Spotlighting innovation in daily and community newspaper promotions. 03 Advertising - Print / Publicité imprimée

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1 03 / Publicité imprimé

2 2010 HOLIDAY GIFT GUIDE 1 Gtting Rady! 1 st R CommuNity Nwspaprs CommuNity Nwspaprs - 4,000 to undr - 4,000 12,500 to undr 12,500 Th Hamilton Spctator Th Hamilton Spctator 44 Frid St. Hamilton PROV ON PC L8N 3G3 ENTRY SUBMITED BY: Klly Montagu PHONE kmontagu@spc.com Klly Montagu Gift Guid Packag GET PREPARED FOR THE HOLIDAYS, DON T STRESS OVER THE CRAZINESS AND STAY ORGANIZED! WE LL HELP YOU MAKE YOUR LIST AND CHECK IT TWICE IN THIS HANDY GUIDE. This yar s Christmas campaign was most succssful to dat thanks to a crativ bundl of products that w promotd to our local advrtisrs as a complt Gift Guid buy. Includd in bundl wr 6 high quality Gift Guids with outstanding, supportiv ditorial and topical advrtising. W md ach of guids to pak radrs intrst and focusd on advrtising that supportd s ms. Thms includd: Gift Guid #1- Gtting Rady Gift Guid #2- Tchnology Gift Guid #3- His & Hrs Gift Guid #4- Just for Kids Gift Guid #5- Wrap It Up Gift Guid #6- Prsonal Giving STAY ORGANIZED HOLIDAY EVENT SCHEDULE DECORATING AT HOME LOCAL CHRISTMAS TREE FARMS HOLIDAY COCKTAILS TURKEY TIPS AND MUCH MORE W had a 30% incras in rvnu from prvious yar and 20% incras from 2008! Advrtisrs rportd dirct rsults and w wr abl to sll svral mini campaigns to advrtisrs who purchasd all 6 guids! Bundling products nabld us to sll highr rvnu campaigns and dlivr mor ffctiv rsults! Ugg Australia Th original Kping you warm and comfortabl indoor as wll as outdoor AVAILABLE IN MULTIPLE WIDTHS AND SIZES 11& 12 ORTHOTIC FRIENDLY Coqutt Slippr $ Cozy Knit Slippr $ Adirondack $295 Classic Short $ Cassady $ Millrs Jams Strt North, Hamilton Millrs on Mountain Uppr Jams Ara s bst slction of widths... slim to xtra wid R

3 HOME THEATRE EVENT ALL HOME THEATRE ON SALE! 5.1-Channl Hom Thatr Rcivr and Spakr 660 Watts into 5.1 Channls HDMI Vrsion 1.4 to Support 3D Vido Formats, Audio Rturn Channl 4 DSP Mods SAVE $ 200 WITH TV PURCHASE nd CommuNity Nwspaprs CommuNity Nwspaprs - 4,000 to undr - 4,000 12,500 to undr 12,500 Thundr Bay Chronicl Limitd Th Chronicl Journal 75 S. Cumbrland Strt Thundr Bay PROV ON PC P7B 1A3 ENTRY SUBMITED BY: Stv Bnoit PHONE sbnoit@chronicljournal.com Dan Crago p 120Hz LCD TV 1080p Rsolution Panl provids optimum rsolution from an y HDTV sourc Dynamic contrast works in ral tim to produc dp blacks in darkr scns Motionflow 120Hz tchnology SAVE $ Th Powr Cntr Audio and Vido In som businss catgoris, "big box" rtailrs hav movd into markt plac with nationwid markting campaigns that attract customrs away from local rtailrs. W approachd a locally owd audio vido businss with a proposal that gav him ability to compt with national chains. Th program involvd dvlopmnt of a markting campaign that carrid 2 or 3 ms pr month and printing and distribution of an 8 pag full colour flyr to promot his businss. Th dsign of flyr imitatd offrings of national chains with ability to adjust for local slling nvironmnt. Th pricing for this catgory of businss is vry volatil with pric changs and pric drops coming through on a wkly basis. Luckily, national flyrs ar oftn printd wll in advanc of dlivry to local markt. Our quick turn around and just in tim printing dadlin gav Th Powr Cntr ability to obsrv national offrings and it gav m ability to fin tun ir flyr to compt in this vry comptitiv markt. DVD Playr Progrssiv Output (480p) Prcision Driv 3 Systm For Flaws in DVD Discs Fast/Slow Playback with Sound Multi Brand TV Rmot Control M E M O R I A L A V E BOX DAMAGED Hours: Mon. - Fri. 10a.m.