN, GREEN DARKNESS, WARM LIGHTING, SPECTACULTAR, WALLWASHING, EXTRAORDINARY LIGHT, FASCINATING AND MISTERIUS ATMOSPHERE GREAT LIGHT, BEAUTIFUL ATMOSPHERE, BEAUTIFUL LIGHT AND TONES, VERY BEAUTIFUL GOLDEN LIGHT

31 OLD WORLD EUROPE

32 MYSTERIOUS GOLDEN LIGHT

CONTRAST OF WHITE LIGHTING VISUALIZATION <500 500-1000 1000-5000 WHITE LIGHT COLD CCT WARM

UNUSUAL COLOURS, LOOKS LIKE A MOVIE SET, LIKE THE COOL COLORS IN THE FOREGROUND AGAINST

ALLEYWAY TOWNHOUSE WARM, MOOD, INTERESTING, FEELING OF WANTING TO GET OUT AND TAKE A WALK

WONDERFU L MOOD, LOVE COLOUR OF THE LIGHT, LOVE THE TONES CINEMATIC, ATMOSPHERE, SLIGHTLY

AMBIANCE, EMOTION BEAUTIFUL, LOVE THE LIGHT IN THE ROMANTIC, DISTANCE, BEAUTIFUL AUTUMN

LIGHT REVEALING THE CHARACTER OF AN OLD ALLEY LIKE TWO WORLDS APART, UP AND DOWN, WARM AND

34 CONTRAST OF WHITE LIGHTING VISUALIZATION < WHITE LIGHT COLD CCT WARM CCT MERCURY VAPOR LAMP LIGHT FUNCTION WAY - FINDING COMUNICATION LANDMARK SIGNAL AMBIANCE UNUSUAL COLOURS, LOOKS LIKE A MOVIE SET, LIKE THE COOL COLORS IN THE FOREGROUND AGAINST THE REDS OF THE HOMES, LIT WINDOW MAKES ME WANT TO PEAK IN, LOVE TO LIVE IN A LITTLE ALLEYWAY TOWNHOUSE WARM, MOOD, INTERESTING, FEELING OF WANTING TO GET OUT AND TAKE A WALK ON THE TOWN, WAY-FINDING FEELING, WAY-FINDING GORGEOUS COLOURS, AUTUMN NIGHT AMBIANCE, WONDERFU L MOOD, LOVE COLOUR OF THE LIGHT, LOVE THE TONES CINEMATIC, ATMOSPHERE, SLIGHTLY MENACING ATMOSPHERE, DUALITY OF COLOURS, EXTRAORDINARY COLOURS, FANTASTIC AMBIANCE AMBIANCE, EMOTION BEAUTIFUL, LOVE THE LIGHT IN THE ROMANTIC, DISTANCE, BEAUTIFUL AUTUMN WINTER SCENE, MELANCHOLY INTENSE MOOD TERRIFIC ATMOSPHERE, MOODY FANTASTIC COLOURS, LOVELY LIGHT REVEALING THE CHARACTER OF AN OLD ALLEY LIKE TWO WORLDS APART, UP AND DOWN, WARM AND COLD COLOR, NICE CONTRAST BETWEEN THE BLUES AND ORANGES, ENTRANCE TO THE UNDERWORLD, CONTRASTING BLUE AND GOLDEN

35 FASCINATING DUALITY

36 WAYFINDING

COLOURED MEANINGFUL LIGHTING VISUALIZATION <500 500-1000 1000-5000

COMUNICATION LANDMARK SIGNAL AMBIANCE SLIPPERY, REFLECTION, RED,

LIKE THE MIX LIGHT AND THE WET, REFLECTIVE STREET,MAKES ME LONG FOR

THE DISTANCE, BEAUTIFUL WINTER SCENE, INTENSE MOOD WARM, MOOD,

TOWN, WAY-FINDING WAY-FINDING, NICE LIGHT, FANTASTIC, COLOUR,

LAMP SO COOL, I LOVE HOW THE LIGHTING IN THE DISTANCE LOOK LIKE

38 COLOURED MEANINGFUL LIGHTING VISUALIZATION < COLOURED LIGHT YELLOW GREEN RED LIGHT FUNCTION WAY - FINDING COMUNICATION LANDMARK SIGNAL AMBIANCE SLIPPERY, REFLECTION, RED, HALO, SHADOW, GREAT, RAIN, AWESOME, WAYFINDING NICE ATMOSPHERIC, LIKE THE MIX LIGHT AND THE WET, REFLECTIVE STREET,MAKES ME LONG FOR SOME RAIN AND THOSE GREAT COLOURFUL REFLECTION LOVE THE LIGHT IN THE DISTANCE, BEAUTIFUL WINTER SCENE, INTENSE MOOD WARM, MOOD, INTERESTING, FEELING OF WANTING TO GET OUT AND TAKE A WALK ON THE TOWN, WAY-FINDING WAY-FINDING, NICE LIGHT, FANTASTIC, COLOUR, MAGNIFICENT, REFLECTIONS, BRIGHT, TERRIFIC WONDERFUL ATMOSPHERE LAMP SO COOL, I LOVE HOW THE LIGHTING IN THE DISTANCE LOOK LIKE FLOATING ORBS, VERY MOODY AND MYSTERIOUS, AMBIANCE MAGNIFIQUE BEAUTIFUL LIGHT AND AMBIANCE, MOODY,

