Tickets for The Grateful Dead Movie Event are available at participating theater box offices. complete list of theater locations, please CLICK HERE.

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1 The critically acclaimed cinematic concert rockumentary, Event will take audiences back to the 70s for a one-night in-theater event on Wednesday, April 20 at 7:30 p.m. local time. It will be presented in 540 movie theaters nationwide, including 14 movie theaters in the Dallas area (see locations below). Under the direction of the band s lead guitarist Jerry Garcia and co-directed by Leon Gast, these legendary 1974 concerts capture the Grateful Dead at the pinnacle of their psychedelic worldwide fame while documenting the Dead Head experience. During this NCM Fathom event, theater audiences will also be the first to see exclusive, never-before-seen interviews with both Garcia and Bob Weir that were captured during the filming of this historic production. was shot during the legendary band s concerts at Winterland Arena in San Francisco in October 1974, prior to the Grateful Dead taking a two-year sabbatical. This special in-theater event marks the first time the film has been available in wide theatrical distribution since its initial release in Tickets for Event are available at participating theater box offices and online at For a complete list of theater locations, please CLICK HERE. 1 / 15

2 Artwork is available upon request. Press release and local theater locations with ticket prices for each date follow. Please feel free to contact me for additional information. Best Sam samuel threadgill scoop marketing 2 / 15

3 This special in-theatre NCM Fathom event will be showing at the following theatres in your area: Parks At Arlington 18 with IMAX 3861 S Cooper St Arlington / 15

4 Northpark Center 15 with IMAX 8687 N Central Expy Ste 3000 Dallas Cinemark 5655 Frisco Square Blvd Frisco / 15

5 Tinseltown Movies W State Highway 114 Grapevine Cinemark 17 with IMAX Webb Chapel Rd Dallas 5 / 15

6 75234 Cinemark West Plano 3800 Dallas Pkwy Plano Cinemark 24 (The Legacy) 7201 N Central Expy Ste 100 Plano 6 / 15

7 75025 Cinemark 12 Rockwall 2125 Summer Lee Dr Rockwall Cinemark 12 Town Center 2041 Highway 287 N Ste / 15

8 Mansfield Cinemark Allen State Highway 121 Allen Vista Ridge Mall 8 / 15

9 2401 S Stemmons Fwy Ofc 0004 Lewisville Movies W Rendon Crowley Rd Burleson $ / 15

10 Galaxy Theatre Mccree Rd Dallas Fossil Creek 6100 North Fwy Fort Worth / 15

11 THE GRATEFUL DEAD MOVIE RETURNS TO THE BIG SCREEN FOR ONE-NIGHT EVENT FEATURING NEVER-BEFORE-SEEN INTERVIEW WITH JERRY GARCIA NCM Fathom and Rhino Entertainment Present Historic Dead Event in Nearly 540 Movie Theaters on April 20 Centennial, Colo. March 22, 2011 The critically acclaimed cinematic concert rockumentary, 11 / 15

12 Event will take audiences back to the 70s for a one-night in-theater event on Wednesday, April 20 at 7:30 p.m. local time. Under the direction of the band s lead guitarist Jerry Garcia and co-directed by Leon Gast, these legendary 1974 concerts capture the Grateful Dead at the pinnacle of their psychedelic worldwide fame while documenting the Dead Head experience. During this NCM Fathom event, theater audiences will be the first to see exclusive, never-before-seen interviews with both Garcia and Bob Weir that were captured during the filming of this historic production. Tickets for Event are available at participating theater box offices and online at For a complete list of theater locations, prices and additional information, visit the Fathom website ( theaters and participants are subject to change ). Presented by NCM Fathom and Rhino Entertainment, Event will be broadcast in nearly 540 movie theaters across the country through NCM s exclusive Digital Broadcast Network. was shot during the legendary band s concerts at Winterland Arena in San Francisco in October 1974, prior to the Grateful Dead taking a two-year sabbatical. debuted in New York City on June 1, 1977, and chronicles several different facets of the original Dead Head phenomena. 12 / 15

13 includes band performances of U.S. Blues, One More Saturday Night, Casey Jones, Playing in the Band and Sugar Magnolia, among other Dead classics. played throughout the summer of 1977 in San Francisco and select markets across the U.S. NCM Fathom brought the concert event to 19 markets in 2003, but it has not been available in wide theatrical distribution since its initial release in This flashback concert is a chance for Dead Heads to relive the experience of one the band s most famous performances, said Dan Diamond, vice president of NCM Fathom. The never-before-seen interview with Jerry Garcia is definitely a must-see, and Dead fans may just see themselves or their friends on the big screen who were at the 1974 concerts. This event will be big fun for Dead fans of all ages. About National CineMedia (NCM) NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM s theater advertising network covers 170 Designated Market Areas (49 of the top 50) and includes approximately 17,300 screens (16,000 digital). During 2010, over 675 million patrons attended movies shown in theaters currently included in NCM s network (including Consolidated Theatres, Rave Cinemas and R/C Theatres). The NCM Fathom Events broadcast network is comprised of over 600 locations in 162 Designated Market Areas (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. 13 / 15

14 National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in and is the managing member of National CineMedia LLC. For more information, visit or or (NCMI-F) About Rhino Entertainment Based in Burbank, California, Warner Music Group s Rhino Entertainment was founded in 1978 and is the world s leading pop culture label. Emphasizing flawless sound quality, bonus tracks, informative liner notes, award-winning creative packaging, an offbeat sense of humor, and a strong social conscience, Rhino continues to set the standard for excellence in the reissue business it pioneered in both the physical and digital worlds. Rhino is also expanding the definition of what a catalog music company is, as evidenced by the label s recent name and likeness representation deal with Frank Sinatra and its multi-faceted relationship with Grateful Dead. The vast Rhino catalog of more than 5,000 CDs, videos, and digital exclusive albums features material by Aretha Franklin, Ray Charles, The Doors, Chicago, Black Sabbath, John Coltrane, Yes, Alice Cooper, Linda Ronstadt, The Ramones, The Monkees, Carly Simon, Curtis Mayfield, among many others. # # # MEDIA CONTACTS: 14 / 15

15 Erik Stein or Sam Threadgill Scoop Marketing for NCM Fathom (818) / 15 / 15