-9p.m., Saturday 10a.m.-6p.m., Sunday 12p.m.-4p.m. SAVE $ LCD TV Full HD 1080p rsolution Motionflow 120Hz tchnology for smooth motion 4 HDMI SAVE $ Th ongoing advrtising campaign has hlpd to incras his businss to a lvl that xcds $100,000. pr yar. W print and distribut 3 to 4 flyrs pr month and dlivr to all subscribrs and non-subscribrs. Du to succss of this publication, w hav also startd printing flyrs for 5 or markts. Audio and vido products ar sam for all markts, so w us Th Powr Cntr's flyr as a tmplat with ncssary cor products for coop and lav spac opn for markt spcific products. Th clints in or markts fill in blanks and mak appropriat pric adjustmnts for ir markt. Bcaus 75% of product is sam, w ar abl to turn it around and gt it back to clint quickly. W ar shipping as far away as Nw Brunswick. Nw rvnus from this vntur for out of town stors is $207,000 with a nw addition to program xpctd to bring in rvnus btwn $60,000 and $90,000.

4 W N S E 3 rd CommuNity Nwspaprs CommuNity Nwspaprs - 4,000 to undr - 4,000 12,500 to undr 12,500 Thundr Bay Chronicl Limitd Covr Baby Dawson Evan Giacomin Th Chronicl Journal 75 S. Cumbrland Strt Thundr Bay PROV ON PC P7B 1A3 ENTRY SUBMITED BY: Stv Bnoit PHONE sbnoit@chronicljournal.com Stv Bnoit Nw Arrivals Nw Arrivals is a supplmnt that faturs birth announcmnts of Th tabloid had no advrtising and no ditorial in 2009 just picturs of baby and ir birth announcmnt. A nw markting stratgy was cratd that includd a prsnting sponsor, a group of sub sponsors, a photo contst nw 2010 Covr Baby and a whol nw look for publication including bing printd on supr bright whit papr. W approachd Sars and offrd m prsnting sponsor position. Thy agrd and y offrd a $1,000 Baby Dram Packag for Photo Contst Winnr. W prsntd our nw stratgy to businss community and within a fw days 19 nw businsss cam on board as sub sponsors and advrtisrs of Nw Arrivals Print Advrtising Supplmnt. W dvlopd a print campaign dsignd to ncourag nw parnts to submit ir Nw Arrival in Nw Arrivals publication giving m opportunity to win photo contst and $1,000 Dram Packag from Sars. At conclusion of campaign w had mor baby submissions than in prvious yars and a 294% incras in rvnu ovr prvious yar. Birth Announcmnts of 2010 Commmorativ Edition

5 A2 WEDNESDAY, DECEMBER 8, 2010 GULF ISLANDS DRIFTWOOD Cwarm chai spic Nw for Holidays CLOVE CINNAMON NUTMEG HANDCRAFTED FOR YOUR BATH S E A P L A N E S Our Islands. Our World. (Gangs Vancouvr) NEWSBEAT Mor daily flights hom from mainland 6 schduld flights daily btwn Gangs and Vancouvr Airport Nwst, fastst and quitst Saplan flt in Canada Fr parking and fr shuttl bus to main YVR trminal and bus xchang Frqunt flyr discount Chartr flights availabl to or dstinations, including USA. DELUXE BATH BOMB SENSUOUS SOAP DECADENT BODY GELATO by hand Downtown Gangs For schduld flight info plas call or visit our wbsit at sairsaplans.com BOOK YOUR FLIGHT ON-LINE AND SAVE $3.00 ON A RETURN TRIP AIRFARE. CALL GAIL, SEAN OR ELIZABETH IF YOU SEE NEWS HAPPENING NANAIMO (Dpartur Bay) GANGES HARBOR SALT SPRING ISLAND PHOTO BY DERRICK LUNDY STILL REMEMBERING: Popl gard in Cntnnial Park Monday night, lighting candls in mmory of 14 womn killd at Écol Polytchniqu in Montral on Dc. 6, Th vigil occurs vry yar on Salt Spring Island. Spakr