39 CROMATIC CODING

40 COMPLEXITY AND VARIETY

COLOURED MEANINGFUL LIGHTING VISUALIZATION <500 500-1000 1000-10000 COLOURED LIGHT YELLOW

RAIN, REFLECTIONS, CATCHYCOLOURS, WINTER, WET, SUCH LOVELY COLOURS, GREAT SPLASHES OF COLOURS,

BILLBOARDS, BUSYNESS, BRIGHTNESS, COLOUR, ENERGY, INFORMATION OVERLOAD, AMAZING LIQUID

LOVE THE COLOUR, THE REFLECTIVENESS, IRIDESCENT, SUPER COOL, URBAN MELTINESS MULTICOLOUR,

GREAT MYRIADS OF COLOURS, WHAT A RAINBOW OF LIGHTS NIGHT, EMOTION, NIGHTWALK, SHADOW, TALES,

RICHNESS LOVE GREAT BLUE TONES, REALLY CAPTURED THE NIGHT ATMOSPHERE, I LIKE THE INTERESTING

SOFT SILHOUETTES ON THE RIGHT, GREAT MOOD HERE, TONES AND EXPOSURE ARE SO INTRIGUING URBAN

OF COLOUR, COLOURFUL, BRILLIANT, VISUAL POLLUTION, ARRAY OF COLOUR, BUSY, NOISY, AMAZING

42 COLOURED MEANINGFUL LIGHTING VISUALIZATION < COLOURED LIGHT YELLOW GREEN RED BLUE ORANGE PINK LIGHT FUNCTION WAY - FINDING COMUNICATION LANDMARK SIGNAL AMBIANCE RAIN, REFLECTIONS, CATCHYCOLOURS, WINTER, WET, SUCH LOVELY COLOURS, GREAT SPLASHES OF COLOURS, WHAT A FEAST OF COLOURS, LOOKS LIKE SOMEONE SPILLED GOLD ON THE PAVEMENTS METROPOLITAN, URBAN BILLBOARDS, BUSYNESS, BRIGHTNESS, COLOUR, ENERGY, INFORMATION OVERLOAD, AMAZING LIQUID CROSSWALK, IT WAS ALL DECEMEBER RAIN AND NEON IN THE STREET NEAT THE METREON IN SAN FRANCISCO, LOVE THE COLOUR, THE REFLECTIVENESS, IRIDESCENT, SUPER COOL, URBAN MELTINESS MULTICOLOUR, FLUORESCENT, STUNNING, INTRIGUING, GETS PEOPLE IN THE FESTIVE MOOD, VERY FESTIVE LOCATION, GREAT MYRIADS OF COLOURS, WHAT A RAINBOW OF LIGHTS NIGHT, EMOTION, NIGHTWALK, SHADOW, TALES, STRANGE, MOMENTS, MAGIC, UNREAL, INCREDIBLE, CINEMATIC, CITY COLOURFUL, STUNNING, SUPER BLUE, RICHNESS LOVE GREAT BLUE TONES, REALLY CAPTURED THE NIGHT ATMOSPHERE, I LIKE THE INTERESTING CONSTRAST THE WOMEN FACES ON THE LEFT ARE SHARP AND BRIGHTLY LIT WHILE MENS ARE ONLY BLACK AND SOFT SILHOUETTES ON THE RIGHT, GREAT MOOD HERE, TONES AND EXPOSURE ARE SO INTRIGUING URBAN CYCLOP, SIGNS, METROPOLIS, NIGHT SPIRIT, CITYSCAPE, FANTASTIC SEA OF LIGHT, INTERESTING ARRAY OF COLOUR, COLOURFUL, BRILLIANT, VISUAL POLLUTION, ARRAY OF COLOUR, BUSY, NOISY, AMAZING LIGHT, NEON, CINEMATIC, WAYFINDING, SIGNS, I WOULD LOVE TO VISIT IT, INCANT, WONDERFUL ATMOSPHERE, VIBRANT, INTERESTING NIGHTSCAPE