claus considrd SPEAKERS continud from A1 H and Mors attndd vnt to offr a candid discussion of pros and cons of incorporation xprinc on Bown Island. Bown, which is still within Trust s jurisdiction, has opratd as a municipality sinc Frinton said policis within Trust s standards of conduct alrady nsur trusts carry out ir dutis in a rspctful and honourabl mannr. I wouldn t b so prsumptuous as to tll Salt Springrs what to do, h said. All I can do is masur Salt Spring s situation against my own xprincs in politics. Frinton notd that amndmnt could b contrary to Sction 2 (b) of Canadian Chartr of Rights and Frdoms, which nsurs an individual s frdom of thought, blif, opinion and xprssion. This would b an actual muzzling of Trust officials and could b prcivd by public as a mans of limiting dbat on contntious issus, Frinton wrot in a lttr to Islands Trust. To impos a gag ordr on trusts Rock Salt fundraising for Chr RESCUE continud from A1 an s injury and distrssd stat. A subsqunt mdical xamination rvald sh had also suffrd a strok. Th ordr in which vnts occurrd has not bn dtrmind. It s all spculation as to chain of vnts, Pattrson said, obsrving that without succssful rscu, r ar a lot of diffrnt scnarios of how things could hav gon diffrntly for Chr. Pattrson said Chr is wll known in Fulford villag as an asy-going but indpndnt prson who kps to hrslf. Sh is musical, sings srvs only to nflam a prcption that Islands Trust is rsistant to dissnting viws. Trusts ar schduld to discuss and vot on proposd amndmnt at a Trust Council mting in Victoria today (Wdnsday, Dc. 8). Trust Ehring is attnding mting and had not rspondd to an -mail snt lat Monday bfor Driftwood s prss tim Tusday. Kn Marr, prsidnt of Islandrs for Slf-Govrnmnt, said Nov. 18 town hall vnt was intndd to provid an opn forum to discuss govrnanc options on island. W r trying to ducat popl on our govrnmnt options, our currnt status quo and whr w could go, Marr said on Tusday. Though Marr said h considrs proposal to b non-canadian, nir h nor anyon from ISG s board of dirctors intnds to spak against proposal in Victoria. This is Trust s dcision to mak, h said. I honstly don t know what its impact will b. It s a vry bizarr situation. For updatd information about Wdnsday s Trust Council sssion, visit gulfislandsdriftwood.com. and plays guitar. Hr prsonality has mad an impact on staff of Rock Salt Café, whr sh normally visits vry day. Café ownr Jill Thomas said two staff mmbrs ar currntly working on fundraising idas to hlp Chr with hr convalscnc whn sh rturns from hospital in Victoria. Sh s lik an icon around hr my staff ar all quit attachd to hr, Thomas said. Popl who would lik to contribut can mail Thomas to larn what has bn plannd at jill@rocksaltrstaurant.com or chck café s wbsit for updats. SEAIR TERMINAL AT VANCOUVER INT L AIRPORT Spotlighting innovation Spotlighting in daily innovation and community in daily and nwspapr community promotions nwspapr promotions PLEASE INDICATE Daily Nwspaprs Daily Nwspaprs - small markt - small (undr markt 25,000) (undr 25,000) Daily Nwspaprs Daily Nwspaprs - larg markt - larg (ovr markt 25,000) (ovr 25,000) Driftwood Driftwood Publishing Publishing Gulf Islands Gulf Driftwood Islands Driftwood 328 Lowr328 Gangs Lowr Road Gangs Road Entry Form Advrtising - Print CommuNity Nwspaprs - 4,000 to undr 12,500 CommuNity Nwspaprs CommuNity - undr 10,000 Nwspaprs - undr 4,000 - undr 4,000 CommuNity Nwspaprs - 12,500 and ovr CommuNity Nwspaprs Nwspaprs CommuNity - ovr 10,000 Nwspaprs - 4,000 to undr - 4,000 12,500 to undr 12,500 Salt Spring Salt Island Spring Island PROV BC PROV BC PC V8KPC2V3 V8K 2V3 ENTRY SUBMITED ENTRY SUBMITED BY: Ptr BY: Smart McCully Ptr Popl McCully Rad Nwspaprs PHONE PHONE x 203 x sals@gulfislands.nt sals@gulfislands.nt PROJECT LEADER Rick MacKinnon : Rick MacKinnon / Lorrain / Sullivan Lorrain Sullivan NAME OF NAME PROMOTION OF PROMOTION Salt SpringSalt Soapworks Spring Soapworks EXPLANATION and Salt SpringSalt Soapworks Spring Soapworks has bnresults an hasadvrtisr bn (must aninclud advrtisr withnw ourrvnus, papr with our sinc circulation papr it s incption rsults, sincradrship it s incption impact) 12 ads ran in spcial Olympic Daily dition w producd during 2010 Vancouvr Wintr Startd in Olympic asgams. Startd a homas businss a hom businss in Th a small outbuilding, a small outbuilding, company W advrtising xpandd company knw w had cratd xpandd atowinnr a strong small on our buzz stor hands with a small whn, Karma s in vry clintl stor downtown wkinw and got gnratd dozns post-olympic businss. downtown corofand ntris, vntually cor n hundrds, and vntually grw until it bcam to 4 locations grw mor to 4-locations 3-3 popular than our concrt tickt contsts. W knw it was popular whn on particular wk, w had to pull a story and on Vancouvr on Vancouvr Island. Island. As stors As grw, stors so did grw, so product Th did Smart lins. Popl product Our Radlins. clint Nwspaprs Our haswas clint always a hughas succss xpctd always as it promotd that xpctd w contnt could that ofbuild wpapr; could ads ditorials, for build m adsthat for rflct m that rflct ir businss irprincipls businss principls and natural, storis, and organic vn natural, ads, ingrdints. not organic to mntioningrdints. how much fun it was to hav strangrs com up to us, point at our t-shirt and say, I For ir 2010 For ir Christmas 2010 Christmas Campaign, Campaign, Driftwood Driftwood cratd cratd ads Hav ads a Cranbrry Hav a Cranbrry Christmas Christmas and "Warmand Chai "Warm Chai Spic". AdSpic". rp Rick AdMacKinnon rp Rick MacKinnon took anchor took photos anchor of photos products of that products wr usd that wr to construct usd to construct ad, by ourad, by our Production Production Managr Lorrain ManagrSullivan. Lorrain Sullivan. RESULTS RESULTS (must includ (must nw includ rvnus, nw rvnus, circulation circulation rsults, radrship rsults, radrship impact) impact) Th rsultsth wrsults a happy wrcustomr a happy who customr sold lots whoof sold product lots of forproduct Christmas. for Christmas. Entry Entry Form Form Nwspapr Markting and Promotion CommuNity Nwspaprs - undr 4,000 North Shor Nws Lighthous Mdia Group North Shor Nws Bridgwatr Bulltin E. 15th Strt 353 York Strt North Vancouvr PROV BC PC V7L 2P9 Bridgwatr PROV NS PC B4V3k2 ENTRY SUBMITED BY: Brnic Himann PHONE ENTRY SUBMITED BY: Tina Hnnigar PHONE bhimann@nsnws.com nnigar@southshornow.ca Robbi Ohlhausr Tina Hnnigar Karma Hair Loung Karma EXPLANATION Hair Loung isand stablishd IMPLEMENTATION North Vancouvr hair salon in busy Lonsdal corridor. Thy At Lighthous wr looking Mdia for a Group, way to w sparat wantd mslvs to produc a from campaign comptition that rwardd during our radrs priod of who rad 2010 Wintr papr Olympics in its whn ntirty. many Not local just businsss skimming ovr wr anticipating hadlins a or slow laping down. through to ir favourit columnists, but our radrs who njoy Sals whol rprsntativ papr, including Robbi