43 CINEMATIC AND EYECATCHING

44 COMMUNICATIVE OVERLOAD

AMBIANCE NICE COLOURS AND INTERESTING MOOD, THE COLORED LIGHT REFLECTING IN THE STREET ARE

NEON SIGN, REFLECTION, BLUE BEAUTIFUL COLOURS AND REFLECTIONS, COLORS REFLECTING OFF THE

ORIENTATION, COLOUR, RED, URBAN, NOCTURNAL, WARMTH, BEAUTY, STRONG, AGGRESSIVE, VIVID

SHOPPING, AMAZING COLOURS, AWESOME REFLECTION AFTER RAIN FANTASTIC BLUE AND RED STUNNING

RED, AWESOME BLUE HOUR, ATTRACTIVE ROUND, STUNNING COLOURS, RED & BLUE AWESOME COLOURS AND

IDEA, I LOVE THE EFFECT, VERY COLOURFUL AND INVITING LOVE THE COLOURS, LOVE THE FUTURISTIC

46 COLOURED MEANINGFUL LIGHTING VISUALIZATION < COLOURED LIGHT YELLOW GREEN RED BLUE ORANGE PINK LIGHT FUNCTION WAY - FINDING COMUNICATION LANDMARK SIGNAL AMBIANCE NICE COLOURS AND INTERESTING MOOD, THE COLORED LIGHT REFLECTING IN THE STREET ARE GORGEOUS, HE GOT ME COLOR CRAZY, IT S A CHRSTMAS DISCOTEQUE LOW LIGHT, DARK, NOIR, RED, NEON SIGN, REFLECTION, BLUE BEAUTIFUL COLOURS AND REFLECTIONS, COLORS REFLECTING OFF THE WATER MAKE IT SPECIAL, GREAT CONCEPT OF COLORS, LOVE THE INTENSITY NIGHT URBAN LIGHTING, ORIENTATION, COLOUR, RED, URBAN, NOCTURNAL, WARMTH, BEAUTY, STRONG, AGGRESSIVE, VIVID MOULINROUGE, LIGHTING, BEAUTIFUL, COLOURS ADVERTISING, NEON, SIGN, DISPLAY, ATTRACTION, SHOPPING, AMAZING COLOURS, AWESOME REFLECTION AFTER RAIN FANTASTIC BLUE AND RED STUNNING LANDMARK, URBAN CITY COLOUR, RED, BLUE, SKY, GRAND COLOURS, MAGICAL TONES, LOOKS AMAZING IN RED, AWESOME BLUE HOUR, ATTRACTIVE ROUND, STUNNING COLOURS, RED & BLUE AWESOME COLOURS AND LIGHTS, GREAT LIGHT EFFECTS, LOVE THE DIFFERENT COLORED LIGHTS ON THE WALKAWAY, WHAT A FUN IDEA, I LOVE THE EFFECT, VERY COLOURFUL AND INVITING LOVE THE COLOURS, LOVE THE FUTURISTIC FEELING OF THE CITY, LIKE SHANGAI, BOTH THE NEW AND THE OLD, AT NIGHT NANJING LU IS FANTASTIC, LOOKS LIKE NEON BAMBOOS

47 BOLD VIVID ICONIC COLORS

48 NATURAL ELEMENTS INTERPLAY

50 TECHNOLOGY IS THE ANSWER BUT WHAT WAS THE QUESTION? (Cedric Price)

51 THANKS for your attention DARIA CASCIANI ABOUT MY RESEARCH

BIBLIOGRAPHY Schivelbusch, W. (1995), Disenchanted Night, The Industrialization of Light in the Nineteenth Century ISBN: 9780520203549. Light Project by Leni Schwendinger, http://www.lightprojectsltd.

52 BIBLIOGRAPHY Schivelbusch, W. (1995), Disenchanted Night, The Industrialization of Light in the Nineteenth Century ISBN: Light Project by Leni Schwendinger, accessed the 15/08/2012; Tillet L. (2011), Grounding Practice: Speculations on Affect and Environment, PLDC Madrid Ottobre Narboni R. (2007),Night Sociology, can illumination become an efficacious urban policy tool?, in Anno Zero. Ginthner, D. A. (2002) Lighting: its effect on People and Spaces, accessed the10/06/ Flickr, accessed the 15/08/2012. Moholy-Nagy, L. (1965), Vision in motion, Theobald & C., Chicago. Infographics, accessed the 15/08/2012. Kepes G.(1971), Il linguaggio della visione, Edizioni dedalo, Bari ISBN Kaplan, R & Kaplan, S. (1989). The Experience of Nature: A Psychological Perspective. Cambridge University Press, Cambridge. Nasar, L. J., (1988). Environmental Aesthetics: Theory, Research, and Applications. Cambridge, New York: Cambridge University Press. Birren F. (1969), Light, Color, and Environment, New York, Van Nostrand Reinhold Peters, R. C. (1992). The Language of Light [Light in Place]. Journal Issue Places, 8(2) Places, College of Environmental Design, UC Berkeley Retrieved 16 03, 2012 from Lynch, K. (1960) The image of the city. The MIT Press, Cambridge

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