Ohlhausr advrtismnts. workd with W dsignr producd Marina t-shirts Rocky that rad to Smart crat a Popl sris Rad of full Nwspaprs. colour ads W dsignd gav m to us to all stock Lighthous imags staff, and txt and to askd catch that radrs y war and stop m m whn on rprsnting pag. company. Rportrs wor m Th whn juxtaposition covring vnts, of traditional and soon popl bad luck would imags rcogniz with m simpl as Lighthous mssag rportrs. W wor was m ffctiv whil walking and y in catching. parads, and at vnts that w sponsord. Our front-nd staff wor m on Fridays during subscription sals. Evntually our radrs wantd to buy m, so, w sold m, and had our radrs promoting our paprs. Thn w producd a crossword puzzl and ran it vry wk in our papr calld, Rad and Rap- A crossword for smart popl. Th crossword was faturd nar back of papr but bfor classifid and xplaind that, sinc y had rad papr, y wr smart nough to complt puzzl bcaus answrs wr found in storis. Radrs would also hav to carfully rad ads, giving advrtisrs vn mor valu for ir markting dollars. Radrs submittd ir compltd cross word puzzl and w drw from thos ntris for a winnr. Th winnr won a "Smart Popl Rad Nwspaprs" T-shirt, and ir nams was announcd in nxt wks papr along with answrs to that crossword puzzl. forgot to chang crossword puzzl. Th answr to on of crossword qustions was in that story, making crossword impossibl to complt. Popl wr upst that y couldn t compt it, insinuating that y 'wrn t smart'. am a smart prson and I do rad nwspapr! As on prson As on commntd prson commntd "Th ads lookd "Th ads so lookd dlicious, so Idlicious, could almost I could tast almost cranbrris tast cranbrris and ta!" and ta!" 1 st R

6 Gt your toys from us BlackPrss Th Intrior Nws 2 nd CommuNity Nwspaprs CommuNity Nwspaprs - 4,000 to undr - 4,000 12,500 to undr 12, Broadway Av / PO Box 2560 Smirs PROV BC PC V0J 2N valhallasmirs.com ENTRY SUBMITED BY: Liann O'Flynn PHONE accounting@intrior-nws.com Grant Harris Gt Your "Toys" from us By way of a tstimonial xcution Glacir Toyota sought to partnr with slct local businsss who wr also customrs during a sasonally appropriat tim. All wr Glacir Toyota Customrs and all drssd part and displayd invntory that y markt mslvs. All photos wr takn by local Sals managr / Ad rp. Grant Harris. Layout and production wr don by Robrt Forsyth. Th ad cratd awarnss for both Toyota Brand hr in Smirs as wll as raising profil of participating local sporting s rtailrs during Christmas buying sason. Th rtailrs had mntion of ir bing in this visually significant ad. Rvnu for ad was $

7 1 st R CommuNity Nwspaprs CommuNity Nwspaprs - 4,000 to - undr 4,000 12,500 to undr 12,500 North Shor Nws North Shor Nws E. 15th Strt North Vancouvr PROV BC PC V7L 2P9 ENTRY SUBMITED BY: Brnic Himann PHONE bhimann@nsnws.com Robbi Ohlhausr Karma Hair Loung Karma Hair Loung is an stablishd North Vancouvr hair salon in busy Lonsdal corridor. Thy wr looking for a way to sparat mslvs from comptition during priod of 2010 Wintr Olympics whn many local businsss wr anticipating a slow down. Sals rprsntativ Robbi Ohlhausr workd with dsignr Marina Rocky to crat a sris of full colour ads dsignd to us stock imags and txt to catch radrs and stop m on pag. Th juxtaposition of traditional bad luck imags with simpl mssag was ffctiv and y catching. 12 ads ran in spcial Olympic Daily dition w producd during 2010 Vancouvr Wintr Olympic Gams. Th advrtising cratd a strong buzz with Karma s clintl and gnratd post-olympic businss.

8 A40 - North Shor Nws - Sunday, Octobr 3, 2010 HDTV Cntr Ic at hom. Bttr than bing r. CGM S ANNUAL TV EVENT IS ON NOW! Evry TV in stor is ON SALE! Don t miss this onc a yar vnt! SPECIAL PROMOTION hld ovr du to popular dmand, but invntory is limitd! STEP INTO THE 3D WORLD! SPECIAL 3D PACKAGE Whil Quantitis Last! 50 Vira VT-Sris Plasma and Panasonic Full HD 3D Blu-ray Disc Playr $ EXCLUSIVE CGM LIMITED TIME BONUS OFFER With purchas of Spcial 3D Packag S InStor for dtails 2 nd CommuNity Nwspaprs CommuNity Nwspaprs - 4,000 to undr - 4,000 12,500 to undr 12,500 North Shor Nws North Shor Nws E. 15th Strt North Vancouvr PROV BC PC V7L 2P9 ENTRY SUBMITED BY: Brnic Himann PHONE bhimann@nsnws.com Tara Lalann FULL HD 3D Blu-ray Disc Playr $ DMP-BDT350 C.G.M. Elctronics C.G.M. Elctronics is an indpndnt consumr lctronic rtailr locatd in North Vancouvr s busy Marin Driv corridor. Known for ir outstanding customr srvic, clint wantd a campaign that was crativ, distinctiv and y-catching in a marktplac dominatd by big box rtailrs. Th rsulting ad campaign, cratd by sals rprsntativ Tara Lalann and dsignr Marina Rocky, faturd a sris of full pag full colour ads promoting ir rang of big scrn HDTVs. Using clint supplid imags and stock photos, mssag was simpl: C.G.M. s big scrn TVs wr bttr than bing r. Th ads ran during ky sporting vnts in 2010 with imags gnrally rflcting sport in focus at tim. 50 FULL HD 3D Plasma TV With 3D ywar includd $ TC-P50VT25 B O N U S O F F E R : INCLUDES TWO 3D BLU-RAY DISCS! With purchas of any Panasonic 3D-capabl plasma display and 3D Blu-ray Disc playr, gt Coralin and Ic Ag: Dawn of Dinosaurs! Whil supplis last. Dtails in stor. Th larg, colourful ads wr y-catching and ffctiv. CGM wr abl to hold ir own in comptition with local big box rtailrs at a tim whn a wav of nw flat scrn tlvisions wr flooding markt and major rtailrs wr advrtising havily. Th campaign ran all yar until Dcmbr and clint was dlightd Marin Driv, North Vancouvr Visit our nw wbsit: HOME THEATRE MULTI-ROOM AUDIO FLAT-PANEL TV SALES & INSTALLATION

9 It is Christmas in hart that puts Christmas in air. W.T. Ellis DAILY S - SMALL MARKET (UNDER 25,000) DAILY S - LARGE MARKET (OVER 25,000) 3 Magazins rd COMMUNITY S COMMUNITY - UNDER S 4,000- UNDER 4,000 COMMUNITY S COMMUNITY - 4,000 S TO UNDER - 4,000 12,500 TO UNDER 12,500 COMMUNITY S COMMUNITY - 12,500 S AND OVER - 12,500 AND OVER Black Prss Outlook # Wst 1st Strt North Vancouvr PROV BC PC V7P 3N4 ENTRY SUBMITED BY: Tannis Hndriks PHONE tannis@northshoroutlook.com MARYANN ERLAM WEST VAN FLORIST Th clint had not bn advrtising on a rgular basis, and approachd Outlook to dsign a frsh and uniqu look for ir advrtising. Ads wr dsignd by Maryann Erlam and faturd grat photos supplid by clint and/or oral or sasonal quots. Sals rprsntativ for this account is Janin Fildgat. Rvnu = $339/wk for 52 wks 1821 Marin Driv Wst Vancouvr ordr onlin: wstvanflorist.com Circulation = 56,300 to businsss and homs in North and Wst Vancouvr Radrship impact = Th clint tlls us that customrs coming into ir shop hav commntd on s branding ads - imagry combind with quots ar proving y-catching to radrs.